Salesforce Marketing Cloud

Who Uses Salesforce Marketing Cloud?

Companies of all sizes, in all industries.

What Is Salesforce Marketing Cloud?

Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer. Use powerful data management to collect, organize, and securely store first-, second-, and third-party data alongside offline data to create complete consumer data profiles. Tailor every interaction along the journey with your brand using built-in AI. Then, engage each individual consumer at scale using industry-leading email, mobile, advertising, and social solutions.

Salesforce Marketing Cloud Details

Salesforce

http://www.salesforce.com/marketing-cloud/overview

Founded 2000

Support

  • 24/7 (Live Rep)
  • Business Hours
  • Online

Deployment

  • Cloud, SaaS, Web

Training

  • In Person
  • Live Online
  • Webinars
  • Documentation
Salesforce Marketing Cloud video
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Salesforce Marketing Cloud pricing overview

Salesforce Marketing Cloud does not have a free version and does not offer a free trial.


Free Version

No

Free Trial

No

Salesforce Marketing Cloud Features

  • Archiving & Retention
  • Canned Responses
  • Data Recovery
  • Email Monitoring
  • Queue Management
  • Response Management
  • Routing
  • Shared Inboxes
  • Signature Management
  • Spam Blocker
  • Whitelisting/Blacklisting

View full list of Email Management Software

  • A/B Testing
  • Auto-Responders
  • CAN SPAM Compliance
  • Customer Surveys
  • Drip Campaigns
  • Dynamic Content
  • Event Triggered Email
  • Image Library
  • Landing Pages/Web Forms
  • List Management
  • Mobile Optimised Emails
  • Reporting/Analytics
  • Subscriber Management
  • Template Management
  • WYSIWYG Email Editor

View full list of Email Marketing Software

  • Behavioural Analytics
  • Data Visualisation
  • Demographic Data
  • Geocoding
  • Geofencing
  • Location Tracking
  • Predictive Analytics
  • Trade Area Analysis

View full list of Location Intelligence Software

  • A/B Testing
  • Campaign Tracking
  • Channel Attribution
  • Customer Journey Mapping
  • Dashboard
  • Performance Metrics
  • Predictive Analytics
  • ROI Tracking
  • Social Media Metrics
  • Website Analytics

View full list of Marketing Analytics Software

  • Attribution Modeling
  • Audience Segmentation
  • Conversion Tracking
  • Cross-Channel Attribution
  • Customer Journey Mapping
  • Multi-Touch Attribution
  • Predictive Analytics
  • ROI Tracking

View full list of Marketing Attribution Software

  • Channel Attribution
  • Contextual Targeting
  • Coupons
  • Email Marketing
  • Engagement Monitoring
  • Location-Based Marketing
  • Push Notifications
  • Text Messaging
  • Text-to-Win

View full list of Mobile Marketing Software

  • Analytics
  • Automated Publishing
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Targeting
  • Keyword Filtering
  • Multi-Account Management
  • Post Scheduling

View full list of Social Media Marketing Tools

Salesforce Marketing Cloud Alternatives

More Salesforce Marketing Cloud alternatives

Salesforce Marketing Cloud Reviews

Showing 5 of 257 reviews

Overall
4.1/5
Ease of Use
3.6/5
Customer Service
3.7/5
Features
4.1/5
Value for Money
3.7/5
Aaron B.
Director Consulting, Salesforce Marketing Cloud
Marketing & Advertising, 10,000+ Employees
Used the Software for: 2+ years
  • Overall Rating
    5/5
  • Ease of Use
    3/5
  • Features & Functionality
    5/5
  • Customer Support
    3/5
  • Value for Money
    4/5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 28/1/2019

"Powerful, but complex"

Pros: This software is an online SAAS, and is some of the most powerful Marketing Software on the planet. The software is best used in an environment where personalized, but mass email communication is needed--typically for B2C situations. Pardot is an ideal product for B2B solutions. Although the product can be configured and used by end-users, it is best to work with a partner.

Cons: There are many updates needed in order to make the software work in a more user-friendly fashion, particularly when compared with less powerful solutions, like Constant Contact, MailChimp, etc. A Salesforce partner will cost additional money to implement the solution, but it is a good investment.

  • Reviewer Source 
  • Reviewed on 28/1/2019
Walter T.
Marketing Specialist
Higher Education, 501-1,000 Employees
Used the Software for: 1+ year
  • Overall Rating
    4/5
  • Ease of Use
    3/5
  • Features & Functionality
    3/5
  • Customer Support
    4/5
  • Value for Money
    Unrated
  • Likelihood to Recommend
    7/10
  • Reviewer Source 
  • Reviewed on 21/1/2020

"SFMC"

Comments: This is a very serviceable software and will serve it's purpose. It can do a lot, so depending of the size of your organization it might be too much for the cost.

