18 years helping Irish businesses
choose better software

What Is Hotjar?

See how people are really using your site, and uncover insights to make the right changes. Use heatmaps to see the most popular (or unpopular) elements on a page. Combine them with session recordings to understand what's happening before and after. With Hotjar's all-in-one digital experience insights platform, you'll get to know your users at every step of their journey, through interviews, behavioral insights, and frequent feedback.

Who Uses Hotjar?

Businesses of all sizes, selling to consumers online. Web/UX Designers, Digital Marketers, Product Managers, UX Researchers, Data Analysts.

Hotjar Software - Hotjar heatmaps
Hotjar Software - Hotjar recordings
Hotjar Software - Hotjar surveys
Hotjar Software - Hotjar hosts, records, and transcribes your calls
Hotjar Software - Hotjar add suggestion box on your site

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Reviews of Hotjar

Average score

Overall
4.7
Ease of Use
4.6
Customer Service
4.5
Features
4.5
Value for Money
4.5

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Pedro
Pedro
Marketing & Growth Ops in Portugal
Verified LinkedIn User
Financial Services, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Best tool to find bugs and pain points in your site

5.0 last year

Pros:

- Session Recordings - This really lets us know what are bugs and pain points in your site and having the timeline displaying tips were those actions were made is awsome (F.e, you can see in the timeline when the prospect is frustrated);- Heatmaps - This is very important to get an overall page knowing about what your prospects are clicking and looking

Cons:

The analysis can be very qualitative. I wanted to see more numbers, especially with the revolution of AI

Mathieu
CEO in France
Accounting, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Really interesting to see what user really do

4.0 4 months ago

Comments: We use hotjar when we launch a new feature or when we need improve some interface. It's really fun to see user action.

Pros:

Easy to set up. Useful to see what our user do on website or application. Possibility to start hotjar on event. The heatmap allow us to see some unclickable zone. Possibility to add notes on recording.

Cons:

It's not a problem with hotjar, but when we start to recording user action, we have a lot of recording to analyse. But always intersting to see what our users really do.

Gabriel
Growth Marketing Lead in Colombia
Financial Services, 51–200 Employees
Used the Software for: 1-5 months
Reviewer Source

Tracking is constantly failing

2.0 last year

Pros:

Just the fact of being able to record heat maps.

Cons:

Our account has been constantly going on and off with an alert about the tracking not being properly implemented. Later, without having changed anything seems to be resolved. It's been like this for 2 weeks now.

Zohreh
Senior Product Researcher in Spain
Hospitality, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

an insightful tool in a user researcher's toolbox

5.0 3 months ago

Comments: Hotjar is with it's heatmaps and recordings is a powerful tool for understanding user behavior.

Pros:

I like Hotjar's heatmaps and recordings since they provide good insights into user behaviour. Same for tracking funnels and conversion rates in the user journeys.

Cons:

I find integrating with google analytics to interpret users' behaviour a bit confusing. and also I don't see a specific merit in using Hotjar's survey tool instead of other products built specifically for surveys.

Magdalena
Consultant in UK
Computer Software, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Comprehensive analytics

5.0 6 months ago

Comments: Combines qual and quant data, allowing businesses for experimentation and ultimately, optimisation. Excellent tool, highly recommend.

Pros:

Initially used it as part of green field platform launch - really helped us understand user behavior (via heatmaps, session recordings, conversion funnels), which is always useful, but particularly crucial this early on in the product lifecycle. Integration and use can be done by most non-techies, which gave us time and space to focus our engineers where it really mattered. Surveys are also available (though should be used sparingly as we quickly learned too many can also be annoying for the customer :d).

Cons:

not really a con, but performance is something to consider when integrating

Benjamin
Head of Marketing in Poland
Marketing & Advertising, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

The best heatmap software

5.0 10 months ago

Pros:

The best parts of Hotjar are the intuitive heatmaps, and visitor recordings, that offer deep insights into user behavior and user interaction based on real visitor data. Once you've implemented the tool - it's easy to of use to get all the data information from your users and visitors, to do research or to improve your website experience.

