17 years helping Irish businesses
choose better software

What Is BrightLocal?

BrightLocal gives you the tools to rank higher, improve your reputation, and generate more traffic and leads from local search.

5,000+ innovative agencies and brands like iProspect, Mediacom, Hilton, and Ikea trust BrightLocal to improve their local search visibility through its industry-leading platform for local search. These companies achieve this through BrightLocal's SEO Audits and Reports, Local Listing Service and Management Tools, and Online Reputation Management solution.

Who Uses BrightLocal?

Marketing agencies. SEO agencies. In-house marketers. Multi-location businesses. Enterprise businesses. Local brick-and-mortar businesses. Service-area businesses. SMBs.

BrightLocal Software - Location Summary: Get a summary overview of the most important local search data for each location that you manage. From here you can jump into separate reports to get even more detail.
BrightLocal Software - Local Search Audit: Uncover your biggest optimization opportunities and save countless hours lost to manual, repetitive audits.
BrightLocal Software - Local Search Rank Checker: See the complete picture of local rankings at city or zip code level. Uncover localized search volumes and benchmark performance vs the competition.
BrightLocal Software - Citation Tracker: Track where your business's NAP (name, address, phone number) appears online, manage duplicate listings, and find inaccurate information that needs fixing.
BrightLocal Software - Reputation Manager: Use Reputation Manager to stay on top of all your reviews wherever your customers leave them. View and reply to Google and Facebook reviews directly within the platform, and generate more positive reviews with 'Get Reviews' campaigns.

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Reviews of BrightLocal

Average score

Overall
4.8
Ease of Use
4.6
Customer Service
4.9
Features
4.7
Value for Money
4.8

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
87%
4
11%
3
0%
1
1%
Bashir
Bashir
Marketing Manager in Canada
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Best Customer Service & Auditing Reporting System

5.0 2 years ago

Comments: I recently had the pleasure of interacting with the customer service team at Bright Local, and I must say that I am thoroughly impressed by their professionalism, promptness, and knowledge. From start to finish, the experience was nothing short of amazing.The team at Bright Local went above and beyond to assist me with my queries and concerns, providing timely and accurate responses to my questions. They were patient and understanding, listening to my issues and working diligently to resolve them.What impressed me the most was their level of expertise and knowledge. The agents were well-informed about the products and services that Bright Local offers, and they could easily answer all of my questions. I felt confident in their ability to provide accurate information and advice.The customer service team truly exceeded my expectations. Their professionalism, attentiveness and dedication to providing excellent service were commendable. I am grateful for their help and highly recommend them to anyone seeking outstanding customer service.In summary, I would like to express my sincere appreciation to the entire team at Bright Local for their exceptional customer service. Keep up the excellent work!write

Pros:

I have several reasons why I love BrightLocal, but the top two would have to be their ability to order local citations and complete them professionally, and their auditing tool. The auditing tool is an invaluable resource that can help attract new clients to your business.

Cons:

One area of improvement I have noticed is the availability of phone calls. In my experience, getting a callback can take a week or two, which suggests that their agents may be stretched thin due to high demand.

Pete
CEO/OWNER in US
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Bright Local Stands Above the Rest

5.0 last year

Comments: Overall its an all in one local seo suite of tools and serve as an extension of my team. They are not the cheapest but they are in my view one of the best local SEO services you can use to aid in your quest to help your own local business or service other businesses in their efforts.

Pros:

What I like the most about BrightLocal is their focus on local SEO more than anything else. They include citation building/and optimization, competitive research and review building to say the least. I really like the whitelabel features and the great support.

Cons:

Once in a while the tools act up and need to get support to address it. But they do very quickly without too much fuss.

BrightLocal Response

last year

Thank you for taking the time to share your thoughts on BrightLocal. We greatly appreciate your feedback and are thrilled to hear about your positive experiences with our platform. It's great to hear that our tools including citation building, competitor research and review management have been a valuable asset to you. We understand that technical hiccups can occur from time to time, and we apologize for any inconvenience you may have experienced. We're committed to resolving any issues promptly and efficiently, and we're glad to hear that our support team has been able to address your concerns quickly. Thanks so much again, as such a glowing review and feedback really is appreciated.

