---
description: Learn more about Google Alerts price, benefits, and disadvantages for businesses in Ireland. Read verified software reviews and discover tools that fit your business needs.
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title: Google Alerts Pricing, Cost & Reviews - Capterra Ireland 2026
---

Breadcrumb: [Home](/) > [Competitive Intelligence Software](/directory/30539/competitive-intelligence/software) > [Google Alerts](/software/202337/google-alerts)

# Google Alerts

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> Cloud-based competitive intelligence solution that enables businesses to receive alerts via notifications in case of content changes.
> 
> Verdict: Rated **4.7/5** by 315 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses Google Alerts?

Competitive intelligence solution that helps businesses of all sizes receive alerts or notifications in case of changes across various web pages or platforms based on search items.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.7/5** | 315 Reviews |
| Ease of Use | 4.7/5 | Based on overall reviews |
| Customer Support | 4.4/5 | Based on overall reviews |
| Value for Money | 4.7/5 | Based on overall reviews |
| Features | 4.5/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Google

## Commercial Context

- **Pricing model**:  (Free version available)
- **Pricing Details**: Google Alerts is offered as a free solution.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Ukrainian
- **Available Countries**: Australia, Brazil, Canada, China, Germany, India, Japan, Mexico, United Kingdom, United States

## Features

- Alerts/Notifications
- Keyword Tracking
- Monitoring
- Search/Filter
- Website Monitoring

## Support Options

- Email/Help Desk
- Knowledge Base

## Category

- [Competitive Intelligence Software](https://www.capterra.ie/directory/30539/competitive-intelligence/software)

## Related Categories

- [Competitive Intelligence Software](https://www.capterra.ie/directory/30539/competitive-intelligence/software)
- [Website Monitoring Software](https://www.capterra.ie/directory/10021/website-monitoring/software)

## Alternatives

1. [Uptrends](https://www.capterra.ie/software/80467/uptrends) — 4.7/5 (107 reviews)
2. [Site24x7](https://www.capterra.ie/software/168192/site24x7) — 4.7/5 (344 reviews)
3. [Uptimerobot](https://www.capterra.ie/software/1016997/uptimerobot) — 4.8/5 (72 reviews)
4. [Oh Dear](https://www.capterra.ie/software/190028/oh-dear) — 4.9/5 (72 reviews)
5. [Screpy](https://www.capterra.ie/software/209021/screpy) — 4.8/5 (236 reviews)

## Reviews

### "Helpful Tool for monitoring your industry and your business name" — 5.0/5

> **Mindy** | *21 January 2026* | Museums & Institutions | Recommendation rating: 10.0/10
> 
> **Pros**: I had to look up how to use a Boolean search to figure this out, but I get an incredible amount of well-screened information about my industry from the alerts I have selected.
> 
> **Cons**: I had to learn to hone my requests to get the requests that best fit my interest. Now I have standing alerts that I am very happy with.
> 
> I get regular emails that identify which search terms were used, and they come highlighted in the subject so I can decide whether to click through. Love it\!

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### "Simple way to keep track of general topics" — 4.0/5

> **Kaleena** | *21 January 2026* | Insurance | Recommendation rating: 8.0/10
> 
> **Pros**: Google Alerts is the perfect platform to quickly and easily monitor specific information with just a few keywords. For me, they help with general awareness of news I’m interested in or topics I want to stay in the know on, as well as the latest updates on competitors. Setting up Google Alerts is highly intuitive.
> 
> **Cons**: With Google Alerts, you’re not always sure the alerts you’re receiving are coming from reliable sources—which is highly important if you want real news or general data—and sometimes results can be delayed, overwhelming, or non-existent). Too broad of search words result in too many responses, many of which most likely won’t pertain to what you’re hoping to capture for data.
> 
> I like Google Alerts as a light way to keep track of information I want to have a pulse on. I know to always check sources and be cautious of what information is being netted. I also wish more social media tags would pop up but that could also add to the unnecessary “noise” instead of true feedback on alert parameters.

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### "Good little tool for alerts on terms" — 4.0/5

> **Luke** | *25 November 2025* | Marketing & Advertising | Recommendation rating: 9.0/10
> 
> **Pros**: Simple tool, always worked efficiently, delivers prompt email alerts realted to what I have set up. Handy little tool from Gogole.
> 
> **Cons**: It has got some fringe terms or gone a bit off on a tangent and the email digests can be a little messy or hard work to wade through if you set. a lo tof alerts up.
> 
> Simple, set up in the background and forget about it for the most part. No need to mess about too much with it, just does its thing.

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### "A great tool to keep up with new mentions of brands or your online persona." — 5.0/5

> **Verified Reviewer** | *27 December 2025* | Food Production | Recommendation rating: 10.0/10
> 
> **Pros**: I have set this up for both personal and business notifications. It has been a great addition to our mention monitoring software to see when we are appearing for new search engine results.
> 
> **Cons**: It could use some additional options for fine tuning the results that are given. Considering that this is a free service provided the interface is not that bad. But a few negative or filter options would be nice.
> 
> Google Alerts has been reliable on many fronts and continues to be a tool in my arsenal for understanding new mentions.

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### "Google alerts simple to use" — 4.0/5

> **Tim** | *31 December 2025* | Construction | Recommendation rating: 10.0/10
> 
> **Pros**: Helps keep me informed on personal items as well as business related search terms. I am able to stay up to date on everything I need.
> 
> **Cons**: Should have option to suggest adjacent keyword triggers. Like, based on what I set as an alert, it should offer related terms that would help.
> 
> I think the product is very simple to use and set up. From alert delivery times and frequency to the ease of setting up new alert phrases, it is a powerful yet simple tool.

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## Links

- [View on Capterra](https://www.capterra.ie/software/202337/google-alerts)

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| de-CH | <https://www.capterra.ch/software/202337/google-alerts> |
| en | <https://www.capterra.com/p/202337/Google-Alerts/> |
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| pt | <https://www.capterra.com.br/software/202337/google-alerts> |
| pt-PT | <https://www.capterra.pt/software/202337/google-alerts> |

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