15 years helping Irish businesses
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ActiveCampaign
What Is ActiveCampaign?
ActiveCampaign's category-defining customer experience automation platform (CXA) helps over 130,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 500+ pre-built automations that combine email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Over 75% of ActiveCampaign's customers use its 850+ integrations.
Who Uses ActiveCampaign?
ActiveCampaign is ideally suited for small and medium sized businesses looking to grow through better customer relationships.
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Reviews of ActiveCampaign
My Experience Of Active Campaign Goodness
Comments: Apart from being an employee, I do creative graphic design as an independent designer and that's where Active Campaigns comes in.You know under the companies name it can be easy to reach out to people but as an individual designer its Abit tricky but Active Campaign has made it effortless. I use it to generate leads where I connect it with bots on FB and poster my wall to get emails then proceed with sales through a neatly organized email marketting
Pros:
ActiveCampaign is super easy to use and setup. It's technical team is usually available 24/7 because everytime I have sent an enquiry email or called they always respond and guide me accordingly to be able to navigate the wideness of this platform. The versatility of Active Campaign is exceptional to fit any type of business even startups. It helps propel the business through automation of marketing channels which will then enable me to reach out to my target audience through emails and other interactions. Marketing efforts are simplified by personalizing to drive substantial leads,engage with my customers as well as centralize data from all these channels to help me sharpen on marketing. Follow up on prospects is also quite easy with Active campaign which makes it an indispensable tool that is precious for marketing of my designs
Cons:
In the initial stages I had trouble understanding some of it's features and tags but the information available online and the tech team have helped me understand everything over the years of use
Alternatives Considered:
Great value for money
Comments: It's a great product, and their support is great.
Pros:
It's easy to use, it has most of the functionality you need in order to capture leads and target them with campaigns. The tagging system is easy to use. You can easily create custom fields, and group them. Automation work great.
Cons:
The UI needs some fine-tuning. It takes some time to get used to it, but once you do, it's easy to find anything you need and use it.
Great for advanced users - but hard to implement!
Comments: Some features and functionalities are awesome, and overall the platform does a great job - as stated the main downside is the overly complex and advanced functionality for users that makes implementation daunting!
Pros:
ActiveCampaign is great in lots of different ways. The email automation feature is great and emails look amazing when you send them. The targets feature is also good!
Cons:
The main downside I have is that it is very complicated to set up mand maintain. I have spent a decade with email marketing and marketing in general and what takes me less than a few minutes to set up in other systems takes hours in AC. It is unnecessarily hard for new users but once you learn its a great platform!
Highly recommended, user-friendly, and helpful
Comments: We can identify which contacts are most interested in our content and website thanks to Active Campaign, we can sell more conference tickets, and we can learn more about our audience by analyzing their open and click rates. With the help of these resources, we can divide our target audience into the subsets we need to accomplish our aims.
Pros:
We've seen significant efficiency gains thanks to Active Campaign. They have made it simple to set up automated email sequences, or "drip campaigns," that will keep our subscribers and viewers interested. To generate sales, set up reminders, and get rid of inactive contacts has all been aided by this. Easy contact tagging, list segmentation, and A/B testing are other highlights. Active Campaign is simple to use, and there are many tutorials and guides available online.
Cons:
We were initially put off by the software's seeming complexity and difficulty. However, there is a learning curve associated with it, and it does take some time to properly comprehend and apply all of its capabilities. After putting in the work, though, we found that it was well worth it. ActiveCampaign is great, and we highly recommend it.
active campaign an excellent ally
Pros:
its simplicity of use despite its infinite functions
Cons:
I like nothing about every feature, I really like it
