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Marketing Automation Software

Marketing Automation software enables organizations to automate their marketing functions including campaign creation, market segmentation and response analysis.

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Automate marketing campaigns and lead management workflows with no-code and maximum degree of freedom. Learn more about Creatio CRM
Marketing Creatio is a ready-to-use platform to automate marketing campaigns, streamline lead-to-revenue and enhance lead management workflows with no-code and maximum degree of freedom. It enables users to design, run and analyze the most personalized multichannel marketing campaigns, manage digital ads, events, track website behavior and do much more. Best fit for medium and large-size businesses, it is designed to boost your team productivity and performance, enhance audience segmentation and close leads smarter with AI & ML tools. Learn more about Creatio CRM

Features

  • Sales Analytics
  • Multi-Channel Marketing
  • Social Marketing
  • Drip Campaigns
  • A/B Testing
  • Lead Management
  • Landing Pages/Web Forms
  • Segmentation
  • Campaign Analytics
  • Multivariate Testing
  • ROI Tracking
Drag. Drop. Send Learn more about Sentt
Simply put, Sentt is a powerful, yet easy to use software for sending real letters, documents and postcards directly from your computer to any of your customers or contacts. Whether it be sending a quote, contract or brochure to a single contact, or utilising your existing customer data to drive content to multiple contacts. Sentt makes it easy for you to communicate effectively with your customers in a targeted, tangible format, that they will not only love, but also remember. Learn more about Sentt

Features

  • Sales Analytics
  • Multi-Channel Marketing
  • Social Marketing
  • Drip Campaigns
  • A/B Testing
  • Lead Management
  • Landing Pages/Web Forms
  • Segmentation
  • Campaign Analytics
  • Multivariate Testing
  • ROI Tracking
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Power your marketing with automation for personalized, data-driven campaigns across multiple channels, boosting conversions. Learn more about Xtremepush
Xtremepush’s robust marketing automation tools offer businesses a way to streamline campaigns, personalise customer interactions, and drive engagement across multiple channels. The platform harnesses data-driven insights for targeted messaging and optimised customer journeys, ultimately boosting conversions and fostering lasting relationships. Learn more about Xtremepush

Features

  • Sales Analytics
  • Multi-Channel Marketing
  • Social Marketing
  • Drip Campaigns
  • A/B Testing
  • Lead Management
  • Landing Pages/Web Forms
  • Segmentation
  • Campaign Analytics
  • Multivariate Testing
  • ROI Tracking
Generate high-quality leads, increase lead and account conversion, and drive efficient growth with marketing automation. Learn more about Salesforce Marketing Cloud
Marketing Cloud Growth Edition is marketing automation built on Data Cloud, creating visibility across marketing, sales, service, and commerce teams, and allowing everyone to work together in one place to close deals quickly. With Marketing Cloud Growth Edition, growing businesses can finally leverage enterprise grade AI to deliver campaign briefs, segment, landing pages, and other content, faster than ever before. And, because it has built-in Data Cloud, small teams can organize data from all marketing, sales, and service touch points. This not only helps them leverage AI to its full potential, but also allows for more precise personalization in customer outreach. Learn more about Salesforce Marketing Cloud

Features

  • Sales Analytics
  • Multi-Channel Marketing
  • Social Marketing
  • Drip Campaigns
  • A/B Testing
  • Lead Management
  • Landing Pages/Web Forms
  • Segmentation
  • Campaign Analytics
  • Multivariate Testing
  • ROI Tracking
CRM solution that helps businesses with sales force automation, process management, journey orchestration, marketing automation & more. Learn more about Zoho CRM
Zoho CRM can support your marketing teams to efficiently run campaigns and pass on quality leads. Get the best ROI from every campaign you create. Generate new leads, execute targeted email marketing campaigns, and compare ad spending to sales revenue with the Google Ads integration. Learn more about Zoho CRM

