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Marketing Analytics Software

Marketing Analytics software collects and processes data needed for performance evaluation and strategic planning within marketing departments.

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Explore the most reviewed products by our users on the Marketing Analytics Software

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MARMIND® is the only Marketing Resource Management solution to combine plans, budgets, and results in one platform. Learn more about MARMIND
MARMIND is a leading Marketing Resource Management platform that empowers marketers worldwide to optimize resources and maximize results. Monitor campaign performance across channels. Define KPIs and track results per campaign and individual action. Find out what works and what doesn’t and visualize performance data. Build custom charts and graphs to monitor and analyze performance in real time. Learn more about MARMIND

Features

  • Website Analytics
  • Ad hoc Reporting
  • Data Import/Export
  • KPI Monitoring
  • Reporting & Statistics
  • Data Visualisation
  • Conversion Tracking
  • Keyword Tracking
  • Dashboard
  • Search/Filter
  • Data Source Connectors
  • ROI Tracking
With 15+ years in the agile space, Jira offers teams the top tools and best practices to provide the right foundation for growth. Learn more about Jira
Jira is the #1 software development tool used by agile teams. Teams of 2 to 20,000 rely on Jira to manage every stage of their workflow, from planning to shipping and releasing. With native roadmaps, teams can ladder up their work to track the big picture. Jira's no-code automation engine allows teams to save time and increase power by automating any task or process with a few clicks. And with a free edition, teams up to ten users can leverage all the power of Jira at no cost, forever. Learn more about Jira

Features

  • Website Analytics
  • Ad hoc Reporting
  • Data Import/Export
  • KPI Monitoring
  • Reporting & Statistics
  • Data Visualisation
  • Conversion Tracking
  • Keyword Tracking
  • Dashboard
  • Search/Filter
  • Data Source Connectors
  • ROI Tracking
Cloud-based media planning and marketing analytics platform built for campaign planning, management, & reporting for brands & agencies. Learn more about Mediatool
All-in-one media planning and marketing analytics platform. Mediatool brings your plans and data into a centralized hub and with a cloud-based marketing planning tool, you get one, reliable source for all of your media planning and marketing activities. Clever collaboration tools for diverse teams, seamless data integration, total budget control and real-time performance to optimise investment, wrapped in a user-friendly interface. Save time and boost productivity. Learn more about Mediatool

Features

  • Website Analytics
  • Ad hoc Reporting
  • Data Import/Export
  • KPI Monitoring
  • Reporting & Statistics
  • Data Visualisation
  • Conversion Tracking
  • Keyword Tracking
  • Dashboard
  • Search/Filter
  • Data Source Connectors
  • ROI Tracking
Intelligence-driven solutions that empower brands to inform marketing strategy and accelerate profitable growth. Learn more about Profitero
Profitero is the leading global commerce acceleration company. We offer brands a flexible set of intelligence-driven solutions to grow profitably online. Our integrated offerings seamlessly connect insight to action. Our solutions are underpinned by unmatched analytics and data collection spanning over 1,200 retailers across 70+ countries and years of expertise and thought leadership.  Harness the power of marketing analytics to navigate today's competitive landscape. Utilize automated workflows, proprietary predictive analytics, content optimizations and generative AI technologies to ensure your brand stands out and captures market share. Learn more about Profitero

Features

  • Website Analytics
  • Ad hoc Reporting
  • Data Import/Export
  • KPI Monitoring
  • Reporting & Statistics
  • Data Visualisation
  • Conversion Tracking
  • Keyword Tracking
  • Dashboard
  • Search/Filter
  • Data Source Connectors
  • ROI Tracking
Agency Analytics is the all-in-one marketing analytics reporting dashboard that impresses clients and saves time. Learn more about AgencyAnalytics
Agency Analytics is an enterprise marketing dashboard that impresses clients and saves time. White label the dashboard and give clients their own personal logins to let them see your marketing campaign success. SEO tools like rank tracking, audits and backlink reports are built in. Integrate 75+ other services like social media, call tracking, analytics, and PPC to get the whole picture. Then schedule custom PDF marketing reports that are delivered to your client's inbox. Learn more about AgencyAnalytics

