---
description: See the top Marketing Automation Software solutions in Ireland. Capterra offers software reviews, prices, and features helping you find the best software for your business needs.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Marketing Automation Software - Prices & Reviews - Capterra Ireland
---

Breadcrumb: [Home](/) > [Marketing Automation Software](https://www.capterra.ie/directory/6/marketing-automation/software)

# Marketing Automation Software

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> Marketing Automation software enables organizations to automate their marketing functions including campaign creation, market segmentation and response analysis.

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## Products

1. [Klaviyo](https://www.capterra.ie/software/156699/klaviyo) — 4.6/5 (539 reviews) — Klaviyo the only CRM purpose-built for B2C, combining your email and SMS marketing, analytics, and customer service in one place.
2. [Zoho CRM](https://www.capterra.ie/software/155928/zoho-crm) — 4.3/5 (7003 reviews) — CRM solution that helps businesses with sales force automation, process management, journey orchestration, marketing automation \& more.
3. [MarketDirect Cross Media](https://www.capterra.ie/software/209878/eps-marketdirect-cross-media) — 4.1/5 (7 reviews) — MarketDirect Cross Media is an intuitive, powerful multi-channel customer communication and marketing campaign solution.
4. [HubSpot Marketing Hub](https://www.capterra.ie/software/171840/hubspot-marketing) — 4.5/5 (6258 reviews) — HubSpot Marketing Hub helps businesses generate leads and create better customer experiences.
5. [Xtremepush](https://www.capterra.ie/software/151231/xtremepush) — 4.5/5 (56 reviews) — Power your marketing with automation for personalized, data-driven campaigns across multiple channels, boosting conversions.
6. [Channable](https://www.capterra.ie/software/182568/channable) — 4.6/5 (96 reviews) — Use Channable to automate your feed- based online marketing. Create mighty feeds and manage campaigns based on your inventory.
7. [Bitrix24](https://www.capterra.ie/software/113540/bitrix24) — 4.2/5 (1005 reviews) — Bitrix24 is \#1 free CRM and marketing automation platform used by over 15 million businesses worldwide.
8. [Pinpointe](https://www.capterra.ie/software/134176/pinpointe) — 4.7/5 (55 reviews) — Cloud-based email marketing for mid-size enterprises, agencies and high volume senders who have outgrown their current ESP.
9. [Customer.io](https://www.capterra.ie/software/174023/customer-io) — 4.7/5 (87 reviews) — Customer.io is software that helps businesses create personalized experiences across channels using first-party data.
10. [Jira](https://www.capterra.ie/software/19319/jira) — 4.4/5 (15498 reviews) — Jira is a project tracking software that helps agile teams plan, track, and release software through comprehensive issue management.
11. [Brevo](https://www.capterra.ie/software/132996/brevo) — 4.6/5 (3523 reviews) — Marketing Automation that works as hard as you do. Grow your business with AI-powered campaigns, push notification \& more.
12. [Pipedrive](https://www.capterra.ie/software/132666/pipedrive) — 4.5/5 (3063 reviews) — Customer relationship management solution that helps businesses with lead management, sales automation, email segmentation, and more.
13. [Wrike](https://www.capterra.ie/software/76113/wrike) — 4.4/5 (3042 reviews) — Wrike uses AI to automate marketing workflows, from requests and approvals to final campaign execution.
14. [Constant Contact](https://www.capterra.ie/software/31898/constant-contact) — 4.3/5 (2953 reviews) — We deliver the tools to simplify and amplify digital marketing and drive results for your business.
15. [Housecall Pro](https://www.capterra.ie/software/140363/housecall-pro) — 4.7/5 (2749 reviews) — Web-based field service management software that helps home service pros automate scheduling, dispatching, and routine operations.
16. [ActiveCampaign](https://www.capterra.ie/software/79367/activecampaign) — 4.6/5 (2571 reviews) — ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work.
17. [Semrush](https://www.capterra.ie/software/151962/semrush) — 4.6/5 (2329 reviews) — Semrush (NYSE: SEMR) is the leading brand visibility platform, empowering marketers to command their online presence and create impact.
18. [MailerLite](https://www.capterra.ie/software/136603/mailerlite) — 4.7/5 (2324 reviews) — From newsletters to automated customer journeys—join 1 million businesses scaling the easy way with MailerLite.
19. [Systeme.io](https://www.capterra.ie/software/198994/systeme) — 4.8/5 (2130 reviews) — Systeme.io is a simple, free, and intuitive all-in-one platform to launch and grow your online business.
20. [Keap](https://www.capterra.ie/software/76390/infusionsoft) — 4.1/5 (1299 reviews) — More Growth, Less Busy Work Our marketing automation removes the headaches and busy work while accelerating growth.
21. [Marketing 360](https://www.capterra.ie/software/148516/marketing-360) — 4.5/5 (1158 reviews) — Marketing 360 is a cloud-based solution that offers small businesses tools for website building, e-commerce, CRM, and email marketing.
22. [Act\!](https://www.capterra.ie/software/133171/act) — 3.9/5 (937 reviews) — Act\! Marketing Automation optimizes all the ways you communicate with prospects \& customers to maximize engagement and drive business.
23. [EngageBay CRM](https://www.capterra.ie/software/178819/engagebay-marketing) — 4.6/5 (912 reviews) — EngageBay is an AI-powered all-in-one CRM that helps businesses manage marketing, sales, and customer service from a single platform.
24. [Omnisend](https://www.capterra.ie/software/153508/omnisend) — 4.7/5 (837 reviews) — Omnisend is an email and SMS marketing platform for ecommerce brands to grow sales with automation, popups, and segmentation.
25. [SendPulse](https://www.capterra.ie/software/146369/sendpulse) — 4.6/5 (773 reviews) — SendPulse helps scaling businesses capture, nurture, and convert leads with AI-driven email and chatbot conversations, powered by CRM.