Features

  • Sales Analytics
  • Multi-Channel Marketing
  • Social Marketing
  • Drip Campaigns
  • A/B Testing
  • Lead Management
  • Landing Pages/Web Forms
  • Segmentation
  • Campaign Analytics
  • Multivariate Testing
  • ROI Tracking
Iterable is an AI-powered cross-channel communication platform that helps brands deliver joyful experiences to their customers. Learn more about Iterable
Iterable is an AI-powered cross-channel communication platform that helps brands deliver joyful experiences with marketing automation at scale. With Iterable, marketers can create, optimize, and measure every interaction taking place throughout the customer journey. Leading brands like Redfin, DoorDash, Fender, Calm, and Asana choose Iterable to build customer-centric experiences at scale by delivering the right content to the right audience at the right time. Learn more about Iterable

Features

  • Sales Analytics
  • Multi-Channel Marketing
  • Social Marketing
  • Drip Campaigns
  • A/B Testing
  • Lead Management
  • Landing Pages/Web Forms
  • Segmentation
  • Campaign Analytics
  • Multivariate Testing
  • ROI Tracking
MarketDirect Cross Media is an intuitive, powerful multi-channel customer communication and marketing campaign solution. Learn more about MarketDirect Cross Media
Today lead generation and customer prospecting require focused and targeted marketing messages. Delivering integrated campaigns that combine Direct Mail, Landing Pages, Social Media, Email and Mobile messaging has traditionally been complex and expensive but MarketDirect changes that. With powerful template driven marketing campaigns you can get a campaign up and running quickly without any programming experience! Learn more about MarketDirect Cross Media

Features

  • Sales Analytics
  • Multi-Channel Marketing
  • Social Marketing
  • Drip Campaigns
  • A/B Testing
  • Lead Management
  • Landing Pages/Web Forms
  • Segmentation
  • Campaign Analytics
  • Multivariate Testing
  • ROI Tracking
Sender is super easy and affordable email marketing platform with powerful features, solid deliverability, and top-notch support. Learn more about Sender
It's easy to use, full featured, and yet surprisingly affordable - Sender is the best choice for marketers to send marketing emails and drive more revenue. Everything you need for effective email marketing is within a few clicks, and for a fraction of the cost of other email marketing providers, such as MailChimp or ConstantContact. Use our integrations to connect your Magento, WooCommerce, WordPress, PrestaShop or other platform and send highly converting newsletters to grow your business. Learn more about Sender

Features

  • Sales Analytics
  • Multi-Channel Marketing
  • Social Marketing
  • Drip Campaigns
  • A/B Testing
  • Lead Management
  • Landing Pages/Web Forms
  • Segmentation
  • Campaign Analytics
  • Multivariate Testing
  • ROI Tracking
HubSpot Marketing Hub helps businesses generate leads and create better customer experiences. Learn more about HubSpot Marketing Hub
HubSpot offers a powerful suite of tools that help you turn visitors into leads. You'll get lead flows, forms, kickback emails, analytics, and more -- all designed to make it easy for you to efficiently grow your business. Capture leads, learn who they are and what they're interested in, and optimize your marketing based on data, not guesswork. Start growing your business today with HubSpot Marketing Hub. Learn more about HubSpot Marketing Hub

Features

  • Sales Analytics
  • Multi-Channel Marketing
  • Social Marketing
  • Drip Campaigns
  • A/B Testing
  • Lead Management
  • Landing Pages/Web Forms
  • Segmentation
  • Campaign Analytics
  • Multivariate Testing
  • ROI Tracking
Omnichannel direct marketing automation solution with a focus on behavioural analytics and tailored journey creation. Learn more about iwinBack
iwinBACK helps marketers "win back" the power to understand and communicate with their customers through automation, channel unification, data analytics, easy asset creation, and a custom journey creator. We bring a new level of efficiency and performance to digital marketing teams by helping them build and manage campaigns and call centre staff, for multiple markets, brands, and segments simultaneously. Real time data analysis with actionable insights help to continually improve KPIs. Learn more about iwinBack

