15 years helping Irish businesses
choose better software

What Is Benchmark Email?

Ignite customer relationships with our easy-to-use email marketing and marketing automation platform. Quickly build eye-catching emails with our drag & drop email builder, and make sure every send is optimized for delivery with our email marketing checklist. Landing pages, forms and surveys make it simple to grow your subscriber list. Building email campaigns that convert was never easier.

- 100+ employees in 15 countries
- 9 Supported languages
- Devoted Support 24/7

Who Uses Benchmark Email?

Benchmark Email serves small to medium-sized businesses all the way to enterprise in any industry that uses email marketing to engage subscribers and grow a customer base.

Benchmark Email Software - 1
Benchmark Email Software - 2
Benchmark Email Software - 3
Benchmark Email Software - 4
Benchmark Email Software - 5

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Reviews of Benchmark Email

Average score

Overall
4.3
Ease of Use
4.4
Customer Service
4.2
Features
4.1
Value for Money
4.2

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Bob
Bob
Online Radio Expert/Host; Podcast Host; Ordained Minister/Award Winning Author/Prof. Public Speaker in US
Verified LinkedIn User
Nonprofit Organisation Management, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

My Review of Benchmark Email

5.0 6 years ago

Comments: Very good! Customer support responded quickly to my inquiries. For emailing your customer base easily and on a regular basis - this is good value for the money.

Pros:

I loved the ability to design newsletters and email them directly to my subscribers. They have many different templates for you to choose from. The ease of use made my actual "writing time" for a newsletter minimal.

Cons:

I used Benchmark when I first started in online business. It was very easy to use and the price was in my comfort zone. I then tried to set up a couple of "funnels" and could not do so (this was a couple of years ago - so time may have changed). I contacted Customer Support and was informed that the system I was trying to put in place was not available through Benchmark, that they were only for emailing directly. Unfortunately, I had to close my account and move on to a competitor that did allow me to build out my funnels for online marketing.

Manuel
Manuel
Marketing Publicity Manager in Mexico
Verified LinkedIn User
Entertainment, 1,001–5,000 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Email through this app is inexpensive and comes with an excellent user interface

4.0 2 years ago

Comments: When choosing an email marketing service, I primarily considered well-known tools. I reviewed the free demo versions of these tools when making a comparison. One tool in particular stood out above the rest: Benchmark Email. I started using it immediately without any need for a manual. Additionally, its price is cheaper than other domestic email sending tools. The reporting features are also easy to comprehend and understand. Therefore, I recommend Benchmark Email to anyone that has recently switched to an email marketing tool and isn't fluent in marketing automation terminology.

Pros:

Email marketing consists of many different functions. These include setting up segments, measuring open and click thru rates and pausing delivery. It's also extremely cost-effective if it can create landing pages and is easy to use. Programming knowledge is not required to use these functions, workshops are held for this purpose. This app provides easy-to-use email software with a reasonable price. Even if you don't know how to use it, you can still create attractive emails with intuitive operations. The app makes it simple to view information like the open rate

Cons:

Even though it currently has limited functionality, it would be great if the EMA tool was more than just a mailing list. I hope it eventually becomes the best tool that's more than just a middle-of-the-road tool like MA.

Ewa
Marketing Team Lead in Canada
Health, Wellness & Fitness, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Benchmark Email Review

5.0 4 weeks ago New

Pros:

I am able to reach a lot of prospects by sending high volume outbound marketing emails with Benchmark Email.

Cons:

The issues that I used to encounter are no longer available since they were rectified upon version update.

Judith
CEO/Bus Dev in US
Health, Wellness & Fitness, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Waiting For the Beta

3.0 7 years ago

Comments: I have used other email marketing programs. I chose Benchmark because I wanted an inexpensive option for a project for a client. I would say Benchmark is easy to use and easy to learn especially if you have ever used an email marketing program before. But like all software programs, it has its quirks and you learn to get around them. But Benchmark's tutorials, FAQs and feature lists may not supply you with all the information you need. For instance, there are two email automation programs that each offer only one or two automated steps after the trigger. Nowhere in the documentation did it clearly state that only the Automation Pro, that is still in Beta, offers a customer's journey that you can use to send out more than two emails in a sequence. On the other hand, don't pay for more than you need. If you blast out emails to a list of established customers with only quarterly sales discounts, or discounts for birthdays and holidays, Benchmark is enough. And Benchmark is inexpensive. But if you want to onboard various segments of your customers, educating them and eliciting their engagement, this is not the email marketing program for you. There are two locations for live support, one is offshore and the other is domestic. The offshore folks are nice people but they mainly operate by rote. The domestic support gets it right, but I am still waiting to find out if a personalized greeting can be added to the Automation Beta. In my opinion, a personalized greeting should be a standard feature in a customer's journey. I don't know if it is or not and none of their stated info tells you.

Pros:

Benchmark is easy to use. Easy to set up. Good for very simple customer outreach, i.e a storefront that collects emails and wants to alert customers to sales.

Cons:

Very limited feature set. Not standard at this point.

Polaris Software Response

7 years ago

Hi Judith, We appreciate you using Benchmark Email and taking the time to provide some feedback. Thank you for your kind words in regards to our ease of use as well. We do, however, want to address some of your points in regards to our FAQs and tutorials as well as Automation Pro. Admittedly, our FAQs and tutorials are an area we¿d like to put more focus on. That¿s why we¿ve recently established a training department to help keep those areas better up-to-date and helpful to marketers. Our tools are constantly evolving and the support resources we provide must as well. We¿re confident this new department will succeed in this regard, as well as with keeping all support offices across the globe on the same page. Your feedback in regards to Automation Pro is an integral part of the beta process. We expect new features to continue to be added to the automation platform throughout the beta period and after. Again, thanks for the kind words and feedback.

Ilenia
Accounting Officer in US
Hospital & Health Care, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

The Ideal Email Marketing Solution

5.0 4 weeks ago New

Pros:

Content management and handling email marketing is easy. It is smooth and easy to manage

Cons:

With Benchmark Email, it is all smooth. No serious cons.