17 years helping Irish businesses
choose better software

Google Analytics 360

Google Analytics 360

What Is Google Analytics 360?

Google Analytics 360 is an enterprise-level analytics platform with in-depth performance indicators, such as ROI analysis reports. The app's primary function is to provide insights into customer behavior interactions with websites and apps to identify effective content. The platform centralized dashboard displays simplified overviews and reports. The system connects with other applications, such as CRMs and POS systems, to provide detailed overviews of customer behaviors.

Google Analytics 360 uses machine learning to discover customer trends and patterns in the data. It identifies users with high revenue potential and identifies content converting the most customers. Shareable reports are generated from intelligent data analyses, with options to produce synoptic overviews and complete details. The platform integrates with other Google advertising and publishing products to extend market reach. Available connections include Display & Video 360, AdSense, AdMob, and AdWords.

Who Uses Google Analytics 360?

Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector.

Google Analytics 360 Software - 1
Google Analytics 360 Software - 2
Google Analytics 360 Software - 3

Not sure about Google Analytics 360? Compare with a popular alternative

Google Analytics 360

Google Analytics 360

4.7 (8,095)
No pricing found
Free version
Free trial
48
3
4.2 (8,095)
4.7 (8,095)
4.2 (8,095)
VS.
Starting Price
Pricing Options
Features
Integrations
Ease of Use
Value for Money
Customer Service
US$15.00
month
Free version
Free trial
105
218
4.3 (6,134)
4.2 (6,134)
4.4 (6,134)
Green rating bars show the winning product based on the average rating and number of reviews.

Other great alternatives to Google Analytics 360

HubSpot Marketing Hub
Top rated features
Email Campaign Management
Email Marketing
Marketing Automation
Adobe Analytics
Top rated features
Data Visualisation
Reporting & Statistics
Reporting/Analytics
Microsoft Clarity
Top rated features
Behavioural Analytics
Heatmaps
Performance Metrics
IBM Cognos Analytics
Top rated features
Data Connectors
Data Visualisation
Reporting/Analytics
CRM Analytics
Top rated features
Dashboard
KPI Monitoring
Reporting/Analytics
Fathom
Top rated features
Budgeting/Forecasting
Data Visualisation
Profit/Loss Statement
Hotjar
Top rated features
Activity Tracking
Heatmaps
Survey Builder
Chartbeat
Top rated features
Activity Dashboard
Reporting/Analytics
User Interaction Tracking
Marketo Engage
Top rated features
Campaign Scheduling
Content Delivery
Subscriber Management

Reviews of Google Analytics 360

Average score

Overall
4.7
Ease of Use
4.2
Customer Service
4.2
Features
4.6
Value for Money
4.7

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Celine
Celine
E-commerce Manager in France
Verified LinkedIn User
Farming, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Best analytical software

4.0 9 months ago

Comments: With Google analytic 360, conversions are easy to set up and track.

Pros:

Google analytic is the best software for analyzing site traffic. It gives you access to your ideal target and all the information you need to know about it.

Cons:

The set-up time and the time it takes for the data to be ready for analysis are relatively long.

Natalie
Senior Marketing Manager in US
Computer Software, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

A thorough but overwhelming web analytics platform

4.0 5 months ago

Pros:

What I like most is the breadth of available reports and dashboards. There are also endless opportunities to customize those reports.

Cons:

What I like most is also what I like least. Unless you really know what you're doing and have significant experience with GA, it's not user-friendly and is very hard for a marketing novice to get up and running.

Constantin
Manager in UK
Computer Software, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

The best in business

3.0 4 months ago

Comments: With Google Analytics 360 I can do a lot of things for my business. For example, I can check key metrics in built-in reports, I can monitor real-time data, I can compare data ranges and apply filters, save any reports to my dashboard so I can easily come back to them.

Pros:

I like that I never lose sight of my website and app performance.

Cons:

I don’t like that doesn’t exist an filter that have as a default 24 hours data.

Royce
Technology and Process Manager in US
Museums & Institutions, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Google Analytics is a must for any business with digital publications.

5.0 3 months ago

Comments: Once set up, we are very satisfied with Google Analytics, specifically being able to take to data and improve our publications based on the results. Google even provides suggestions for improvement if you take advantage of other services such as Search Consol and Looker Studio.

Pros:

Google Analytics provides an incredibly in depth report of all your online locations. We have complete insight into our digital publications.

