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Marketing Automation Software

Marketing Automation software enables organizations to automate their marketing functions including campaign creation, market segmentation and response analysis.

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Toovio

Toovio

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Toovio is an advanced customer data value platform that leverages artificial intelligence (AI)-powered decision-making Learn more about Toovio
Toovio is an advanced customer data value platform that leverages artificial intelligence (AI)-powered decision-making and experimentation. It enables businesses to unlock the true potential of their customer data and drive revenue growth. With Toovio, leading brands worldwide can optimize customer interactions and make data-driven decisions to achieve incremental revenue and continuous value. The Toovio platform offers a range of features and services that are focused on extracting valuable insights from customer data. Its real-time decision engine utilizes adaptive predictive modeling, experimentation, and conversational AI bots to help businesses optimize revenue potential. This engine actively interprets and analyzes large volumes of customer data, allowing for personalized interactions across various touchpoints. Learn more about Toovio

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Lead Management
  • Multi-Channel Marketing
  • A/B Testing
  • Sales Analytics
  • Social Marketing
  • Landing Pages/Web Forms
  • Multivariate Testing
  • Campaign Analytics
ByRATINGS is a predictive marketing software that helps companies optimize marketing strategies by predicting customer behavior. Learn more about ByRatings
ByRATINGS is a predictive marketing software that uses machine learning and deep learning algorithms to help organizations forecast customer behavior. It enables businesses to optimize acquisition, engagement, conversion, and retention strategies. ByRATINGS incorporates predictive analytics throughout the sales funnel and helps optimize marketing KPIs and sales ROI. The software provides a predictive dashboard for real-time analysis of customer profiles, sources, products, and financial KPIs. Learn more about ByRatings

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Lead Management
  • Multi-Channel Marketing
  • A/B Testing
  • Sales Analytics
  • Social Marketing
  • Landing Pages/Web Forms
  • Multivariate Testing
  • Campaign Analytics
Drive efficient growth with marketing and sales alignment Learn more about Salesforce Marketing Cloud
Marketing Cloud Account Engagement empowers marketing and sales teams to work together to engage buyers, close deals, and grow relationships. Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and track marketing ROI. Users can track all prospects on a site, qualify sales leads, and utilize social selling. Learn more about Salesforce Marketing Cloud

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Lead Management
  • Multi-Channel Marketing
  • A/B Testing
  • Sales Analytics
  • Social Marketing
  • Landing Pages/Web Forms
  • Multivariate Testing
  • Campaign Analytics
An insight-led customer experience platform that enhances the customer journey with real-time insights and cross-channel marketing. Learn more about Mapp Marketing Cloud
Mapp Cloud is an Insight-led Customer Experience platform that helps B2C brands understand and act on meaningful insights. Data collection, analysis, segmentation, personalization and cross-channel engagement are the core components, transformed into real time actions for customer-centric marketing. Learn more about Mapp Marketing Cloud

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Lead Management
  • Multi-Channel Marketing
  • A/B Testing
  • Sales Analytics
  • Social Marketing
  • Landing Pages/Web Forms
  • Multivariate Testing
  • Campaign Analytics
Use Channable to automate your feed- based online marketing. Create mighty feeds and manage campaigns based on your inventory. Learn more about Channable
Feed management with Channable is the best way to organize, optimize, and control your product data to prep it for 2500 online marketplaces, affiliate networks, and price comparison sites. Managing this process from one dashboard simplifies and speeds up your online advertising. With Channable's PPC tool you can even go one step further and manage you Google Shopping - and Search campaigns (Google & Bing). Use your daily updated data feed to create campaign structure and ad content. Learn more about Channable

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Lead Management
  • Multi-Channel Marketing
  • A/B Testing
  • Sales Analytics
  • Social Marketing
  • Landing Pages/Web Forms
  • Multivariate Testing
  • Campaign Analytics
With 15+ years in the agile space, Jira offers teams the top tools and best practices to provide the right foundation for growth. Learn more about Jira
Jira is the #1 software development tool used by agile teams. Teams of 2 to 20,000 rely on Jira to manage every stage of their workflow, from planning to shipping and releasing. With native roadmaps, teams can ladder up their work to track the big picture. Jira's no-code automation engine allows teams to save time and increase power by automating any task or process with a few clicks. And with a free edition, teams up to ten users can leverage all the power of Jira at no cost, forever. Learn more about Jira

