What Is Salesforce Marketing Cloud?

Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer. Use powerful data management to collect, organize, and securely store first-, second-, and third-party data alongside offline data to create complete consumer data profiles. Tailor every interaction along the journey with your brand using built-in AI. Then, engage each individual consumer at scale using industry-leading email, mobile, advertising, and social solutions.

Who Uses Salesforce Marketing Cloud?

Companies of all sizes, in all industries.

Where can Salesforce Marketing Cloud be deployed?

Cloud-based
On-premise

About the vendor

  • Salesforce
  • Located in San Francisco, US
  • Founded in 2003

Salesforce Marketing Cloud support

  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Australia, Austria, Brazil, Canada, China and 6 others

Languages

Chinese, Czech, Danish, Dutch, English and 16 others

Salesforce Marketing Cloud pricing

Starting Price:

US$4,800.00
  • No free trial
  • No free version

Salesforce Marketing Cloud does not have a free version and does not offer a free trial. Salesforce Marketing Cloud paid version starts at US$4,800.00.

About the vendor

  • Salesforce
  • Located in San Francisco, US
  • Founded in 2003

Salesforce Marketing Cloud support

  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Australia, Austria, Brazil, Canada, China and 6 others

Languages

Chinese, Czech, Danish, Dutch, English and 16 others

Salesforce Marketing Cloud videos and images

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Salesforce Marketing Cloud video
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Features of Salesforce Marketing Cloud

  • AB Testing
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Audience Targeting
  • Auto-Responders
  • Automated Publishing
  • Behaviour Tracking
  • Behavioural Analytics
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Tracking
  • Channel Management
  • Collaboration Tools
  • Competitive Analysis
  • Contact Management
  • Content Management
  • Content Publishing Options
  • Conversion Tracking
  • Customer Engagement
  • Customer Journey Mapping
  • Customer Segmentation
  • Customisable Reports
  • Customisable Templates
  • Customizable Fields
  • Dashboard
  • Data Capture and Transfer
  • Data Import/Export
  • Data Visualisation
  • Document Management
  • Document Storage
  • Drip Campaigns
  • Dynamic Content
  • Electronic Forms
  • Email Campaign Management
  • Email Management
  • Email Marketing
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • File Management
  • For iPad Devices
  • Full Text Search
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Loyalty Program
  • Marketing Automation
  • Mobile Optimised Emails
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Marketing
  • Performance Metrics
  • Post Scheduling
  • Prioritisation
  • Prospecting Tools
  • Publish Scheduling
  • ROI Tracking
  • Real Time Analytics
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Rewards Management
  • Sales Activity Management
  • Sales Pipeline Management
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Signature Management
  • Social Marketing
  • Social Media Integration
  • Subscriber Management
  • Tagging
  • Template Management
  • Text Editing
  • Third Party Integrations
  • Version Control
  • WYSIWYG Editor
  • Website Analytics
  • Website Visitor Tracking
  • Workflow Management

Salesforce Marketing Cloud Alternatives

130,000+ customers in 170 countries use ActiveCampaign to automate their marketing, from contact management to email personalization.
Over 100,000 customers in more than 120 countries use HubSpot's award-winning software to attract, engage and delight their customers. Learn more about HubSpot Marketing Hub
#1 Marketing Platform For SMB's! Create a Free Account
SAS Customer Intelligence uses analytically driven contextual personalization to help marketers elevate the customer experience.
Zoho CRM empowers organizations with a complete customer relationship lifecycle management solution. Learn more about Zoho CRM
User.com is an advanced marketing and sales system that helps automate personalized communication and streamline business processes.
Saphyte leads in technological disruption with its most advanced and innovative features designed to help your business grow.
Full featured digital marketing platform built for marketing agencies
Agile CRM is a complete sales, marketing and service suite designed to let SMBs to sell and market like the Fortune 500. Learn more about Agile CRM

Reviews of Salesforce Marketing Cloud

Average score

Overall
4.1
Ease of Use
3.6
Customer Service
3.7
Features
4.1
Value for Money
3.7

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Robert
Robert
ICT Manager in Australia
Verified LinkedIn User
Chemicals, 51-200 Employees
Used the Software for: 1-5 months
Reviewer Source

Top of class marketing automation and reporting.

5.0 4 weeks ago New

Comments: It has been very positive. Before this our marketing was very much email informational marketing. Sending out new product ifo and links to webinars etc but there was no easy way to link this data to contacts or prospects and no way to have this information readily available to the sales team to generate sales. HAving the power to identiny and categorise supporters and detractors and know who is interested in wjat based on actual data is very powerful.

