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What Is HubSpot Marketing Hub?

You need leads for your business, and you need landing pages to get them. Thousands of businesses rely on HubSpot's software to create conversion-optimized landing pages quickly, so they can start generating leads immediately. The baked-in analytics also make it simple to measure conversions, and optimize your landing pages based on the data. Sign up for free with HubSpot and see how easy it is to start publishing high-converting landing pages that generate more leads for your business.

Who Uses HubSpot Marketing Hub?

Over 100,000 customers in more than 120 countries use HubSpot's software to attract, engage, and delight their customers.

Where can HubSpot Marketing Hub be deployed?

Cloud-based
On-premise

About the vendor

  • HubSpot
  • Located in Cambridge, US
  • Founded in 2012

HubSpot Marketing Hub support

  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Australia, Austria, Belgium, Brazil, Canada and 21 others

Languages

English, French, German, Japanese, Portuguese and 1 others

HubSpot Marketing Hub pricing

Starting Price:

US$15.00/month
  • No free trial
  • Yes, has free version

HubSpot Marketing Hub has a free version and does not offer a free trial. HubSpot Marketing Hub paid version starts at US$15.00/month.

About the vendor

  • HubSpot
  • Located in Cambridge, US
  • Founded in 2012

HubSpot Marketing Hub support

  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Australia, Austria, Belgium, Brazil, Canada and 21 others

Languages

English, French, German, Japanese, Portuguese and 1 others

HubSpot Marketing Hub videos and images

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Features of HubSpot Marketing Hub

  • A/B Testing
  • Activity Dashboard
  • Alerts/Notifications
  • Audit Management
  • Automated Publishing
  • CAN-SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Tracking
  • Collaboration Tools
  • Competitive Analysis
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Segmentation
  • Dashboard
  • Data Import/Export
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Marketing
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Forms Creation & Design
  • Image Library
  • Keyword Research Tools
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Link Management
  • Marketing Automation
  • Mobile Optimization
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Performance Metrics
  • Pipeline Management
  • Post Scheduling
  • ROI Tracking
  • Real Time Editing
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive Web Design
  • SEO Management
  • Search/Filter
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Subscriber Management
  • Template Management
  • Third-Party Integrations
  • WYSIWYG Editor
  • Website Analytics
  • Website Management
  • Website Visitor Tracking

HubSpot Marketing Hub Alternatives

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World's most popular software for creating blogs and websites. It is open source software that is free to use.
Save time and reduce costs with innovations that reimagine your customer relationships. Learn more about Salesforce Service Cloud
Plezi is a B2B marketing automation platform that helps marketers structure their strategy and generate qualified leads.
Grow your leads and convert more deals by adding the power of marketing to your sales arsenal with Constant Contact Lead Gen & CRM.
Act-On is a marketing automation leader that offers solutions for marketers to engage targets throughout the customer lifecycle.
Freshdesk is an easy-to-use customer service software that helps over 60,000 businesses worldwide create stellar customer experiences. Learn more about Freshdesk
Integrated business management solution that automates financial, customer relationship and supply chain processes.

Reviews of HubSpot Marketing Hub

Average score

Overall
4.5
Ease of Use
4.3
Customer Service
4.4
Features
4.4
Value for Money
4.2

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Gisel
Gisel
Marketing and Digital Communication Specialist in Spain
Verified LinkedIn User
Libraries, 5,001–10,000 Employees
Used the Software for: 1+ year
Reviewer Source

HubSpot's Marketing Hub: A Marketer's Dream

4.0 5 months ago

Comments: We are able to use this complete package of tools to coordinate our marketing activities, starting with the leads and ending with the customers.

Pros:

In this series, HubSpot’s Marketing Hub is particularly possible thanks to being an integrated solution that functions as CRM, marketing automation tool, and analytics.

Cons:

Despite the fact that there are a number of provided templates with different kinds of preset reports, targeting very special areas with very special criteria may be very difficult.

Sarp
Founder in Türkiye
Internet, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Awesome all-in-one platform for CRM, email marketing and more

5.0 2 weeks ago New

Pros:

All in one platform that helps you organize and streamline all your digital operations in one place from CRM to email marketing.