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Lead Management
  • Multi-Channel Marketing
  • A/B Testing
  • Sales Analytics
  • Social Marketing
  • Landing Pages/Web Forms
  • Multivariate Testing
  • Campaign Analytics
HubSpot Marketing Hub helps businesses generate leads and create better customer experiences. Learn more about HubSpot Marketing Hub
HubSpot offers a powerful suite of tools that help you turn visitors into leads. You'll get lead flows, forms, kickback emails, analytics, and more -- all designed to make it easy for you to efficiently grow your business. Capture leads, learn who they are and what they're interested in, and optimize your marketing based on data, not guesswork. Start growing your business today with HubSpot Marketing Hub. Learn more about HubSpot Marketing Hub

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Lead Management
  • Multi-Channel Marketing
  • A/B Testing
  • Sales Analytics
  • Social Marketing
  • Landing Pages/Web Forms
  • Multivariate Testing
  • Campaign Analytics
Drag. Drop. Send Learn more about Sentt
Simply put, Sentt is a powerful, yet easy to use software for sending real letters, documents and postcards directly from your computer to any of your customers or contacts. Whether it be sending a quote, contract or brochure to a single contact, or utilising your existing customer data to drive content to multiple contacts. Sentt makes it easy for you to communicate effectively with your customers in a targeted, tangible format, that they will not only love, but also remember. Learn more about Sentt

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Lead Management
  • Multi-Channel Marketing
  • A/B Testing
  • Sales Analytics
  • Social Marketing
  • Landing Pages/Web Forms
  • Multivariate Testing
  • Campaign Analytics
Cloud-based demand-side platform that lets users handle audience targeting, manage campaigns, measure performance, and more. Learn more about ASTRAD DSP
Advanced cloud-based demand-side platform designed to empower users in effectively managing various aspects of their advertising strategy. This platform not only facilitates precise audience targeting but also provides comprehensive tools for campaign management, performance measurement, and more. With its innovative features and scalability, users can seamlessly navigate through the intricacies of digital advertising, ensuring a holistic approach to optimizing their online presence. Learn more about ASTRAD DSP

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Lead Management
  • Multi-Channel Marketing
  • A/B Testing
  • Sales Analytics
  • Social Marketing
  • Landing Pages/Web Forms
  • Multivariate Testing
  • Campaign Analytics
Zoho CRM empowers organizations with a complete customer relationship lifecycle management solution. Learn more about Zoho CRM
Zoho CRM can support your marketing teams to efficiently run campaigns and pass on quality leads. Get the best ROI from every campaign you create. Generate new leads, execute targeted email marketing campaigns, and compare ad spending to sales revenue with the Google Ads integration. Learn more about Zoho CRM

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Lead Management
  • Multi-Channel Marketing
  • A/B Testing
  • Sales Analytics
  • Social Marketing
  • Landing Pages/Web Forms
  • Multivariate Testing
  • Campaign Analytics
MyPRM offers a complete & intuitive platform of Partner Relationship Management to make both channel managers and partners lives easier Learn more about MyPRM
Let's talk together MyPRM is the 1st French SaaS platform for managing and developing companies’ indirect businesses. Created in 2017 as an alternative to traditional platforms, the MyPRM solution supports all stages of the partner lifecycle, from recruitment to performance management. With flexible, business-focused modules, features, and user-friendly interfaces, MyPRM helps organisations leverage the power of their distribution channels. Learn more about MyPRM

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Lead Management
  • Multi-Channel Marketing
  • A/B Testing
  • Sales Analytics
  • Social Marketing
  • Landing Pages/Web Forms
  • Multivariate Testing
  • Campaign Analytics
Omnichannel direct marketing automation solution with a focus on behavioural analytics and tailored journey creation. Learn more about iwinBack
iwinBACK helps marketers "win back" the power to understand and communicate with their customers through automation, channel unification, data analytics, easy asset creation, and a custom journey creator. We bring a new level of efficiency and performance to digital marketing teams by helping them build and manage campaigns and call centre staff, for multiple markets, brands, and segments simultaneously. Real time data analysis with actionable insights help to continually improve KPIs. Learn more about iwinBack

