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What Is WooCommerce?

Web-based open source eCommerce platform that helps in the creation of online store with themes, payment, shipping options & more.

Who Uses WooCommerce?

eCommerce platform that helps small to large sized retail outlets manage multiple customer accounts, payments, orders, inventory & store.

WooCommerce Software - 1
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Reviews of WooCommerce

Average score

Overall
4.5
Ease of Use
4.3
Customer Service
4.0
Features
4.5
Value for Money
4.6

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Deyan
Deyan
Managing Editor in Bulgaria
Verified LinkedIn User
Information Technology & Services, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Arguably the best eCommerce platform for beginners

5.0 last year

Pros:

I love two things about Woocommerce the most. One is how easy it is to use. Unlike Shopify, a complete beginner can set up an e-commerce website rather quickly and without problems. The second thing is the community. So many people are using woocommerce, so if you ever face a challenge, there is already a fix online.

Cons:

The fact that you need a plugin for every single custom thing you want. I'm still building a woocommerce site and I already have like 20 plugins, because some basic options are missing from the default WooCommerce.

Eber
Team lead in Uruguay
Information Technology & Services, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Good if you have wordpress and time to fine tuning

4.0 4 months ago

Comments: The overall experience is good, we managed to do a really good looking store with top features at a really low cost and full customizable

Pros:

Is really easy to install, integrate really well with wordpress and lot of plugins available

Cons:

It could get slow as wordpress is heavy and this add more load, but if you are smart doing layers of caching you should be ok

Bill
Web Developer in US
Marketing & Advertising, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Freemium ecommerce that racks up quickly.

3.0 6 months ago

Comments: For simple ecommerce setups, WooCommerce is smooth and easy to use. Again, if you have any sort of custom (even conventional) shipping, coupons, or store setups, you're stuck paying for extras that add up pretty quickly.

Pros:

For the most basic of ecommerce setups, you can't beat free for Woocommerce. It's made by the same people that make WordPress, so it integrates very smoothly.

Cons:

If you want to do anything of any complexity at all, you're stuck either writing a bunch of code yourself or paying yearly fees on their plugins.

Giulio
Founder and Dev Team Leader in Italy
Internet, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

A good platform but I would pick a cloud solution.

4.0 2 months ago

Comments: I've been managing a WooCommerce store for a major outdoors venue in Italy handling subscriptions and event bookings for the last 5 years. During the load-heavy season a one-server LEMP stack is not enough and I highly recommend to switch to a separate database server. For smaller projects and on a tight budget I would recommend WooCommerce.

Pros:

Very good for starters. On a more advanced level it offers you great flexibility and customization options but you need development skills.

Cons:

If you do not perform proper server optimization it could be very heavy to handle.

Josephq
CTO in US
Wholesale, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Best open source platform with over 60,000 plugins

5.0 7 months ago

Comments: It is far easier to use out of the box while still allowing control and customization than any other platform.

Pros:

Legible code, easy to understand and customize

Cons:

Frequent updates forcing constant development of customized code to ensure compatibility. To be fair, this is largely due to outside influences like hackers and cyber crooks targeting wordpress as a whole.

Javier
PROJECT MANAGER in Spain
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

An "easy and free" ecommerce solution

4.0 4 months ago

Comments: Generally positive, except in complex projects which require an ecommerce CMS instead of just a plug-in

Pros:

Its a fast and free solution to launch an ecommerce, it has a great community and a lot of 3rd party integrations. It is based on Wordpress so should not have a great learning phase.

Cons:

Like any module based system, some basic functionalities require a 3rd party module, and it can be expensive if the project has several requirements. Also, if you need to fully customize your store, this might not be your best option.

Nedim
Nedim
Digital Marketing Manager in Serbia
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Great platform to integrate

5.0 last year

Comments: We ll keep using it on all our WP based shops. Great value and definetely easy setup.

Pros:

We are using WooCommerce for most of our e-comm sites. Easy to integrate with third-party addons. Lot of options for customization of our shop, from shipping to advanced options.

Cons:

No issues with any of the features we are utilizing. It is recommended for beginners too.

Monica
Monica
Dott.ssa in Italy
Verified LinkedIn User
Information Technology & Services, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

A great alternative to Shopify

5.0 last year

Comments: I've been working with this system for years now, and i learnt how to develop new functions, work with its hooks, customize everything. So, for me, it would be difficult to switch to another product right now. It integrates perfectly with wordpress and use same mechanisms, so i find working with it very compfortable.

Pros:

That is free, is open source and have a lot of integrations.

Cons:

Out of the box, according to me, misses some important features that should have been standard.

