18 years helping Irish businesses
choose better software

What Is Trustpilot?

Trustpilot is a customer review management tool that helps businesses engage and build trust with their customers. Founded in 2007 with a simple yet powerful idea that is more relevant today than ever - to be the universal symbol of trust, bringing consumers & businesses together through reviews. Trustpilot is open, independent, and impartial - we help consumers make the right choices and businesses to build trust, grow and improve.

Today, we have more than 300 million reviews and 67 million monthly active users across the globe, with 127 billion annual Trustpilot brand impressions, and the numbers keep growing. We have more than 900 employees and we’re headquartered in Copenhagen, with operations in Amsterdam, Denver, Edinburgh, Hamburg, London, Melbourne, Milan & New York.

Trustpilot provides businesses with the necessary tools to assist with review invitations, onsite widgets, Google Seller Ratings, rich snippet stars & more, to help stand out where it matters most - in search.

Who Uses Trustpilot?

Trustpilot serves all of the Internet economy. - Ecommerce - Retail - Financial services - Consumer services - Consumer goods - Insurance - Healthcare - Auto - Travel

Trustpilot Software - Boost your marketing
Trustpilot Software - Attract new customers
Trustpilot Software - Manage reviews
Trustpilot Software - Grow with reviews
Trustpilot Software - Learn from reviews

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Reviews of Trustpilot

Average score

Overall
4.5
Ease of Use
4.6
Customer Service
4.3
Features
4.4
Value for Money
4.2

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Avela
Avela
Customer Administrator in South Africa
Verified LinkedIn User
Telecommunications, 201–500 Employees
Used the Software for: 6-12 months
Reviewer Source

I have received alot of trust pilots than expected and it is much easier to access these

5.0 11 months ago

Comments: Trustpilots are part of my incetive at work so I tend to make sure that my name appear on the platform and trust pilots work the same as google reviews

Pros:

The fact that a customer can mention my name and the whole world will know that I provided an efficient service

Cons:

One star especially when they close to my name

Trustpilot Response

10 months ago

Hi Avela, Thanks for the feedback. We're glad to hear that you're finding our platform to be easy to use when accessing your reviews! Thanks, The Trustpilot Team

Ashley
Assistant to Founder Chaos Coordinator in US
Retail, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Valid and User Friendly Platform - A Bit Costly for Small Businesses

5.0 3 months ago

Comments: Overall it has been amazing and we love utilizing TrustPilot for our post order verified reviews.

Pros:

I love the validity that TrustPilot reviews give for a business. The implementation of the connection between our woocommerce site and TrustPilot was seemless. The dashboard for managing reviews is also super user friendly.

Cons:

The cost for TrustPilot for a small business is our biggest painpoint. We would love to be able to utilize the "full suite" of options but it is a bit too steep for our budget at this time.

Trustpilot Response

3 months ago

Hi Ashley, Thanks for your kind words. Great to hear that you found it easy to get up and running with Trustpilot and that you're feeling the benefits of those verified reviews. The cost of our packages is something that we keep a close eye on, as we always want to make sure that we stay competitive in the market. But, we'll be sure to take in your feedback and pass it along to our teams. Best Wishes Jen - Trustpilot

Jacob
Jacob
Business Developer in Poland
Verified LinkedIn User
Furniture, 1,001–5,000 Employees
Used the Software for: 2+ years
Reviewer Source
Source: GetApp

Disappointing Service and Misleading Practices

1.0 last year

Comments: As a customer, I expect a certain level of sincerity and professionalism from companies, especially those that promote genuine customer experiences. Unfortunately, my interactions with this company have been utterly disappointing, characterized by a lack of real communication and a failure to adhere to their own stated guidelines. I approached the company with a serious concern that directly contradicted their community guidelines. Rather than receiving a thoughtful response, I was met with robotic, automated replies. These messages, which were ostensibly translated into Danish, failed to address the specific issues I raised. It's perplexing and frustrating to receive a response in a language that suggests no genuine effort to understand my initial communication. Furthermore, the company's reliance on automated responses underlines a significant gap between their professed values and actual practices. It's disheartening to see a company talk about authenticity and customer engagement, only to hide behind generic, automated messages that offer no real solutions or acknowledgments of the problem. The irony is that their replies often reference their guidelines and rules, which, from my experience, they don't seem to follow themselves. This contradiction not only undermines their credibility but also highlights a worrying lack of accountability. For a company that is part of a platform like Trustpilot, which is designed to foster transparency and honest feedback, this behavior is particularly concerning. It's essential for such platforms to represent companies that genuinely interact and engage with their customers. Unfortunately, this has not been my experience. In conclusion, I am left with a sense of profound disappointment and frustration. The service I received was far from the sincere, problem-solving approach I expected. If the company is genuinely interested in improving and upholding its standards, I urge them to reevaluate their customer interaction strategies and start practicing what they preach. Until then, I can only advise others to approach this company with caution.

