--- description: Learn more about ProMax Unlimited price, benefits, and disadvantages for businesses in Ireland. Read verified software reviews and discover tools that fit your business needs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: ProMax Unlimited Pricing, Cost & Reviews - Capterra Ireland 2026 --- Breadcrumb: [Home](/) > [Auto Dealer Software](/directory/20005/auto-dealer/software) > [ProMax Unlimited](/software/87111/promax-unlimited) # ProMax Unlimited Canonical: https://www.capterra.ie/software/87111/promax-unlimited Page: 1 / 2\ Next: [Next page](https://www.capterra.ie/software/87111/promax-unlimited?page=2) > ProMax is the only full front-end solution for auto dealerships. Award-winning software designed to help you sell more cars. > > Verdict: Rated **3.9/5** by 24 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses ProMax Unlimited? ProMax is fully scalable and equally suited to large franchise dealer groups and small one lot independents. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **3.9/5** | 24 Reviews | | Ease of Use | 3.7/5 | Based on overall reviews | | Customer Support | 3.8/5 | Based on overall reviews | | Value for Money | 3.8/5 | Based on overall reviews | | Features | 3.7/5 | Based on overall reviews | | Recommendation percentage | 60% | (6/10 Likelihood to recommend) | ## About the vendor - **Company**: ProMax - **Founded**: 1995 ## Commercial Context - **Pricing model**: Flat Rate - **Pricing Details**: Please contact ProMax for pricing details. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: English - **Available Countries**: United States ## Features - Contact Database - Customer Database - Financing Management - Inventory Management - Lead Management - Lease Tracking - Sales Floor Management - Service Department ## Integrations (1 total) - Covideo ## Support Options - Email/Help Desk - Phone Support - 24/7 (Live rep) - Chat ## Category - [Auto Dealer Software](https://www.capterra.ie/directory/20005/auto-dealer/software) ## Alternatives 1. [Carsforsale.com](https://www.capterra.ie/software/178449/carsforsale) — 4.6/5 (2363 reviews) 2. [AutoManager](https://www.capterra.ie/software/2058/deskmanager) — 4.9/5 (238 reviews) 3. [DealerCenter](https://www.capterra.ie/software/71935/dealercenter) — 4.9/5 (1479 reviews) 4. [Frazer](https://www.capterra.ie/software/34553/frazer-auto-dealer-software) — 4.7/5 (150 reviews) 5. [Scan123](https://www.capterra.ie/software/126440/scan123) — 4.5/5 (62 reviews) ## Reviews ### "OK CRM" — 3.0/5 > **Jason** | *4 May 2018* > > **Pros**: I like how easy Promax is to use. Its a very simple program thats getting a little outdated. Great for just getting started > > **Cons**: Lots of bugs and crashes. Nothing worse than working a deal and then boom everything you did is gone. ----- ### "User Friendly organization\!" — 5.0/5 > **Nikki** | *18 October 2023* | Automotive | Recommendation rating: 8.0/10 > > **Pros**: I love how easy it is to run reports in ProMax and to sort prospects by various filters. > > **Cons**: Some of the data imports were a bit frustrating as many of the fields didn't get filled in. I've had to go through manually and update/fix several thousand customers. > > ProMax is great at helping to organize our customer base and keep everything in one platform. ----- ### ""Leading the industry" can't be true when your system is built around outdated software." — 2.0/5 > **Verified Reviewer** | *23 August 2019* | Marketing & Advertising | Recommendation rating: 4.0/10 > > **Pros**: The price is about the only good point about the software (and why our dealership made the switch from DealerSocket), but the functionality simply isn't worth what is spent. > > **Cons**: Requires Internet Explorer (a browser no longer supported by Microsoft) to function. I cannot access ProMax without removing security protocols from my private server. The user interface is very outdated and the terminology can be confusing. The training resources available are ABSOLUTELY useless. The email campaign functionality almost never functions correctly. All mass e-mails automatically are prefixed in the subject line with "ADV:" > > The software only functions on Internet Explorer which has not only been announced by Microsoft to be discontinued but is also one of the worst-performing web browsers currently in use (although I think the only people who still use it are doing so solely for this software). I cannot access ProMax without removing security protocols from my private server (which I refuse to do and isn't required with most cloud-based software) so I needed an extra cheap laptop just for the purposes of accessing the customer desking and prospecting features. The user interface is very outdated and can be somewhat confusing given the terminology within the system (for example, customer search is referred to as "recall" within ProMax). The training resources available are ABSOLUTELY useless and offer no meaningful information despite a basic overview of the functionality. If you can't figure out how to perform a simple task, there is NOT adequate support available on the web or in their training--you have to call customer service. The email campaign functionality almost never functions correctly. Even when connected to our email domain, most emails sent from the system end up in a contact's spam folder. Also, all mass e-mails automatically are prefixed in the subject line with "ADV:" which is a completely ridiculous function (and likely the only thing causing e-mails to bounce or end up flagged as spam. Honestly, just spend a bit more for a CRM and desking solution that isn't built to fail. ----- ### "Promax" — 4.0/5 > **Donna** | *5 December 2019* | Automotive | Recommendation rating: 5.0/10 > > **Pros**: It’s easy to navigate if you have proper training. It does maximize the quality of answering leads for the company and making sure nothing is missed > > **Cons**: Integrations are difficult. Too many screens can be worked from. You have to click a lot to get back and forth with what you are trying to do. > > It’s okay. I do at times miss our old Systems more. ----- ### "The industries best kept secret for CRM, ILM and Desking" — 5.0/5 > **Jason** | *3 March 2022* | Automotive | Recommendation rating: 10.0/10 > > **Pros**: Easily manage your website's inventory from the CRM, The report titled "Store Traffic Report" is integral in running the dealership in 2022 for its deep interaction with all lead sources, timing, conversion metrics etc. > > **Cons**: The login process is clunky and the inability (although changing soon) to login on a MAC > > Best customer support in the industry, powerful desking and leasing tools and outstanding value. ----- Page: 1 / 2\ Next: [Next page](https://www.capterra.ie/software/87111/promax-unlimited?page=2) ## Links - [View on Capterra](https://www.capterra.ie/software/87111/promax-unlimited) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | pt | | | pt-PT | | ----- ## Structured Data