CrossEngage

CrossEngage

by CrossEngage

Who Uses CrossEngage?

The platform serves different industries and different business models. The spectrum ranges from e-commerce to mobility and travel to the insurance industry, e.g. Deutsche Bahn, HelloFresh, Chrono24.

What Is CrossEngage?

We fix marketing complexity to create meaningful customer engagement. So customers come to stay. CrossEngage integrates all data available (product data, user data, order data, and behavioral data) into 360-degree customer profiles, adding easy-to-use customer journey and segmentation tools, and connects this setup to your favorite marketing channels for email, direct mailing, programmatic advertising, social ads, and any other channel.

CrossEngage Details

CrossEngage

https://www.crossengage.io

Founded 2015

CrossEngage Pricing Overview

CrossEngage does not have a free version and does not offer a free trial.

Free Version

No

Free Trial

No

Deployment

Cloud, SaaS, Web

Training

In Person

Live Online

Documentation

Support

Business Hours

Online

CrossEngage Features

Campaign Management Software
Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign
Behavioural Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalisation
Predictive Modeling
Analytics
Churn Management
Communication Management
Community Management
Content Syndication
Feedback Collection
Gamification
Live Chat
Video Content
Analytics
Customer Segmentation
Dashboard
Knowledge Management
Multi-Channel Data Collection
Negative Feedback Management
Predictive Analytics
Sentiment Analysis
Survey/Poll Management
Text Analysis
A/B Testing
Analytics/ROI Tracking
Customisable CTAs
Drip Campaigns
Dynamic Content
Landing Pages/Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

CrossEngage Reviews

Showing 5 of 10 reviews

Overall
4.1/5
Ease of Use
3.5/5
Customer Service
4.3/5
Features
3.7/5
Value for Money
4.2/5
Verified Reviewer
Senior Growth Hacker
Human Resources, 51-200 Employees
Used the Software for: 6-12 months
  • Overall Rating
    5/5
  • Ease of Use
    4/5
  • Features & Functionality
    4/5
  • Customer Support
    5/5
  • Value for Money
    4/5
  • Likelihood to Recommend
    9/10
  • Reviewer Source 
  • Reviewed on 7/9/2018

"CrossEngage CDP - "

Comments: Overall CrossEngage helps us tremendously in building automated communication campaigns on multiple platforms. It is a great tool to use for transactional as well as marketing communication. We make good use of the platform to distribute our audiences across major platforms as well for use in segmented marketing and as a basis for lookalike audiences for prospecting.

Pros: The platform has a straightforward internal logic and a matching interface. It is really easy to use the two built-in main features (customer attributes and events) to build segments and customer journeys. I find the ways in which these segments and journeys can be put to use in automating communication intuitive.

Cons: There are certain integrations that are lacking and some of the integrations are a real challenge to set up, especially since quick development resulted in sub-par documentation.

Vendor Response

by CrossEngage on 1/10/2018

Hello,

Thanks for your honest feedback. We are happy that CrossEngage helps you to easily orchestrate campaigns across multiple channels. We are constantly developing new integrations to provide additional functionality. As you wrote, we don't always manage to update the documentation accordingly. In these cases, we are happy to help you in person. Furthermore, we are currently updating our complete documentation.

Best,
Manuel

  • Reviewer Source 
  • Reviewed on 7/9/2018
Christian E.
Team Lead CRM
Wholesale, 51-200 Employees
Used the Software for: 2+ years
  • Overall Rating
    4/5
  • Ease of Use
    4/5
  • Features & Functionality
    4/5
  • Customer Support
    4/5
  • Value for Money
    5/5
  • Likelihood to Recommend
    8/10
  • Reviewer Source 
  • Reviewed on 20/9/2018

"Great tool to orchestrate existing marketing channels"

Comments: Great experience, responsive, nice and helpful people

Pros: - many integrations --> possibility to use and align existing tools/channels (emarsys, optilyz, etc.)
- all user and product data actionable in one place
- high personalization possible (combination of customer feed and real time customer behavior)

Cons: - no raw data export of statistics yet
- no campaign flow chart yet (therefore multi step campaigns are a bit more difficult to maintain)

Vendor Response

by CrossEngage on 2/10/2018

Hello Christian,

As one of our first clients we are glad that you appreciate using our tool. As you know, we are trying to improve our statistics features. In addition, our new stories feature will greatly improve the overview of campaigns.

