What Is Wix?

Wix is an industry-leading web creation platform that provides everything you need to create, manage and grow your business online. Build a memorable user experience with intuitive design features and experience faster load times with enhanced performance. Reach more customers with advanced marketing and SEO tools while the ultra resilient and flexible infrastructure means your site is ready for any amount of traffic. Plus with enterprise-grade security, your visitor data stays safe 24/7.

Who Uses Wix?

Anyone looking to bring their vision to life with a secure and reliable website. Whether you’re a self-creator, small business or large organization, you can do it all with Wix.

Where can Wix be deployed?

Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile)

About the vendor

  • Wix
  • Located in Tel Aviv-Yafo, Israel
  • Founded in 2006
  • Phone Support
  • Chat

Countries available

Afghanistan, Albania, Algeria, American Samoa, Andorra and 225 others


English, French, German, Italian, Japanese and 3 others

Wix pricing

Starting Price:

  • No free trial
  • Yes, has free version

Wix has a free version and does not offer a free trial. Wix paid version starts at US$4.50/month.

get a free trial

About the vendor

  • Wix
  • Located in Tel Aviv-Yafo, Israel
  • Founded in 2006
  • Phone Support
  • Chat

Countries available

Afghanistan, Albania, Algeria, American Samoa, Andorra and 225 others


English, French, German, Italian, Japanese and 3 others

Wix videos and images

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Features of Wix

  • API
  • Activity Dashboard
  • Alerts/Notifications
  • Appointment Management
  • Attendance Tracking
  • Attendee Management
  • Availability Management
  • Backlink Monitoring
  • Billing & Invoicing
  • Booking Management
  • Calendar Management
  • Campaign Management
  • Catalogue Creation
  • Cataloguing/Categorisation
  • Categorisation/Grouping
  • Class Management
  • Collaboration Tools
  • Communication Management
  • Confirmation/Reminders
  • Contact Management
  • Content Management
  • Content Publishing Options
  • Content Sharing
  • Customisable Branding
  • Customisable Templates
  • Dashboard
  • Data Security
  • Design Management
  • Document Management
  • Drag & Drop
  • Email Management
  • Email Marketing
  • Employee Management
  • Event Calendar
  • Event Management
  • Event Scheduling
  • For Small Businesses
  • Form Builder
  • Full Text Search
  • Image Library
  • Inventory Management
  • Keyword Rank Tracking
  • Knowledge Base Management
  • Landing Pages/Web Forms
  • Membership Management
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Online Booking
  • Online Store Builder
  • Order Management
  • Payment Processing
  • Post Scheduling
  • Pre-built Templates
  • Preview Functionality
  • Promotions Management
  • Publishing Options
  • ROI Tracking
  • Real Time Editing
  • Real-time Updates
  • Registration Management
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • SEO Management
  • Search/Filter
  • Shipping Management
  • Shopping Cart
  • Social Media Integration
  • Support Ticket Management
  • Template Management
  • Templates
  • Third Party Integrations
  • Ticket Management
  • WYSIWYG Editor
  • Website Hosting
  • Website Management

Wix Alternatives

Weebly helps you launch and grow your online store with step-by-step guidance, full SEO optimization, marketing tools and more.
Shopify is a commerce platform that allows anyone to easily sell online, at a retail location, and everywhere in between.
Webflow is used by more than 3,500,000 designers and teams to create and scale beautiful websites in a completely visual canvas.
CMS designed to help both novice users and expert developers to build websites and applications.
Discuss projects, assign tasks, share files, create events, send invoices, and get paid online.
Web-based open source eCommerce platform that helps in the creation of online store with themes, payment, shipping options & more.
Elementor is the leading website builder on WordPress. It is open source, GPLv3 licensed and has 10M+ active installs. Learn more about Elementor
An open-source suite of integrated apps to manage CRM, PoS, Website, eCommerce, Sales, Accounting, Warehouse, HR, Marketing, and more. Learn more about Odoo
SeoSamba technology optimizes millions of web pages, including corporate, directory and ecommerce websites in 14 different languages.

Reviews of Wix

Average score

Ease of Use
Customer Service
Value for Money

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Justin L.
Justin L.
Songwriter/Producer in US
Verified LinkedIn User
Entertainment, 2-10 Employees
Used the Software for: 2+ years
Reviewer Source

Wix is the Easiest Website Builder on the the Internet

5 2 months ago New

Comments: Wix was able to solve my hosting and website design issues in a user friendly website builder that solved some of my biggest hurdles on the internet. It allowed me to focus on other things that I was not able to tend to and freed up a lot of my time.