Pros:

Their website is fairly well-designed and easy to use.

Cons:

Untrustworthy business practices and kartel-like methods. Your score is greatly affected by your interest in buying the products to be able to build up positive reviews.

Trustpilot Response

last year

Hi Jacob, Thanks for taking the time to share this with us. While we don't love hearing that you haven't had the best experience with Trustpilot, we appreciate feedback in all of its forms. If you could leave us with more information surrounding your account, we can follow up with our team on this one and try our best to improve your experience. Thanks, The Trustpilot Team

Mai
Mai
Software Product Manager in Germany
Verified LinkedIn User
Financial Services, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Decent tool to manage all reviews about my business

4.0 6 months ago

Pros:

Trustpilot has a very user-friendly UI and UX on their main dashboard. I also really like the UI design choice, for example the stars symbol, they look really pretty

Cons:

The tool is not powerful in letting me filter out and know for sure whether the reviewers are authentic people or just bots.

Trustpilot Response

6 months ago

Hi Mai, Thanks for sharing with us. We're glad to hear that you're enjoying the user experience with Trustpilot! If you ever think a review breaks the rules, you can always flag this for our team to look into. If they find that a review violates our guidelines, action will be taken. Thanks, The Trustpilot Team

Ashish
Ashish
Customer Service Representative in Canada
Verified LinkedIn User
Warehousing, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Waters of Customer Feedback

5.0 7 months ago

Pros:

User-Friendly Interface: The website is easy to navigate, making it simple for users to submit reviews.

Cons:

Potential for Biased Reviews: While most reviews are genuine, there is a possibility of biased or fake reviews which can mislead consumers.

Trustpilot Response

7 months ago

Hi Ashish, Thanks for your review. It's great to know that you're finding Trustpilot to be easy to use for reviews! Thanks, The Trustpilot Team

Scott
Content Creator in US
Entertainment, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Trustpilor Reviews Not Always Accurate

3.0 3 months ago

Comments: We still look to Trustpilot for reviews of websites we might want to do business with, but we take our research much deeper before acting. We want to be 100% sure we're dealing with legit people.

Pros:

It's easy to locate reviews for products and websites on Trustpilot.

Cons:

We have discovered that there are too many instances of fake reviews appearing on Trustpilot, especially with regard to "get rich schemes" that appear on Instagram and Tiktok.

Trustpilot Response

3 months ago

Hi Scott, Thanks for your review! We're glad to hear that you're finding it easy to find reviews on the Trustpilot platform. We take a zero tolerance approach to fake reviews and have dedicated software that scans every review posted. You can read more about how this works here: https://support.trustpilot.com/hc/en-us/articles/207113087-How-do-we-make-sure-reviews-are-trustworthy. If you spot a review on Trustpilot that goes against our guidelines, you can flag it directly by following these instructions: https://support.trustpilot.com/hc/en-us/articles/203419993-How-consumers-can-flag-reviews-that-breach-our-guidelines. And if you think a business might not be using Trustpilot the right way, please flag this to our Content Integrity Team here: https://trustpilot-help.zendesk.com/hc/en-gb/requests/new?ticket_form_id=15855419287709&tf_18057003092765=lang_en_cf. Best Wishes Jen - Trustpilot

Angela
Angela
Owner in US
Verified LinkedIn User
Retail, Self Employed
Used the Software for: 2+ years
Reviewer Source

Trustpilot is a brand you can Trust

5.0 7 months ago

Comments: So far, my overall experience has been OK. I would definitely recommend them to Businesses looking for honest reviews.

