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Value-Added Reseller (VAR)
A VAR is a person or company that adds services, features, or other value to products manufactured by other businesses for which they sell products. A VAR might add customized features to software manufactured by another company, provide engineering or support on behalf of the company that manufactures a product, or offer "add-ons" to the original product.
What Small and Midsize Businesses Need to Know About Value-Added Reseller (VAR)
An SMB might benefit from working with a VAR because it can receive services that the original product manufacturer doesn't provide. These services might include consulting, customized features, data migration solutions, and 24-hour support for a product.
Related terms
- Procurement
- Bill of Materials (BOM)
- Advanced Driver Assistance Systems (ADAS)
- Smart Factory
- Strategic Sourcing
- Value-Added Reseller (VAR)
- Telematics
- Supply Chain
- Vendor
- Enterprise Resource Planning (ERP)
- Supply Chain Planning (SCP)
- Scanner
- SCADA (Supervisory Control and Data Acquisition)
- Total Quality Management (TQM)
- Vendor Management
- Senpai
- Radio-frequency Identification (RFID)
- Loopback
- Total Cost of Ownership (TCO)
- Electro Mobility (e-Mobility)
