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Penetration Rate (mobile)

Mobile phone penetration rate refers to the number of active mobile phone users within a population. Measurements can vary, but a typical calculation used to determine mobile phone penetration rate is to divide the number of phone users in a population by the size of the target market. Then multiply this amount by 100.

What Small and Midsize Businesses Need to Know About Penetration Rate (mobile)

SMBs can use this penetration rate to discover how many people in a population have a mobile phone. Then they can use these insights for better sales, marketing, and customer service.

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