Features

  • Website Analytics
  • Ad hoc Reporting
  • Data Import/Export
  • KPI Monitoring
  • Reporting & Statistics
  • Data Visualisation
  • Conversion Tracking
  • Keyword Tracking
  • Dashboard
  • Search/Filter
  • Data Source Connectors
  • ROI Tracking
Whatagraph is a fast and easy-to-use platform for monitoring and reporting on marketing performance. Learn more about Whatagraph
Your marketing team manages campaigns across dozens of platforms, websites, or locations. Monitoring performance, gathering insights, and reporting results is challenging. Your current process is tedious and frustrating. The tools are slow and hard to use. Your clients, stakeholders, and even teammates sometimes need help understanding the data and the value you provide. Whatagraph integrates all your marketing data in one fast and easy-to-use platform. First, it makes it easier to organize and analyze. Then, it helps teams track performance with internal dashboards and overviews and automates how they report externally. It also has excellent customer support at every step. As a result, your team becomes more efficient, saving dozens of hours. Everyone—clients, stakeholders, or teammates—finally understands how marketing is doing. You get insights faster to optimize campaigns and provide more value. Learn more about Whatagraph

Features

  • Website Analytics
  • Ad hoc Reporting
  • Data Import/Export
  • KPI Monitoring
  • Reporting & Statistics
  • Data Visualisation
  • Conversion Tracking
  • Keyword Tracking
  • Dashboard
  • Search/Filter
  • Data Source Connectors
  • ROI Tracking
Similarweb is a software & data company specializing in web analytics, web traffic, competitive intelligence and performance. Learn more about SimilarWeb
Similarweb stands out with its unparalleled data accuracy and granularity, offering a comprehensive 360° perspective into the digital world, spanning 1B websites, 8M apps, 210+ industries, and 190+ countries. It lets users quickly identify emerging market trends, uncover competitors’ strategies, and monitor audience behavior. Offerings include robust Web and App Intelligence tools (benchmarking, audience analysis, complete SEO kit, keyword analysis, marketing channel performance, and more), Sales Intelligence, Shopper Intelligence, Investor Intelligence, DaaS, and Advisory Services. Learn more about SimilarWeb

Features

  • Website Analytics
  • Ad hoc Reporting
  • Data Import/Export
  • KPI Monitoring
  • Reporting & Statistics
  • Data Visualisation
  • Conversion Tracking
  • Keyword Tracking
  • Dashboard
  • Search/Filter
  • Data Source Connectors
  • ROI Tracking
Funnel helps you get more from your marketing data. We power reporting and analytics, to help you fully understand performance. Learn more about Funnel
Funnel is the leading marketing intelligence platform that helps marketers tell stories with their reporting, measure the perfect media mix, optimize targeting and empower their organizations with actionable marketing data. Funnel is built on the foundation of our data hub to help you get more from your marketing data. We move you beyond data collection into a symphony of insights that will help you realize your true potential. You’ll access a suite of powerful tools to illuminate your data’s hidden talents. → Report Take center stage with dashboards that help you find the story in your data. → Measure Plug the leaks in your budget with a marketing mix that delivers. → Export Don’t put your data in a corner – get un-siloed data into your warehouse. Funnel helps more than 2000 customers to grow their business – including digital leaders like Home Depot, Havas Media, and Samsung. Learn more about Funnel

Features

  • Website Analytics
  • Ad hoc Reporting
  • Data Import/Export
  • KPI Monitoring
  • Reporting & Statistics
  • Data Visualisation
  • Conversion Tracking
  • Keyword Tracking
  • Dashboard
  • Search/Filter
  • Data Source Connectors
  • ROI Tracking
Built by fundraisers for fundraisers, GivingDNA empowers fundraisers with data analytics and wealth screening. Learn more about GivingDNA
GivingDNA is a next-generation data analytics and wealth screening tool that helps nonprofits build super-targeted segments. Fundraisers and nonprofit marketers get insights that help you quickly profile and segment your donors and take the next steps toward custom donor experiences. GivingDNA enriches your data with third-party insights so that you can see a 360 view of your constituents. It is easy to use and doesn't require any coding or advanced spreadsheet skills. Learn more about GivingDNA

Features

  • Website Analytics
  • Ad hoc Reporting
  • Data Import/Export
  • KPI Monitoring
  • Reporting & Statistics
  • Data Visualisation
  • Conversion Tracking
  • Keyword Tracking
  • Dashboard
  • Search/Filter
  • Data Source Connectors
  • ROI Tracking
ZoomInfo MarketingOS is a ABM platform that's designed to help businesses build and launch targeted campaigns. Learn more about ZoomInfo Marketing
ZoomInfo MarketingOS helps Demand Generation and Account-Based Marketers target, engage, and convert leads to buyers by giving them world-class data, insight-driven orchestration, and personalized engagement across multiple channels such as display and social advertising, email, website chat and onsite conversion. Learn more about ZoomInfo Marketing