Cons:

Learning how to implement the Google Properties and Tags can be a steep learning curve for those who are not familiar.

Paul
Project Manager in US
Transportation/Trucking/Railroad, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

“Google Analytics 360: Advanced Insights for Enterprise Growth”

5.0 9 months ago

Comments: I really like this product. It is a powerful tool for enterprise-level analytics, offering advanced features.

Pros:

It offers many features such as increased data processing limits, custom funnels, advanced segmentation, and unsampled reports.

Cons:

The 360 is more expensive and more complex and it also lacks some features.

ROB
Operations Manager in US
Restaurants, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Immediate impact from Dashboards

5.0 9 months ago

Comments: We continue to explore ways to use it and evolve our decision making and goals. This is truly remarkable in a business that tends to look at short range metrics and out put, we have had a whole new world opened up to us.

Pros:

Setting up the dashboards allowed us to experiment and learn what we needed to focus on. Once we built them and shared them with our team adoption was almost immediately. From the Lead in the kitchen to the lead on the front of the house floor everyone saw immediately what they needed to focus on. Fantastic!

Cons:

That waited so long to implement it. As a small business, any investment in tools like this is a burden but this one has paid for itself through data-driven insights and decision making.

Keith
Project Manager in US
E-Learning, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Great software for analyzing the market for your product

5.0 7 months ago

Comments: I have been able to analyze my products and how to find the market.

Pros:

The tool simplifies almost everything in its user-friendly dashboard. It is so easy to learn and use. The price is cost-effective compared to its ROI

Cons:

So far so good. No issues at all when using this software.

David
CEO in US
Pharmaceuticals, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Good analytics platform for cheap

3.0 7 months ago

Comments: My overall experience has been good and I’ll continue with them considering the value

Pros:

I like most that the pricing is good and amount of data available is huge

Cons:

What I like least is that some of the data isn’t valuable since it can’t be tracked by third party cookies

Gabbe
Server in Sweden
Verified LinkedIn User
Food & Beverages, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Easily the best Web Analytics and Tracking platform.

5.0 5 months ago

Comments: My overall experience with Google Analytics 360 was really good and easy to use.

Pros:

That is was really easy to use and The best Analytics platform without a doubt.

Cons:

That is was pretty poor customer support but it did a job.

Regina
Manager in US
Marketing & Advertising, Self Employed
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Understanding Your Target Audience with Google Analytics 360

5.0 8 months ago

Comments: I have enjoyed getting used to using it, enjoying the helpfulness of the insights it offers into my business and what I hope to achieve.

Pros:

I love being able to understand what my audience wants and needs from the content I'm putting out. It is helpful to know what is working and what isn't. Ie, if someone is clicking off content rather quickly, I can understand it isn't working.

Cons:

For me personally, it was a bit technical to understand and get going.

Monica
Monica
Dott.ssa in Italy
Verified LinkedIn User
Information Technology & Services, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Easy to use and full of tools

5.0 6 months ago

Comments: i find using google analytics very helpful and i usually connect my clients account to it as viewers, so they can enjoy the clear dashboard and the statistics too.

Pros:

is free, is google - so can "speak" easily with any other product by google, and google

Cons:

don't have a real seo optimization tool in it, like keywords value or comparison, competitors statistics and similar options.

Akif
Digital Marketing Manager in United Arab Emirates
Hospitality, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

"Data Powerhouse: GA 360"

5.0 9 months ago

Comments: Google Analytics 360 offers robust insights into website traffic, user behavior, and conversions, empowering data-driven decision-making.

Pros:

I liked Google Analytics 360's comprehensive data analysis capabilities, real-time insights, and robust reporting features for informed decision-making.

Cons:

The complexity of Google Analytics 360's interface and setup can be overwhelming for beginners, hindering efficient data analysis and interpretation.

Dave William
Beauty Advisor in Philippines
Cosmetics, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source

A Very Advanced Google Analytics

5.0 9 months ago

Comments: A very comprehensive and powerful analytics solution that provides valuable insights into user behavior, website performance, and marketing effectiveness. Like advance analytics capabilities, allowing business to delve deep into their data and gain actionable insights.

Pros:

First it offers advanced analytics features with deeper insights into their data and It provides dedicated support and service level agreements to its customer. This ensures that business receive timely assistance and support from google team experts. It prioritize privacy and data security, providing business with peace of mind when it comes to handling sensitive customer data.