Corey
Designer in US
Design, Self Employed
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Good place to start

4.0 7 months ago

Comments: It served it's job well enough but it's not ideal

Pros:

The familiarity of the name makes it easier for clients to understand the function

Cons:

Too many conflicting tips and learning is hard

Kyle
Owner in US
Retail, Self Employed
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Good if You are Using Wordpress

5.0 5 months ago

Pros:

If your focus is on Blogging and content creation using Word Press, WooCom is a great option, but I was not and have since moved to Shopify.

Cons:

It wasn't easy enough for me and using it on WordPress, I didn't want to have to rely on a developer, so I moved to Shopify for something I could do myself.

David
Web Designer in US
Design, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Woocommerce gets the job done, cheap! (unless you need a lot of addons)

5.0 12 months ago

Comments: We've used woocommerce for years to manage our inventory and sell our goods, merch, and services. It's been very helpful, particularly for anything we need to ship.

Pros:

Woocommerce is enterprise grade software that is free/cheap. You can get started for free and buy the official addons for a relatively low price if you need them. If you have a developer like we do, you can extend the functionality for no extra cost. It gets the job done nicely.

Cons:

Could have more out-of-the-box functionality.

Francesca
Senior IT Tech in Italy
Information Technology & Services, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

A very good option with no coding setup

5.0 last year

Comments: Me and my clients and my developer are very happy and familiar with woocommerce, so we are really happy to suggest this solution as the opportunity arises.

Pros:

I like that anyone can setup easily his online store thanks to Woocommerce. Already in its standard installation is comprehensive of everything an e-shop needs to be ready.

Cons:

Some interesting features are paid features from the official woocommerce channels. So, to be really competitive with other e-shop platform, woocommerce needs a certain number of third party plugins.

Rick
owner in US
Information Technology & Services, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

If you're thinking of an e-commerce solution think WooCommerce

5.0 last year

Comments: The overall experience I get is the speed of checkout, the ease of use and the stability of the software.

Pros:

There are many important features but the most important is the easy to setup the software and easy to understand the directions.

Cons:

Really don't have any dislikes about the software.

Angela
Angela
Owner in US
Verified LinkedIn User
Retail, Self Employed
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Woo Is E-commerce At Its Finest

5.0 6 months ago

Comments: My overall experience was wonderful, except for the price changes. If it wasn't for the price changes I would still be with them today. I'm actually considering going back because it's such a good platform I'd recommend it to everybody.

Pros:

It's amazing how it's an all in one app. There is nothing u can't find on Woo! It was my initial platform, and I am considering going back

Cons:

Price changed too many times and made it hard to keep up with.

Verified Reviewer
Verified LinkedIn User
Retail, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Affordable ecommerce platform

5.0 11 months ago

Comments: Overall it's good. There are quite a few compromises (ease of use, inventory tracking) but if you need to run an ecommerce store on a small budget, this is a great option.

Pros:

It's a great entry point platform, given its open source and free to start using.

Cons:

The user interface can be improved and made easier to use. Given the free nature of the app, it's also likely to attract small solo business users who may not be tech savvy, so it could do with more work on the UI front. Secondly, for an ecommerce tool, it should really have better inventory management features built in.

Lee
Manager in UK
Civil Engineering, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

WooCommerce

5.0 5 months ago

Comments: WooCommerce and Wordpress is a perfect mix for a powerful online shop. Because is compatible with WordPress plugins you can easily use SEO plugins, speed optimization plugins and security. With the help of WordPress themes you can customize the design without big costs.

Pros:

Using WooCommerce I converted my Wordpress website into a powerful online store. Setting up the plugin is straightforward and you don't need any special programing skills. Works very good with other WordPress plugins and themes ... and there are a lot of them.

Cons:

I can't say is perfect, but there are no cons worth mentioning here.

Liam
CMO in UK
Automotive, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

WooCommerce

5.0 7 months ago

Pros:

I cant see a way to sell online without WooCommerce. There are 2 main features that i love, it combines very good with WordPress plugins, this can increase SEO, website speed and many more. Second feature are the themes, there are so many already made themes or builders to choose from.

Cons:

Hosting is important for big shops with many products. A feature to inform that you need more resources to operate will be a nice feature.

Gilmer
Gilmer
Marketing Manager in Argentina
Verified LinkedIn User
Food & Beverages, 10,000+ Employees
Used the Software for: 2+ years
Reviewer Source

Satisfied from start to finish

5.0 last year

Comments: Although like any plugin it can improve some aspects, I highly value its easy integration with WordPress, which is the CMS I use for my website, the great community and support available, and its basic but complete functionality to manage an online business in a simple way. It has exceeded my initial expectations to get me started in e-commerce and grow my reach to new customers. I will continue to learn tricks and customize my store to get better results month after month

Pros:

I mainly liked the ease of use and integration of WooCommerce. Being able to create my products quickly and easily, adding images and details such as colors, sizes, etc. was an important advantage when managing my online store. The customization it allows on the front-end also allowed me to adapt it to the design and style I wanted for my brand. Another functionality that I valued was natively secure payments through gateways such as PayPal, which streamlined the purchasing process for my clients

