15 years helping Irish businesses
choose better software

What Is ActiveCampaign?

ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle.

Learn more and start your free trial at ActiveCampaign.com.

Who Uses ActiveCampaign?

ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation.

ActiveCampaign Software - 1
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Reviews of ActiveCampaign

Average score

Overall
4.6
Ease of Use
4.2
Customer Service
4.4
Features
4.5
Value for Money
4.4

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Allen
Allen
President in Canada
Verified LinkedIn User
Health, Wellness & Fitness, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Great CRM and Marketing/Sales Software

5.0 2 months ago

Pros:

I love being able to create automations to manage my leads, sales and save time with many tasks I used to do manually.

Cons:

It's a bit slow and clunky with the automation builder and its massive so there is a learning curve, but it has been steadily improving.

Marit
CEO in Netherlands
E-Learning, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Amazing product for the more experienced

4.0 3 weeks ago New

Pros:

I love that Active Campaign has almost endless possibilities. My whole business is built on e-mail marketing and AC takes the work out of my strategy.

Cons:

It looks pretty dated and it's laggy at times. Also, sometimes a scheduled campaign doesn't work or gets stuck and you don't get an error or message about it.

Miguel
Digital Marketing Coordinator in Mexico
Cosmetics, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

L'Occitane Review

3.0 2 months ago New

Comments: It's good in general. Setting campaigns and automations are very useful

Pros:

Setting campaigns are easy however we have had some issues on the data

Cons:

To fix some data issues we have reported

Verified Reviewer
Verified LinkedIn User
Semiconductors, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Excellent marketing automation platform

5.0 2 months ago New

Comments: I was able to get the platform fully functional within one week, including linking it with my website and CRM system. If is very easy to update contacts and create new automations.

Pros:

Very easy to use: can quickly set up many automations, easy to create contact sub-groups, and send out email campaigns. If you have any issues, their customer support is outstanding!

Cons:

While pretty good, the email marketing module is inferior to MailChimp.

Josh
Creative Director in Canada
Marketing & Advertising, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

ActiveCampaign Leads the Way in Email Automation

5.0 last month New

Comments: Overall, I love ActiveCampaign. It is one of my favourite email marketing platforms.

Pros:

I love the ability to set up complex flows based on conditional logic and user actions to make sure my marketing emails get sent to the right people at the right time.

Cons:

The pricing can be tough to justify for smaller startups with smaller email lists.