Cons:

The UI can get a bit confusing as there are a lot capabilities offered by Hubspot

Alternatives Considered: Brevo, Klaviyo and Mailchimp

Reasons for Switching to HubSpot Marketing Hub: It is an all in one platform with capabilities that go beyond its competitors. Offers better engagement tracking options.

Susanne
Head of Marketing in Germany
Information Technology & Services, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Hubspot - a sophisticated tool for a higher Budget range

3.0 2 months ago New

Comments: Hubspot is a great tool with a lot of features if you invest quite a bit of Marketing Budget

Pros:

It is a very sophisticated tool with a lot of features, and it has a great reputation

Cons:

The price - if you don't pay a lot of money the features are limited

Alternatives Considered: Mailchimp

Reasons for Switching to HubSpot Marketing Hub: Because Hubspot had better features and was overall easier to use

Matt
Growth Marketer in Poland
Computer Software, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source

Overall happy, there's a value coming from an all-in-one platform.

4.0 4 months ago

Comments: It's still better than other all-in-one enterprise marketing/sales suites, but it feels like each feature is basically worse than cheaper providers.

Pros:

You can have the entire picture in a one platform. You can easily see your marketing efforts becoming leads and opportunities in the CRM. The integration with Ad Platforms is pretty handy, and then the value that comes from that attribution. Although, what's a bit wack is the lack of support for new types of ad campaigns like Google's Performance Max.

Cons:

The WYSIWYG (drag and drop) marketing email builder is terrible. The styles are a mess. Sometimes the editor doesn't work at all, and I have to edit elements directly in the source code. Actually even tough it's way more expensive than alternatives, it's way worse, and it takes much more time for sending our marketing emails in comparison to cheaper alternatives.

Shir
Social Media Manager in Germany
Pharmaceuticals, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

The best space to achieve continuous tracking and winning new deals.

5.0 last month New

Comments: With HubSpot all your updates in one place, boost collaboration and engagement around everything that's driving new deals.

Pros:

HubSpot is easy to use, its amazing dashboards help me seamlessly collaborate and manage my marketing tasks. HubSpot keeps everything in one place, clear and easy to track. I love how it seamlessly connects email, calendar, keeping my team and I on the same page at all times. I love how HubSpot captures every detail from the source and provides very detailed data that helps me reach better targeting. The live analytics let me instantly adjust campaigns and see results improve immediately. I love how I can pull up reports that show everything about the opportunities our team is working on.

Cons:

HubSpot has everything we need, simplifies tasks without complications. Incorporating some charts can help us understand the current situation faster.

Sean
VP, Marketing and Program Management in US
Hospital & Health Care, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Easy and simple but can be expensive as you add features

4.0 4 weeks ago New

Comments: HubSpots' interface is simple and intuitive. The ease of use is the reason we went with HubSpot. The integration with 3rd party plug-ins, such as Zoominfo, is simple to setup and rarely goes down.

Pros:

I like the ease of use in creating emails, web forms and landing pages. The reporting that and seamless integration with building and adding contacts works perfectly.

Cons:

I use the regular Marketing hub if you want to upgrade to the professional version it comes at a steep cost. HubSpot in general nickle and dimes you on a lot of their services.

Calvin
manager in South Africa
Marketing & Advertising, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

HubSpot marketing hub review.

5.0 2 months ago

Comments: I like the easy to use interface, and all in one solution, and the scalability of it can be good for big and small businesses.

Pros:

Easy to use interface, and all in one solution, combines tools for marketing, sales, customer services and more, this works well with me as I'm not technical skilled.

Cons:

The cost of it can become more expensive as you scale.

Allie
Talent Acquisition Specialist in US
Staffing & Recruiting, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

I love being able to manage all of my email templates and social content in one place!

5.0 2 months ago

Comments: Overall I have has a great experience with Hubspot Marketing. I do a mixture of operations and marketing duties during my day and my experience in the marketing module has helped me in areas of operations as well. The social content scheduling aspect of it has been seamless!

Pros:

I love being able to manage all of my email templates and social content in one place. I also love using the social feature to pre-schedule all of my social media content on various different platforms.

Cons:

I wish there was more customization options when it comes to email templates. Feel somewhat limited on the design elements for email templates.

