Who Uses HubSpot Marketing Hub?

Over 68,800 customers in more than 100 countries use HubSpot's award-winning software to attract, engage and delight their customers.

What Is HubSpot Marketing Hub?

HubSpot Marketing Hub helps B2B and B2C companies attract visitors, convert online traffic into leads, turn leads into customers, and analyze marketing ROI. With integrated blogging and content tools, you can create exciting content that gets found online with SEO optimization built-in. Convert more leads with landing pages that take minutes to build, and add a form, CTA, or live chat with ease. Delight leads with world-class marketing automation and email marketing. Get started for free.

HubSpot Marketing Hub Details

HubSpot

http://www.hubspot.com/

Founded 2006

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HubSpot Marketing Hub pricing overview

HubSpot Marketing Hub has a free version and offers a free trial. HubSpot Marketing Hub paid version starts at US$50.00/month.


Starting Price

US$50.00/month

Pricing Details

Start for free - upgrade as you grow.

Free Version

Yes

Free Trial

Yes

HubSpot Marketing Hub deployment and support

Support

  • Business Hours
  • Online

Deployment

  • Cloud, SaaS, Web

Training

  • In Person
  • Live Online
  • Webinars
  • Documentation

HubSpot Marketing Hub Features

  • Analytics
  • Collaborative Writing
  • Comment Moderation
  • File Sharing
  • Group Posting
  • Post Management
  • Search
  • WYSIWYG Rich Text Editing

View full list of Blog Software

  • A/B Testing
  • Auto-Responders
  • CAN SPAM Compliance
  • Customer Surveys
  • Drip Campaigns
  • Dynamic Content
  • Event Triggered Email
  • Image Library
  • Landing Pages/Web Forms
  • List Management
  • Mobile Optimised Emails
  • Reporting/Analytics
  • Subscriber Management
  • Template Management
  • WYSIWYG Email Editor

View full list of Email Marketing Software

  • A/B Testing
  • Analytics
  • Customisable Templates
  • Drag & Drop
  • Form Builder
  • Real Time Editing
  • Responsive
  • SEO Management

View full list of Landing Page Software

  • Contact Database
  • Data Import/Export
  • Lead Capture
  • Lead Database Integration
  • Lead Nurturing
  • Lead Scoring
  • Lead Segmentation
  • Lead Verification/Validation
  • Pipeline Management
  • Prospecting Tools

View full list of Lead Generation Software

  • A/B Testing
  • Analytics/ROI Tracking
  • Customisable CTAs
  • Drip Campaigns
  • Dynamic Content
  • Landing Pages/Web Forms
  • Lead Scoring
  • Sales Intelligence
  • Search Marketing
  • Segmentation
  • Social Marketing
  • Website Visitor Tracking

View full list of Marketing Automation Software

  • A/B Testing
  • Auditing
  • Competitor Analysis
  • Content Management
  • Dashboard
  • Google Analytics Integration
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Link Management
  • Localisation
  • Mobile Keywords

View full list of SEO Software

  • Analytics
  • Automated Publishing
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Targeting
  • Keyword Filtering
  • Multi-Account Management
  • Post Scheduling

View full list of Social Media Marketing Tools

HubSpot Marketing Hub Alternatives

More HubSpot Marketing Hub alternatives

HubSpot Marketing Hub Reviews

Read all reviews

Overall rating

4.5/5

Average score

Ease of Use 4.3
Customer Service 4.4
Features 4.4
Value for Money 4.2

Review software

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Write a Review!
Brad D.
Graphic & Web Designer
Civic & Social Organization, 2-10 Employees
Used the Software for: 6-12 months
  • Overall Rating
    5 /5
  • Ease of Use
    5 /5
  • Features & Functionality
    4 /5
  • Customer Support
    5 /5
  • Value for Money
    4 /5
  • Likelihood to Recommend
    9/10
  • Reviewer Source 
  • Reviewed on 7/2/2020

"Fantastic for e-mails. Forms and landing pages need some TLC."

Comments: Overall, Hubspot's marketing hub has been of great benefit to our organization. The only thing stopping from me giving it full marks is that certain aspects of the hub need to be expanded. For instance, the form system doesn't allow you to remove form submissions, and even though many people have requested that functionality on the HubSpot ideas board, it has been tagged as "not planned" for over a year now. I am puzzled as to why their otherwise highly flexible form system has a few shortcomings that mean it can't remove our need for Gravity Forms or other solutions. The call to action button builder is also not as customizable as I would like, although with some HTML knowledge it's easy to get around this issue.

Pros: It's very easy for anyone to make a beautiful-looking e-blast to send to a mailing list. Managing lists is also very easy and flexible. The default e-mail templates are beautiful and easy to customize, and the drag and drop interface for e-mails is very easy to use and highly customizable.

Cons: Some parts of the marketing hub, such as the Form builder, need a little work. Some features available in Wordpress's Gravity Forms plugin, for instance, are not available in Hubspot (e.g. conditional logic for showing certain form elements such as text boxes, etc.) The landing page editor is also not as easy to use as the e-mail builder, and I'm not sure why it wasn't designed with the same drag and drop system as the email builder.

  • Reviewer Source 
  • Reviewed on 7/2/2020
Dave G.
Website Specialist
Nonprofit Organisation Management, 51-200 Employees
Used the Software for: 2+ years
  • Overall Rating
    5 /5
  • Ease of Use
    4 /5
  • Features & Functionality
    4 /5
  • Customer Support
    5 /5
  • Value for Money
    4 /5
  • Likelihood to Recommend
    9/10
  • Reviewer Source 
  • Reviewed on 11/12/2020

"The step up for when you're getting serious"

Comments: I've worked with Hubspot as an individual, with a large multi-national company and a medium-sized non-profit. I would say that most solopreneurs should probably stick with MailChimp or MailPoet. When you have a good budget for marketing, definitely consider a move to HubSpot.
I've also used Pardot by SalesForce and it's very comparable. I believe Hubspot is easier in the beginning than Pardot, while Pardot has better connectivity to outside systems (like SalesForce, of course).