Mark
Mark
Director in Netherlands
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

An Utter Scam

1.0 3 years ago

Comments: An utter nightmare! Thanks to them my business is at the verge of collapse! I wish I'd never came across these utter incompetents!

Pros:

Absolutely Nothing! I wish they would never exist as they have only ruined my business!!!! I was flourishing before meeting these cowboys!

Cons:

They have shut down my account while 7 campaigns were running, and this was due to a fact where they could not understand my basic business need and kept making their point! At Brightlocal is either their way, or your account get shut! No signs of refund at all! The utter shame of the tech industry in 2022. The exact meaning of Scam!

BrightLocal Response

3 years ago

Hi Mark, I'm sorry that you have had a bad experience; this is never the outcome that we want for any of our customers. During a Citation Builder campaign we flagged a potential issue, offering several options for how to proceed. You were not happy with these options & made several requests to close your account & to receive refunds for all campaigns. We granted this as a gesture of goodwill and provided receipts. We hoped this would resolve the issue, however, it is clear that you are still unhappy. We asked what further actions you would like us to take and have received no further suggestions from you, only threats. Please note you have not lost account access; we turned off your automatic subscription renewal, believing this to be what you wanted. You still have full access to your account and all data for the remainder of this billing cycle & if you wish to, you may reactivate it from within your account, which will mean that there is no disruption in service. Thank you

Jammi
owner in US
Transportation/Trucking/Railroad, 2–10 Employees
Used the Software for: Free Trial
Reviewer Source

brightlocal review

5.0 last year

Comments: overall brightlocal is one of the best tools for any seo strategy

Pros:

i am most satisfied with the keyword ranking grid for brightlocal

Cons:

customer service could be a better feature for brightlocal

Michael
Chief Strategist in US
Marketing & Advertising, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Great time saver

5.0 2 years ago

Comments: If you take the time to learn the system and follow the tutorials you'll get great results.

Pros:

Great service for adding citations at scale for multiple clients. Tutorials are very helpful and the customer service is fantastic (best I've experienced with similar services) Very happy with the results we've been able to get for our clients and BrightLocal has become a very useful tool in our offering.

Cons:

Synching updates across multiple platforms was one of the items we had been missing but sounds like that service has recently been added with your ActiveSynch service so we will be researching that next.

Scott
Owner in US
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Citation Builder Support

5.0 last year

Pros:

The BrightLocal team discovered an error with a recent citation campaign I submitted and brought this to my attention. They provided clear instructions on how to correct the error and followed up quickly with my replies. Great overall service experience...

Cons:

I would like to see better instructions for setting up and using the new Active Sync feature.

BrightLocal Response

last year

Thank you so much for such a glowing review and I'm pleased to hear we got you back on track! Also thank you for the feedback in terms of Active Sync, we want to make things as easy and straightforward as possible, so I will be feeding back to the team to revisit our help articles

Magen
Project Manager in US
Marketing & Advertising, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Using BL for over a year

5.0 2 years ago

Pros:

I have used other products in the past and BL's reporting and external dashboards are key to our customer experience. The reports are easy to read and explain to our clients and the data is accurate.

Cons:

If you have several locations as I do (77 at this time) we do have to have 2 separate accounts since each account can technically hold 100 locations, but reporting can only manage 50 per account for our usage so having multiple accounts is not the best user experience for myself. Meaning all of the reports that are available can't be run as often if you have 100 locations in your account.

Holly
Project Coordinator in US
Real Estate, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Helpful

5.0 2 years ago

Pros:

I only use a portion of BL, I have other colleagues who use more features. But from what I use with monitoring reviews and sending NPS surveys, it seems to work well.

Cons:

It seems to be a bit confusing to find what you're looking for. You have to go through several different pages on the website to finally find what you're needing.

Lauren
Lauren
SEO Specialist in Canada
Verified LinkedIn User
Marketing & Advertising, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Citation specialists

5.0 2 years ago

Comments: Still really thankful for this tool and citation team.

Pros:

I love the citation builder tool mostly. It's the key reason we use BrightLocal. Thank you to the citation specialists on the team there for making my job as an agency-side SEO Specialist much easier!

