What Is ActiveCampaign?

ActiveCampaign's category-defining customer experience automation platform (CXA) helps over 130,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 500+ pre-built automations that combine email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Over 75% of ActiveCampaign's customers use its 850+ integrations.

Who Uses ActiveCampaign?

ActiveCampaign is ideally suited for small and medium sized businesses looking to grow through better customer relationships.

Where can ActiveCampaign be deployed?

Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile)

About the vendor

  • ActiveCampaign
  • Founded in 2003
  • Phone Support
  • Chat

Countries available

Australia, Belgium, Canada, China, Denmark and 14 others


Chinese, Danish, Dutch, English, Finnish and 7 others

ActiveCampaign pricing

Starting Price:

  • Yes, has free trial
  • No free version

ActiveCampaign does not have a free version but does offer a free trial. ActiveCampaign paid version starts at US$9.00/month.

Pricing plans get a free trial

About the vendor

  • ActiveCampaign
  • Founded in 2003
  • Phone Support
  • Chat

Countries available

Australia, Belgium, Canada, China, Denmark and 14 others


Chinese, Danish, Dutch, English, Finnish and 7 others

ActiveCampaign videos and images

ActiveCampaign Software - 1
ActiveCampaign Software - 2
ActiveCampaign Software - 3
ActiveCampaign Software - 4
ActiveCampaign Software - 5
View 6 more
ActiveCampaign video
ActiveCampaign Software - 1
ActiveCampaign Software - 2
ActiveCampaign Software - 3
ActiveCampaign Software - 4
ActiveCampaign Software - 5

Features of ActiveCampaign

  • AB Testing
  • Activity Dashboard
  • Alerts/Notifications
  • Auto-Responders
  • CAN SPAM Compliance
  • CRM
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Client Management
  • Contact Database
  • Contact Management
  • Content Management
  • Customer Database
  • Customizable Fields
  • Data Import/Export
  • Drip Campaigns
  • Email Campaign Management
  • Email Management
  • Email Marketing
  • Email Tracking
  • Event Triggered Actions
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Management
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Marketing Automation
  • Mobile Access
  • Mobile Optimised Emails
  • Multi-Channel Marketing
  • Performance Metrics
  • ROI Tracking
  • Reporting/Analytics
  • Sales Activity Management
  • Sales Pipeline Management
  • Search/Filter
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Subscriber Management
  • Tagging
  • Task Management
  • Template Management
  • Third Party Integrations
  • WYSIWYG Editor
  • Website Visitor Tracking
  • Workflow Management

ActiveCampaign Alternatives

The smarter way for small businesses to do great work Keap organizes your client information & daily work in one place, freeing you up
We deliver the tools to simplify and amplify digital marketing and drive results for your business.
HubSpot CRM has everything you need to organize, track, and build better relationships with leads and customers. Learn more about HubSpot CRM
Get all the tools you will need to build better customer relationships online under one roof. Learn more about Sendinblue
Turn passive prospects into loyal customers with easy-to-use email marketing and automation tools and live 24/7 customer support. Learn more about AWeber
GetResponse is a powerful marketing automation software that helps grow your audience, engage with customers, and boost online sales. Learn more about GetResponse
Advanced email marketing tools that are easy to use so you can grow your business using newsletters, websites and more.
EMAIL MARKETING with DRIP—where INTELLIGENT data, DYNAMIC segmentation, and your brand's personality come together to explode REVENUE.
Ontraport is a CRM and automation platform that empowers businesses to grow faster and deliver more value to their customers.

Reviews of ActiveCampaign

Average score

4.6 (1,674)
Ease of Use
4.3 (1,674)
Customer Service
4.5 (1,674)
4.5 (1,674)
Value for Money
4.4 (1,674)

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Elizabeth H.
Elizabeth H.
Owner/Founder in US
Verified LinkedIn User
Health, Wellness & Fitness, 2-10 Employees
Used the Software for: 2+ years
Reviewer Source

Has all the bells and whistles

5.0 4 weeks ago New


Active Campaign integrates with everything making it super easy to pick up new apps knowing I don't need to use a go-between. It has everything I need, email marketing, campaigns, automation, and great analytics. It's easy to look up my contacts and see their journey. There's lots of detail and I appreciate that. Customer Care is great. I've used a lot of different systems and Active Campaign has a lot of bang for your buck.


It can be confusing especially when making if/then funnels, the terminology isn't intuitive. And it can be glitchy sometimes. Other than that, it works. It can be expensive, but if you want to scale then you need a good email/contact management app, and this fits the bill.

Alex K.
CEO in Portugal
E-Learning, 2-10 Employees
Used the Software for: 2+ years
Reviewer Source

Our company depend on this software

5.0 last week New

Comments: I have been using ActiveCampaign daily for several years now and it is one of the most important software we use in our company. I am very satisfied and I plan on using it for as long I stay in business.