Pros: Hubspot is amazing, with great tools for list building, segmentation and email marketing. The process for building emails is easy and enjoyable and the workflow automation is a breeze. I've used MailChimp and Pardot and Hubspot is very different from either of those. Hubspot is for the company that's ready to up their marketing game to the next level while still being simple enough that your team can be onboarded and working quickly.

Cons: I'm not really a fan of the blog and landing page functionality and i really think you should do those on your own website and then tie them into Hubspot, which is fairly simple to do. Also, when you get into "Deals" and integrating sales and reporting from other systems, the simplicity goes out the window. It can still be done, but it's not as easy as the email marketing functionality.
Also, Hubspot has its own language and terminology, so it can be a bit confusing until you get used to it.

  • Reviewer Source 
  • Reviewed on 11/12/2020
Verified Reviewer
Marketing Communications Specialist
Publishing, 51-200 Employees
Used the Software for: 2+ years
  • Overall Rating
    3 /5
  • Ease of Use
    3 /5
  • Features & Functionality
    2 /5
  • Customer Support
    5 /5
  • Value for Money
    3 /5
  • Likelihood to Recommend
    3/10
  • Reviewer Source 
  • Reviewed on 21/6/2018

"A decent tool for marketing automation with a few key issues"

Comments: Hubspot is a good tool to start learning about marketing automation or if you are a small company with few leads to store. It is a visually appealing platform with some interesting functionality. The social media advanced scheduling option is one of the best features as is the ability to make easy landing pages. For basic marketing needs, this is a decent option. For larger companies with more complex needs, Hubspot has many issues that will impact speed and productivity.

Pros: The customer service team is excellent and there is a handy chat function so you don't have to wait on an email response. For social media, you can schedule posts months in advance and view your marketing activities as a monthly calendar. Landing pages are also easy and quick to set up. This is a great tool for smaller organizations with limited contacts or leads to store who need basic marketing support.

Cons: The company continues to make unnecessary updates with little notice that often seems to decrease the functionality of the tool until the changes are reversed. Email is very difficult to use as the template you set up views very differently across multiple popular email platforms (to be fair, this is likely an issue with any email automation software). You also have to change your template in a different view pane from your actual email so you're constantly switch back and forth between views for very minor changes. The simplest spacing adjustment takes forever. However, the contact database portion of Hubspot is where we have the most trouble as it's hard to sort and group leads with any way other than by making smart lists or using personas. Your database will get messy fast and there's very little way to clean it if you are a large company which means over time you will be paying for useless leads in your system you cannot find and eliminate.

  • Reviewer Source 
  • Reviewed on 21/6/2018
Verified Reviewer
COO
Mining & Metals, 51-200 Employees
Used the Software for: 2+ years
  • Overall Rating
    5 /5
  • Ease of Use
    5 /5
  • Features & Functionality
    5 /5
  • Customer Support
    2 /5
  • Value for Money
    4 /5
  • Likelihood to Recommend
    3/10
  • Reviewer Source 
  • Reviewed on 11/1/2021

"Beware of the Ad Spending Limit"

Comments: I signed up for another year to get access to Microsoft Ads control (supposed to be in BETA.)

Pros: When enabled, it is easy to review the overall advertising performed in Google, LinkedIn and Facebook. Basically an All-In-One platform to create content, share content and see who interacts with the media.

Cons: Recently learned about a $10,000 limit per month on advertising. Normally do not spend this much monthly, but I was on Holiday. Going on my 11th day without using the ADS feature. (It stopped allowing maintenance of the ads through the easy to use control panel for ads because I went 465 dollars over the limit in December.)

  • Reviewer Source 
  • Reviewed on 11/1/2021
Norma C.
Customer Relations Director
Textiles, 501-1,000 Employees
Used the Software for: 6-12 months
  • Overall Rating
    4 /5
  • Ease of Use
    5 /5
  • Features & Functionality
    4 /5
  • Customer Support
    3 /5
  • Value for Money
    5 /5
  • Likelihood to Recommend
    7/10
  • Reviewer Source 
  • Reviewed on 17/10/2020

"Small to Mid Sized Business use"

Comments: Overall, its a pretty good experience, everything is extremely streamline, although I hope more features will be added in the future. I would continue using this just for like newer customers and keep older customers on our old system only because the migration is very time consuming. Each customer would have to be recreated due to the lack of migration tools.

Pros: Great for small/startup or mid sized businesses to help their sales force track their sales data with many features for goals and customer data all in an easy to view window. Its pretty easy to setup companies and contacts with a ton of fields that you can customize. The file organization for each customer is easy to use and very self-explanatory. The software overall isn't overcomplicated and most of it is pretty self-explanatory. The emailing system is an excellent feature for making sure you have a record of all conversation with a customer.

Cons: So depending on the complexity of the business, the lack of features may be an issue, the software is pretty streamline right now just due to the limited amount of features available. I would've liked to see a few more options for file organization and customer organization. The email system as mentioned in the pro section is very useful in keeping track of conversations but it can only be applied to one customer at a time. It would be nice to be able to tell the software where you would like to store the messages. Another feature would be integration. There aren't a lot of options of integrating with custom CRM/ERP software right now, there are only 3 integration options available. So this is great for any company starting from scratch but alot of migration work for companies that have already established a system.

  • Reviewer Source 
  • Reviewed on 17/10/2020