Pros: In addition to being able to import a distribution list, this product integrated with our CRM (Recruit) so we were able to send to segregated lists and it showed what emails were sent in Recruit. This made it easier for our reps to see when correspondence went out to their pipelines. It is rather simple to create and distribute emails.

Cons: Some of the functionality was a bit wonky, and emails viewed differently between various email clients. Line spacing was the biggest thing that varied quite a bit. Everything would look great in SFMC, but when an email was received in Outlook, Mac Mail, or Gmail, all three would display it just a bit differently. Not sure who's problem this is. It also doesn't embed video either. The workaround is to create a screenshot as a graphic, then add a link to it.

  • Reviewer Source 
  • Reviewed on 21/1/2020
Verified Reviewer
Marketing Operations
Financial Services, 11-50 Employees
Used the Software for: 1+ year
  • Overall Rating
    2/5
  • Ease of Use
    1/5
  • Features & Functionality
    2/5
  • Customer Support
    1/5
  • Value for Money
    1/5
  • Likelihood to Recommend
    0/10
  • Reviewer Source 
  • Reviewed on 24/4/2020

"A huge waste of time"

Comments: Working with the support team is extremely painful. We spent hours over multiple weeks showing them our issues over video. Their premium support resources often couldn't figure out how to resolve our issues. It felt like they were just as fed up with this crap tool as we are. Although they didn't say it, I think one of our key employees quit over the frustration of dealing with marketing cloud.

Pros: I don't like anything about this software.

Cons: The integration with Salesforce is WAY oversold in the marketing materials. Moving data back and forth between the two products is extremely finicky and prone to breaking. Expect lots of duplication of data and lists that will invariably be out of sync. Managing email opt out lists with two systems of record from the same company is a CAN-SPAM nightmare. The integration's administrative tools can't be accessed in lightning. The customer facing unsubscribe and profile management pages look like shit and can't be branded or customized. They are so old, they still provide customers a warning about using HTML emails with AOL. Your Salesforce users will see email sends and interactions in contact records for some but not all emails sent via marketing cloud. If you try to send to a campaign or report from Salesforce, email personalization won't work. Same thing for transactional emails. You will have to send every single piece of personalization data in the API call to marketing cloud, because MC won't be able to find it on its own, even though it has a list of all these attributes and is supposedly syncing with Salesforce. There is single sign on, but only by request, and provisioning of accounts is not supported. Journeys will break the minute you make the slightest change to them. Trying to split journeys based on Salesforce attributes often just doesn't work. Because it's Salesforce, anything you would actually want to do with this software comes at an additional cost.

  • Reviewer Source 
  • Reviewed on 24/4/2020
Verified Reviewer
Visual Designer
Insurance, 201-500 Employees
Used the Software for: 6-12 months
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    5/5
  • Customer Support
    Unrated
  • Value for Money
    Unrated
  • Likelihood to Recommend
    8/10
  • Reviewer Source 
  • Reviewed on 5/9/2019

"Definitely a step up from MailChimp"

Pros: This software makes it easy to build professional looking emails that add all the information you need with drag and drop

Cons: IT is sometimes hard to organize and sort files

  • Reviewer Source 
  • Reviewed on 5/9/2019
Russell C.
Email Developer
Religious Institutions
Used the Software for: 2+ years
  • Overall Rating
    4/5
  • Ease of Use
    4/5
  • Features & Functionality
    4/5
  • Customer Support
    1/5
  • Value for Money
    3/5
  • Likelihood to Recommend
    8/10
  • Reviewer Source 
  • Reviewed on 5/6/2018

"Fantastic Platform For Marketing"

Comments: You get the benefit of an easy to use email platform, and the ability to automate workflows to enhance the personation of your customers.

Pros: There's a lot that we use the marketing cloud for. Automation, email, journey builder, etc. It's something that helps us work with such a massive audience. We can send emails easily and import our own templates. It's also great for automating workflows and building out dynamic emails to save time in the future. You're really able to dig into personalization with this tool and really connect with your customers.

Cons: The customer support. The support is horrible. You have to call this number (if you can find it) and then bounce around an automated system that usually ends with a message to check the online forums for help. If you have any kind of emergency or need help ASAP you're not going to get it.

  • Reviewer Source 
  • Reviewed on 5/6/2018