Features

  • Website Analytics
  • Ad hoc Reporting
  • Data Import/Export
  • KPI Monitoring
  • Reporting & Statistics
  • Data Visualisation
  • Conversion Tracking
  • Keyword Tracking
  • Dashboard
  • Search/Filter
  • Data Source Connectors
  • ROI Tracking
Keep your campaigns on track by preventing campaign attribution errors, tagging issues, and offline pixels with Trackingplan. Learn more about Trackingplan
Trackingplan automatically notifies you of any error or update happening in your marketing automations, pixels, and campaigns before errors have a significant impact. Trackingplan helps marketing teams validate that the campaigns they run comply with their naming conventions by receiving User Acquisition specification warnings whenever their campaigns don’t meet the custom rules they’ve defined. Trackingplan is a marketing observability tool that allows marketing teams to automatically monitor the performance of their marketing efforts, gaining insights into how their marketing data is collected, organized, and used across their Martech stack. With Trackingplan, you can rest assured knowing you will be notified instantly whenever… - Any of your pixels disappear on the landings you’re sending traffic to. - We find any errors in the attribution of your campaigns. - We detect any possible privacy issues or security-sensitive data that should not have been collected. Learn more about Trackingplan

Features

  • Website Analytics
  • Ad hoc Reporting
  • Data Import/Export
  • KPI Monitoring
  • Reporting & Statistics
  • Data Visualisation
  • Conversion Tracking
  • Keyword Tracking
  • Dashboard
  • Search/Filter
  • Data Source Connectors
  • ROI Tracking
Tableau is the world’s leading AI-powered analytics and business intelligence platform. Learn More! Learn more about Tableau
The Tableau platform provides the marketing analytics capabilities that enterprises need, and adapts to your environment with unmatched flexibility and choice, while meeting the toughest governance and security requirements. People love using Tableau because it is both powerful and intuitive. Tableau leads the industry with the most passionate user community, over 80,000 customers, and a commitment to customer-focused innovation. Learn more about Tableau

Features

  • Website Analytics
  • Ad hoc Reporting
  • Data Import/Export
  • KPI Monitoring
  • Reporting & Statistics
  • Data Visualisation
  • Conversion Tracking
  • Keyword Tracking
  • Dashboard
  • Search/Filter
  • Data Source Connectors
  • ROI Tracking
Mailchimp is the #1 email marketing and automations brand that recommends ways to get more opens, clicks, and sales.
Mailchimp is the #1 Email Marketing and Automations brand for growing businesses. We empower businesses around the world to launch, build, and grow their businesses with world-class marketing technology, award-winning customer support, inspiring content & our data-driven recommendations Over 12 Million businesses including TEDTalks, Shutterstock, Boston Market, Nikon India trust Mailchimp to turn their emails into revenue, grow their audience, & create effective multichannel marketing campaigns Learn more about Mailchimp

Features

  • Website Analytics
  • Ad hoc Reporting
  • Data Import/Export
  • KPI Monitoring
  • Reporting & Statistics
  • Data Visualisation
  • Conversion Tracking
  • Keyword Tracking
  • Dashboard
  • Search/Filter
  • Data Source Connectors
  • ROI Tracking
Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.
Google Analytics 360 is an enterprise-level analytics platform with in-depth performance indicators, such as ROI analysis reports. The app's primary function is to provide insights into customer behavior interactions with websites and apps to identify effective content. The platform centralized dashboard displays simplified overviews and reports. The system connects with other applications, such as CRMs and POS systems, to provide detailed overviews of customer behaviors. Google Analytics 360 uses machine learning to discover customer trends and patterns in the data. It identifies users with high revenue potential and identifies content converting the most customers. Shareable reports are generated from intelligent data analyses, with options to produce synoptic overviews and complete details. The platform integrates with other Google advertising and publishing products to extend market reach. Available connections include Display & Video 360, AdSense, AdMob, and AdWords. Learn more about Google Analytics 360