Cons:

The platform has come a long way in the set up sector, but it can be a bit clunky with lots of clicks yet in some areas.

Verified Reviewer
Verified LinkedIn User
Construction, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source

Good Customer Service

5.0 2 years ago

Pros:

I love all the ways I can look at my data in one place. I also love that customer service is there to help me use the new features they release.

Cons:

It would be great to be able to copy the settings from one location to the others.

James
CEO in US
Marketing & Advertising, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

Best Local Search Platform

5.0 3 years ago

Comments: So far they have invested a ton of time in the success of my business and helped me get everything set up and optimized to how I wanted it. The employees I have been lucky enough to engage with are great and truly enjoyable to talk to. Definitely, people, I wouldn't mind getting a drink with. It is cool to see how much they put into you to make sure you know their platform and succeed with it.

Pros:

Ease of use and the amount of stacked features they offer.

Cons:

I haven't found anything I don't like. There are things they can add in the future I am sure but the service is awesome.

BrightLocal Response

3 years ago

Hi James, Thanks for writing your review of BrightLocal. It's great to read your comments, and I'm particularly thrilled you've found the tools easy to use. I'm glad the team has been able to help too! These are exactly the comments we strive for, so it's very much appreciated. Don't hesitate to get in touch if you need anything else! Best Wishes, Myles - BrightLocal CEO

Zack
CEO in US
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

BrightLocal is my favorite Local Search tool.

5.0 3 years ago

Comments: BrightLocal is my favorite local search tool. It compiles most of the important data I'm looking for when it comes to search in one location and is relatively inexpensive when it comes to local search tools.

Pros:

BrightLocal search ranking features are clean and easy to use. Really makes it easy to show clients how they are doing.

Cons:

You can't have more than one search location attached to a report, you have to create a separate "Location" and run another report. Can get taxing on search credits after a while.

BrightLocal Response

3 years ago

Thank you for taking the time to write this awesome review Zack! It's lovely to read your wonderful praise. I appreciate the feedback, you are able to run multiple reports across different locations. I'd also recommend the Local Search Grid tool if you were looking for ranking information from multiple spots. If you do need a bit of help, just get in touch with the team! Kind Regards, Myles - BrightLocal CEO

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

I would recommend BrightLocal.

5.0 4 years ago

Comments: The support team is terrific; big shout out to [SENSITIVE CONTENT HIDDEN]. I would recommend BrightLocal to anyone in this field.

Pros:

Quality is often overlooked for quantity and mistakenly viewed as expensive. Yet BrightLocal is not expensive but definitely delivers on quality. Before BrightLocal, Local Search Audit and Reputation Manager tools were buried within vast, expensive toolboxes of their competitors. Now, my team can deliver precisely what information my clients need with easy-to-use tools developed for the specific purpose.

Cons:

I think they could expand their services laterally and boost Lead Gen tools, and I would like to see a better account dashboard.

BrightLocal Response

3 years ago

Thank you for taking the time to write this brilliant review! I'm thrilled to hear you've enjoyed using the tools and that you've found them easy to use and of good value. Thank you also for your feedback regarding the account dashboard and Lead Generation tool. We appreciate all customer feedback and comments, and it's something we'll work to improve in the future. It's great to be working with you, Kind Regards, Myles - BrightLocal CEO

Lisette
Lisette
Brand & Web Designer in Dominican Republic
Verified LinkedIn User
Marketing & Advertising, Self Employed
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

Easy, trustworthy partner for SEO

5.0 2 years ago

Pros:

BrightLocal is so easy to use! Any doubts I had about the platform were resolved by the friendly guidance of [sensitive content hidden]. The Citation Builder especially is an invaluable tool as it helps me save time while also providing immense value to my clients.

Cons:

It would be super helpful to know if the citation websites provide a clean link (i.e. not a self-referencing citation website link that redirects out to my website) when choosing citation platforms. These sites defeat the purpose of having a valuable backlink if the links are redirections to my site.

William
Owner in US
Law Practice, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Hayden is AMAZING!!!

5.0 2 years ago

Comments: Overall, excellent.

Pros:

Very easy to understand and to work with.

Cons:

Needed to go through several people to reach [sensitive content hidden].

