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Key Accounts

Key accounts are the group of business accounts that generate substantial profits for a supplier company through years of repeat business. These accounts are distinct from regular accounts, and require a substantial investment of time and resources as they are important to a supplier's sustainable, long-term growth.

What Small and Midsize Businesses Need to Know About Key Accounts

An SMB's key accounts are critical for sustainability and ability to grow. SMBs should identify their important customers, focus on managing these accounts, and improve relations with them in a mutually beneficial manner.

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