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Lead Management
  • Multi-Channel Marketing
  • A/B Testing
  • Sales Analytics
  • Social Marketing
  • Landing Pages/Web Forms
  • Multivariate Testing
  • Campaign Analytics
Iterable is an AI-powered cross-channel communication platform that helps brands deliver joyful experiences to their customers. Learn more about Iterable
Iterable is an AI-powered cross-channel communication platform that helps brands deliver joyful experiences with marketing automation at scale. With Iterable, marketers can create, optimize, and measure every interaction taking place throughout the customer journey. Leading brands like Redfin, DoorDash, Fender, Calm, and Asana choose Iterable to build customer-centric experiences at scale by delivering the right content to the right audience at the right time. Learn more about Iterable

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Lead Management
  • Multi-Channel Marketing
  • A/B Testing
  • Sales Analytics
  • Social Marketing
  • Landing Pages/Web Forms
  • Multivariate Testing
  • Campaign Analytics
Send personalized messages based on criteria and triggers, monitor and optimize your marketing campaigns with GreenRope. Learn more about GreenRope
GreenRope CRM is a marketing automation platform that helps you create and execute effective campaigns across multiple channels. You can use automation to send personalized messages based on criteria and triggers, monitor and optimize your marketing campaigns with real-time analytics and reporting. GreenRope also has features for sales enablement, customer support, and business process management. It’s a comprehensive CRM that helps you automate your marketing and grow your business. Learn more about GreenRope

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Lead Management
  • Multi-Channel Marketing
  • A/B Testing
  • Sales Analytics
  • Social Marketing
  • Landing Pages/Web Forms
  • Multivariate Testing
  • Campaign Analytics
Customer.io is a customer engagement platform for creating data-driven campaigns that reach people across all messaging channels. Learn more about Customer.io
Customers are bombarded with messages every day, and most go ignored. Customer.io is a customer engagement platform designed for tech-savvy organizations to create personalized customer journeys that engage, convert, and scale. Fueled by first-party data, teams can manage and tailor their customer messages across all channels, including email, in-app, push, SMS, and webhooks – all within one intuitive platform. Today, 7500+ brands trust their messaging needs with Customer.io. Customer.io’s suite of products includes Journeys, a messaging automation tool, Data Pipelines, a customer data platform; and Parcel, a code editor designed for email. Founded in 2012, Customer.io is a globally distributed, remote-first company named one of the fastest-growing private companies on the 2023 Inc. 5000 list. Learn more about Customer.io

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Lead Management
  • Multi-Channel Marketing
  • A/B Testing
  • Sales Analytics
  • Social Marketing
  • Landing Pages/Web Forms
  • Multivariate Testing
  • Campaign Analytics
MarketDirect Cross Media is an intuitive, powerful multi-channel customer communication and marketing campaign solution. Learn more about MarketDirect Cross Media
Today lead generation and customer prospecting require focused and targeted marketing messages. Delivering integrated campaigns that combine Direct Mail, Landing Pages, Social Media, Email and Mobile messaging has traditionally been complex and expensive but MarketDirect changes that. With powerful template driven marketing campaigns you can get a campaign up and running quickly without any programming experience! Learn more about MarketDirect Cross Media

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Lead Management
  • Multi-Channel Marketing
  • A/B Testing
  • Sales Analytics
  • Social Marketing
  • Landing Pages/Web Forms
  • Multivariate Testing
  • Campaign Analytics
Cloud-based email marketing for mid-size enterprises, agencies and high volume senders who have outgrown their current ESP. Learn more about Pinpointe
Pinpointe is an award-winning, easy-to-use, cloud-based email marketing platform that helps mid market Business-to-Business (B2B) marketers target, track analyze and stay in touch with customers through permission-based email. With up to 250 sub-accounts, award-winning campaign builder and high capacity, Pinpointe is purpose built for mid size companies, agencies, franchises & high volume senders, who have outgrown their current email marketing provider. Free 'Concierge' Onboarding! Learn more about Pinpointe

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Lead Management
  • Multi-Channel Marketing
  • A/B Testing
  • Sales Analytics
  • Social Marketing
  • Landing Pages/Web Forms
  • Multivariate Testing
  • Campaign Analytics
Mailchimp is the #1 email marketing and automations brand that recommends ways to get more opens, clicks, and sales.
Mailchimp is the #1 Email Marketing and Automations brand for growing businesses. We empower businesses around the world to launch, build, and grow their businesses with world-class marketing technology, award-winning customer support, inspiring content & our data-driven recommendations Over 12 Million businesses including TEDTalks, Shutterstock, Boston Market, Nikon India trust Mailchimp to turn their emails into revenue, grow their audience, & create effective multichannel marketing campaigns Learn more about Mailchimp

