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What Is Salesforce Marketing Cloud?

Meet Salesforce Email Studio. Reach your customers with the world’s #1 email marketing platform. Build smarter email — from basic marketing campaigns to sophisticated 1-to-1 messages. Use drag-and-drop segmentation tools to hone your subscriber list, so your messaging is always relevant. Filter millions of profiles in seconds, and get instant counts for sending. Strengthen your customer relationships with email conversations that drive every stage of the customer lifecycle.

Who Uses Salesforce Marketing Cloud?

Companies of all sizes, in all industries.

Where can Salesforce Marketing Cloud be deployed?

Cloud-based
On-premise

About the vendor

  • Salesforce
  • Located in San Francisco, US
  • Founded in 2003

Salesforce Marketing Cloud support

  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Australia, Austria, Belgium, Brazil, Canada and 28 others

Languages

Chinese, Czech, Danish, Dutch, English and 16 others

Salesforce Marketing Cloud pricing

Starting Price:

US$1,250.00/month
  • No free trial
  • No free version

Salesforce Marketing Cloud does not have a free version and does not offer a free trial. Salesforce Marketing Cloud paid version starts at US$1,250.00/month.

About the vendor

  • Salesforce
  • Located in San Francisco, US
  • Founded in 2003

Salesforce Marketing Cloud support

  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Australia, Austria, Belgium, Brazil, Canada and 28 others

Languages

Chinese, Czech, Danish, Dutch, English and 16 others

Salesforce Marketing Cloud videos and images

Salesforce Marketing Cloud Software - 1
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Salesforce Marketing Cloud video
Salesforce Marketing Cloud Software - 1
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Salesforce Marketing Cloud Software - 3
Salesforce Marketing Cloud Software - 4

Features of Salesforce Marketing Cloud

  • A/B Testing
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Alerts/Notifications
  • Audience Targeting
  • Automated Publishing
  • Autoresponders
  • Behaviour Tracking
  • Behavioural Analytics
  • Brand Management
  • CAN-SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Tracking
  • Channel Management
  • Collaboration Tools
  • Competitive Analysis
  • Contact Management
  • Content Library
  • Content Management
  • Content Publishing Options
  • Conversion Tracking
  • Customer Engagement
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Segmentation
  • Customisable Reports
  • Customisable Templates
  • Customizable Fields
  • Dashboard
  • Data Capture and Transfer
  • Data Import/Export
  • Data Visualisation
  • Document Management
  • Document Storage
  • Drip Campaigns
  • Dynamic Content
  • Electronic Forms
  • Email Management
  • Email Marketing
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Full Text Search
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Loyalty Program
  • Marketing Automation
  • Marketing Management
  • Mobile Optimization
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multi-Language
  • Performance Metrics
  • Post Scheduling
  • Publish Scheduling
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Rewards Management
  • SEO Management
  • Sales Activity Management
  • Sales Pipeline Management
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Signature Management
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Subscriber Management
  • Template Management
  • Text Editing
  • Third-Party Integrations
  • Version Control
  • Visual Analytics
  • WYSIWYG Editor
  • Website Analytics
  • Website Visitor Tracking
  • Workflow Management

Salesforce Marketing Cloud Alternatives

Mailchimp is the #1 email marketing and automations brand that recommends ways to get more opens, clicks, and sales.
Easy-to-use, affordable email marketing tool for businesses and individual creators wanting to grow and engage an audience. Learn more about EmailOctopus
Act-On email and SMS marketing software helps sales and marketing teams go beyond just email with the power of automation.
Over 100,000 customers in more than 120 countries use HubSpot's award-winning software to attract, engage and delight their customers. Learn more about HubSpot Marketing Hub
We help small teams power big businesses with the must-have platform for intelligent marketing automation.
Confluence is a team workspace where knowledge and collaboration meet. Create, collaborate, and organize your work all in one place. Learn more about Confluence
SendPulse is a marketing automation platform for email, SMS, and chatbot marketing and creating websites and online courses.
Online CRM with order management, Chatter collaboration, Concur integration, and mobile support for the life sciences industry.