Cons:

The only issue besides the learning curve could include the sampling limits on larger sites, which may prevent you from getting a complete picture of visitor behavior.

Derrick
Advertising Manager in US
Entertainment, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Sports Use

5.0 7 months ago

Comments: This has been a great product to utilize and we've found values in using the tool.

Pros:

I value the fact that theres a tool that provides the necessary insights to make UX decisions or website layouts.

Cons:

Its not as interactive as it can be when showing exactly what actions users take as a weighted consumer.

Andy
Digital Marketing Executive in UK
Primary/Secondary Education, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

A lot to monitor!

4.0 7 months ago

Pros:

The ability to use the heatmaps to monitor UX and provide visual representation to offer design alternatives.

Cons:

Difficult to breakdown specific users where other platforms have the ability to breakdown from campaigns etc. may have been the package though.

Adulhakeem
Marketing Supervisor in Nigeria
Hospital & Health Care, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Satisfaction

5.0 7 months ago

Comments: Really self explanatory and easy to access

Pros:

the level of genuine feedbacks i get, on how to improve my product is really impressive and also the integration.

Cons:

IT is quite pricy but as time goes on you will enjoy it because of the results it brings .

Kevin
IT in US
Telecommunications, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Solid solution for conversion optimization

5.0 4 months ago

Comments: We used Hotjar to track website user sessions, looking for hangups that might prevent customers from converting on partner websites.

Pros:

We used as an additional tool to analyze customer UX by seeing live sessions.

Cons:

A little heavy from a performance standpoint.

Amy
Digital Marketing Manager in US
Real Estate, 501–1,000 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Premium Solution for Improving UX and UI

4.0 3 years ago

Comments: Setup is easy- you just add a small snippet of code to the backend and you are ready to go. Customer support has always been very helpful we had questions or needed special assistance.

Pros:

Our company needed some user testing and session data after launching a new service with our clients that was in beta. The analytics and session recordings alerted us to so many issues that would have been looked over. Additionally, we constantly use the analytics and reports within Hotjar to identify areas of our website that could use improvement or are not being utilized by our customers. We are able to A/B test much more easily than with a product like Google Optimize. We are huge fans of Hotjar!

Cons:

The session recordings are great but there is currently no way to label the recordings, type comments or group them and organize them. As a result, it is very difficult to have hard data and numbers behind what the majority of users are doing or to go back and reference a user session. We end up looking through several and making assumptions based on what we saw in that group rather than relying on hard facts or better analysis.

Liam
Technical SEO in UK
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

I was a longtime Hotjar using before switching to Microsoft Clarity

4.0 last year

Pros:

Hotjar was the first of its kind for me, opened up new doors and enabled me to gather data I couldn't previously get. I used it religiously on every single website I setup for clients and even personal websites, it was the best tool I found.

Cons:

Microsoft Clarity came along, offering the same features, for free. I wanted to stay with Hotjar as they'd always worked to improve their tool and the team were brilliant if I ever needed anything or had any questions but ultimately there wasn't much to differentiate Hotjar and Clarity so I decided the cost wasn't worth it for me.

Timo
marketing expert in Finland
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Hotjar - perfect tool for discovering what your users actually do on your website

5.0 last year

Comments: I like it alot. Heatmaps are important tool in my work on improving websites and customer journeys.

Pros:

heatmaps are awesome. I'm using hotjar to improve websites, conversions, customer journeys.

Cons:

can't find anything bad to say. haven't used all the features so maybe for me there is even too many features for me to use.

Maria
Owner in US
Apparel & Fashion, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Hotjar review

4.0 3 months ago

Comments: Overall would recommend for the average user that likes to fill out surveys for minor rewards or gift cards, but it could take some time to earn some money

Pros:

This is an easy to use app that most people could easily figure out and use without a problem.

