Marketing analytics refers to data that is used to determine the success or failure of a marketing campaign. Marketing campaigns may use a variety of metrics, including important data points, such as clicks, views, clickers per impression, or more.
What Small and Midsize Businesses Need to Know About Marketing Analytics
Small business owners use marketing analytics to regularly track information during marketing campaigns. This helps them see the areas in which they can make positive improvements to both their campaigns and their marketing strategies.