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What Is Ahrefs?

Ahrefs is trusted by SEOs and marketers worldwide as the ultimate toolset for SEO, powered by industry-leading data. Boasting the #1 most active SEO crawler, Ahrefs crawls the web 24/7, stores vasts amount of data, and makes it easily accessible via its user-friendly user interface. This data is vital for every SEO task, including: keyword research, link building, content marketing, competitive research, website audits, and rank tracking. Designed by SEOs for SEOs, Ahrefs helps you boost any website's organic traffic efficiently, being a key asset for digital marketing success.

Who Uses Ahrefs?

Website owners, SEOs, marketers, agencies, in-house marketing teams, enterprises.

Ahrefs Software - View the organic traffic performance of any website in Ahrefs’ Site Explorer
Ahrefs Software - Analyze any keyword in detail using Ahrefs' proprietary keyword metrics & charts in Ahrefs’ Keywords Explorer
Ahrefs Software - Instantly cluster keywords ideas by parent topic or related terms in Ahrefs’ Keywords Explorer
Ahrefs Software - Audit your website against 170+ SEO issues and keep its health score consant with Ahrefs’ Site Audit
Ahrefs Software - Discover top performing content in your niche and find thousands of link prospects with Ahrefs’ Content Explorer

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Reviews of Ahrefs

Average score

Overall
4.7
Ease of Use
4.4
Customer Service
4.4
Features
4.7
Value for Money
4.2

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
77%
4
20%
3
2%
1
1%
Maddy
Maddy
Founder in US
Verified LinkedIn User
Writing & Editing, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Ahrefs is the best but recent pricing updates make it hard to continue justifying

5.0 last year

Comments: Overall, I think it's a robust tool. I think they do a great job on their blog and other educational material that shows people how to use the tool to the fullest. Writing this review in anticipation of a recession (where clients have already started churning and cutting budget), I can no longer afford this tool — especially because there's an alternative that has all the same functionality and results my company needs, for about a third of the price I'm paying now.

Pros:

I love everything about Ahrefs except their new pricing and plans. We primarily use the keyword research functionality and other functionality associated with it (like competitor research via content gap analysis). I also love their website audit tool and their backlink tracker. Their rank tracker is also great. There is no question that this is one of the best in the industry for all-in-one SEO needs.

Cons:

Recent plan changes have made Ahrefs almost 3x more expensive for my company to use for the same features we've previously used it for. That's my biggest complaint, that the price hike wasn't gradual or sustainable. We're in the process of switching over to Semrush, whose plans are a lot more reasonable. I've always personally considered Semrush as being better for paid search and Ahrefs as better for organic search (especially when it comes to keyword research and backlink tracking) but Semrush has made many strides since I've last been in a position to compare the two and I feel confident that Semrush can handle our most important keyword research needs and the other all-in-one SEO features I mentioned in terms of what I like about Ahrefs.

Ahrefs Response

last year

We're sorry to see you disappointed, Maddy :( To bring some context, the pricing change was not made this year, but in March 2022. We took this decision to counter group buyers. But also to maintain the costs of our infrastructure (collecting, processing, and storing data for 7+ years waiting for you to request it) & continue building new tools and features. The change might come off as abrupt but we've gone to great lengths to communicate it on as many channels as possible (pricing page and billing page, welcome message, credit counter next to your account's name, and a dedicated area under Account Settings called Limits & Usage > Set limits). Grandfathered users can still keep their legacy subscriptions, provided they don't interrupt them. If you've upgraded by mistake just recently and feel that you've been wronged, please reach out to our support and seek help. If you still decide to go with Semrush, we respect that decision. However, please note that while they did make some improvements, they're still behind us in terms of infrastructure and the features you're looking after. Here are some unique features that you can find only in Ahrefs: KEYWORD RESEARCH - Traffic Potential - Parent Topic - History & ad charts - SERP comparison - 9 different keyword ideas reports BACKLINKS - Detailed statuses to new/lost backlinks - Internal backlinks report - Comparison mode SEO AUDIT - Segmentation - Customizable issue statuses - Internal link opportunities report - HTML code & text comparison These are but just a few, I didn't touch upon the infrastructure that makes us the most beloved toolset by the SEO community. Our support team (or myself) can provide more info on all these features should you need further help!