I am not really a web designer. I have spent thousands of dollars attempting to build "the perfect website." However, I was never really happy with any of my websites and continued to search on the internet for other options. After seeing numerous commercials on TV and also raving reviews from my friends, who are also not web designers, I decided to give Wix a chance. It really changed the game for me. I was able to build my website in one day and fine tune it over time. I also love the fact that it includes free hosting. That was really something that popped out at me.


I would like to see more 3rd party integrations. I also would like to see more tutorials on how to use the deeper functions and connect all the dots. I feel like the pricing is kind of steep but I understand that it is costly to build a website. However, since the hosting was included, I felt like it was a worth while investment to do the yearly plan.

Alternatives Considered: BigCommerce and Shopify

Reasons for Choosing Wix: It was waaaay too complicated and I needed something super simple and easy to work with. I was tired of having to learn complicated features and it was too technical.

Reasons for Switching to Wix: BigCommerce REALLLLLLY sucks. There was no easy way to navigate it and the 3rd party integrations totally sucked. Shopify took too much commission on sales and that deterred me away from using it.

Sergio B.
Copilot in Brazil
Airlines/Aviation, 5,001-10,000 Employees
Used the Software for: 2+ years
Reviewer Source

Wix Page Builder Review

3 2 months ago New

Comments: I use it for creat dropshipping stores and land pages, and some times is hard to make some customization for clients because of the lack of options of plugins and possibilities of creations using the template.


I like the beautiful templates and the drag and drop functions. Its also very intuitive tool for the users. The problem is when we need some kind of customization... Then starts the problems with this tool.


For create landing pages and stores is not so good because of the lack of plugins and some difficulties for customize the choseed template.

Alternatives Considered: WooCommerce Product Designer and WordPress

Reasons for Choosing Wix: More options of customizations.

Switched From: WooCommerce Product Designer and WooCommerce

Reasons for Switching to Wix: The client first bought this product before knows very well how its works and what he needs..

Yulia L.
Yulia L.
Graphic Design Specialist in US
Verified LinkedIn User
Marketing & Advertising, 2-10 Employees
Used the Software for: 1+ year
Reviewer Source

All-in-one website builder for small businesses

4 2 months ago New

Comments: I've been using Wix to build websites for small businesses for about two years. So far so good, you can design beautiful and selling pages with it.


Wix is a highly functional drag-and-drop website builder that covers most small business needs for digital presence. It has a lot of templates to start building your website with, but they are also very customizable. Wix seems to be the best for building sites on which you can sell services and appointments. It's also great for selling physical products and creating event pages. It also has in-built email marketing tools, which helps to save budget.


Unlike WordPress, Wix is not great for building large dynamic websites or e-stores. Even though there are many plugins, you're still very limited in what you can do with Wix. The builder gets heavy and takes a lot of time to load and make changes. Besides, you cannot have many people working on the site simultaneously.

Alternatives Considered: WordPress

Reasons for Choosing Wix: Squarespace was too limited for design and didn't have many tools that Wix has.

Switched From: Squarespace

Reasons for Switching to Wix: Wix is easier to learn, especially if you have a limited budget for the website/marketing.

Keegan D.
Keegan D.
Business Development Manager in US
Verified LinkedIn User
Retail, 11-50 Employees
Used the Software for: 1+ year
Reviewer Source

More Capable Than You Think

5 last month New

Comments: A lot of professional web designers are quick to dismiss Wix. That's unfortunate as it is more capable than people realize.


Wix may be a simple website builder but that doesn't mean it's not capable of creating beautiful sites. I initially went with Wix when a client needed a website built within a couple of days. They also wanted to be able to manage it themselves later on. Wix was easy to explain and they were extremely happy with the design. If you're proficient in design and web concepts, Wix has Editor X which allows you to make more complex and custom websites.


Every now and then there's the feeling of being nickel and dimed. It's a great value when first starting out but as you add on more functionality the price quickly goes up. Their Editor X is a great tool for more experienced designers but again, it's an extra cost.

Alternatives Considered: WordPress

Reasons for Switching to Wix: Wix allowed me to avoid the configuration and upkeep of a WordPress site.

Mehandi I.
Mehandi I.
Director Of Research Development in India
Verified LinkedIn User
Marketing & Advertising, 2-10 Employees
Used the Software for: 1+ year
Reviewer Source

Wix Review

5 4 weeks ago New

Comments: My overall experience is 50-50 with the platform, not too good not too bad. This is another good platform to start with because it is simple drag and drop with bunch of good templates to go with. Good for newbies who just started.


The online store builder, drag and drop, online booking system, image library are my favourite features which I like the most about wix. It was not that easy integration with the existing business but we figured it out and it worked for us.


Wix needs to improve so many things- no 1. is their customer, community support and the knowledge base. You have to wait for long hours to get customer support from them. they need to improve this part, rest is ok.