---
description: Learn more about Smile.io price, benefits, and disadvantages for businesses in Ireland. Read verified software reviews and discover tools that fit your business needs.
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title: Smile.io Pricing, Cost & Reviews - Capterra Ireland 2026
---

Breadcrumb: [Home](/) > [Customer Loyalty Software](/directory/10031/customer-loyalty/software) > [Smile.io](/software/169446/smile-io)

# Smile.io

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> Smile.io is the leading loyalty platform built for scaling and enterprise commerce brands on Shopify Plus.
> 
> Verdict: Rated **4.9/5** by 67 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses Smile.io?

Ecommerce brands on Shopify and BigCommerce, that want to start turning their one-time customers into loyal brand advocates that come back again and again.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.9/5** | 67 Reviews |
| Ease of Use | 4.9/5 | Based on overall reviews |
| Customer Support | 4.8/5 | Based on overall reviews |
| Value for Money | 4.7/5 | Based on overall reviews |
| Features | 4.7/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Smile.io
- **Founded**: 2012

## Commercial Context

- **Starting Price**: US$199.00
- **Pricing model**: Usage Based (Free version available) (Free Trial)
- **Pricing Details**: Free to install: Up to 200 monthly orders&#10;Essential ($15): Up to 500 monthly orders&#10;Standard ($79): Up to 1,000 monthly orders&#10;Growth ($199): Includes 2,500 monthly orders, then $20 per additional 100 orders&#10;Plus ($999): Includes 7,500 monthly orders, then $5 per additional 100 orders
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: Brazilian Portuguese, Chinese, Croatian, Czech, Danish, Dutch, English, Finnish, French, German, Hungarian, Italian, Japanese, Norwegian, Polish, Romanian, Spanish, Swedish, Traditional Chinese, Turkish
- **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Argentina, Armenia, Australia, Austria, Azerbaijan, Bahrain, Bangladesh, Belarus, Belgium, Benin, Bhutan, Bolivia, Bosnia & Herzegovina, Botswana and 175 more

## Features

- Customer Activity Tracking
- Customisable Templates
- Dashboard
- Email Marketing
- Incentive Management
- Loyalty Program
- Membership Management
- Multi-Channel Marketing
- Performance Metrics
- Reporting/Analytics
- Rewards Management
- Social Promotion
- Third-Party Integrations

## Integrations (21 total)

- Campaign Monitor by Marigold
- Dotdigital
- Glew
- Gorgias
- Hive.co
- HubSpot CRM
- Judge.me
- Klaviyo
- Loox
- Mailchimp
- Okendo
- Omnisend
- Privy
- REVIEWS.io
- Re:amaze

... and 6 more integrations

## Support Options

- Email/Help Desk
- Knowledge Base
- 24/7 (Live rep)
- Chat

## Category

- [Customer Loyalty Software](https://www.capterra.ie/directory/10031/customer-loyalty/software)

## Related Categories

- [Customer Loyalty Software](https://www.capterra.ie/directory/10031/customer-loyalty/software)
- [Customer Experience Software](https://www.capterra.ie/directory/30671/customer-experience/software)
- [Referral Software](https://www.capterra.ie/directory/30681/referral/software)

## Alternatives

1. [Guusto](https://www.capterra.ie/software/186209/guusto) — 4.9/5 (3487 reviews)
2. [Kangaroo](https://www.capterra.ie/software/149363/kangaroo-rewards) — 4.9/5 (250 reviews)
3. [RepeatMD](https://www.capterra.ie/software/1049073/repeatmd) — 4.4/5 (190 reviews)
4. [Tremendous](https://www.capterra.ie/software/197141/tremendous-rewards) — 4.8/5 (470 reviews)
5. [Referrizer](https://www.capterra.ie/software/144990/referral-marketing-automation) — 4.8/5 (196 reviews)

## Reviews

### "A great loyalty app with amazing people behind it." — 5.0/5

> **Tom** | *21 January 2026* | Food & Beverages | Recommendation rating: 10.0/10
> 
> **Pros**: Originally it was ease of setup that drew us to smile.  However I have to say that the best thing about this app is the customer service.  It is always a delight to deal with their staff.
> 
> **Cons**: I really can't say what I like least because I have not identified any issues with the platform or limitations.  I suppose some more in depth reporting would be helpful.
> 
> Signed up on Smile over 15 years ago.  Have sampled all kinds of other loyalty apps over the years and nothing came close to smile in terms of price and functionality.  The experiences I've had with their support team has made me a client for life.