Cons:

I don't know if this happens for everybody but I get phased out of a lot of surveys for some reason.

Luz
Sales Development Representative in Spain
Automotive, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

The heatmaps are awesome how you can see everything

5.0 last year

Pros:

I love how it is shown the heatmaps, it helps a lot to change some pages

Cons:

nothing I do not like, they give a lot of information about how users flows over the page

Guido
Digital Marketing Manager & E-commerce Manager in Italy
Furniture, 501–1,000 Employees
Used the Software for: 6-12 months
Reviewer Source

Your UX guardian angel

4.0 2 years ago

Comments: We've used it when we needed to redesing the checkout flow.We needed some insights on where the users used to find difficulties in the different steps of the checkout.It has helped us a lot!

Pros:

The amount of information you can get from it: heatmaps, user behavior analysis, usage insights...there's a lot of information you can get and that can help you furhter optimize the user experience of your website.

Cons:

I think that some guidance or initial support is needed, in order to understand how to leverage all the platform capabilities.

Atul
Author in India
Arts & Crafts, Self Employed
Used the Software for: 2+ years
Reviewer Source

Most Recommended Product

5.0 2 years ago

Pros:

User experience insights: Hotjar provides a range of tools for understanding user behavior and experience on your website, including heatmaps, session recordings, and polls.Easy to use: Hotjar has a user-friendly interface that makes it easy to set up and use, even for users who are new to web analytics.Customization: Hotjar allows you to customize your tracking and feedback tools to suit your specific needs and goals.Integration: Hotjar can be easily integrated with a range of other tools and platforms, including Google Analytics.Affordability: Hotjar offers a range of pricing plans to suit different budgets and needs, including a free plan for small websites.

Cons:

Data privacy: Some users may be concerned about the data that Hotjar collects and how it is used.Limited functionality: Hotjar has a range of features, but it may not have all the advanced functionality that some users require.Limited support: While Hotjar offers online resources and a knowledge base for users, it may not provide as much personal support as some users would like.Dependence on cookies: Hotjar relies on cookies to track website visitors, which means it may not accurately track users who have disabled cookies in their web browsers.Resource-intensive: Hotjar's tracking and feedback tools can be resource-intensive, which may impact the performance of your website.

Mowshori
Researcher in US
Education Management, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Hotjar is a platform for getting feedback from website visitors.

5.0 2 years ago

Comments: Analysis tools include Heatmaps, Visitor Recording, Form Analytics, and Conversion Funnels, which let you watch and measure how our users act.

Pros:

Seeing how our site's visitors use it helps me figure out how to improve the user experience. The recording features let me see what people actually see on my site, which helps me find any problems. Heat maps will show us what our site visitors do and what they are interested in. I can also improve our conversion funnels and forms by finding out what needs to be fixed or improved. I also noticed that I don't have to worry about paying for a plan that works for everyone but doesn't fit my needs. Instead, it has different plans for people, businesses, and government agencies. This makes sure that I only pay for the features I want. Personal users with low traffic can even get a free plan that lets them add as many users as they want forever. Meanwhile, businesses will pay based on how many times their pages are looked at every day. The agency plans, on the other hand, give you a single account that can be used for multiple client sites.

Cons:

Prices could be better for new companies. Some things need to be worked on more. There should be ways to record multiple sessions at once in different parts of the site.

Chris
Head of design in UK
Financial Services, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Hotjar provides insight every day.

5.0 2 years ago

Comments: Hotjar provides us with valuable insights into the behaviour and opinions of our clients. This we can make tangible use of when planing improvements to our service.

Pros:

Hotjar is very easy to use, and I get data insights delivered to my inbox every morning. I like the way we can easily implement popup surveys and data gathering without technical intervention.

Cons:

I would like greater integration with our core data.

Robert
Geschäftsführer in Austria
Marketing & Advertising, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Revenue First not Customer First Driven Company

5.0 4 years ago

Pros:

The support team and user interface of Hotjar are first in class. Over the last 5 years I have seen the product grow to become an industry leader. It is easy to implement and execute on the insights gained with Hotjar. I used full hearty recommended this product to everyone I have met.

