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Chief Revenue Officer (CRO)

The chief revenue officer (CRO) of a company is responsible for increasing revenue. Despite the job description, job duties are not restricted to finances or accounting. These executive-level leaders may work directly with any department that affects revenue such as sales or customer service.

What Small and Midsize Businesses Need to Know About Chief Revenue Officer (CRO)

SMBs can consider hiring a CRO or assigning CRO-type duties to a qualified employee. Skills needed include fact-based critical thinking, familiarity with design and copywriting, and a desire to learn, among other things. A dedicated focus on increasing revenue can mean dramatic revenue and profit growth.

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