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Corporate Communication
Corporate communication is the management of all communication in a business. It includes the management of internal communication (communication that takes place within an organization) and external communication (communication between an organization and the outside world.) Corporate communication can help impress and influence internal as well as external stakeholders such as employees, customers, suppliers, and investors. It can include the management of advertising, press releases, sales presentations, newsletters, social media posts, videos, emails, and website copy. Essentially, corporate communication helps organizations share information with the right people at the right time.
What Small and Midsize Businesses Need to Know About Corporate Communication
Corporate communication helps SMBs communicate successfully with internal and external audiences. By managing communication, these businesses can improve engagement, brand awareness, sales, marketing, business processes, revenue, and compete with larger companies.
Related terms
- RM (Relationship Manager)
- Best-in-class
- Customer Relationship Management (CRM)
- Shared Services Or Shared Services Center
- Contact Center
- Customer Information File (CIF)
- Business Development Representative (BDR)
- Customer Relationship Management (CRM) Analytics
- Customer Experience
- Best-of-breed
- Customer Experience Management (CXM)
- Go-to-Market (GTM) Strategy
- Chatbot
- Channel Management
- Corporate Communication
- Customer Engagement Center (CEC)
- Customer Analytics
- CSS (Customer Service and Support)
- Electronic Customer Relationship Management (e-CRM)
- Voice of the Customer (VoC)