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

A necessity for B2B marketers

5.0 last month New

Pros:

Wide range of features to utilise in B2B marketing.

Cons:

The UX could be improved. Sometimes it feels like the range of features is almost too wide or complicated.

Verified Reviewer
Verified LinkedIn User
Consumer Services, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Works for some areas of our business

4.0 3 weeks ago New

Comments: We used it; continue to use it; but not heavily.

Pros:

The marketing hub was easy to use and it was straightforward to integrate other services

Cons:

It's quite daunting at first; I feel like it would benefit from functions being off until asked for.

Richard
Sr. Manager, Marketing Operations in US
Marketing & Advertising, 501–1,000 Employees
Used the Software for: 2+ years
Reviewer Source

Fantastic product.

5.0 3 months ago

Comments: We have used HubSpot Marketing Hub for a long time and love it. Great customer service and tools.

Pros:

Wide range of great tools from forms, workflows, social publishing, emails, etc.

Cons:

Currently HubSpot Forms, but they are working on improvements.

Alternatives Considered: Salesforce Marketing Cloud

Reasons for Switching to HubSpot Marketing Hub: HubSpot is a fantastic product with amazing tools. Customer support is great and the ability to sync with other applications is critical.

Lindsey Raye
Lindsey Raye
VP of Marketing in US
Verified LinkedIn User
Events Services, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

HubSpot was an Expensive Game-changer

5.0 12 months ago

Comments: Loved it and hope to get it again once I get back to my office

Pros:

I was able to segment all of my visitors to be able to create messaging that was simple, great photos and a quick info to either view more or request more info from us

Cons:

EXPENSIVE. Luckily I knew what to do but paying $36,000 year was a lot. And the email and landing page design manger is really tough for anyone without HTML experience- thankfully I did

Alternatives Considered: Salesforce Marketing Cloud, Dynamics 365 and Lead Liaison

Reasons for Choosing HubSpot Marketing Hub: I needed better info about my contacts in order to accurately identify and target them based on their events and prior history with us

Switched From: CMPRO and Mailchimp

Reasons for Switching to HubSpot Marketing Hub: The ability to keep all the analytics and workflows based on many different factors

Verified Reviewer
Verified LinkedIn User
Information Technology & Services, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Powerful, but not affordable for micro/small businesses

5.0 6 months ago

Comments: Very positive, but the pricing model doesn't work for us.

Pros:

HubSpot has a great balance between features and user-friendly interfaces. Almost anyone can set it up to do what they need to, without training or expert help.

Cons:

While powerful, HubSpot isn't exactly friendly for micro and small companies. Advanced features cost too much for businesses with just a select few clients/customers. It's only suited for companies with large volume/very high ARR from each clients. Spending few hundred, and upwards of 1,000 per month is not feasible for most. I would much prefer a usage-based pricing, rather than "feature gating". A company with a dozen of clients using advanced features doesn't "cost" HubSpot nearly the same as a massive company using the same features. Pricing is relatively similar whether you have 10 or 1,000 contacts, and that made us stop using HubSpot as a micro company focused on relationships, not volume.

Natalie
Senior Marketing Manager in US
Computer Software, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

The only marketing CRM I'll ever use

5.0 7 months ago

Pros:

It's incredibly user friendly and HubSpot has the best support and help center.

Cons:

I don't love the new navigation/toolbar! I don't think it's super intuitive. Maybe I just need to get used to it since I used the old nav for 7+ years, but it could use some improvements.

Beatricia
Sales Specialist in US
Information Technology & Services, 501–1,000 Employees
Used the Software for: 2+ years
Reviewer Source

Great platform for automated marketing

5.0 6 months ago

Comments: Many of the materials that support our content are created using the HubSpot Marketing Hub software. Mostly to simplify the process of setting up landing pages, forms, and parent email campaigns. The reports that marketing and data analysts receive are of a high standard and can be as thorough or as brief as they need. The lead generation process is automated, and our sales reps have real-time data on their top leads. All in all, we're pleased with the user interface and the helpful information it provides.

Pros:

I love how easy it is to use the HubSpot and how I can schedule emails and reuse existing ones. This allows marketers to collaborate on improving the lead generation process. I can trust HubSpot Marketing Hub to keep my important assets safe.

