Who Uses This Software?

Consumer Brands, Agencies and Software Companies

Average Ratings

10 reviews
  • Overall 4.5 / 5
  • Ease of Use 4.5 / 5
  • Customer Service 5 / 5
  • Features 4.5 / 5
  • Value for Money 4.5 / 5

Product Details

  • Free Version No
  • Free Trial No
  • Deployment Cloud, SaaS, Web
    Mobile - iOS Native
    Mobile - Android Native
  • Training In Person
    Live Online
  • Support 24/7 (Live Rep)
    Business Hours

Vendor Details

  • Improvado
  • http://improvado.io/
  • Founded 2013

About Improvado

Improvado helps marketers automate data aggregation -- the process of pulling all their data into one place.

Reduce manual reporting time by 90% with real-time reports & dashboards.

Improvado integrates with 100+ platforms: FB, Google Ads, Linkedin, Twitter, Salesforce, Mailchimp -- you name it. Extract data & send it to visualization tools like Tableau, Looker, Google Data Studio, Google Sheets & more.

Built by marketers, for marketers no developers or SQL knowledge required.

Improvado Features

  • Ad Hoc Reports
  • Benchmarking
  • Dashboard
  • Key Performance Indicators
  • Performance Metrics
  • Predictive Analytics
  • Profitability Analysis
  • Publishing / Sharing
  • Scorecards
  • Strategic Planning
  • Trend / Problem Indicators
  • Visual Analytics
  • Analytics
  • Content Management
  • Dashboard Creation
  • Filtered Views
  • OLAP
  • Relational Display
  • Simulation Models
  • Visual Discovery
  • Data Analysis
  • Data Filtering
  • Data Quality Control
  • Job Scheduling
  • Match & Merge
  • Metadata Management
  • Non-Relational Transformations
  • Version Control
  • A/B Testing
  • Campaign Tracking
  • Channel Attribution
  • Customer Journey Mapping
  • Dashboard
  • Performance Metrics
  • Predictive Analytics
  • ROI Tracking
  • Social Media Metrics
  • Website Analytics
  • Attribution Modeling
  • Audience Segmentation
  • Conversion Tracking
  • Cross-Channel Attribution
  • Customer Journey Mapping
  • Multi-Touch Attribution
  • Predictive Analytics
  • ROI Tracking
  • Customizable Dashboard
  • Data Source Connectors
  • Drag & Drop
  • Drill Down
  • Financial Reports
  • Forecasting
  • Marketing Reports
  • OLAP
  • Report Export
  • Sales Reports
  • Scheduled / Automated Reports
  • Campaign Management
  • Conversion Tracking
  • Goal Tracking
  • Keyword Tracking
  • Multiple Site Management
  • Pageview Tracking
  • Referral Source Tracking
  • Site Search Tracking
  • Time on Site Tracking
  • User Interaction Tracking

Improvado Most Helpful Reviews

Improvado seamlessly powers all our paid advertising and e-commerce platform reporting. We love it.

Reviewed on 13/3/2018
Terry W.
Used the Software for: 2+ years
Reviewer Source 
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: Powerful. Tons of APIs to hook into tons of platforms, and always adding more. Great Google Sheets integration. Solid customer support - super responsive. Very detailed and thorough on data collection. Literally hundreds of fields are imported from various platforms, and it's easy for the user to customize how they measure and view the data. Most reporting platforms will look good until you find the one fatal flaw that means that you can't use it for your use case. We have never run into this with Improvado, and they are always getting better.

Cons: Would love to get some data preparation and transformation functionality to take things to the next level.

Great Time Saving Client Pleasing Partner

Reviewed on 29/3/2019
Scott H.
Marketing & Advertising, 2-10 Employees
Used the Software for: 1+ year
Reviewer Source 
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: The entire team from start to finish has been great to work with and they address problems quickly and effectively.

Pros: The flexibility is quite good. I know the challenges this industry faces when building a product that has multiple customers with myriad of requirements. Improvado does a great job at allowing for the flexibility of variable output demands.

Cons: It's not necessarily what I don't like about the software, but more so about the lack of universal stats across platforms allowing for more comparative data. There are ways to do it, but it takes more heavy lifting that we'd like. If you open two sessions on the same report you can do a side by side comparison, but the minute you dig deeper they both revert to the latest date range pulled.

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