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## Related Categories

- [Customer Engagement Software](https://www.capterra.ie/directory/30906/customer-engagement/software)
- [Lead Management Software](https://www.capterra.ie/directory/30017/lead-management/software)
- [SMS Marketing Software](https://www.capterra.ie/directory/30842/sms-marketing/software)
- [CRM Systems](https://www.capterra.ie/directory/2/customer-relationship-management/software)
- [Campaign Management Software](https://www.capterra.ie/directory/30012/campaign-management/software)

## Links

- [View on Capterra](https://www.capterra.ie/directory/6/marketing-automation/software)
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Replace expensive third-party scheduling tools with a native system that keeps your revenue in your pocket. ✨Personalize like never before: Use multi-trigger automations, machine learning, and unlimited segmentation to create tailored experiences. Bookings syncs with your Google/Outlook calendar, automatically triggering nurture sequences the moment a client schedules a session. 💚Start your 14-day free trial. Our support team is ready to help!","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/26438247-3509-4d2d-b80c-3600664c8acd.png","url":"https://www.capterra.ie/software/136603/mailerlite","@type":"ListItem"},{"name":"Systeme.io","position":19,"description":"Systeme.io (pronounced \"system dot I-O\") is an all-in-one online marketing platform that makes it easy to launch, grow, and scale your online business.\n\nBuild sales funnels, send automated emails, create and sell online courses, manage subscriptions and payments, generate invoices, run affiliate programs, sell physical and digital products, host evergreen webinars, create a digital store, schedule meetings with a built-in calendar, build online communities, and automate nearly every aspect of your business with systeme.io.\n\nSysteme.io is a swiss army knife for entrepreneurs. \nWhen we say “all-in-one”, we really mean it.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/f09f8452-ca18-44b5-a3eb-495c93401121.png","url":"https://www.capterra.ie/software/198994/systeme","@type":"ListItem"},{"name":"Keap","position":20,"description":"The smarter way for small businesses to do great work\nKeap organizes your client information & daily work in one place, freeing you up from repetitive tasks.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/bbf09836-8786-4e7d-909b-10b75adc5ef6.png","url":"https://www.capterra.ie/software/76390/infusionsoft","@type":"ListItem"},{"name":"Marketing 360","position":21,"description":"Marketing 360 is an all-in-one platform combining technology tools with professional marketing support. It features a drag-and-drop website builder for creating websites and online stores with e-commerce capabilities like product catalogs and secure checkout. The platform includes a CRM system for managing contacts, tasks, and customer data. Email marketing tools offer automated campaigns and customizable templates. Marketing 360 provides business listing management, reputation management, social media scheduling, and content marketing features. It also includes advertising campaign management across channels and business intelligence reporting, all accessible via a central calendar interface for organizing projects and customer interactions.