Cons:

Although it offers higher data limits to minimize data sampling, there may still be instances where data sampling occurs, particularly when dealing with very large data sets.

Karen
Teacher in France
E-Learning, Self Employed
Used the Software for: 6-12 months
Reviewer Source

Worth trying: It's the Best!!!

5.0 7 months ago

Comments: My overall experience with Google Analytics 360 has been exceptional. The software provides comprehensive web traffic monitoring and reporting capabilities, allowing for in-depth analysis and insights into user behavior. Its customized reports, scheduling options, and easy-to-use interface have significantly contributed to optimizing my website and app performance.

Pros:

Google Analytics 360 offers several impressive features, but what I think that stands out the most is its ability to handle large volumes of data and provide accurate insights. Again, I also like its customization options, scalability, and enterprise-level support which makes it a comprehensive solution for optimizing site performance and marketing campaigns.

Cons:

One significant drawback of Google Analytics 360 is its high cost compared to the standard version, making it less accessible for smaller businesses like mine.

Piotr
Digital Marketing Specialist in UK
Leisure, Travel & Tourism, 10,000+ Employees
Used the Software for: 2+ years
Reviewer Source

A powerful and complex tool to track website and apps performance

4.0 9 months ago

Comments: Good experience overall, however, I spent a lot of time learning the tool and I'd say I'm pretty advanced. Some people might be overwhelmed by the number of options the tool offers and Google is not super helpful with the support.

Pros:

I like the range of metrics and dimensions that Google Analytics covers. It is easy to implement on the website, however, you need development resources to do it. However, it's probably the best tool you can get to track web and app performance.

Cons:

I'm not the biggest fan of the latest changes on the platform and how different is GA4 from UA. However, I appreciate that GA4 is more powerful than UA and also more accurate, so it's a change for good. However, the resources, courses and communication about changes could be better. Also, you can expect that the metrics are 100% accurate due to privacy restrictions.

Akshay
Software Review in India
Computer Software, Self Employed
Used the Software for: 2+ years
Reviewer Source

Software Review

5.0 10 months ago

Comments: ''It's an essential analytics platform for businesses operating online. It includes practically everything, from processing massive volumes of data to deep product integration to the integration of different channels, such as Sales Force and Adwords."

Pros:

Google Analytics 360 is simple to set up and operate. You won't find many essential functions for monitoring, controlling, and obtaining insights anywhere else. Using plugins, it's far simpler to implement with alternative providers like WordPress.

Cons:

There isn't much capability for segmentation and advanced analysis. Connecting to other non-Google products and extracting data from GA 360 are undoubtedly problematic. Sampling data is still another major problem.

Penisoara
Photographer in Romania
Photography, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

it is by far the best

5.0 9 months ago

Comments: As a wedding photographer, I need a well-targeted website to promote my business. It helps me to create custom reports and track specific data based on a sector. It hepls me to easily track and analyze the popular content with site content reports to learn site speed and performance.

Pros:

the tool helps me with keyword analysis , it shows me the pages that my visitors land on when they visit my website for the first time. it measure the people who land on my website and how they navigate through it. it offers real-time data updates, enabling immediate monitoring of website performance

Cons:

It is expensive, making it less accessible for small businesses

Deannna
Deannna
Professional Freelancer in US
Verified LinkedIn User
Wholesale, Self Employed
Used the Software for: 1+ year
Reviewer Source

A Buisness must have!!

5.0 12 months ago

Comments: I was amazed when I was introduced to this software. It helped me improve my website. I was able to come up with a new marketing strategy and now I’m making a higher profit margin thanks to this software.

Pros:

I love how I can get an insight on how well my website is performing thanks to this software. I was lost until I was introduced.

Cons:

What I liked least about this software is I don’t know how I survived this long without it.

Christina
Area Director of Sales in US
Hospitality, 1,001–5,000 Employees
Used the Software for: 2+ years
Reviewer Source

A champion analytical product that offers eye-opening insights.

5.0 4 months ago

Comments: It has always been so easy to get it done with Google Analytics 360 and the experience has been less demanding and very productive. Google Analytics 360 has given us all the analytical tools we ever need to deeply analyze our marketing and customer data for better understanding of our performances.