Cons:

What I liked least was the limited customization in the back-end and administration panels. Although you can modify the fields of the order forms, it is not easy to customize the structure and design of the administration area much further. This could be improved to give more advanced configuration options to those who require it. Another point to improve are some processes that are not very intuitive, such as inventory management requiring more steps than necessary

Cristian
Cristian
Marketing specialist in Argentina
Verified LinkedIn User
Automotive, 10,000+ Employees
Used the Software for: 2+ years
Reviewer Source

Avant-garde soul and design

5.0 last year

Comments: Although it required patience and effort during the initial implementation, I was able to implement very advanced functionality for my store in a short time. In addition, its performance and security have allowed me to gradually scale sales. The community around this platform is very active and we find quick solutions to any problem with the documentation or discussion forums. I would definitely recommend WooCommerce to any entrepreneur for its power and flexibility

Pros:

What I liked most about WooCommerce was its great flexibility and customization capacity. Thanks to its architecture based on plugins, themes and extensions, I was able to configure exactly the online store I needed for my business. I had the opportunity to test various payment methods, shipping logistics, theme designs, among other optimizations. In addition, its native integration with WordPress allowed me to take full advantage of the CMS's functionalities to create content and manage my store in a very intuitive way

Cons:

What I liked least about WooCommerce was that since it is an open source platform, the learning curve is somewhat longer than other e-commerce solutions. It required spending extra time at the beginning to familiarize myself with all of its configuration parameters, database tables, and templating system. I also missed a larger library of natively available themes, although I realized that this is offset by the flexibility to create custom layouts

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, Self Employed
Used the Software for: 2+ years
Reviewer Source

I recommend WooCommerce for you if you want a professional online store

5.0 last year

Comments: WooCommerce is a widely used and popular e-commerce plugin for WordPress. Many users appreciate its flexibility, extensive customization options, and large community support. It offers a range of features for online store management, from product listings to payment processing.

Pros:

WooCommerce is a user-friendly e-commerce platform that allows you to create and customize online stores. It offers a lot of themes and plugins, making it simple for both beginners and experienced users to build professional-looking websites.

Cons:

WooCommerce offers flexibility but can be complex for some beginners. It depends on WordPress, has performance concerns with heavy customization, and requires paid extensions for advanced features.

Sarad
SEO EXPERT AND DIGOTAL MARKETER in Nepal
Information Technology & Services, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Woocommerce one step solution for wordpress ecommerce setup.

5.0 last year

Comments: It has made my work really easy by providing with the customizable feature to set online business sites and its third party integrations are also very helpful.

Pros:

Its ease of use is the most important factor. It also makes SEO easy to optimize products.

Cons:

It can be only used with wordpress and it is the feature i would love to use in other platforms too.

Rich
Rich
Management Consultant in US
Verified LinkedIn User
Management Consulting, Self Employed
Used the Software for: 2+ years
Reviewer Source

Excellent WordPress-based eCommerce Solution

5.0 12 months ago

Pros:

If you have a WordPress site and wish to conduct eCommerce sales, WooCommerce offers an excellent and expandable platform. I have found it to have the flexibility to match my clients' various needs.

Cons:

Some of the plugins have conflicts which can break certain website features.

Dayley
Dayley
Web Developer in UK
Verified LinkedIn User
Wholesale, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Highly recommended!

5.0 last year

Comments: The customer service and helps boards WooCommerce offers to customers are excellent! There has been quite a few times I’ve needed assistance due to unique setups and every time they have provided a solution and a speedy response.

Pros:

From start to finish, WooCommerce really does have it all. Right from the moment you install. And no matter how awkward your own business setup may be, WooCommerce always has a way to accompany it.

Cons:

To be honest other than the app, it’s hard to fault WooCommerce. If you are building a Wordpress website, WooCommerce is definitely the choice to go with. But again, the mobile app needs work.

Kristi
Owner in US
Retail, Self Employed
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Good— if you need to do subscriptions

3.0 last year

Comments: Good. Could be better. Good end user experience usually, but buggy as heck.

Pros:

Integrations are great and the ability to do subscriptions was critical.

Cons:

It wasn’t easy to set up. I ended up having to hire a consultant to assist me in getting everything set up, working and functional. Feel like I’m trouble shooting and having small bugs all the time. Plug ins often won’t auto update.

Eddy
IT support Engineer in Mexico
Automotive, 501–1,000 Employees
Used the Software for: 2+ years
Reviewer Source

Good tool

4.0 last year

Pros:

With a daily use of this tool we came to know that i has a lot of functionality to manage a lot of things on a single platform, like website, sales, messages, inventory, etc.

Cons:

The systems tends to slow down once you have enough information on it, besideds that evrything is good