Pros:

What I like best about Trustpilot is the fact that they make you go through a screening process to detour people from leaving fake reviews or trying to blackmail or bribe merchants.

Cons:

Sometimes they will deny your review, even if it’s honest without explanation

Trustpilot Response

7 months ago

Hi, Thanks for sharing with us! We love hearing that you've put your trust into Trustpilot. Thanks, The Trustpilot Team

Cheyenne
Cashier in US
Verified LinkedIn User
Wholesale, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Try trustpilot today!

5.0 7 months ago

Pros:

I like that trust pilot has made it possible for all to gather or post reviews on any website or app allowing us to collaborate together to determine rather an app being used if its worth the money being paid or its trustworthiness all together

Cons:

There was nothing I didn't like about trust pilot

Trustpilot Response

7 months ago

Hi Cheyenne, Thanks for sharing with us! We love hearing that you're enjoying using Trustpilot to find companies you can trust! Thanks, The Trustpilot Team

Abhishek
Abhishek
Senior Product Manager in India
Verified LinkedIn User
Information Services, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Gives clear views of customers

5.0 9 months ago

Comments: Trustpilot makes our work easy while choosing a software or a service provides by a company. Reviews gives us clear idea about what previous customers have experienced.

Pros:

Trustpilot is a great platform to find reviews of products and services. We can see customer ratings and judge a company by that.

Cons:

While they have simple review system but i feel they have limited options for those who want to write in-depth reviews.

Trustpilot Response

9 months ago

Hi Abhishek, Thanks for the review! We love hearing that you're finding Trustpilot to be a great platform to find reviews. We hope you continue enjoying your experience and please don't hesitate to get in touch with any questions or concerns! Thanks, The Trustpilot Team

Paul
Photographer in UK
Verified LinkedIn User
Photography, Self Employed
Used the Software for: 1+ year
Reviewer Source

A true review platform which you can actually trust

5.0 5 months ago

Comments: It's a superb trustworthy and genuine review system. Hard to find in these cynical times

Pros:

I think this is the only true review type app/system that I fully trust. It has made me totally engage with it thus helping me with purchases.

Cons:

Genuinely have no dislikes about Trustpilot

Trustpilot Response

5 months ago

Hi Paul, Wow - thanks for the kind words! We're so glad to hear how much you're enjoying your Trustpilot experience and will be sure to pass your feedback along to our teams! Thanks, The Trustpilot Team

Atul
Freelancer in India
Internet, Self Employed
Used the Software for: 6-12 months
Reviewer Source

Why Trustpilot is Trustworthy?

4.0 last year

Comments: I am a Old User Of Trustpilot now. It has Fantastic Features With Advanced Equipped Technology Which Provides Perfect Result to its Users.

Pros:

First it is User Friendly and As Far as it's Features are Concerned it has Innovative and Advanced Features Which is Very Important in Finding the Accurate Result Regarding Any Software Or Sevices Sites.

Cons:

As far as my View is Concerned Regarding Trustpilot I Almost Give it High Ratings due to his Unmatched Service.

Trustpilot Response

last year

Hi Atul, Thanks for sharing with us! It's great to know that you're finding Trustpilot to be easy to use and a great tool! Thanks, The Trustpilot Team

Verified Reviewer
Verified LinkedIn User
Consumer Goods, Self Employed
Used the Software for: 2+ years
Reviewer Source

Trustpilot is Reliable

5.0 last year

Comments: Fantastic experience using this Trustpilot software.

Pros:

I like the honesty that Trustpilot publishes.

Cons:

Nothing I like least about Trustpilot. I’m not going to report any negativity about this software.

Trustpilot Response

last year

Hi, Thanks for your review. It's nice to know that you're finding Trustpilot to be a reliable platform! Thanks, The Trustpilot Team

Angela
Co-owner in US
Consumer Goods, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Trust Pilot is an essential tool for your customers feedback management

5.0 last year

Comments: I find Trust Pilot a highly reliable resource where I can read opinions about services or goods. I feel that it also creates a sense of trust that I am able to have my customers write a potential product feedback. My rating is 10/10 and I continue to use Trust Pilot in the future both professionally and personal.