Features

  • Sales Analytics
  • Multi-Channel Marketing
  • Social Marketing
  • Drip Campaigns
  • A/B Testing
  • Lead Management
  • Landing Pages/Web Forms
  • Segmentation
  • Campaign Analytics
  • Multivariate Testing
  • ROI Tracking
PageProof is a powerful online proofing platform that makes it simple to gather feedback on your work - streamlining your workflows. Learn more about PageProof
PageProof is the #1 rated, ISO 27001 certified, online proofing platform that natively connects to all of your project management, design, and communications tools. PageProof's seamless integrations increase your creative workflows efficiency by 40%. Book a demo with our team to see PageProof's powerful features in action - and you'll see why PageProof is the innovation leader for online proofing. Learn more about PageProof

Features

  • Sales Analytics
  • Multi-Channel Marketing
  • Social Marketing
  • Drip Campaigns
  • A/B Testing
  • Lead Management
  • Landing Pages/Web Forms
  • Segmentation
  • Campaign Analytics
  • Multivariate Testing
  • ROI Tracking
Next generation Marketing Automation 360 platform. Integrates into one platform most effective multi channel communication. Learn more about iPresso
Marketing Automation 360 platform. Integrates into one platform most effective multi channel communication with digital and conversational marketing. Deticated for small companiess as iPresso BASIC and for large enterprises - iPresso Enterprise: iPresso.com/enterprise. Among customers are e.g. Danone, eSky, Nutricia, TVN Warner Discovery, Nationale Nederlanden, and Generali Investment. Learn more about iPresso

Features

  • Sales Analytics
  • Multi-Channel Marketing
  • Social Marketing
  • Drip Campaigns
  • A/B Testing
  • Lead Management
  • Landing Pages/Web Forms
  • Segmentation
  • Campaign Analytics
  • Multivariate Testing
  • ROI Tracking
Enterprise-level email marketing software with award-winning digital agency support, offering campaign management services and design. Learn more about Enabler
Nurture your customers more effectively and increase revenue streamlines, with automated transactional emails featuring an API that tracks the revenue generated from your campaigns. Enabler's email platform gives you drag'n'drop, dynamic content personalization and automated trigger campaigns that increase clicks and drive sales uplifts. Used widely by top insurers, including Allianz, AXA, LV and Zurich, Enabler specializes in transactional email nurture programs across the customer lifecycle. Learn more about Enabler

Features

  • Sales Analytics
  • Multi-Channel Marketing
  • Social Marketing
  • Drip Campaigns
  • A/B Testing
  • Lead Management
  • Landing Pages/Web Forms
  • Segmentation
  • Campaign Analytics
  • Multivariate Testing
  • ROI Tracking
Bitrix24 is #1 free CRM and marketing automation platform used by over 15 million businesses worldwide. Learn more about Bitrix24
Are you looking for a free CRM with marketing automation? Consider Bitrix24. Free email marketing, email triggers, SMS, automation rules, lead capture, Facebook Lead Ads integration, Google Adwords integration, retargeting, audience segmentation and more. Google Analytics integration inside. Available in cloud and on-premise with open source code access. Used by 15 million companies worldwide. Learn more about Bitrix24

Features

  • Sales Analytics
  • Multi-Channel Marketing
  • Social Marketing
  • Drip Campaigns
  • A/B Testing
  • Lead Management
  • Landing Pages/Web Forms
  • Segmentation
  • Campaign Analytics
  • Multivariate Testing
  • ROI Tracking
Send personalized messages based on criteria and triggers, monitor and optimize your marketing campaigns with GreenRope. Learn more about GreenRope
GreenRope CRM is a marketing automation platform that helps you create and execute effective campaigns across multiple channels. You can use automation to send personalized messages based on criteria and triggers, monitor and optimize your marketing campaigns with real-time analytics and reporting. GreenRope also has features for sales enablement, customer support, and business process management. It’s a comprehensive CRM that helps you automate your marketing and grow your business. Learn more about GreenRope