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/e0d4096b-6fa3-4d66-98e5-8f3ac4c06590.png","url":"https://www.capterra.ie/software/148516/marketing-360","@type":"ListItem"},{"name":"Act!","position":22,"description":"Act! Marketing Automation makes it simple to optimize all the ways you communicate with prospects and customers to maximize engagement and drive business growth.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/5f8aa23f-eb6f-42cd-b33a-e310a590c803.png","url":"https://www.capterra.ie/software/133171/act","@type":"ListItem"},{"name":"EngageBay CRM","position":23,"description":"EngageBay’s AI-powered CRM offers a comprehensive set of tools to help businesses manage customer relationships efficiently. It unifies marketing, sales, and service automation with built-in AI capabilities for smarter engagement and decision-making. The platform enables teams to capture leads, nurture them through automated workflows, and deliver consistent customer experiences from a single, unified system.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/f68dbd37-d921-4284-a28c-535eb223074a.png","url":"https://www.capterra.ie/software/178819/engagebay-marketing","@type":"ListItem"},{"name":"Omnisend","position":24,"description":"Email & SMS marketing so good, it's boring. Trusted by 150,000+ ecommerce brands, Omnisend handles email, SMS, push, popups, and automations, so your marketing runs on a reliable autopilot while you get on with the store. Whether you're just getting started or running a large operation, Omnisend grows with you.\n\nIt connects to the major ecommerce platforms in one click. Build campaigns in a drag-and-drop editor with 250+ templates, run pre-built workflows for cart abandonment and welcome series, and segment on what customers actually do. Built-in AI writes the copy and builds the segments on every plan, free included, and Omnisend MCP connects ChatGPT or Claude to your account.\n\nSame power, smaller bill. Merchants make an average of $79 for every $1 they spend.* Switching? Our team rebuilds every list, flow, and template in five days, free. Support is live chat and email, 24/7 in six languages, on every plan.\n\n*Omnisend internal analysis of paid-plan merchants, 2025. Results vary.","image":"https://images.g2crowd.com/uploads/product/image/afe2ad0783902875452e9c902acb3d0d/omnisend.gif","url":"https://www.capterra.ie/software/153508/omnisend","@type":"ListItem"},{"name":"SendPulse","position":25,"description":"SendPulse is an AI-driven email and chatbot marketing platform for scaling businesses. Acquire, grow, and retain customers with email and chatbot conversations — powered by a built-in CRM.\n\nFeatures include: bulk email and SMS, transactional emails, sales pipeline automation, AI assistant, chatbots for Facebook Messenger, Instagram, WhatsApp, Telegram, TikTok, and Viber, Live Chat, web push, website builder with pop-ups, and online course builder.\n\nAs an official WhatsApp Business API provider and Meta Business Partner, SendPulse helps you generate leads from ad clicks and accept payments right in chats. Choose from 40+ integrations.\n\nSendPulse has been doing business across Europe and Latin America — with an office in Brazil — for more than 11 years, and is trusted by 200,000+ customers worldwide.\n\nGet 24/7 live support and detailed reporting. Our free-forever plan includes 15,000 emails per month; paid plans start at $9.60 per month (billed annually).","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/fc103341-90fc-4a5a-873f-1b7fbf6c08b5.png","url":"https://www.capterra.ie/software/146369/sendpulse","@type":"ListItem"}],"numberOfItems":25}
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