---
description: Learn more about itracMarketer price, benefits, and disadvantages for businesses in Ireland. Read verified software reviews and discover tools that fit your business needs.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: itracMarketer Pricing, Cost & Reviews - Capterra Ireland 2026
---

Breadcrumb: [Home](/) > [CRM Systems](/directory/2/customer-relationship-management/software) > [itracMarketer](/software/90454/itracems)

# itracMarketer

Canonical: https://www.capterra.ie/software/90454/itracems

> itracMarketer is a cloud-based marketing automation platform that helps manage customer data and engagement via email and social media.
> 
> Verdict: Rated **3.7/5** by 3 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses itracMarketer?

itracMarketer caters to businesses of all sizes in the real estate, healthcare, education, media, and hospitality industries.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **3.7/5** | 3 Reviews |
| Ease of Use | 4.0/5 | Based on overall reviews |
| Customer Support | 4.0/5 | Based on overall reviews |
| Value for Money | 3.5/5 | Based on overall reviews |
| Features | 3.5/5 | Based on overall reviews |
| Recommendation percentage | 60% | (6/10 Likelihood to recommend) |

## About the vendor

- **Company**: itracmedia
- **Founded**: 2003

## Commercial Context

- **Pricing model**: Per User
- **Pricing Details**: Contact itracMarketer for pricing details
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Canada

## Features

- A/B Testing
- Automated Publishing
- CAN-SPAM Compliance
- CRM
- Campaign Management
- Contact Management
- Conversion Tracking
- Customer Segmentation
- Drip Campaigns
- Email Marketing
- Event Triggered Actions
- Interaction Tracking
- Landing Pages/Web Forms
- Lead Management
- Lead Qualification
- Marketing Automation
- Mobile Optimization
- Multi-Account Management
- Multi-Channel Marketing
- Reporting/Analytics
- Segmentation
- Social Marketing
- Subscriber Management
- Template Management
- WYSIWYG Editor

## Support Options

- Chat

## Category

- [CRM Systems](https://www.capterra.ie/directory/2/customer-relationship-management/software)

## Related Categories

- [CRM Systems](https://www.capterra.ie/directory/2/customer-relationship-management/software)
- [Email Marketing Software](https://www.capterra.ie/directory/30013/email-marketing/software)
- [Marketing Automation Software](https://www.capterra.ie/directory/6/marketing-automation/software)
- [Social Media Marketing Tools](https://www.capterra.ie/directory/30781/social-media-marketing/software)

## Alternatives

1. [Bitrix24](https://www.capterra.ie/software/113540/bitrix24) — 4.2/5 (984 reviews)
2. [Constant Contact](https://www.capterra.ie/software/31898/constant-contact) — 4.3/5 (2912 reviews)
3. [EngageBay CRM](https://www.capterra.ie/software/178819/engagebay-marketing) — 4.7/5 (907 reviews)
4. [Marketing 360](https://www.capterra.ie/software/148516/marketing-360) — 4.5/5 (1132 reviews)
5. [Mailchimp](https://www.capterra.ie/software/110228/mailchimp) — 4.5/5 (17572 reviews)

## Reviews

### "Basic features but a reliable Email marketing platform overall" — 3.0/5

> **Sheryl** | *2 July 2021* | Real Estate | Recommendation rating: 8.0/10
> 
> **Pros**: It's easy to upload lists and manage contacts. The deployment process is fairly easy to learn. You can get very detailed reports highlighting all kinds of interactions
> 
> **Cons**: You cannot throttle email deployments so email rollout can take hours if the email list is large. In comparison to other platforms, iTrac user interface and design seem very basic. There's no heatmapping for email templates and you cannot see how long a user scrolled your email.
> 
> iTracEMS is a reliable platform with a rich feature set. If you can look past the basic design, itrac is a budget-friendly tool that can help you scale your business and reach a lot more customers.

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### "This is a great email + web analytics + social tools" — 5.0/5

> **sean** | *25 May 2011*
> 
> **Pros**: I love the ease of us and all in one functionality.
> 
> **Cons**: it costs money
> 
> I highly recomend this product for SEM and large organizations.

-----

### "Legacy email marketing tool with some useful features" — 3.0/5

> **Verified Reviewer** | *17 April 2021* | Marketing & Advertising | Recommendation rating: 3.0/10
> 
> **Pros**: It's easy to deploy and upload contacts. List management is a definite pro as you get the option to upload the data in a lot of default and custom fields. Even large deployments are rolled out fairly quickly.
> 
> **Cons**: itrac lacks a lot of key features including a/b testing subject lines, throttling email deployments, extensive reports. I wish they add common features that are provided by competitors like MailChimp, Bronto, etc. Sometimes the list can get stuck during uploading.
> 
> itracEMS is a legacy system lacking a lot of features available on other platforms but it costs much less than others. They need to update their UI and reporting to be competitive in today's highly competitive market.

## Links

- [View on Capterra](https://www.capterra.ie/software/90454/itracems)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/90454/itracEMS/> |
| en-AE | <https://www.capterra.ae/software/90454/itracems> |
| en-AU | <https://www.capterra.com.au/software/90454/itracems> |
| en-CA | <https://www.capterra.ca/software/90454/itracems> |
| en-GB | <https://www.capterra.co.uk/software/90454/itracems> |
| en-IE | <https://www.capterra.ie/software/90454/itracems> |
| en-IL | <https://www.capterra.co.il/software/90454/itracems> |
| en-IN | <https://www.capterra.in/software/90454/itracems> |
| en-NZ | <https://www.capterra.co.nz/software/90454/itracems> |
| en-SG | <https://www.capterra.com.sg/software/90454/itracems> |
| en-ZA | <https://www.capterra.co.za/software/90454/itracems> |
| fr | <https://www.capterra.fr/software/90454/itracems> |
| fr-BE | <https://fr.capterra.be/software/90454/itracems> |
| fr-CA | <https://fr.capterra.ca/software/90454/itracems> |
| fr-LU | <https://www.capterra.lu/software/90454/itracems> |

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