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What Is HubSpot Marketing Hub?

HubSpot Marketing Hub helps B2B and B2C companies attract visitors, convert online traffic into leads, turn leads into customers, and analyze marketing ROI. With integrated blogging and content tools, you can create exciting content that gets found online with built-in SEO optimization. Convert more leads with landing pages that take minutes to build, and add a form, CTA, or live chat with ease. Delight leads with world-class marketing automation and email marketing. Get started for free.

Who Uses HubSpot Marketing Hub?

Over 100,000 customers in more than 120 countries use HubSpot's software to attract, engage, and delight their customers.

Where can HubSpot Marketing Hub be deployed?

Cloud-based
On-premise

About the vendor

  • HubSpot
  • Located in Cambridge, US
  • Founded in 2012

HubSpot Marketing Hub support

  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Australia, Belgium, Brazil, Canada, China and 19 others

Languages

English, French, German, Japanese, Portuguese and 1 others

HubSpot Marketing Hub pricing

Starting Price:

US$50.00/month
  • Yes, has free trial
  • Yes, has free version

HubSpot Marketing Hub has a free version and offers a free trial. HubSpot Marketing Hub paid version starts at US$50.00/month.

About the vendor

  • HubSpot
  • Located in Cambridge, US
  • Founded in 2012

HubSpot Marketing Hub support

  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Australia, Belgium, Brazil, Canada, China and 19 others

Languages

English, French, German, Japanese, Portuguese and 1 others

HubSpot Marketing Hub videos and images

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Features of HubSpot Marketing Hub

  • AB Testing Software
  • API
  • Activity Dashboard
  • Alerts/Notifications
  • Audit Management
  • Automated Publishing
  • CAN SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Tracking
  • Collaboration Tools
  • Competitive Analysis
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Segmentation
  • Customisable Templates
  • Dashboard
  • Data Import/Export
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Marketing
  • Email Templates
  • Event Triggered Actions
  • Form Builder
  • Image Library
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Link Management
  • List Management
  • Marketing Automation
  • Mobile Optimised Emails
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Performance Metrics
  • Pipeline Management
  • Post Scheduling
  • Prospecting Tools
  • Publishing Options
  • ROI Tracking
  • Real Time Editing
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive Web Design
  • SEO Management
  • Search/Filter
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Subscriber Management
  • Template Management
  • Third Party Integrations
  • WYSIWYG Editor
  • Website Analytics
  • Website Management
  • Website Visitor Tracking

HubSpot Marketing Hub Alternatives

NetSuite, the world’s #1 cloud ERP, provides the visibility and control needed to make smart decisions, fast, and grow with confidence. Learn more about NetSuite
Campaign Monitor by Marigold is an email marketing tool that enables anyone to send beautiful, targeted, and effective email campaigns.
EngageBay is a simple, affordable all-in-one marketing, sales and service CRM software to acquire, engage, nurture, close leads.
World's most popular software for creating blogs and websites. It is open source software that is free to use.
Save time and reduce costs with innovations that reimagine your customer relationships.
Build journeys that drive revenue. Your customer data, marketing automation & analytics, together.
Pipedrive is an easy-to-implement CRM software tool that helps you focus on the activities that drive deals to close. Learn more about Pipedrive
Act-On is a marketing automation leader that offers solutions for marketers to engage targets throughout the customer lifecycle.
Content-centric marketing automation software capable of executing fully automated and intelligent campaigns.

Reviews of HubSpot Marketing Hub

Average score

Overall
4.5
Ease of Use
4.3
Customer Service
4.4
Features
4.4
Value for Money
4.2

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Lindsey Raye
Lindsey Raye
VP of Marketing in US
Verified LinkedIn User
Events Services, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

HubSpot was an Expensive Game-changer

5.0 2 weeks ago New

Comments: Loved it and hope to get it again once I get back to my office

Pros:

I was able to segment all of my visitors to be able to create messaging that was simple, great photos and a quick info to either view more or request more info from us

Cons:

EXPENSIVE. Luckily I knew what to do but paying $36,000 year was a lot. And the email and landing page design manger is really tough for anyone without HTML experience- thankfully I did

Alternatives Considered: Salesforce Marketing Cloud, Dynamics 365 and Lead Liaison

Reasons for Choosing HubSpot Marketing Hub: I needed better info about my contacts in order to accurately identify and target them based on their events and prior history with us

Switched From: Mailchimp Transactional Email and CMPRO

Reasons for Switching to HubSpot Marketing Hub: The ability to keep all the analytics and workflows based on many different factors

Grant
Grant
Head of Sales in Australia
Verified LinkedIn User
Information Services, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Quick & easy to launch marketing campaigns.

5.0 3 weeks ago New

Comments: Great free tool to start executing marketing campaigns simply and easily with little to no experience needed.
Can also grow with your needs provided you'll have budget.

Pros:

Straight forward process via templates & wizards to execute campaigns.

Cons:

Expensive when you need somewhat slightly more features as you grow

Alternatives Considered: Salesforce Sales Cloud

Reasons for Switching to HubSpot Marketing Hub: Was an incumbent and whilst having extensive Salesforce experience, Hubspot had everything we needed.

Mufaddal
Product lead in India
Computer Software, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Efficient marketing management

3.0 2 months ago New

Pros:

It has workflow based sales and marketing management platform with role based access mechanism

Cons:

It cannot be integrated with third party solutions easily

Verified Reviewer
Verified LinkedIn User
Internet, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

The last marketing tool you'll need

5.0 3 months ago

Comments: I think the marketing hub plus the sales hub are priceless if integrated well. The best results from campaigns I ever had is when we were able to use this tool across the whole company.

Pros:

Hubspot allows all your marketing efforts to be managed as an easy CSM to power all the lead and customer information as a CRM. The automation and event triggering with the product work wonders once its done well.

Cons:

It can feel expensive if the rest of the company is not using its products as you need to create a hybrid model to track everything and that makes it sometimes worthless

Alternatives Considered: Pipedrive and Salesforce Sales Cloud

Switched From: Pipedrive

Reasons for Switching to HubSpot Marketing Hub: I had already have excellent past experiences using hubspot and I know exactly how to execute my marketing playbook with it. Also its support is fantastic. Super easy to get ahold of them and resolve any issue.

Kristi
Comms and marketing director in US
Health, Wellness & Fitness, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Top of the line marketing tool— if you can afford it

5.0 4 weeks ago New

Comments: Loved it! It made our team smarter, better marketers and allowed us to do some really amazing targeting.

Pros:

It had everything, top to bottom, you could want. Literally a marketers dream. Not a bell or whistle to left wanting.

Cons:

It was very, very expensive and integrating and syncing the database was a long process involving several outside vendors and team members.