Who Uses This Software?
Product / services companies, design / research agencies, academic institutions, and government organizations. Current customers include Arm, Atlassian, BCG, Deloitte, Ocado, Thoughtworks, and Uniqa.
Average Ratings31 reviews
- Overall 4.5 / 5
- Ease of Use 4.5 / 5
- Customer Service 5 / 5
- Features 4 / 5
- Value for Money 4.5 / 5
- Starting Price US$25.00/month
- Pricing Details $25 / user / month with unlimited free viewer accounts. Minimum 5 users.
- Free Version No
- Free Trial Yes
Cloud, SaaS, Web
- Dovetail Research
- Founded 2015
With Dovetail, researchers, designers, and product managers can store user research data in one place, analyze qualitative data to discover patterns and insights, and share research findings with the rest of their organization. Featuring a rich text collaborative editor, inline tagging, images and files, insights, sentiment analysis, a great user experience, and world-class support, Dovetail is cloud research software you'll want to use, all for an affordable price.
- Customer Segmentation
- Feedback Management
- Knowledge Management
- Multi-Channel Data Collection
- Predictive Analytics
- Sentiment Analysis
- Survey/Poll Management
- Text Analysis
- Alerts / Escalation
- Appointment Management
- Call Centre Management
- Email Management
- Knowledge Base
- Live Chat
- Performance Metrics
- Queue Management
- Self Service Portal
- Social Media Integration
- Surveys & Feedback
- Virtual Assistant
- Workflow Management
- Data Visualisation
- Media Analytics
- Mixed Methods Research
- Qualitative Comparative Analysis
- Quantitative Content Analysis
- Sentiment Analysis
- Statistical Analysis
- Text Analytics
- User Research Analysis
- For Mobile
- For Websites
- Screen Activity Recording
- Unmoderated Testing
- Usability Testing
- User Journeys
- User Research
Dovetail Most Helpful Reviews
Reviewed on 20/9/2018
Wonderful Customer Service, easy to use & very effective!
Comments: Our experience has been wonderful. The customer service is truly amazing. When we upgraded from our free trial we received and email from the CEO & co-founder. He has answered all questions we have had with an very fast response time. He has also asked for feedback, and responded to our suggestions. We have truly felt supported while using Dovetail. Judging from my experience Dovetail will only get better as they continue to grow!
Pros: We are team of researcher that are using Dovetail to tag interviews, and it has worked great for our needs. Dovetails greatest feature is how simply you can tag your content, how you can visualize the tags each project has, and how you can look at each individual tag to see the content you've assigned that tag to. To create a tag you simply highlight text, the tagging box appears, and you can add new tags or select from tags you have previously populated to the project. Tags can be easily imported using excel sheets, or added directly on the app. Tags can be grouped together, and easily organized into those groups, or moved to other groups. You can color code tags using Dovetail's standard colors, or you can add your own using hex codes. If you want to see all content that is tagged with the same thing, you just have to click on that tag and it all populates. This makes reviewing tagged content very easy! The system of tagging they have developed is so user friendly! Dovetail is easier to learn than many of its competitors which we have used in the past. Dovetails interface is uncluttered, allowing for users to easily navigate its features. You will not get bogged down with endless, irrelevant features like many of Dovetails competitors. It is also has a very clear, calming design which may sound trivial, but matters when you spend so much time on a platform.
Cons: We don't really have a con because we have been able to achieve what we set out to achieve when we signed up for Dovetail. However, there are some we wished Dovetail had. While we feel these features will make the Dovetail experience better, not having them has not limited our experience on Dovetail. The features we would like to see added are more like luxuries that we hope Dovetail will add in the future. For example, we would like to see project templates added so if you are tagging the same themes over a number of different projects you can create a template with those tags to use for each project. This will cut down on the time it takes for setting up a new project. That being said, it currently only took about 15 minutes for us to add about 150 tags to a project on Dovetail and get them organized, so the current time is not so bad. Also, we brought this up with their staff, and we know that this feature is on their radar already!
by Dovetail Research on 25/9/2018
Wow, thank you Laurie! That's an amazing review. Absolutely made our day. We're so pleased we can support you with your research at Harvard, and we're super excited to make Dovetail even better for you. Thank you so much for taking a bet on a young product, and keep that feedback coming!