Pros:

The ease of connecting the software to the larger salesforce CRM and using the data from Marketing cloud to educate the sales people about what their customers are interested in is invaluable. The power of linking slaes and marketing together is huge.

Cons:

there are some things that are not included. It will send out campaings but if you need something like a survey you will need either a landing page ofr some kind of survey software. Saying that they do integrate the leading platfroms quite well.

Verified Reviewer
CEO in Pakistan
Verified LinkedIn User
Food & Beverages, 201-500 Employees
Used the Software for: 1+ year
Reviewer Source

Outstanding software in digital marketing

5.0 3 weeks ago New

Comments: My overall experience on this software is brilliant and i personally refer to my colleague to use it for email marketing.

Pros:

It is a brilliant software for email marketing, email automation, social media marketing, leads generation, email management and for effective generation of email.

Cons:

I didn't find it any features useless. However, it should be updated with new version.

Alternatives Considered: SendGrid

Reasons for Choosing Salesforce Marketing Cloud: Because I'm looking for new software with new and extra ordinary features.

Switched From: SendGrid

Reasons for Switching to Salesforce Marketing Cloud: Because I find some new and interesting features in Salesforce Marketing Cloud.

Sandra
Marketing Consultant in US
Health, Wellness & Fitness, Self Employed
Used the Software for: 1+ year
Reviewer Source

Expensive and cumbersome with little support

1.0 2 years ago

Comments: Love what the product is capable of doing. But it takes a significant amount of time and money beyond the cost of the product to set it up and maintain it. I am dissatisfied with the representatives of SF who have zero customer service skills and can’t even answer a question when asked. They are rigid and not willing to work with clients to provide solutions. They just want the contract. I will not be renewing with them.

Pros:

It’s capabilities once it’s configured which takes a significant amount of time and money by hiring outsourced vendors to help set it up. SF offers little or no support and sends links in response to your questions.

Cons:

They sell the product speaking in terms of monthly payments hen switch it to annual payments when you purchase the product. They do what’s in their best interests not the client’s. They sell you products that you don’t need but you won’t figure that out until you learn how to use them and set them up which takes a few months with the help of a consultant that you must pay for separately because it’s nothing included in the price and the products are not intuitive by any means. You will also need at least one employee dedicated to setting it up and maintaining the program. The very consultant that SF recommended that I hire at an extra fee to set up the program told me that I didn’t need six of the accounts that SF insisted I needed. They simply do not care if you ever use the products or are satisfied with the products until it’s time to renew your contracts. There are too many other alternatives from companies that actually care about having a long term relationship who will sell you what you need now and help you build the platform as you grow. SF has no such interest. I will not be renewing with them.

Ahmed
Freelancer in Egypt
Computer & Network Security, 51-200 Employees
Used the Software for: 1+ year
Reviewer Source

One of the best CRM ever

5.0 last month New

Comments: Salesforce helped us a lot in our work tasks, you can say that he can do all your work tasks, especially if you work in a team in the field of marketing, customer follow-up, advertising campaigns, customer targeting, data collection, real estate and others
In summary, this program can accomplish large and heavy tasks for your company with many advantages that will make it easier for you to use the program

Pros:

Salesforce offers a tons of flexibility. Salesforce allows you to build anything you can imagine. The CRM can perform some serious heavy lifting and integrates with practically all programs on the market. Tasks let you keep track of ongoing discussions or tasks with clients and prospects, whilst reporting lets you monitor how your team is performing.

Cons:

Sometimes it is slow to use However, that is just how CRMs are, I've looked at many different CRMs available, and Salesforce has so far proven to be the finest.

Walter
Marketing Specialist in US
Higher Education, 501-1,000 Employees
Used the Software for: 1+ year
Reviewer Source

SFMC

4.0 3 years ago

Comments: This is a very serviceable software and will serve it's purpose. It can do a lot, so depending of the size of your organization it might be too much for the cost.

Pros:

In addition to being able to import a distribution list, this product integrated with our CRM (Recruit) so we were able to send to segregated lists and it showed what emails were sent in Recruit. This made it easier for our reps to see when correspondence went out to their pipelines. It is rather simple to create and distribute emails.

Cons:

Some of the functionality was a bit wonky, and emails viewed differently between various email clients. Line spacing was the biggest thing that varied quite a bit. Everything would look great in SFMC, but when an email was received in Outlook, Mac Mail, or Gmail, all three would display it just a bit differently. Not sure who's problem this is. It also doesn't embed video either. The workaround is to create a screenshot as a graphic, then add a link to it.