Features

  • Sales Analytics
  • Multi-Channel Marketing
  • Social Marketing
  • Drip Campaigns
  • A/B Testing
  • Lead Management
  • Landing Pages/Web Forms
  • Segmentation
  • Campaign Analytics
  • Multivariate Testing
  • ROI Tracking
Customer.io is a customer engagement platform for creating data-driven campaigns that reach people across all messaging channels. Learn more about Customer.io
Customers are bombarded with messages every day, and most go ignored. Customer.io is a customer engagement platform designed for tech-savvy organizations to create personalized customer journeys that engage, convert, and scale. Fueled by first-party data, teams can manage and tailor their customer messages across all channels, including email, in-app, push, SMS, and webhooks – all within one intuitive platform. Today, 7500+ brands trust their messaging needs with Customer.io. Customer.io’s suite of products includes Journeys, a messaging automation tool, Data Pipelines, a customer data platform; and Parcel, a code editor designed for email. Founded in 2012, Customer.io is a globally distributed, remote-first company named one of the fastest-growing private companies on the 2023 Inc. 5000 list. Learn more about Customer.io

Features

  • Sales Analytics
  • Multi-Channel Marketing
  • Social Marketing
  • Drip Campaigns
  • A/B Testing
  • Lead Management
  • Landing Pages/Web Forms
  • Segmentation
  • Campaign Analytics
  • Multivariate Testing
  • ROI Tracking
Use Channable to automate your feed- based online marketing. Create mighty feeds and manage campaigns based on your inventory. Learn more about Channable
Feed management with Channable is the best way to organize, optimize, and control your product data to prep it for 2500 online marketplaces, affiliate networks, and price comparison sites. Managing this process from one dashboard simplifies and speeds up your online advertising. With Channable's PPC tool you can even go one step further and manage you Google Shopping - and Search campaigns (Google & Bing). Use your daily updated data feed to create campaign structure and ad content. Learn more about Channable

Features

  • Sales Analytics
  • Multi-Channel Marketing
  • Social Marketing
  • Drip Campaigns
  • A/B Testing
  • Lead Management
  • Landing Pages/Web Forms
  • Segmentation
  • Campaign Analytics
  • Multivariate Testing
  • ROI Tracking
Clerk.io's AI uses your customers' behavioral data to automatically optimize search results, product recommendations & email marketing. Learn more about Clerk.io
Clerk.io is Marketing Automation and e-commerce personalization software that helps online stores acquire, convert and retain more customers through AI-driven technology. Clerk.io automatically analyzes behaviors, trends, and transactions to present shoppers with highly relevant search results, product recommendations, emails, ads, and more that increase sales 15-30%. Join thousands of leading brands around the world and start delivering personalized omnichannel shopping experiences today. Learn more about Clerk.io

Features

  • Sales Analytics
  • Multi-Channel Marketing
  • Social Marketing
  • Drip Campaigns
  • A/B Testing
  • Lead Management
  • Landing Pages/Web Forms
  • Segmentation
  • Campaign Analytics
  • Multivariate Testing
  • ROI Tracking
Cloud-based email marketing for mid-size enterprises, agencies and high volume senders who have outgrown their current ESP. Learn more about Pinpointe
Pinpointe is an award-winning, easy-to-use, cloud-based email marketing platform that helps mid market Business-to-Business (B2B) marketers target, track analyze and stay in touch with customers through permission-based email. With up to 250 sub-accounts, award-winning campaign builder and high capacity, Pinpointe is purpose built for mid size companies, agencies, franchises & high volume senders, who have outgrown their current email marketing provider. Free 'Concierge' Onboarding! Learn more about Pinpointe

Features

  • Sales Analytics
  • Multi-Channel Marketing
  • Social Marketing
  • Drip Campaigns
  • A/B Testing
  • Lead Management
  • Landing Pages/Web Forms
  • Segmentation
  • Campaign Analytics
  • Multivariate Testing
  • ROI Tracking
This affordable software combines email marketing, workflow automation, and other digital tools for the everyday marketer. Learn more about Mirabel's Marketing Manager
Mirabel's Marketing Manager is a full-scale CRM and marketing automation software with reporting and analytics, competitor analysis, email marketing (with email address verification and list segmentation), workflow automation, landing pages, and forms. This new software also has website visitor tracking to identify anonymous website visitors and append demographic and contact data to leads. With the new Website Tags tool, users can even collect first-party data. Learn more about Mirabel's Marketing Manager