Best,
Manuel

  • Reviewer Source 
  • Reviewed on 20/9/2018
Melanie S.
Head of CRM, Brand Management & Graphic
Retail, 201-500 Employees
Used the Software for: 1+ year
  • Overall Rating
    3/5
  • Ease of Use
    3/5
  • Features & Functionality
    3/5
  • Customer Support
    3/5
  • Value for Money
    3/5
  • Likelihood to Recommend
    6/10
  • Reviewer Source 
  • Reviewed on 12/9/2018

"Holistic Campaign Management Tool"

Comments: Good cooperation in developing solutions for our business needs

Pros: High flexibility to set up communication for various channels
Great segmentation perfomance

Cons: Good UI but still complex in use due to different set ups of connection to CMS/3rd party tools

Vendor Response

by CrossEngage on 2/10/2018

Hello Melanie,

We are very happy about your review and the close cooperation. Due to our best-of-breed approach, there are of course always different scenarios, which we want to realize in the best possible way for each client. If there is still a problem here, please let us know.

Best,
Manuel

  • Reviewer Source 
  • Reviewed on 12/9/2018
Daniela S.
Senior CRM
Retail, 201-500 Employees
Used the Software for: 1+ year
  • Overall Rating
    4/5
  • Ease of Use
    4/5
  • Features & Functionality
    4/5
  • Customer Support
    4/5
  • Value for Money
    4/5
  • Likelihood to Recommend
    8/10
  • Reviewer Source 
  • Reviewed on 12/9/2018

"Very agile company to set up cross channel campaigns"

Comments: Our main focus of using CrossEngage is to control for the right communication for our customers at the right point in time to create moments.

Pros: The possibilities are endless especially with the right partners at hand. Continuous developments in UI and the application itself. Can handle a huge amount of date in an impressive speed.

Cons: Not every implementation can be used intuitively and needs some time to practise.

Vendor Response

by CrossEngage on 2/10/2018

Hello Daniela,

It's good to hear from you. We are happy to support your cross-channel campaigns in the best possible way. For a simpler implementation, we steadily continue to optimize our user interface and simplify the integration processes. To provide your customers with unique moments, we are eager to personally help you to set up new campaigns.

Best,
Manuel

  • Reviewer Source 
  • Reviewed on 12/9/2018
Ramona M.
Trainee Online Marketing
Marketing & Advertising, 51-200 Employees
Used the Software for: 1+ year
  • Overall Rating
    5/5
  • Ease of Use
    2/5
  • Features & Functionality
    3/5
  • Customer Support
    5/5
  • Value for Money
    Unrated
  • Likelihood to Recommend
    7/10
  • Reviewer Source 
  • Reviewed on 10/9/2018

"I need more reporting possibilities"

Pros: Possibility to easily send trigger emails. Convenient placeholders and easy way of changing e.g. dates of voucher codes. Creating pools and segments is really easy. Support is always really quick and helping

Cons: There's not really a good way for us to build reportings around our campaigns. It would be really handy to download the reports you get in every campaign Dashboard. Additionally this dashboard is a bit annoying to set the date every time. The time frame is really long.. to look at 2 weeks or the last week without changing the dates/timeframe and see everything first sight would be better.

Vendor Response

by CrossEngage on 2/10/2018

Hello Ramona,

Thank you very much for your suggestions, we take that to heart. The upcoming statistics API might help you to set up dashboards according to your own requirements. We are also working on our own dashboard, which will summarize the relevant parameters of your campaigns. More about that soon.

Best,
Manuel

  • Reviewer Source 
  • Reviewed on 10/9/2018