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Lead Management
  • Multi-Channel Marketing
  • A/B Testing
  • Sales Analytics
  • Social Marketing
  • Landing Pages/Web Forms
  • Multivariate Testing
  • Campaign Analytics
Our suite of tools is easy to set up, easier to use and delivers the power to increase sales or donations in less time.
Collect leads, stay connected, and keep customers. It’s automatic. Marketing Automation isn’t just for big companies. Our powerful, yet simple Advanced Automation tools can help your organization develop more efficient and strategic email marketing, so you can save time while growing your business. Send a single welcome email or a custom automated email series that nurtures leads. Learn more about Constant Contact

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Lead Management
  • Multi-Channel Marketing
  • A/B Testing
  • Sales Analytics
  • Social Marketing
  • Landing Pages/Web Forms
  • Multivariate Testing
  • Campaign Analytics
Wrike is a powerful marketing automation platform with dynamic request forms, automated workflows, and real-time reports.
Wrike is a powerful marketing automation platform for cross-functional teams. With Wrike’s smart features, marketers can make their processes up to 40% more efficient, enabling them to save time and organize campaigns quickly. Add order to chaotic workloads with dynamic request forms that auto-assign tasks to the right people. Create automated workflows tailored to your marketing team’s style. Schedule campaign reports to be automatically delivered to your inbox. Work smarter, not harder. Learn more about Wrike

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Lead Management
  • Multi-Channel Marketing
  • A/B Testing
  • Sales Analytics
  • Social Marketing
  • Landing Pages/Web Forms
  • Multivariate Testing
  • Campaign Analytics
We help small teams power big businesses with the must-have platform for intelligent marketing automation.
ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. Learn more and start your free trial at ActiveCampaign.com. Learn more about ActiveCampaign

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Lead Management
  • Multi-Channel Marketing
  • A/B Testing
  • Sales Analytics
  • Social Marketing
  • Landing Pages/Web Forms
  • Multivariate Testing
  • Campaign Analytics
Semrush is a leading online visibility management software-as-a-service platform.
With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence. Semrush in numbers: over 800 million unique domains monitored for 142 geo databases; over 43 trillion backlinks; 21 billion keywords; over 10 million users. Learn more about Semrush

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Lead Management
  • Multi-Channel Marketing
  • A/B Testing
  • Sales Analytics
  • Social Marketing
  • Landing Pages/Web Forms
  • Multivariate Testing
  • Campaign Analytics
Advanced email marketing tools that are easy to use so you can grow your business using newsletters, websites and more.
Grow your business with MailerLite’s fast and scalable email marketing platform. Create professional newsletters, landing pages & websites using our drag & drop editor (with AI generator) or with pre-designed templates. And manage campaigns on-the-go in the iOS app. Nurture relationships with advanced features like pop-ups, multi-trigger automations, embedded surveys, Facebook custom audiences and auto resend campaigns. Measure performance with detailed reporting inside your dashboard. Learn more about MailerLite

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Lead Management
  • Multi-Channel Marketing
  • A/B Testing
  • Sales Analytics
  • Social Marketing
  • Landing Pages/Web Forms
  • Multivariate Testing
  • Campaign Analytics
Get all the tools you will need to build better customer relationships online under one roof.
Sendinblue is the best all-in-one tool for Small Businesses : Marketing Automation, Email Campaigns, Transactional Emails and SMS. You can easily increase your sales and nurture your contacts using target workflows and our scoring feature. It only takes 5 min to implement your Welcome Email or Abandoned Cart Workflows. We offer many plugins such as Wordpress, Magento, Salesforce and Woocommerce. Send 9,000 emails / month for free, and up to 40,000 emails for only $25/month. Learn more about Brevo

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Lead Management
  • Multi-Channel Marketing
  • A/B Testing
  • Sales Analytics
  • Social Marketing
  • Landing Pages/Web Forms
  • Multivariate Testing
  • Campaign Analytics
Systeme.io is a simple, affordable, and intuitive all-in-one marketing platform for anyone who is looking to grow their online business
Systeme.io (pronounced "system dot I-O") is an all-in-one online marketing platform that makes it easy to launch, grow, and scale your online business. Build sales funnels, send automated emails, create and manage online courses, run affiliate programs, set up a website, and automate almost every aspect of your business with systeme.io. Systeme.io is a swiss army knife for entrepreneurs. When we say “all-in-one”, we really mean it. Learn more about Systeme.io

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Lead Management
  • Multi-Channel Marketing
  • A/B Testing
  • Sales Analytics
  • Social Marketing
  • Landing Pages/Web Forms
  • Multivariate Testing
  • Campaign Analytics

Marketing Automation Software Buyers Guide

What is marketing automation software?