Features

  • Sales Analytics
  • Multi-Channel Marketing
  • Social Marketing
  • Drip Campaigns
  • A/B Testing
  • Lead Management
  • Landing Pages/Web Forms
  • Segmentation
  • Campaign Analytics
  • Multivariate Testing
  • ROI Tracking
Mailchimp: the #1 email marketing platform with 11M+ users worldwide, offering AI-powered insights & content creation tools.
Mailchimp is a leading email marketing platform used by over 11 million users worldwide. With a delivery rate of 99% and integration with over 300 tools, Mailchimp provides businesses with easy ways to connect with customers, foster repeat business, and build a lasting brand loyalty. The platform's AI-powered insights and content creation tools can personalize every email and SMS. The user-friendly interface accommodates tech-savvy and non-tech individuals. Clients such as TEDTalks, Shutterstock, Boston Market, and Nikon India have used Mailchimp to drive revenue through email marketing. The company was acquired by Intuit Inc. in 2021, and since then, the platform has introduced more than 100 new features to improve user experience. The company ensures its product descriptions match the Mailchimp site, don't include overly-comparative language, calls-to-action, personally identifiable information, suffices, or HTML tags. Learn more about Mailchimp

Features

  • Sales Analytics
  • Multi-Channel Marketing
  • Social Marketing
  • Drip Campaigns
  • A/B Testing
  • Lead Management
  • Landing Pages/Web Forms
  • Segmentation
  • Campaign Analytics
  • Multivariate Testing
  • ROI Tracking
Trusted by teams of 2 to 20,000 to plan, track, and collaborate on work, Jira offers every team the top tools and practices for growth.
Jira is the #1 agile project management tool for all teams to plan, track, and manage any project. Customize workflows to your team’s processes, integrate with over 3,000 apps, automate any task or process with a few clicks, and get rid of mundane tasks with AI. As your single source of truth, Jira seamlessly connects teams that build software with those who launch and support it, so you never lose track of progress or context. And with a free edition, teams of up to ten users can leverage all the power of Jira at no cost, forever. Learn more about Jira

Features

  • Sales Analytics
  • Multi-Channel Marketing
  • Social Marketing
  • Drip Campaigns
  • A/B Testing
  • Lead Management
  • Landing Pages/Web Forms
  • Segmentation
  • Campaign Analytics
  • Multivariate Testing
  • ROI Tracking
Customer relationship management solution that helps businesses with lead management, sales automation, email segmentation, and more.
Pipedrive is a customer relationship management (CRM) tool that empowers teams of all sizes to close more deals. With its customizable sales pipelines, real-time insights and powerful AI features, it helps teams attract and close leads. Learn more about Pipedrive

Features

  • Sales Analytics
  • Multi-Channel Marketing
  • Social Marketing
  • Drip Campaigns
  • A/B Testing
  • Lead Management
  • Landing Pages/Web Forms
  • Segmentation
  • Campaign Analytics
  • Multivariate Testing
  • ROI Tracking
We deliver the tools to simplify and amplify digital marketing and drive results for your business.
Constant Contact delivers for small businesses and nonprofits with powerful tools that simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience with advanced AI and Automation tools, we deliver the performance and guidance to build strong connections and generate powerful results. For more information, visit www.constantcontact.com. Learn more about Constant Contact

Features

  • Sales Analytics
  • Multi-Channel Marketing
  • Social Marketing
  • Drip Campaigns
  • A/B Testing
  • Lead Management
  • Landing Pages/Web Forms
  • Segmentation
  • Campaign Analytics
  • Multivariate Testing
  • ROI Tracking
Wrike is a powerful marketing automation platform with dynamic request forms, automated workflows, and real-time reports.
Wrike is a powerful marketing automation platform for cross-functional teams. With Wrike’s smart features, marketers can make their processes up to 40% more efficient, enabling them to save time and organize campaigns quickly. Add order to chaotic workloads with dynamic request forms that auto-assign tasks to the right people. Create automated workflows tailored to your marketing team’s style. Schedule campaign reports to be automatically delivered to your inbox. Work smarter, not harder. Learn more about Wrike

Features

  • Sales Analytics
  • Multi-Channel Marketing
  • Social Marketing
  • Drip Campaigns
  • A/B Testing
  • Lead Management
  • Landing Pages/Web Forms
  • Segmentation
  • Campaign Analytics
  • Multivariate Testing
  • ROI Tracking

Marketing Automation Software Buyers Guide

What is marketing automation software?