Very easy and user-friendly. It doesn't require a huge and steep learning curve


Customer support used to be better before they grew up as big as they are now. They had a live chat on every page and we could ask for help easily. Now, the customer support page is buried and hidden and not as easy to find.

Alternatives Considered: CloudLaunch

Reasons for Choosing ActiveCampaign: The user interface on ActiveCampaign was friendlier and easier to use.

Switched From: Ontraport

Reasons for Switching to ActiveCampaign: It required less training at the beginning

Jason M.
Chief Revenue Officer in US
Computer Software, 11-50 Employees
Used the Software for: 6-12 months
Reviewer Source
Source: SoftwareAdvice

Automation Broken & Engineers Won't Fix

2.0 3 weeks ago New

Comments: Kind & courteous customer service & onboarding. The chat support is decent & you can get questions answered; however, their achilles heel is that their engineering team is apparently asleep behind the wheel and not only don't fix bugs, but provide zero communication about fixing them.


Pricing is excellent, features are great, and the company is very innovative. Overall, I really want the relationship to work.


The automation rules are broken. I have one field update automation that's broken. It's a simple field update automation that says if field a) value = x, then update field b) to be y; however, it's broken and I sent ticket to them ~4 weeks ago. More importantly, I spend all of this time doing the implementation. ,and now their automated emails will not trigger. I submitted tickets to engineering ~4 weeks ago, and I haven't heard a PEEP from the engineers. They are kind enough to give me June service free; however, that's not what i actually want. I want the software to work so that all of the 100+ hours of time I've invested in building landing pages, automations, data imports, etc, can actually be realized.

Verified Reviewer
Director in Spain
Verified LinkedIn User
Marketing & Advertising, 11-50 Employees
Used the Software for: 2+ years
Reviewer Source

Active Campaign: Very good CRM on a budget

5.0 4 months ago

Comments: I totally recommend AC. There may be better options there like Hubspot, but AC is at a fraction of the cost and I think it covers most of what you could need as a small-medium company.


AC is a great solution, full of features that should be enough to cover Basic-To-Medium needs. It's very easy to use and the price is perfect for what you receive. Support is also great.


The reporting side of things is a bit limited, I miss better tools to report on what's going on in terms of campaign activations or simply status on deals and contacts.

Alternatives Considered: Pardot and HubSpot CRM

Reasons for Choosing ActiveCampaign: At the time (a few years ago) Mautic was fully of bugs. It may have improved by now.

Switched From: Mautic

Reasons for Switching to ActiveCampaign: Price and functionality

Erin E.
Owner in US
Arts & Crafts, Self Employed
Used the Software for: 6-12 months
Reviewer Source

Active Campaign

5.0 2 months ago New

Comments: I had tried using several other free email services in the past. Getting people to actually sign up was nearly impossible, even offering discounts and more, hardly anyone ever clicked "subscribe"- Active campaign allowed me to create a pop up window integrated with my website design, that will only pop up once on the main page for first time viewers (or until the cache is cleared). I also created a secondary sign up page where people can go to sign up if they missed the pop-up. This has taken me to large numbers of sign-ups, plus allowed me a way to integrate a 10% off coupon for subscribers after their email was confirmed. This has lead to numerous coupon uses of that 10% off in my store, proving the use of the pop up and offer. I send out monthly emails, keeping my subscribers informed and up to date on what is going on, increasing regular visits to my site and bumping regular sales. The email system is very easy to use.


The sole reason I decided to start a free trial with this software was because of the complete customization allowed for your email sign-ups and pop-up windows. No one likes to click though email sign-ups that look out of place or run by a 3rd party. With this I could create a system that blended seamlessly with my current website, allowing everything to look 100% integrated into the site itself.


So far the system has more functionalities than I will likely ever use. However, this is not a 'dislike'. While there are many functions I don't currently need (or understand) there may be a day that I use them, and there are several tutorials and documents available to help me understand these other features. Nothing about the system so far could qualify as something I dislike.

Alternatives Considered: Mailchimp

Reasons for Choosing ActiveCampaign: I do not have the coding ability to create pop-ups or many other interactive options. I built and maintain my own website, but my knowledge is limited. I needed a way to get people to actually SEE that I had a mailing list, and optional links and banners were not doing the trick. I also wanted everything to be integrated on my website, to match colors and themes and look like it belongs there.

Switched From: Dada Mail

Reasons for Switching to ActiveCampaign: I accidentally clicked the wrong link. I was initially looking for a free service, but after customizing the pop-up and integrating it into my website, I was glad I did and decided the quality of this product was worth the price.