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Proof of Concept (POC)

A proof of concept (POC) is the act of demonstrating a product, service, or solution to sell it. A proof of concept should show the buyer that the product works how it's supposed to work, while also proving that the product will help their business. Often, a proof of concept is small and may be a work in progress. POCs can be thought of as a test run for both the seller and buyer.

What Small and Midsize Businesses Need to Know About Proof of Concept (POC)

Proofs of concept are a great way for SMBs to show their customers the types of products and services they can provide. SMBs may also be shown POCs from other, larger companies hoping to do the same.

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