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### "Great App and Fantastic Customer Support." — 5.0/5

> **Stuart** | *24 November 2025* | Retail | Recommendation rating: 10.0/10
> 
> **Pros**: The app is relatively straight forward / quick to set up and offers lots of options for how customers can earn and redeem points. I think the referral feature is especially useful for customer acquisition. I think the customer interface is great and looks fantastic on the website. The customer support has also been fantastic.
> 
> **Cons**: I think it would be useful if there were more options for tailoring notifications in the app, although this can be achieved by integration with Klaviyo (or similar providers). I also think it would be super helpful to have the option to let the customer earn points by signing up to our mailing list. At the moment, we have to get customers to sign up to the Loyalty Programme and email marketing list separately, so we use two different popups. It would be better if this could be integrated, so the customer signs up to the Loyalty Programme, and then from there they can sign up to the mailing list (and earn points as an incentive).
> 
> We only launched the programme a week ago but my overall impression has been great. Customers have started engaging with the programme straight away, and we have already started seeing customers redeeming rewards, and have just had our first referral\! The customer support team have also been fantastic and have been there to answer any questions. Special thanks to  \[sensitive content hidden\] who have both been fantastic.

-----

### "Smile.io is the way to go." — 5.0/5

> **Kyle** | *17 December 2025* | Health, Wellness & Fitness | Recommendation rating: 9.0/10
> 
> **Pros**: I most enjoyed the customer service that I received. Before choosing Smile.io, I met with \[sensitive content hidden\], who was able to guide me through how to set up the app and work through some complicated scenarios that I had. After engaging with another loyalty product about their offerings, hoping to get a meeting to chat through the specifics, I received a link to a price list and setup guide. Smile.io's customer service is incredible\!
> 
> **Cons**: There were a few things that I wish the program offered. Our company has a subscription model product, and I wish I could reward only customers who have a subscription with loyalty points. This functionality does not exist without complicated development.
> 
> The Smile app has been one of the easiest loyalty and referral apps I’ve set up on Shopify. Their support team, \[sensitive content hidden\], were always quick to respond and incredibly helpful with any technical questions I had. If a feature wasn’t available, they didn’t just brush it off; they passed along recommendations to their product team as possible future enhancements.&#10;&#10;Unlike many other apps with endless chatbots or large teams of agents giving generic responses, Smile has a small team of real people who actually care and help you get your program up and running. That personal touch really stood out.&#10;&#10;I’ve been very happy with both the level of service and the product itself, and I’m already seeing Smile make a positive difference in my customer lifetime value. Highly recommend\!

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### "Rewards Make Happy Customers" — 5.0/5

> **Tova** | *1 January 2026* | Cosmetics | Recommendation rating: 10.0/10
> 
> **Pros**: Smile.io integrates well with my Shopify store. They make it easy for customers to redeem rewards online or in person.
> 
> **Cons**: It’s a bit clunky when using search for customers. If you choose the wrong name you have to re-type the name instead of simply going back. It would also be nice to be able to merge customers within the app.
> 
> It’s been great. Customers really like collecting and redeeming coins. Making the switch from a subscription offering to Smile.io was the right move to make for my business.

-----

### "Smile for your rewards\!" — 5.0/5

> **Cesars** | *21 January 2026* | Retail | Recommendation rating: 7.0/10
> 
> **Pros**: Customer service is amazing and very responsive. The product is one of the best in the loyalty space and it’s easy to use, customize, and manage for customers.
> 
> **Cons**: The main downside is the pricing. As your store grows and you need more features, the cost increases quickly and can become expensive for smaller businesses.
> 
> Overall, Smile.io is a very good app with great support and strong features for building customer loyalty. It works well, but it can get expensive depending on your needs.

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## Links

- [View on Capterra](https://www.capterra.ie/software/169446/smile-io)

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| en-AU | <https://www.capterra.com.au/software/169446/smile-io> |
| en-CA | <https://www.capterra.ca/software/169446/smile-io> |
| en-GB | <https://www.capterra.co.uk/software/169446/smile-io> |
| en-IE | <https://www.capterra.ie/software/169446/smile-io> |
| en-IL | <https://www.capterra.co.il/software/169446/smile-io> |
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| en-NZ | <https://www.capterra.co.nz/software/169446/smile-io> |
| en-SG | <https://www.capterra.com.sg/software/169446/smile-io> |
| en-ZA | <https://www.capterra.co.za/software/169446/smile-io> |
| fr | <https://www.capterra.fr/software/169446/smile-io> |
| fr-BE | <https://fr.capterra.be/software/169446/smile-io> |
| fr-CA | <https://fr.capterra.ca/software/169446/smile-io> |
| fr-LU | <https://www.capterra.lu/software/169446/smile-io> |

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