What Is ActiveCampaign?

ActiveCampaign's category-defining customer experience automation platform (CXA) helps over 130,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 500+ pre-built automations that combine email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Over 75% of ActiveCampaign's customers use its 850+ integrations.

Who Uses ActiveCampaign?

ActiveCampaign is ideally suited for small and medium sized businesses looking to grow through better customer relationships.

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Reviews of ActiveCampaign

Average score

Overall
4.6
Ease of Use
4.3
Customer Service
4.4
Features
4.5
Value for Money
4.4

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
christie
christie
Home Health Care Provider in US
Verified LinkedIn User
Hospital & Health Care, 11-50 Employees
Used the Software for: 2+ years
Reviewer Source

ActiveCampaign is so helpful

5.0 2 months ago

Pros:

ActiveCampaign is great for making and managing campaigns for my company

Cons:

Sometimes the software doesn't work and takes a long time to load.

Tanmoy Sarkar
Tanmoy Sarkar
Graduate Research Assistant in US
Verified LinkedIn User
Education Management, 10,000+ Employees
Used the Software for: 6-12 months
Reviewer Source

Good for Startups

5.0 3 weeks ago New

Comments: marketing and sales processes efficiently while keeping my costs low. I decided to give ActiveCampaign a try, and I was impressed with how easy it was to set up and launch my first email marketing campaign.The platform's intuitive interface and drag-and-drop email builder made it easy for me to create professional-looking emails that were customized to my audience's needs. I also appreciated the platform's automation workflows, which helped me automate my lead nurturing process and save time on repetitive tasks.I was also able to integrate ActiveCampaign with my other business tools, such as Shopify and WordPress, which made it easy for me to track my customers' behavior and personalize my campaigns based on their preferences.

Pros:

I can easily create and automate my email marketing campaigns with ActiveCampaign's user-friendly interface. ActiveCampaign's advanced segmentation and tagging features allow me to create targeted and personalized campaigns that resonate with my audience. I appreciate the platform's powerful integrations with other business tools such as Shopify, Salesforce, and Zapier, which makes it easy for me to connect and automate my workflows. The platform's CRM features enable me to keep track of my customers' interactions and preferences, and provide personalized experiences that build trust and loyalty. I love the automation workflows, which save me time and effort by automating repetitive tasks such as lead nurturing, abandoned cart recovery, and post-purchase follow-ups. ActiveCampaign's SMS marketing feature is a great way to reach my audience wherever they are, and provide timely and relevant information that drives engagement and conversions. I appreciate the platform's responsive and helpful customer support team, which is always available to answer my questions and provide guidance when needed. ActiveCampaign's affordable pricing plans offer great value for money, especially for small businesses and startups.

Cons:

I found the platform's learning curve to be steep, especially for beginners who are not familiar with marketing automation tools. Some users have reported occasional glitches and bugs in the platform, which can be frustrating when trying to create and launch campaigns. The platform's reporting and analytics features could be more robust, and some users have reported difficulties in tracking their campaign's performance accurately.

Favier
CMO in France
Management Consulting, 11-50 Employees
Used the Software for: 1+ year
Reviewer Source

Review Activecampaign

3.0 2 months ago New

Pros:

Pricing regarding the features proposed (CRM, MA, Lead scoring...)

Cons:

Loading timeSupportIntegration with external tools

Kgaile
CEO in South Africa
Information Technology & Services, 11-50 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

"Unleashing the Power of Efficiency with ActiveCampaign: A Comprehensive Review"

5.0 last month New

Comments: Overall, ActiveCampaign is a comprehensive and feature-rich platform that can be a great solution for businesses looking to streamline and optimize their sales and marketing processes. However, it may require some time and effort to fully understand and utilize all of its features.

Pros:

All-in-one solution: ActiveCampaign offers a range of tools and features for sales and marketing, making it a comprehensive and cost-effective solution for businesses.Intuitive interface: The platform has a clean and user-friendly interface, making it easy to navigate and find the tools you need.Robust automation features: The drag-and-drop automation builder allows users to create custom workflows for different stages of the customer journey.Customizable automations: The automation features are highly customizable, allowing users to add conditions, triggers, and actions to their workflows.Integrations: ActiveCampaign offers a range of integrations with popular apps such as Shopify, WooCommerce, Magento, and more, making it easy to connect your e-commerce store and other tools.Affordable pricing: The platform offers a range of pricing plans to suit different budgets and needs, making it accessible to businesses of all sizes.

Cons:

Steep learning curve: The platform may have a steeper learning curve for users who are not familiar with marketing automation, and may require some time and effort to fully understand and utilize all of its features.Limited customization options for some features: While the automation features are highly customizable, some of the other features may have limited customization options.Limited support for certain countries: ActiveCampaign may not offer full support for businesses located in certain countries, which can limit its usefulness for some users.

Romaric
Romaric
Web Designer in Cameroon
Verified LinkedIn User
Computer Software, 2-10 Employees
Used the Software for: 2+ years
Reviewer Source

ActiveCampaign

5.0 last month New

Comments: ActiveCampaign helps us to run social media ads in all tranquility. We collect leads, organize contacts and send out quality marketing emails without hassles. I recommend it

Pros:

ActiveCampaign is ourall-in-one marketing choice. It's responsive for 95% overall convertion rates our marketing team drive. he simplicity & effectiveness of this tool makes it our number one recommendation.we design sign up forms, landing pages and email templates using its high tech solutions. Pricing plans are affordable and we feel comfortable with the way they are.We flexibly auomate & send out bulk daily emails, collect leads, migrate contacts and manage them from one place without stress .Integration with favorite apps makes the entire work experience more flexible & favorable for our team collaboration.

Cons:

ActiveCampaign works just also considering the fact that new features are regularly added to the tool. I think this company is heading toward s the right tech direction