Cons:

On November 25th, their pricing policy update also impacted us legacy account holders. It used to be that you paid per Organization. Ie if your Organization had 4 sites you would be pay for 1 account. Also if you were a old customer you maintained your original terms. However with the move to Billing v2, it is now changed to per site and new terms. What does this mean, a minimum price increase of 400%. Example old rate of 9 EUR for Plus was applicable to all sites within that organization, if that organization only had 1 site then 9 EUR, now it is 39 EUR. Obviously the more sites / higher the tier upgrade you have the higher price increase. Unfortunately this is not a pricing policy I can endorse and hence want to make it very clear that I no longer support Hotjar. It is an abusive pricing policy change. While the pricing is a matter of perspective, I do believe Hotjar still provides great value, it unfortunately shows a change in attitude towards their customer based who have helped develop all their years. Today it might just be pricing, but what is next? No more customer support similarly to how Facebook does it.

Mathijs
Marketing Manager in Netherlands
Information Technology & Services, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Effective for easy, quick and clear overview of webpage behavior

4.0 2 years ago

Comments: Been using it for 3 years now. For a low investment it gives you a sense of the effectiveness of your webpages. It is very easy to set up on your website and then it does the work for you. We implemented it when we renewed our website and when we changed menu's and core landingpages. Let it run for 3 to 6 months, so you have enough data, and then analyse and improve the visuals, text and structure of the webpages. Hotjar is a quick, easy and effective tool.

Pros:

Easy set up Quick integration with website (no tech support needed) Free plan to try out Creates heatmaps without asking

Cons:

Limited sessions per month on free Setting up funnels is difficult

Brandi
AM in US
Hospitality, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Hotjar Review

5.0 2 years ago

Pros:

The UX videos really helps us make determinations on areas of website improvement.

Cons:

No way to grant Hotjar access for a single client without them gaining access to all of our clients.

Adrián
CTO in Spain
Consumer Electronics, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

I love it to understand how user goes throw the page

5.0 2 years ago

Pros:

The heatmap helps a lot to understand how the user navigates

Cons:

The surveys can be improved, there were a little basic, maybe because didn't used a lot.

Aris
Aris
Web Developer in Greece
Verified LinkedIn User
Consumer Services, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Best Analytics Software

5.0 4 years ago

Comments: We use hotjar as a "testing" tool. We test our users and make the necessary changes to increase our sales. We monitor our user's actions, we learn and understand what people don't like, don't understand, what confuses them, what makes them leave, what they like and prefer and we adjust the interface, the products, the banners, the layout. It's cool!

Pros:

We love the funnel feature where I can setup funnels to track the conversions and drop-offs. Our whole business is based on sales funnels and Hotjar makes it very very easy to track users through our pages. The fact that we can later watch in a video our users activity is priceless. Device splitting is very useful because we can monitor all user's movement and make the proper changes.

Cons:

I've got nothing to comment here. Their free plan is very good and we know that many of our customers don't upgrade to paid plans because of that. The only thing I want to suggest users with shared hosting, if they have high traffic website, it may slow down the page load and it would be nice to upgrade to bigger server.

Sebastián
Sebastián
Marketing Consultant in Argentina
Verified LinkedIn User
Marketing & Advertising, Self Employed
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Best tool for user tracking and heatmaps!

5.0 3 years ago

Comments: I love using Hotjar! It helps me understand how users behave on my site, what they need, and how they feel. I can quickly see what pages they're visiting, how much time they're spending on each page, and where they're clicking. This information is really helpful in optimizing my client's sites.

Pros:

Hotjar is a great tool for understanding how users behave on your site: video tracking is the best part. By reviewing the videos I can see why customers abandon the shopping cart or why they don't scroll further down the blog.

Cons:

I would like to be able to isolate elements on the web page for individual analysis.