Marco Genaro
Marco Genaro
Founder in Bulgaria
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

The best tool for Backlinking and one of the best SEO tools of all the times

5.0 7 months ago

Comments: Is definitely one of the big SEO tools in the market. Although it is pricy, Ahrefs is definitely a must if you're into backlinking campaings. They have unique features that are very useful to perform outreach campaigns.

Pros:

Although I'm a big fan of the audits and traffic estimations, which are very useful for competitor analysis, what I like the most about Ahrefs are their features related to backlinking. Many of these features provide all the information you need to create various types of outreach campaigns and advance your SEO techniques, such as detecting backlinks pointing to 404 pages or identifying unlinked mentions.

Cons:

I found it a bit expensive. That's probably why is only for SEO Pros. Also, it's a bit hard to use at the very beginning.

Ahrefs Response

7 months ago

Hi Marco, Thanks for taking the time to leave us a review! We're big fans of our backlink capabilities, and we're glad to hear you are, too! We'd love more insight into what you found difficult to use at the beginning. We have onboarding webinars and workshops for our customers, and we'd like to know how we can improve these in the future. :) Again, thanks for the kind words, and thanks for choosing Ahrefs!

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

With ahrefs you can make your website print money

5.0 2 months ago New

Comments: I used to had a routine on spoting links, keywords and writing based on the analysis, ahrefs was my everyday tool and always discovered what my competitors were doing.

Pros:

Almost best tool to spot the rankings on your competitors and discover their links. Period. They tried to add website analysis. You can use that part for free under certain conditions.

Cons:

The price gone up lately. The website analysis part is ok but basic.

Ahrefs Response

last month

Hi there, Thanks for taking the time to leave a review! We're thrilled to hear that you got a lot of value out of our Site Explorer and Keywords Explorer tools. But we'd also love to hear more about how you feel we can improve Site Audit! If you get a chance, please do reach out to [email protected] and let us know what you'd like to see changed. :-)

Narek
Narek
CEO in Armenia
Verified LinkedIn User
Design, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source
Source: GetApp

Alternatives Considered:

Once a great tool, now a charge oriented garbage

1.0 3 months ago

Pros:

Good competitor keyword analysis tools, good quality site health monitoring

Cons:

Once one of the greatest SEO tools, it became a tool that confused customers with complicated pricing schemes and tried to charge as much as possible. We have been AHREFS customers for almost five years, and their recent changes have made us wonder how far this company can go in terms of customer service, customer respect, and pricing schemes. The new scheme is so complicated that your credit card can suddenly charge $1000s without your knowledge. When we contacted to customer support, they told us that beside the $2000 annual fee we pay, we also need to pay $3500 for additional keyword tracking (which we never signed up for, it was migrated from our old account, where usage was free) without our knowing. We decided to stop partnering with ahrefs due its complicated pricing model which scams users and surprisingly charges you and we're moving to different platform now. Usage is not recommended due to the high scam and confusion rate. Recommendation from a company with over 1 million organic monthly traffic and 22 million visitors.

Ahrefs Response

2 months ago

Hi Narek, Thanks for taking the time to leave a review. Sincere apologies for any confusion caused by migrating your subscription to a new plan. Looking over your conversation with support, it sounds like this was an unfortunate misunderstanding that has since been resolved. Just to clarify, you were previously on an Advanced subscription, which allowed 5,000 tracked terms in Rank Tracker. When you switched to a Standard plan in 2022, those limits were reduced to 2,000. Please don't hesitate to contact customer support again in the future if you need further clarification on plan limits. Thank you.

David
Director in UK
Computer Software, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Excellent, but too expensive

5.0 4 months ago

Comments: A solid web experience, unfortunately spoiled by a severe hike in prices over the years.

Pros:

It is mature and well-rounded software. It simply does what they say. We rarely see any downtime.

Cons:

Changes to the pricing/plans have meant that Ahrefs is too expensive. Adding on a single user or more can be a huge expense. While we love it, there are other, cheaper competitors.

Ahrefs Response

4 months ago

Hi David, Thanks for taking the time to leave a review and for your candour. We've tried to price our plans according to the value you get out of our data and have tried to make it easy and effective to add users to your account. If you'd like to provide more insight into what we can improve, please don't hesitate to reach out to [email protected]. Thanks again!