Cons:

The design elements were the most challenging aspects. It relied heavily on pre-made templates and required familiarity with CSS or HTML to customize. It took a while to get the desired effect after making adjustments that didn't stick, such as trying to center an object or change the font.

Jeffrey
Owner in US
Computer & Network Security, Self Employed
Used the Software for: 1-5 months
Reviewer Source

Hubspot is a worthy crm software

5.0 7 months ago

Comments: In a world where digital marketing is constantly evolving, having a reliable and comprehensive tool like HubSpot Marketing Hub can make a significant difference. By leveraging its powerful features, businesses can streamline their marketing efforts, engage with customers more effectively, and ultimately drive growth. Whether you’re a small business owner or a marketing professional, HubSpot Marketing Hub is worth considering as a cornerstone of your marketing strategy.

Pros:

The comprehensive platform offers a suite of features designed to elevate your marketing efforts and drive business growth. the key components of HubSpot Marketing Hub can transform your marketing strategy. Automation is a game-changer for marketers looking to save time and increase efficiency.

Cons:

The cons would HubSpot are few one of them is the startup. I found that I had to do a lot of reading to get started. Their demo would be a lot easier if they started with quick start videos that guide you through their initial setup instead of popups where you have to do a lot of reading this can be time consuming.

Aviral
Aviral
Manager in Ireland
Verified LinkedIn User
Business Supplies & Equipment, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

All in one Marketing tool

4.0 6 months ago

Comments: Overall a superb tool for marketing activities. Mostly hubspot has almost every feature required for a marketing software but lacks some small things also like in their email tool they don't have ''Paint brush'' option like you have in word and this makes it difficult to adjust the formatting of a written email in one go, they are massive company and integrating such a small thing should not be an issue for them.

Pros:

Hubspot is the market leader in terms of marketing automation software, I have been using it for 7 years now. I like the their landing page tool which is super easy with drag and drop feature, other thing is super easy to create web forms for your website , and you can use this forms anywhere with just a help of link.

Cons:

It is indeed a very good tool but very expensive and difficult for small companies with small marketing budgets to accomodate Hubspot in theri marketing budget.

Andrea
Senior Account Executive in Spain
Renewables & Environment, 201–500 Employees
Used the Software for: 1+ year
Reviewer Source

Great Tool for Streamlined Marketing

4.0 3 months ago

Comments: Overall, my experience with HubSpot Marketing Hub has been great. It’s an intuitive platform that really simplifies managing and scaling marketing efforts. The tools work well together, which makes it easy to create, automate, and track campaigns all in one place. There’s definitely a learning curve with all the features, but once you get the hang of it, it’s a powerful system. It’s helped our team stay organized and has definitely boosted our marketing efficiency.

Pros:

What I like most about HubSpot Marketing Hub is how easy it makes everything by keeping all my marketing tools in one place. The platform is super user-friendly, so it doesn’t take long to get campaigns up and running. I especially love the automation features—they save so much time by handling things like email sequences and follow-ups automatically. Plus, having the CRM integration makes tracking customer interactions and targeting much simpler.

Cons:

What I like least about HubSpot Marketing Hub is how quickly the costs can add up, especially as you grow and need more features or contacts. Some of the more advanced tools are only available on higher-tier plans, which can feel limiting. Also, while the platform has a lot of features, it can sometimes feel a bit overwhelming to navigate, especially for new users.

Jessica
Head of Marketing in US
Information Technology & Services, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Best marketing automation tool I've used!

5.0 11 months ago

Comments: My overall experience with HubSpot Marketing Hub has been nothing short of outstanding. It's a platform that truly understands the needs of modern marketers, offering a rich array of tools that cater to every aspect of digital marketing. Its strength lies in not only its extensive feature set but also in its dedication to user experience, making sophisticated marketing strategies accessible to businesses of all sizes. HubSpot has played a pivotal role in streamlining our marketing operations, driving growth, and enhancing our engagement strategies. Its ability to deliver detailed analytics and insights has been invaluable in refining our approaches and achieving our marketing goals. In a digital landscape that's constantly evolving, HubSpot Marketing Hub has proven to be a reliable, innovative partner in navigating the complexities of online marketing.