Reviewed on 12/3/2019
Godsend for qualitative researchers
Comments: I honestly have more good things to say about this app than I can fit into a Capterra review. It’s become a cornerstone of my business, and I’m just a single researcher—can’t imagine how much more useful this would be with a larger team at scale.
Pros: Tried a bunch of other tools for coding and markup of interview transcripts. Nothing came even close to Dovetail’s ease of use, robust feature set, and tools for data analysis. Marking up transcripts is super-easy: the tag UI pops up whenever you select some text, tags autocomplete, and you can organize them into themes without leaving the notes UI. The insights UI is like a Google doc linked to your highlights and tags—you can write up your observations, then add quotes to illustrate your points. Reporting is also great, and lets you see both which tags recur across the largest number of interviews, as well as which ones have the highest amount of tagged text. This is really helpful for quickly getting a sense of where the data is leading without getting too deep into the weeds. You can also track tags over time, which is super-helpful if you want to use the automated import and sentiment analysis to pump support emails into this and track customer satisfaction over time.
Cons: The bugfixes come quickly, so anything I add here will be out of date. Most recently, minor hiccups with where highlights are placed in the text when adding them to the middle of an insight.
by Dovetail Research on 15/3/2019
Thank you so much Benjamin! Really appreciate you taking the time to leave us a review, and such a great one at that.
Reviewed on 12/6/2019
Now to effectively use your qualitative research
Comments: As our business space grows we are using Dovetail to capture data that is then used to validate ideas about new products or features as well as use our archive to identify insights and painpoints we were not aware of prior.
Pros: The ability to tag data and then synthesise that data with quick and easy functionality is really effective in comparing notes across multiple qualitative research documents.
Cons: The UX around building insights takes a little bit of discovery. Adding tags or highlights into an insight has resulted in me adding, deleting, trying again... a few times.
by Dovetail Research on 14/6/2019
Thanks for the review Thomas! We're always improving and have more plans to make insights better. If you have any thoughts, don't hesitate to email us.
Reviewed on 5/8/2019
Great tool for getting the entire business involved
Comments: Overall very happy that I can use the same tool for disseminating insights around the entire business as well as analyse our research! Great customer service, they've been quick to help us with anything and their roadmap looks great and they also seem to be pretty quick at turning around new features!
- Very easy to get the hang of by both researchers and non-researchers
- Very pleasant to use: Pure Joy UI makes you wanna go in the tool all the time (yeah, I know, UI matters!)
- Flexible spaces - you can use it to create templates and this way to bring consistency and also expand good practice research to entire company, outside of the research team
- It's good at engaging non-researchers via a "Discover" board where you can see all the latest insights
- Flexible notes allowing unlimited videos, images, the data doesn't have to be just plain text
- Still some work being done on automations, and using global tags instead of just project-specific tags, but they have a lot of cool stuff on the roadmap
- A little concerned about the inability to back-up / export all data at once (only in parts), but it's also on their roadmap and their customer service have also offered to do it as a one-off for us
- Perhaps the ability to quantitatively measure behaviours from user testing (e.g. X users successfully completed the tasks) would be a great addition
by Dovetail Research on 7/8/2019
Thank you Ioana! Really appreciate your kind words and all of the feedback you've been sending us over the past few weeks. Keep it coming!
Reviewed on 5/7/2018
Dovetail makes it easy to collate, analyse and store qualitative research.
Pros: I really love working in Dovetail. It is such an easy tool to use and the interface design is intuitive, open and clean making it seem effortless. The real power of Dovetail is that is makes research transparent. All data, observation notes, images and files can be organised in any way that makes sense for the project or your organisation, and can be tagged easily, speeding up analysis, and allowing for insights to be shared quickly and easily. With Dovetail, research data remains accessible long after any research project has finished. This means valuable insights are no longer buried in reports that get forgotten, but can be continuously reviewed and built upon as new data is collected. Dovetail has quickly become an indispensable tool for us.
Cons: Being a relatively new tool, there are some functional limitations but I have no doubt that the Dovetail team will deliver. They continue to seek feedback from users and are transparent with their product roadmap.
by Dovetail Research on 9/7/2018
Thanks for the amazing review Sophie! It's great to hear you're getting value out of Dovetail. See you in Slack!