Marketing automation software helps businesses automate marketing processes and allows for end-to-end management of marketing campaigns including campaign design, tracking, content publishing, customer segmentation, and marketing analytics. 

The benefits of marketing automation software

  • Effective cross-selling and upselling campaigns:  Cross-selling and upselling are complicated processes and pose a number of marketing challenges. For every campaign, marketers need to create customer lists, customize email text, and keep an eye on campaign metrics. A marketing automation solution automates each of these processes by providing users with segmented lists, personalized email templates, and split-testing options. Marketers can also track campaign responses in real time. 
  • Streamlined marketing operations:  A marketing automation solution provides a snapshot of all marketing projects and campaigns in a dashboard, saving managers the hassle of tracking each campaign separately. 
  • Scalability in sales seasons:  The October to December holiday sales season poses a number of planning and execution challenges for marketers. Businesses can lose significant sales opportunities if they aren't able to manage the massive scale of marketing required. Marketing automation software provides email automation, segmented lists, and other features that help businesses manage variable loads efficiently at these times.

Typical features of marketing automation software

  • Analytics/ROI tracking:  Monitor conversion rates and track the effectiveness and profitability of marketing efforts. Some products also provide reports on customer behavior trends.
  • Campaign management:  Create a sequence of marketing actions to complete specific marketing goals and monitor real-time performance of multiple stages of a campaign. 
  • Lead management: Store information on leads and contacts and track them throughout the sales process.
  • Lead nurturing:  Engage with a lead throughout the sales process by providing relevant information at every stage of the buying cycle.
  • Segmentation:  Group leads and contacts based on specific attributes such as gender, age, and location. Some products also provide statistics on the likelihood to convert, which can be used to prioritize leads. 
  • Drip campaigns:  Create a process flow for marketing campaigns to guide leads based on actions such as time-to-respond and items browsed. Users can also use drag-and-drop interfaces to program campaign logics such as condition-based routing and follow-up emails.
  • Channel management:  Coordinate marketing efforts across channels such as email, landing pages, and social media.

Considerations when purchasing marketing automation software

  • Anti-spam compliance needs:  Businesses need to adhere to a number of spam compliances in their marketing practices. For example, CAN-SPAM compliance mandates that marketing emails cannot have misleading headers and they must include the physical address of the business. DomainKeys Identified Mail (DKIM) mandates that emails include a cryptographic authentication process for the email domain verification. Marketing automation solutions help users with compliance by performing quality checks and proactively flagging users if an essential component is missing or a piece of information is misrepresented in an email or a marketing message. Buyers should assess their compliance needs and shortlist marketing automation solutions accordingly.
  • Mobile-responsive templates:  Mobile advertising is at all-time high, and marketers  cannot ignore the opportunity. In fact, mobile advertisements will account for approximately  75% of total digital advertising spend in 2018. This trend makes it necessary for a business to deliver a perfect mobile experience to their audience, and the first step towards this is the use of mobile-responsive templates. A marketing automation solution provides users with ready-to-use templates for all customer-facing pages such as landing pages and email campaigns. Some marketing automation products also help users design mobile-optimized websites.
  • Artificial intelligence (AI) will drive personalization in the marketing automation software space:  Artificial intelligence can provide marketers with valuable insights on customer behavior and use this information to personalize campaigns to appeal to the buyers' need. For example, AI can observe a customer's browsing history and click pattern and use this information to provide personalized deals to the customer. Since AI adoption is on the rise , we can expect to see more use cases of this technology in the next three to five years. 
  • Marketing software will use chatbots to automate manual tasks:  The adoption of chatbots is growing faster than ever , including in the marketing automation space. A chatbot enables businesses to interact with their customers and prospects in a more personalized way. For example, a chatbot can help marketers offer real-time deals and discounts to customers based on their product searches and purchase history. This way, marketers can provide more dynamic deals to customers than via an email marketing campaign. We expect chatbot technology to become mainstream within the next five years.