Features

  • Website Analytics
  • Ad hoc Reporting
  • Data Import/Export
  • KPI Monitoring
  • Reporting & Statistics
  • Data Visualisation
  • Conversion Tracking
  • Keyword Tracking
  • Dashboard
  • Search/Filter
  • Data Source Connectors
  • ROI Tracking
Over 100,000 customers in more than 120 countries use HubSpot's award-winning software to attract, engage and delight their customers.
HubSpot Marketing Hub helps B2B and B2C companies attract visitors, convert online traffic into leads, turn leads into customers, and analyze marketing ROI. With integrated blogging and content tools, you can create exciting content that gets found online with built-in SEO optimization. Convert more leads with landing pages that take minutes to build, and add a form, CTA, or live chat with ease. Delight leads with world-class marketing automation and email marketing. Get started for free. Learn more about HubSpot Marketing Hub

Features

  • Website Analytics
  • Ad hoc Reporting
  • Data Import/Export
  • KPI Monitoring
  • Reporting & Statistics
  • Data Visualisation
  • Conversion Tracking
  • Keyword Tracking
  • Dashboard
  • Search/Filter
  • Data Source Connectors
  • ROI Tracking
On monday.com, marketing teams can track and monitor the progress of multiple campaigns using custom high-level dashboards.
On monday.com's open platform, entire marketing teams can manage marketing campaigns from ideation through analysis more effectively than ever before. With dozens of integrations and apps, monday.com lets marketing professionals import data from the software they're already using. That way everyone on your team can see where everything stands at a glance on customizable, drag-and-drop platforms that show exactly what information is relevant to your campaigns. Learn more about monday.com

Features

  • Website Analytics
  • Ad hoc Reporting
  • Data Import/Export
  • KPI Monitoring
  • Reporting & Statistics
  • Data Visualisation
  • Conversion Tracking
  • Keyword Tracking
  • Dashboard
  • Search/Filter
  • Data Source Connectors
  • ROI Tracking
Hootsuite helps you build your brand, strengthen connections with customers, and drive real business results with social media.
Social media is a wild place to do business. That’s why thousands of brands rely on Hootsuite’s tools and expertise to bring order to the chaos. Launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all your customer conversations in one place. Plus, get access to industry leading certifications, training, and coaching to help you push your results on social media further, faster. Learn more about Hootsuite

Features

  • Website Analytics
  • Ad hoc Reporting
  • Data Import/Export
  • KPI Monitoring
  • Reporting & Statistics
  • Data Visualisation
  • Conversion Tracking
  • Keyword Tracking
  • Dashboard
  • Search/Filter
  • Data Source Connectors
  • ROI Tracking
Zoho Social helps you expand your brand's social media presence through robust features, including content monitoring and analytics.
Zoho Social is a comprehensive social media management tool that helps you manage your social media marketing and grow your brand's presence. Zoho Social supports major platforms such as Instagram, Facebook, Twitter, LinkedIn, Pinterest, Google My Business, and TikTok (not available for India due to ongoing regulatory restrictions). Key Zoho Social features include content publishing, scheduling, monitoring, collaboration, and analytics. Learn more about Zoho Social

Features

  • Website Analytics
  • Ad hoc Reporting
  • Data Import/Export
  • KPI Monitoring
  • Reporting & Statistics
  • Data Visualisation
  • Conversion Tracking
  • Keyword Tracking
  • Dashboard
  • Search/Filter
  • Data Source Connectors
  • ROI Tracking
Wrike is a marketing work management software for enterprise teams with proofing, time tracking, Gantt charts, Kanban boards, and more.
Wrike is an award-winning marketing work management software for enterprise teams. It offers advanced security and full customization for marketing teams. Design, events, and digital teams can all benefit from its Gantt charts, custom workflows, shareable dashboards, built-in proofing, request forms, and automated approvals. Integrates with Adobe Creative Cloud for shorter review cycles. Learn more about Wrike

Features

  • Website Analytics
  • Ad hoc Reporting
  • Data Import/Export
  • KPI Monitoring
  • Reporting & Statistics
  • Data Visualisation
  • Conversion Tracking
  • Keyword Tracking
  • Dashboard
  • Search/Filter
  • Data Source Connectors
  • ROI Tracking
Semrush is a leading online visibility management software-as-a-service platform.
With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence. Semrush in numbers: over 800 million unique domains monitored for 142 geo databases; over 43 trillion backlinks; 21 billion keywords; over 10 million users. Learn more about Semrush