Pros:

HubSpot Marketing Hub shines brightest for its exceptional user-friendliness and comprehensive all-in-one marketing platform capabilities. Its intuitive design ensures that even those new to digital marketing can navigate and leverage the platform with ease. What I appreciate the most is how it seamlessly integrates various aspects of marketing—email campaigns, social media management, SEO, content marketing, and analytics—into one cohesive ecosystem. This integration not only simplifies the marketing workflow but also enhances the effectiveness of campaigns through unified strategy execution. The platform's inbound marketing tools are particularly noteworthy, enabling businesses to attract, engage, and delight customers in a way that feels both personalized and authentic.

Cons:

It's challenging to pinpoint what I liked least about HubSpot Marketing Hub, as it consistently exceeds expectations across the board. If pressed, I'd say the platform's pricing structure might be a concern for very small businesses or startups that are tightly managing expenses. While HubSpot offers a free version, scaling up for access to more advanced features and capabilities can become a significant investment. However, it's important to note that the value derived from its comprehensive suite of tools often justifies the cost, providing ROI through increased lead generation, conversion rates, and customer satisfaction.

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

HubSpot for Marketing Campaigns is the perfect tool to don't waste your money

5.0 9 months ago

Comments: So far it has been a good tool for me and for the companies I have worked with. I have not tried all the tools that offers but overall it is a good deal.

Pros:

its ability to provide personalized communication, which helps businesses connect with their audience on a more personal level. This personalized approach can lead to higher engagement and better relationships with customers. You decide what to communicate with your audience and Hubspot brings it to the next level.

Cons:

I have tried the mobile app but it was not very user friendly

Jenna
Owner in US
Health, Wellness & Fitness, Self Employed
Used the Software for: 1-5 months
Reviewer Source

Simplified my work in so many ways!

4.0 5 months ago

Pros:

What drew me most to Hubspot is how user-friendly the interface is and how intuitive the workflows are. With so many software products are there, it can be overwhelming (and time consuming) to have to learn everything all over again. But with how easy this was from the very beginning, it helped me feel at peace with my decision and hopeful for how it would change my business. I have been able to easily to create targeted campaigns and track performance.

Cons:

I have not had the best customer service experience which is not an indicator of the product itself (that has been wonderful) but more so the company. I can see how that would be a deterrent for someone to renew any contract, even if the product is incredible.

Bryan
Director of Technical Operations in US
Marketing & Advertising, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

All encompassing marketing solution

5.0 5 months ago

Comments: the marketing hub allowed us to handle inbound sales much easier from a variety of sources (email campaigns, paid ads, display ads, etc.) and makes it easy to track engagements that lead to no where previously.

Pros:

The marketing hub takes a lot of disparate systems and brings them all together nicely.

Cons:

The cost is a little much, where you can get the same (or similar) function from a set of other products.

Verified Reviewer
Verified LinkedIn User
Arts & Crafts, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

Accurate Marketing Hub Software

5.0 6 months ago

Comments: HubSpot is a great Marketing Hub tool which I prefer to every social media influencer

Pros:

The Batch Marketing is what I like most in HubSpot Marketing Hub

Cons:

Infact I really like using HubSpot Marketing Hub, due to this I get no negative word against this Software

Lee
Manager in UK
Civil Engineering, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

HubSpot Marketing Hub

5.0 7 months ago

Comments: When is comes to Marketing, HubSpot is the only way place I can think I can find all tools for a complete and marketing campaign for all types of businesses.

Pros:

The most I like that the price is correct, HubSpot offers a lot of useful and great features at a fair and reasonable price. Learning curve is small if you do some quick research before starting anything. I have needed support one and they were fast and very helpful. Is easy to use and everything is one click away due its intuitive design.

Cons:

No cons for HubSpot Marketing Hub from my point of view.

Verified Reviewer
Verified LinkedIn User
Individual & Family Services, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Easy but expensive in the long run

5.0 11 months ago

Pros:

You may pick HubSpot as your first CRM and email marketing tool and learn very quickly. It's powerful and easy to use at the same time. It has an extensive list of integrations.

Cons:

In the long run, it can be quite expensive. The offer many things but are not included, they are add-ons. Like SMS, toll numbers, and dedicated domain.