Pros:

The fact that I am able to stay on track of my customers experience in an easy way with an easily readable grading scale. I also use Trust Pilot when I am looking for a vendor of a service or product to see what others are saying. This feels like an extra layer of purchasing security which could save me thousands of dollars in the future by making the right choices.

Cons:

I have nothing negative to say about Trust Pilot.

Trustpilot Response

last year

Hi Angela, Thanks for the review. We love hearing that you've found Trustpilot to be an essential tool for customer feedback! Thanks, The Trustpilot Team

Mokwena Macdee
Owner in Botswana
Information Technology & Services, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Used to be great. Nowadays almost all negative reviews are disappearing

3.0 11 months ago

Pros:

I used to check out what people are saying about the product before I buy. Not anymore.

Cons:

I feel that it is now giving me non credible information especially since last year. At the moment, there is a certain financial firm that me and everybody else is complaining that it is a scam. It started operating in August 2023 and suddenly it had more than 700 reviews all of them good.

Trustpilot Response

11 months ago

Hi Mokwena Macdee, Thanks for sharing. Please know that we want everyone to be able to share their experiences - positive and negative - as long as it's within our guidelines. If you think a review or company is breaking the rules, please get in touch so we can investigate ASAP! Thanks, The Trustpilot Team

Sussan
Lead NP in US
Hospital & Health Care, 201–500 Employees
Used the Software for: 1+ year
Reviewer Source

Best patient engagement product made

5.0 last year

Pros:

Trust pilot provided us an Avenue to get fist hand feedback from our patients. The information obtained helped us improve our processes and EHR/patient experience.

Cons:

There is absolutely no con with trust pilot.

Trustpilot Response

last year

Hi Sussan, Thanks for the review. We love hearing that it's been useful for you to collect feedback from your patients using Trustpilot! Thanks, The Trustpilot Team

Verified Reviewer
Verified LinkedIn User
Import & Export, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Review Trustpilot

5.0 last year

Pros:

The Trustpilot application is functional and intuitive, i.e. easy to use.

Cons:

I have no negative opinion about this...

Trustpilot Response

last year

Hi, Thanks for sharing with us. We love hearing that you're finding Trustpilot to be easy to use! Thanks, The Trustpilot Team

Verified Reviewer
Verified LinkedIn User
Pharmaceuticals, Self Employed
Used the Software for: 1+ year
Reviewer Source

Aquire reliable review information

5.0 last year

Pros:

It is very professional review platform. All reviews are assesed by the platform, hence only reliable review are very helpful. Resulting I know what to expect when doing a first time ordering at a company withour worrying about mal practices.

Cons:

Not applicable. I really haven't any negatieve experiences so far.

Trustpilot Response

last year

Hi, Thanks for the review! Thanks, The Trustpilot Team

Sara
Engineer in Italy
Information Technology & Services, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

I trust Trustpilot

5.0 9 months ago

Comments: I am really satisfied, never had problem with online services thanks to Trustpilot.

Pros:

When I am looking for information about e.g. websites that offer services and want to be sure about their reliability, I always check Trustpilot and its reviews. I quickly find the answers, I mean I can "trust" the service or should avoid (or be prepared for any problems), thanks also to the score (up to 5) and the color. The reviews are honest and help me a lot. Ofter they are well detailed and sometimes there is a reply from the companies. The interface is clean and easy to navigate. I highly recommend checking trustpilot before using an online service.

Cons:

nothing to report, Trustpilot is a well made product

Trustpilot Response

9 months ago

Hi Sara, Thanks for the kind words! We love hearing that you're enjoying using Trustpilot to find trusted reviews and companies! Thanks, The Trustpilot Team

Arnold
Arnold
CEO in UK
Verified LinkedIn User
Retail, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Good and trusted system for reviews

4.0 last year

Comments: Using it for less than half year. It's easy to implement but it's hard to uplift feedback score when you start from industry average rating (3.6 in my case)

Pros:

It's respected by many people. It's recognised in most organisations. It's important if you sell stuff on your own website.

Cons:

There are people selling positive feedback on fiverr and other platforms.