Reviews of Salesforce Marketing Cloud

Average score

Overall
4.2
Ease of Use
3.8
Customer Service
3.9
Features
4.3
Value for Money
3.8

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Gamze
Gamze
Data Scientist in Türkiye
Verified LinkedIn User
Financial Services, 10,000+ Employees
Used the Software for: 1+ year
Reviewer Source

Data Sets Made Easy

5.0 4 weeks ago New

Comments: Overall, one of the greatest tools to manage our leads.

Pros:

I like to go over every data points very easily

Cons:

I do not like the limits on the reports, it's up to 4.

Karthik
AVP Digital Marketing in India
E-Learning, 201–500 Employees
Used the Software for: 6-12 months
Reviewer Source

Integrated Marketing Solution

5.0 2 months ago

Pros:

CRM and MAP are fully integrated. Ease of integration with ABM platform

Cons:

CMS and In-built Email functionalities are not great

Alternatives Considered: Marketo Sales Connect

Reasons for Choosing Salesforce Marketing Cloud: Integration with ABM platform and poor reporting functions of Zoho

Switched From: Zoho CRM and Zoho Campaigns

Sandra
Marketing Consultant in US
Health, Wellness & Fitness, Self Employed
Used the Software for: 1+ year
Reviewer Source

Expensive and cumbersome with little support

1.0 4 years ago

Comments: Love what the product is capable of doing. But it takes a significant amount of time and money beyond the cost of the product to set it up and maintain it. I am dissatisfied with the representatives of SF who have zero customer service skills and can’t even answer a question when asked. They are rigid and not willing to work with clients to provide solutions. They just want the contract. I will not be renewing with them.

Pros:

It’s capabilities once it’s configured which takes a significant amount of time and money by hiring outsourced vendors to help set it up. SF offers little or no support and sends links in response to your questions.

Cons:

They sell the product speaking in terms of monthly payments hen switch it to annual payments when you purchase the product. They do what’s in their best interests not the client’s. They sell you products that you don’t need but you won’t figure that out until you learn how to use them and set them up which takes a few months with the help of a consultant that you must pay for separately because it’s nothing included in the price and the products are not intuitive by any means. You will also need at least one employee dedicated to setting it up and maintaining the program. The very consultant that SF recommended that I hire at an extra fee to set up the program told me that I didn’t need six of the accounts that SF insisted I needed. They simply do not care if you ever use the products or are satisfied with the products until it’s time to renew your contracts. There are too many other alternatives from companies that actually care about having a long term relationship who will sell you what you need now and help you build the platform as you grow. SF has no such interest. I will not be renewing with them.

Kayla
CRM Marketing Specialist in US
Higher Education, 10,000+ Employees
Used the Software for: 2+ years
Reviewer Source

Salesforce Marketing Cloud is Superior

5.0 3 months ago

Pros:

I love using SFMC! It's actually the biggest reason I have kept my current job as long as I have, because we use this software. I write journeys to send content and use those journeys in complex ways to add folks to a campaign after they have gotten an email or to direct them down a path for a specific plan or program they may have for a more targeted email. Or I used dynamic content in content builder when building emails so folks can get more customized emails. I also can write the ampscript into the emails in content builder. I frequently write data extensions in email studio and put them on automations! I use salesforce marketing cloud hourly at my job and love it! So many capabilities!

Cons:

Not one con, I love using it and train others how to use it!

Elli
Customer Marketing Manager in UK
Computer Software, 501–1,000 Employees
Used the Software for: 1+ year
Reviewer Source

Essential for our marketing efforts.

5.0 3 weeks ago New

Pros:

We use the Marketing cloud every day for our email marketing efforts. We use a platform native to salesforce called Pardot to send out our actual emails, but build the campaigns themselves, whether they be webinar or email, in Salesforce Marketing Cloud. It's super easy to make new campaigns by just cloning old ones with mutual fields so it takes no time at all.

Cons:

It's a pretty comprehensive platform, so it performs a lot of features. This can be overwhelming at first and hard to pick up initially but isn't a con necessarily.