Derek
SEO Director in Canada
Marketing & Advertising, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

BrightLocal Education and Training Support

4.0 2 years ago

Comments: The value and price are well-balanced.

Pros:

The customer support that is available when we need it. Good reply times and turnarounds.

Cons:

Slow-loading dashboards can make changing between pages challenging.

Jessica
CEO in US
Marketing & Advertising, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Excellent product for the value

5.0 2 years ago

Pros:

Easy to set up and use. Easy to add clients and manage. Love the customer dashboard

Cons:

It's Reputation Management platform could use some additional features, such as a catch screen with an up or down thumb. Down would send them to a contact form, up thumb sends them to the review.

Greg
SEO in US
Online Media, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Good CS

5.0 2 years ago

Cons:

Software is fine, expect the replacement links. Think there can be some better choices for customers there.

BrightLocal Response

2 years ago

Hey Greg! Thanks for the review - please don't hesistate to reach out if you need anything :)

Corine
Technical Marketing Assistant in US
Marketing & Advertising, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Brightlocal provides a great service to the Local SEO realm.

5.0 2 years ago

Pros:

We are extremely satisfied with the services provided by BrightLocal and would highly recommend your company to anyone in need of SEO services. Thank you for your hard work and dedication.

Cons:

The only problem we have faced is that some of the software does not function well with service area businesses. That is the only caveat.

BrightLocal Response

2 years ago

Hi Corine, Thank you for taking the time to write us a very lovely review. It's excellent to hear you've been enjoying the tools, and we appreciate your recommendation! I'm sorry to hear about the confusion with Service Area Businesses - this is something I'll feedback to our team. Best Wishes, Melissa - Customer Success

Johnny
Johnny
Business Development Advisor in US
Verified LinkedIn User
Information Technology & Services, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Audit GMB & Reputation like a Pro!

5.0 3 years ago

Comments: With BrightLocal I'm able to provide a customer-facing report that is branded and proves the quality of my work. Accountability is everything in my industry. Actionable decisions for reputation and brand management with monthly updates on effectiveness, to put it simply, makes me look like a boss.

Pros:

I love the Rank Tracker (Geo Grid) and the GMB report for keyword rank tracking. This software provides a full picture of the pros and cons of my digital footprint and my competitors. With that I'm able to take make smart decisions on marketing and SEO. - The customer support is hands down the best. I had an issue with finding the CID for a service area business and [SENSITIVE CONTENT], (their Senior Customer Success Executive) not only assisted me by correcting my error but she also recorded her screen and sent me a video that I can reference. "Teach a man to fish!" as they say. You can't ask for more than that. I really appreciate BrightLocal...and [SENSITIVE CONTENT]!

Cons:

I've used BrightLocal for many years now and they have evolved with the ever change landscape of SEO and kept up with the needs of the industry. Google doesn't make it easy...but BrightLocal is a stable part of my monthly workflow. No complaints here.

BrightLocal Response

3 years ago

Wow!! Thanks for the awesome review Johnny, it's absolutely lovely to read! It's amazing that the team has gone above and beyond to resolve any potential issues. They're always on hand should you need any further assistance. It's great to be working with you, Myles - BrightLocal CEO

John
John
Ownner in UK
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Great Service & products at a fair price

5.0 3 years ago

Comments: Great

Pros:

I have always used BrightLocal for citation creation and also citation tracking as their prices are extremely good value. However, what sets BrightLocal apart from other citation providers s their great support team. I have sometimes made mistakes in my submissions and Bright Local have always picked these up and paused the project until I could make changes. In effect insurance against costly mistakes. The new Local Grid Search is a tool I have recently been working with and again a great price for the service.

Cons:

keeping p with improvements can be hard.

BrightLocal Response

3 years ago

Thanks for the lovely review John, I really appreciate you taking the time to write this! I'm sorry to hear you've found keeping up with improvements hard, our marketing team will always mail out to customers when we make updates to the tools. I'd recommend joining our newsletter if you haven't already. If you need any assistance, just get in touch. Kind Regards, Myles - BrightLocal CEO

Alan
Managing Director in UK
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Helping local business

5.0 3 years ago

Comments: They are professional and extremely responsive. I like the support and additional sales materials.

