15 years helping Irish businesses
choose better software

Contact Center

A contact center is a business division that acts as a focal point from where a company can manage its client interactions across all channels, including not just telephone calls with call centers but also web chat, email, and social media interaction. With the advent of social media, customers expect organizations to provide client interaction across all these channels. Contact centers enable effective customer service, technical support, and sales assistance. Together with the integration of CRM strategies, contact centers help to provide valuable insights to client behavior, thereby quickly resolving client issues, capturing key performance data, improving overall efficiency, and fostering successful customer experiences.

What Small and Midsize Businesses Need to Know About Contact Center

SMBs can benefit from a suite of contact center software features without the need to migrate from the existing telephone system or having to incur the high costs of using multiple on-staff operators.

Related terms