Marketing automation software helps businesses automate marketing processes and allows for end-to-end management of marketing campaigns including campaign design, tracking, content publishing, customer segmentation, and marketing analytics. 

The benefits of marketing automation software

  • Effective cross-selling and upselling campaigns:  Cross-selling and upselling are complicated processes and pose a number of marketing challenges. For every campaign, marketers need to create customer lists, customize email text, and keep an eye on campaign metrics. A marketing automation solution automates each of these processes by providing users with segmented lists, personalized email templates, and split-testing options. Marketers can also track campaign responses in real time. 
  • Streamlined marketing operations:  A marketing automation solution provides a snapshot of all marketing projects and campaigns in a dashboard, saving managers the hassle of tracking each campaign separately. 
  • Scalability in sales seasons:  The October to December holiday sales season poses a number of planning and execution challenges for marketers. Businesses can lose significant sales opportunities if they aren't able to manage the massive scale of marketing required. Marketing automation software provides email automation, segmented lists, and other features that help businesses manage variable loads efficiently at these times.

Typical features of marketing automation software

  • Analytics/ROI tracking:  Monitor conversion rates and track the effectiveness and profitability of marketing efforts. Some products also provide reports on customer behavior trends.
  • Campaign management:  Create a sequence of marketing actions to complete specific marketing goals and monitor real-time performance of multiple stages of a campaign. 
  • Lead management: Store information on leads and contacts and track them throughout the sales process.
  • Lead nurturing:  Engage with a lead throughout the sales process by providing relevant information at every stage of the buying cycle.
  • Segmentation:  Group leads and contacts based on specific attributes such as gender, age, and location. Some products also provide statistics on the likelihood to convert, which can be used to prioritize leads. 
  • Drip campaigns:  Create a process flow for marketing campaigns to guide leads based on actions such as time-to-respond and items browsed. Users can also use drag-and-drop interfaces to program campaign logics such as condition-based routing and follow-up emails.
  • Channel management:  Coordinate marketing efforts across channels such as email, landing pages, and social media.

Considerations when purchasing marketing automation software

  • Anti-spam compliance needs:  Businesses need to adhere to a number of spam compliances in their marketing practices. For example, CAN-SPAM compliance mandates that marketing emails cannot have misleading headers and they must include the physical address of the business. DomainKeys Identified Mail (DKIM) mandates that emails include a cryptographic authentication process for the email domain verification. Marketing automation solutions help users with compliance by performing quality checks and proactively flagging users if an essential component is missing or a piece of information is misrepresented in an email or a marketing message. Buyers should assess their compliance needs and shortlist marketing automation solutions accordingly.
  • Mobile-responsive templates:  Mobile advertising is at all-time high, and marketers  cannot ignore the opportunity. In fact, mobile advertisements will account for approximately  75% of total digital advertising spend in 2018. This trend makes it necessary for a business to deliver a perfect mobile experience to their audience, and the first step towards this is the use of mobile-responsive templates. A marketing automation solution provides users with ready-to-use templates for all customer-facing pages such as landing pages and email campaigns. Some marketing automation products also help users design mobile-optimized websites.
  • Artificial intelligence (AI) will drive personalization in the marketing automation software space:  Artificial intelligence can provide marketers with valuable insights on customer behavior and use this information to personalize campaigns to appeal to the buyers' need. For example, AI can observe a customer's browsing history and click pattern and use this information to provide personalized deals to the customer. Since AI adoption is on the rise , we can expect to see more use cases of this technology in the next three to five years. 
  • Marketing software will use chatbots to automate manual tasks:  The adoption of chatbots is growing faster than ever , including in the marketing automation space. A chatbot enables businesses to interact with their customers and prospects in a more personalized way. For example, a chatbot can help marketers offer real-time deals and discounts to customers based on their product searches and purchase history. This way, marketers can provide more dynamic deals to customers than via an email marketing campaign. We expect chatbot technology to become mainstream within the next five years.