Pros:

I always turn to the Local search audit when starting to discuss the digital profile for any business. Too much detail about features can turn people off, but this clearly illustrates the benefits - at a glance

Cons:

One criticism of the local search audit is that it gives the same " Good " assessment whether a business has ( for eg. ) , 3 good Google reviews or 300. I think that there should be an additional Excellent category for outstanding metrics. The current system requires constant explanation and qualification to business owners .... yes it is good but you need to do better !

BrightLocal Response

3 years ago

Hi Alan, Thanks for the great review! I'm glad you've been enjoying the Local Search Audit but it's good to hear your thoughts on how to improve the tool. We're always looking for ways to enhance so it's very much appreciated. Kind Regards, Myles - BrightLocal CEO

Don
SEO Specialist in US
Internet, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

Invaluable tool for building and managing citations

5.0 3 years ago

Comments: Bright Local is a very useful tool for improving how websites rank. They help me build citations (and links) and manage them ongoing. It is easy to see when something has changed with keyword rankings.

Pros:

Bright Local gives me the ability to create and manage citations that help build credibility to my client websites.

Cons:

The Citation Tracker page sometimes shows sites that are unrelated to my client. Also, it would be really useful if there were an easy way to update citations on the Tracker Report that are incorrect, even if it were just a set of instructions.

BrightLocal Response

3 years ago

Thank you for the review Don! I'm glad BrightLocal has proved useful. Thanks for your feedback regarding the Citation Tracker and I'm sorry to hear you've encountered this issue. Thankfully, it's quite easy to remove these unrelated citations with a click of a button. To give you a bit of background if there is a business with a similar name or address it can sometimes pull these into the report - we use a series of algorithms to determine if the business found is the same in the report, but it's clear one has slipped through the net. I appreciate you raising this as we're always looking for ways to improve the tools 'under the hood'. If you need anything else, just get in touch! Kind Regards, Myles - BrightLocal CEO

Colleen
Owner in US
Marketing & Advertising, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Amazing Local Search Tools

5.0 3 years ago

Comments: Overall, Bright Local is an amazing tool and I am glad I found it.

Pros:

I was using another company for about 5 years or more and they did a decent job building citations, but they didn't have the reporting tools. BrightLocal blew me away with all of the data I could review and helps me manage my local search clients easily.

Cons:

Some things aren't intuitive to me like adding connections. Not all of the clients show up on the list and I was confused by this. You have to go to a link about choosing another account and for some reason, I had a hard time with this.

BrightLocal Response

3 years ago

Thank you for the review Colleen! It's great to read your comments, and I'm thrilled we've blown you away!! We appreciate the feedback, as this is something for us to consider for further improvements. I'm sorry to hear about the other issues you've faced using the previous service, but we're always on hand to help! Best Wishes, Myles - BrightLocal CEO

Verified Reviewer
Verified LinkedIn User
Insurance, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Affordable option for basic marketing overview & strategy to improve you online presence.

5.0 4 years ago

Comments: Overall the insights are worth the price, and the Get Reviews section is the cherry on top.

Pros:

The monthly cost is low and it gives me just enough insight into my local search results, instead of me trying to parse all of the analytics data myself. I like the weekly reports sent to my inbox. I also like that they have a "Get Reviews" feature, where you can upload a CSV file that will solicit reviews from our clients. Customer support has always been above and beyond.

Cons:

The new local search grid feature is a bit confusing and took me a long time to understand. Some of the features are a bit buggy, like the CSV import for Get Reviews. I am on a Mac, not sure if that's part of the reason.. Sometimes the dialog box never pops up to import a file and I have to quit and restart. CSV files are limited to 100 emails per file so it's a bit limiting when you have thousands of clients in your database to email. Pros outweigh cons!

BrightLocal Response

4 years ago

Thanks for leaving your review! It's great to hear BrightLocal is able to provide you with some great insights for your Local SEO. It's lovely to hear our support team has gone above and beyond. Thank you for your feedback regarding the tools, I'm sorry to hear you've encountered any issues and we'll of course consider the feedback regarding CSV limits on our Reputation Manager tool. If you do need help with anything, don't hesitate to get in touch with our support team. They're always on hand should you need any assistance. Best Wishes, Myles - BrightLocal