Trustpilot Response

last year

Hi Arnold, Thanks for sharing with us. We love hearing that you've put your trust in us! We do know that there are a few bad apples out there that are trying to misuse our platform as well as other review platforms, and our team has invested heavily in trying to combat review sellers. Thanks, The Trustpilot Team

Zsolt
Zsolt
Owner in Hungary
Verified LinkedIn User
Hospitality, Self Employed
Used the Software for: 1+ year
Reviewer Source

Best way to build a stong online trust

5.0 12 months ago

Pros:

Easy to integrate with any website and a great tool to collect customer feedback, reply to them and build trust for a brand.

Cons:

Unfair reviews can affect negatively and it's hard to remove (ie. the customer left bad review by accident)

Trustpilot Response

12 months ago

Hi Zsolt, Thanks for sharing with us. It's great to know that you're liking using Trustpilot to collect customer feedback and build trust! Thanks, The Trustpilot Team

Huong
English teacher in UK
Education Management, Self Employed
Used the Software for: 1+ year
Reviewer Source

A platform to share your honest opinions

4.0 last year

Pros:

I am glad that there's a popular platform like Trustpilot that allows customers to share their honest opinions about a company's services/products. It took a few days for the review to be processed but it will eventually appear.

Cons:

There are numerous fake accounts on the platform attempting to 'seed,' which can sometimes lead to inflated and biased ratings, making them less reliable. Additionally, I've encountered an issue with the feedback received from brands after leaving a negative review. It often feels robotic and unhelpful, with a lack of genuine efforts to address my concerns, as they tend to provide excuses rather than solutions.

Trustpilot Response

last year

Hi Huong, Thanks for your review. We love hearing that you're liking using Trustpilot to leave reviews. We do lots to combat fake reviews and misuse, but will take your feedback in to deliver to our team! Thanks, The Trustpilot Team

Juliette
Juliette
Curator in France
Verified LinkedIn User
Arts & Crafts, Self Employed
Used the Software for: 6-12 months
Reviewer Source

Useful tool, quite easy to use

5.0 last year

Comments: I have been using TrustPilot on both sides, as a business and a customer. My experience has been good ! It is fairly intuitive to use and a useful tool for business to build trust.

Pros:

I like using TrustPilot to monitor customers review. It is easy for them to use and submit a review which helps a lot in engagement.

Cons:

Honestly, TrustPilot is a good product overall.

Trustpilot Response

last year

Hi Juliette, Thanks for the review. It's nice to know that you're finding Trustpilot to be easy to use! Thanks, The Trustpilot Team

Nathan
Content Creator in UK
Apparel & Fashion, Self Employed
Used the Software for: 1+ year
Reviewer Source

I love Trustpilot!

5.0 11 months ago

Comments: If you want to make sure that a website is legit, use Trustpilot... It'll not let you down!

Pros:

Whenever I need to check the validity or verify another website, Trustpilot is my go to website. I love the ease of use

Cons:

There's nothing that I don't like about Trustpilot!

Trustpilot Response

10 months ago

Hi Nathan, Thanks for sharing! It's nice to hear that you love Trustpilot and that we're your go-to spot for reviews. Thanks, The Trustpilot Team

William
Manager in US
Consumer Services, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source
Source: GetApp

Fake Reviews - Unable to Take Down

1.0 7 months ago

Comments: Absolutely terrible customer service - they will not remove a review when multiple parities from different companies have all highlighted the users has never used their service.

Pros:

It's a fine website with decent design.

Cons:

They allow fake customers to post fake reviews.

Trustpilot Response

7 months ago

Hi William, Thanks for your review. However, we have 0 tolerance towards fake reviews and do lots to protect our platform from them. If you're having trouble with a review, we'd recommend following up with our Content Integrity team so they can take another look. Thanks, The Trustpilot Team

Freja
Compliance specialist in Denmark
Information Technology & Services, 1,001–5,000 Employees
Used the Software for: 1+ year
Reviewer Source

Trustpilot - ensure good reviews

4.0 11 months ago

Comments: Happy to use it and gives good information

Pros:

easy to use and easy way to follow your products

Cons:

It can be difficult to remove fake reviews and to know which are real or not

Trustpilot Response

10 months ago

Hi Freja, Thanks for your review. We're glad to hear that you're finding it easy to use our platform! Thanks, The Trustpilot Team