Features

  • Website Analytics
  • Ad hoc Reporting
  • Data Import/Export
  • KPI Monitoring
  • Reporting & Statistics
  • Data Visualisation
  • Conversion Tracking
  • Keyword Tracking
  • Dashboard
  • Search/Filter
  • Data Source Connectors
  • ROI Tracking
Cloud-based service that allows you to create anything from simple websites to complex applications for businesses of all sizes.
Google Cloud Platform is cloud-based service that allows you to create anything from simple websites to complex applications for businesses of all sizes in all industries. Google Cloud Platform offers a scalable data warehouse powered by cloud storage and machine learning, as well as relational databases for transactions, complex queries, and more. New customers get $300 in free credits during the first 90 days after exhausting free usage which is available across 20+ different products. Learn more about Google Cloud

Features

  • Website Analytics
  • Ad hoc Reporting
  • Data Import/Export
  • KPI Monitoring
  • Reporting & Statistics
  • Data Visualisation
  • Conversion Tracking
  • Keyword Tracking
  • Dashboard
  • Search/Filter
  • Data Source Connectors
  • ROI Tracking
Grow your leads and convert more deals by adding the power of marketing to your sales arsenal with Constant Contact Lead Gen & CRM.
Constant Contact delivers for small businesses with powerful tools to simplify and amplify digital marketing. Constant Contact Lead Gen & CRM (formerly SharpSpring) is a marketing and sales platform developed to help businesses build their pipeline, nurture leads and close more deals. Our tools are designed to help you attract the right leads, nurture them with personalized content, and grow your business with better conversion. Learn more about Lead Gen & CRM (formerly SharpSpring)

Features

  • Website Analytics
  • Ad hoc Reporting
  • Data Import/Export
  • KPI Monitoring
  • Reporting & Statistics
  • Data Visualisation
  • Conversion Tracking
  • Keyword Tracking
  • Dashboard
  • Search/Filter
  • Data Source Connectors
  • ROI Tracking
100k+ ecommerce stores use Omnisend's all-in-one email marketing tool to build customer relationships, analyze marketing & sales data.
Omnisend’s all-in-one email marketing, pop up, newsletter & SMS tool automates your marketing across the entire customer journey. Learn more about your audiences and easily optimize your marketing strategies with our ecommerce reporting and analytics tools. Get real-time tracking on new subscribers, shopper activity and customer sales to create personalized campaigns that engage and build customer loyalty. Integrates easily in 1-click with Shopify, BigCommerce, WooCommerce, Wix & more. Learn more about Omnisend

Features

  • Website Analytics
  • Ad hoc Reporting
  • Data Import/Export
  • KPI Monitoring
  • Reporting & Statistics
  • Data Visualisation
  • Conversion Tracking
  • Keyword Tracking
  • Dashboard
  • Search/Filter
  • Data Source Connectors
  • ROI Tracking
Powerful, easy to use marketing automation software that helps generate qualified leads and translate marketing spending into revenue.
Adobe Marketo Engage is as a centralized marketing hub for orchestration and execution of cross channel campaigns to acquire, engage, nurture, expand and retain customers, throughout complex buying journeys. Marketo Engage facilitates alignment between marketing and sales team to drive revenue and growth for the organization, with efficiency at scale. Learn more about Marketo Engage

Features

  • Website Analytics
  • Ad hoc Reporting
  • Data Import/Export
  • KPI Monitoring
  • Reporting & Statistics
  • Data Visualisation
  • Conversion Tracking
  • Keyword Tracking
  • Dashboard
  • Search/Filter
  • Data Source Connectors
  • ROI Tracking
ContentStudio is a data-driven content marketing and social media tool that allows you to discover, compose and share engaging content.
ContentStudio is a multi-use social media management and content marketing tool that allows you to discover, compose and share the best content. It has a suite of products for content discovery, publishing, planning, analytics and automation to help marketing teams work and collaborate efficiently. It is the perfect tool for discovering trending content, managing multiple social media networks, recycling evergreen posts, analyzing performance, collaborating with the team and a lot more. Learn more about ContentStudio

Features

  • Website Analytics
  • Ad hoc Reporting
  • Data Import/Export
  • KPI Monitoring
  • Reporting & Statistics
  • Data Visualisation
  • Conversion Tracking
  • Keyword Tracking
  • Dashboard
  • Search/Filter
  • Data Source Connectors
  • ROI Tracking