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Channel Analytics

Channel analytics is the superordinate of web analytics, and identifies trends and patterns from online and offline channels. These include digital technologies (email, social media, SMS, etc.), as well as direct mail, customer contact centers, mass media, and brick-and-mortar store and branch locations. Channel analytics examine factors such as integrity, costs, usage, efficiency, and integration with other systems. They also investigate the value of each channel separately and in relation to each other.

What Small and Midsize Businesses Need to Know About Channel Analytics

Channel analytics helps SMBs measure and analyze different elements of their business, such as customer support, billing, and shipment processes, allowing them to generate real-time reports for better decision-making.

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