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Gamification is a behavioral science-based concept that aims to increase engagement and motivate individuals to reach specific objectives by designing a user experience that has a game-like allure. It is used in non-game environments, like education, with great success.

What Small and Midsize Businesses Need to Know About Gamification

SMBs can incorporate gamification into different aspects of their operations, such as employee training, engaging with customers, and even recruitment. By adding “game mechanics” into these processes, businesses generate more interest and increase employees’ and consumers’ knowledge. For example, instead of directing a new hire to read a lengthy manual, a company may use a website that incorporates gamification tactics. The website may “reward” the user by assigning levels or rankings as they demonstrate knowledge of the topics covered. Gamification makes the content more engaging than reading it from a book.

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