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ROIT (Return on Information Technology)

ROIT is a performance measure used to determine the profitability of an IT investment. This measurement helps businesses calculate the financial benefit of investing in technology such as data centers, servers, networking resources, cloud infrastructure, or software.

What Small and Midsize Businesses Need to Know About ROIT (Return on Information Technology)

SMBs can ascertain which hardware, software, or computing resources provide value for money. For example, a customer relationship management (CRM) system optimizes engagement between an SMB and its customers. This increased engagement leads to more sales. The SMB might consider the CRM to be a good ROIT. However, if a CRM can't execute day-to-day operations, or it generates poor-quality data, the SMB might decide the program is a bad ROIT. It can be difficult to gauge the success of technology investments. However, improved sales and higher revenue typically indicate a good ROIT.

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