--- description: Learn more about Fixel price, benefits, and disadvantages for businesses in Ireland. Read verified software reviews and discover tools that fit your business needs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Fixel Pricing, Cost & Reviews - Capterra Ireland 2026 --- Breadcrumb: [Home](/) > [Customer Data Platforms](/directory/31334/customer-data-platform/software) > [Fixel](/software/175165/fixel) # Fixel Canonical: https://www.capterra.ie/software/175165/fixel Page: 1 / 2\ Next: [Next page](https://www.capterra.ie/software/175165/fixel?page=2) > Fixel is a fully automated segmentation tool that ranks your website audience based on their level of engagement. > > Verdict: Rated **4.8/5** by 11 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Fixel? Campaign Managers at Growing B2C Companies \& Agencies ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.8/5** | 11 Reviews | | Ease of Use | 4.8/5 | Based on overall reviews | | Customer Support | 4.8/5 | Based on overall reviews | | Value for Money | 5.0/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Fixel - **Location**: Giv'atayim, Israel - **Founded**: 2017 ## Commercial Context - **Starting Price**: US$99.00 - **Pricing model**: Per Feature (Free Trial) - **Pricing Details**: Contact Fixel for pricing information. - **Target Audience**: 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Australia, Brazil, Canada, China, Germany, India, Israel, Japan, Mexico, United Kingdom, United States ## Features - Campaign Management - Customer Segmentation - Personalisation ## Integrations (18 total) - Adobe Commerce - Drupal - Google Ads - Google Analytics 360 - HubSpot Marketing Hub - LinkedIn for Business - Marketo Engage - Meta for Business - Oracle Data Management Platform - Oracle Eloqua Marketing Automation - Outbrain - Segment - Shopify - Snapchat for Business - Taboola ... and 3 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [Customer Data Platforms](https://www.capterra.ie/directory/31334/customer-data-platform/software) ## Alternatives 1. [ContactPigeon](https://www.capterra.ie/software/168153/contactpigeon) — 5.0/5 (283 reviews) 2. [DESelect](https://www.capterra.ie/software/197534/deselect) — 4.6/5 (37 reviews) 3. [Meiro](https://www.capterra.ie/software/190554/meiro) — 4.9/5 (22 reviews) 4. [Klaviyo](https://www.capterra.ie/software/156699/klaviyo) — 4.6/5 (524 reviews) 5. [Omnisend](https://www.capterra.ie/software/153508/omnisend) — 4.7/5 (836 reviews) ## Reviews ### "Remarketing on steroids" — 5.0/5 > **Or** | *30 April 2019* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: First and foremost - it delivers big-time. Fixel works exactly as promised - the top quality audience as identified by Fixel consistently shows better results in terms of CPA and ROAS compared to any other remarketing segment. In addition, it's so easy to implement and use\! Just drop a small line of code, sit back and watch ys Fixel start collecting data directly within your marketing platform, ready to be put into good use. And of course - the results... it actually works\! > > **Cons**: I think the user dashboard can be better, maybe provide a little more information or insights regarding the collected audience. The tools itself does the job perfectly, but it never hurts to have more insights regarding your website visitors. > > Fixel has enabled me to easily segment my website visitors into quality groups scale my campaigns' ROAS very fast while saving me hours of time-consuming analysis trying to figure out the best metrics upon which I should focus. Adding to it the large knowledge base they provide in order to help you get started easily and wonderful customer support, it's one of the simplest and most useful marketing tools I have ever used ----- ### "Takes the guess-work out of remarketing audiences" — 5.0/5 > **Verified Reviewer** | *6 May 2019* | Legal Services | Recommendation rating: 10.0/10 > > **Pros**: When running remarketing, we used to have only 2 choices - guess what the best-performing audiences would be, or run lengthy post hoc analyses (that might not hold true a month from now) to define our best audiences. Fixel simplified that - no need to spend tons of time creating multiple audiences, no need to run regular analysis - it just finds the best users, in real time, and moves them into intelligently bucketed remarketing lists. The results speak for themselves - higher conversion rates, lower CPL, and - importantly - higher conversion volume because we're finding high-performing users we would have otherwise missed. > > **Cons**: I'd love to be able to peek under the hood to see the signals used to define audiences, so we can decide if there's a signal we'd like to ignore. > > It's important to note also that the team at Fixel has been super-responsive and able to solve our support requests with no follow-up on our side. ----- ### "Easy to set up, does the heavy lifting for you" — 4.0/5 > **Konstantin** | *11 May 2019* | Health, Wellness & Fitness | Recommendation rating: 7.0/10 > > **Pros**: Easy to implement. Does the segmenting work automatically for you. Integrates well with Google Tag Manager, Facebook and Google Ads\! > > **Cons**: Initial code implementation can be tricky ----- ### "Segmentation made easy" — 5.0/5 > **Itay** | *6 May 2019* | Marketing & Advertising | Recommendation rating: 9.0/10 > > **Pros**: the ease of setting several segments of your website users based on engagement factors > > **Cons**: it a bit of a black box so although it is working great you are not sure what is the segmentation is based on > > Great for creating retargeting groups and also a great tool to create good quality look-alike seeds (on Facebook) ----- ### "Great product" — 5.0/5 > **Guy** | *30 April 2019* | Internet | Recommendation rating: 10.0/10 > > **Pros**: I've been using Fixel for a few months now for my Facebook ads campaigns. It was very easy to implement using GTM and start building audiences based on user behavior on-site. When I started running campaigns using the Fixel audiences I was able to reach a much lower CPA than a standard remarketing campaign. I also use it to expand my reach using lookalike audiences. Bottom line - a great tool to improve targeting on Facebook ads, very efficient and easy to use. > > **Cons**: Take into consideration you need a certain amount of traffic to get started ----- Page: 1 / 2\ Next: [Next page](https://www.capterra.ie/software/175165/fixel?page=2) ## Links - [View on Capterra](https://www.capterra.ie/software/175165/fixel) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data