Pros:

Google Analytics 360 shows great flexibility and is easy to customize making it adaptable to our various analysis needs. It offers simple reports visualization features that help understand the insights outcomes. It uses advanced AI analytical tools that help dig much deeper into our data for more useful insights.

Cons:

There is nothing at all that is disliked about Google Analytics 360. It has proved time and again to be a perfect solution.

lalo
founder in US
Marketing & Advertising, Self Employed
Used the Software for: 2+ years
Reviewer Source

google analytics 360 for the win!

5.0 12 months ago

Comments: I have been using analytics for years. When I first found out what it was all about I fell in love. It's also free, so thats rad. It's extremely helpful and makes you look like a champion in front of others who have never heard of it. I have it integrated into my shopify accounts, my websites, and a few other random things I want to track data for. Its great.

Pros:

What I like most about Google Analytics 360 is the combination of its advanced analytics capabilities with the reliability and backing of Google. It provides powerful insights into website performance, user behavior, and marketing effectiveness, all while offering a sense of trust and familiarity due to its association with Google. Additionally, the fact that it offers an enterprise-level solution without a cost barrier makes it an invaluable tool for businesses of all sizes, allowing them to make data-driven decisions and optimize their online presence effectively.

Cons:

not to be greedy, but I'd love more features that the competitors offer. Google is king!

Ansar
Ansar
Senior Fraud Analyst in India
Verified LinkedIn User
Financial Services, 501–1,000 Employees
Used the Software for: 1+ year
Reviewer Source

Google Analytics : Excellent tracking platform

5.0 8 months ago

Comments: I have a positive experience with Google analytics it is a great web analytics solution that provides valuable insights into website performance and user behaviour. with its easy interface and comprehensive features, google analytics allows website owners to track key metrics such as traffic sources, user demographics and conversion rates.

Pros:

User friendly interface User can set up custom alerts It offers Detailed site speed reports Users can analyse website traffic by geographic location Easy audience segmentations

Cons:

Google analytics can be challenging for beginners Sometime result Limited customer support User may experience occasional downtime issues

Dean
Regional Sales Manager in UK
Supermarkets, 501–1,000 Employees
Used the Software for: 2+ years
Reviewer Source

Google Analytics 360

5.0 5 months ago

Comments: Google Analytics is an important tool for everybody who has an website or an app and needs to see who access it. I like the detailed reports and the ease of use.

Pros:

I use Google Analytics mainly for campaigns overview. It allows me to easy track the website traffic in real time and very easy. When it comes to export the results everything is easy. Setting up the analytics account and project was very easy. The keyword tracking and demographics are very important data for me and Analytics can give detailed reports on this, and everything.

Cons:

There are no cons for Google Analytics until now.

Shivam
Shivam
Content Marketer in India
Verified LinkedIn User
Information Technology & Services, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source
Source: GetApp

Best software to track Website analytics and SEO

5.0 11 months ago

Pros:

The best thing about Google Analytics is that it provides traffic in real time (30 minutes). I am able to track keywords for which I rank on Google and discover the source of traffic. This helps in making the website more optimized for conversions.

Cons:

The UI is quite complex and it takes time to get used to it. That's the major con about using Google Analytics 360

Lee
Manager in UK
Civil Engineering, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Google Analytics 360

5.0 6 months ago

Comments: When it comes to reports on website activity Analytics is just what you need.

Pros:

Google Analytics 360 is essential for every company that owns a website. Connecting Analytics with the website is very easy, just add a piece of code. Reporting is at another level, from demographic to time and device, Analytics gives you every piece of information about your users. The app is very intuitive and easy to navigate. Reports are easy to export.

Cons:

Nothing I can say against Analytics, just works great.

Sai Rushita
IT in India
Education Management, 501–1,000 Employees
Used the Software for: 1+ year
Reviewer Source

Google Analytics 360: Suited for Big Websites

4.0 10 months ago

Comments: It was a excellent for big data websites and It will become better if it gives accurate data.

Pros:

It offers Insights 360 extremely sophisticated tracking and analyzing capabilities, as the name implies. It is better suited for big websites with massive data volumes because of its significantly larger data restrictions provides excellent customizing options.

Cons:

For certain users, using GA360 can be challenging due to its requirement for more technical expertise in setup and operation compared to the standard GA version. Moreover, without consulting additional data sources, there's a risk of the data not being completely accurate, potentially leading to incorrect business decisions.