Hotjar

Hotjar

by Hotjar

Who Uses Hotjar?

Startups, SMBs, SMEs - Digital Marketers, CRO specialists, Web designers, Web developers, UX specialists

What Is Hotjar?

Hotjar's Behavior Analytics software makes it easy to go beyond traditional web analytics and understand what users are really doing on your site.

- Visualize behavior with Heatmaps
- Eliminate guesswork with Recordings
- Find the biggest opportunities and blockers with Conversion Funnels
- Improve online form completion rates with Form Analysis
- Understand the reasons behind behavior with Polls and Feedback
- Build your own responsive surveys

Hotjar Details

Hotjar

https://www.hotjar.com

Founded 2014

Hotjar Pricing Overview

Hotjar starts at US$29.00/month. Hotjar has a free version and offers free trial. See additional pricing details for Hotjar below.

Starting Price

US$29.00/month

Free Version

Yes

Free Trial

Yes

Deployment

Cloud, SaaS, Web

Training

Live Online

Webinars

Documentation

Support

Online

Hotjar Features

Customer Experience Software
Analytics
Customer Segmentation
Dashboard
Feedback Management
Knowledge Management
Multi-Channel Data Collection
Predictive Analytics
Sentiment Analysis
Survey/Poll Management
Text Analysis
Action Management
Attribution Modeling
Behavioural Analytics
Collaboration
Customer Profiles
Data Import/Export
Predictive Analytics
Surveys & Feedback
Templates
360 Degree Feedback
Analytics
Call Reporting
Complaint Monitoring
Feedback Collection
Survey Management
Behavioural Mapping
Dashboard
Dynamic Maps
Element Analytics
Embeddable Maps
For Sales
For Science
Radial Mapping
Territorial Mapping
Website Analytics
A/B Testing
Campaign Tracking
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Annotations
Collaboration
Data Visualisation
Media Analytics
Mixed Methods Research
Multi-Language
Qualitative Comparative Analysis
Quantitative Content Analysis
Sentiment Analysis
Statistical Analysis
Text Analytics
User Research Analysis
Custom Survey URLs
Data Analysis Tools
Email Marketing
Mobile Survey
Offline Response Collection
Question Branching
Question Library
Site Intercept Survey
Skip Logic
Supports Audio / Images / Video
Animation
For Mobile
For Websites
Heatmaps
Prototyping
Screen Activity Recording
Unmoderated Testing
Usability Testing
User Journeys
User Research
Campaign Management
Conversion Tracking
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking
Alerts/Notifications
Availability Testing
Event Logs
FTP Monitoring
Mail Server Monitoring
Maintenance Scheduling
Performance Metrics
Real Time Monitoring
Transaction Monitoring
Uptime Reporting
Competitor Analysis
Content Management
Keyword Research Tools
Link Management
Performance Metrics
Problem Area Alerts

Hotjar Reviews

Showing 5 of 310 reviews

Overall
4.7/5
Ease of Use
4.6/5
Customer Service
4.5/5
Features
4.5/5
Value for Money
4.5/5

HotJar is an awesome tool for studying websites and optimizing!

Reviewed on 22/8/2019
Akande D.
Marketing Communications Specialist
Consumer Goods, 1,001-5,000 Employees
Used the Software for: 2+ years
Reviewer Source 
5/5
Overall
5/5
Ease of Use
4/5
Features & Functionality
5/5
Customer Support
5/5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: Overall HotJar is a great platform and I am one of their biggest advocates. I would recommend HotJar to anyone looking to enhance their understanding of on-site traffic and conversion.

Pros: At each company that I have worked for, I always bring up HotJar as a solution they should implement as soon as possible. It is so easy to use and allows for such a comprehensive view of the customer experience that it's a loss to NOT use it! I love that it can capture click data, scroll depth, and even user interactions on the website. There is so much valuable information to be pulled from the data!

Cons: There are two things that I'm a little bummed out about with HotJar. One issue is that they recently removed cross-domain tracking. This was a great benefit and we used it often, so not having it is tough. They also have a limit on the height of the pages that can be captured, 1500px. Our pages are slightly larger so we lose some detail on the report that we would have otherwise had.

Vendor Response

by Hotjar on 27/8/2019

Hey Akande,

Thanks so much for taking the time to review Hotjar! It's great to read that you're getting a lot of value from the tool :)

It's indeed the case that we removed cross-domain tracking in light of our continued commitment to privacy-by-design. I'm sorry to hear that working with the tool is a bit tough without this - we'd like to help if we can! Do reach out to us at [email protected] if you've got questions.

Following up your note on the height of captured pages for Heatmaps - we do have a 15000px limit, but if it's a pain point I'd definitely suggest using the Suggest a Feature function in-app to let us know what you need :)

All best,
Alex

An awesome user research and feedback tool

Reviewed on 4/1/2020
Ciprian P.
Founder
Information Technology & Services, Self Employed
Used the Software for: 2+ years
Reviewer Source 
Source: GetApp
5/5
Overall
5/5
Ease of Use
4/5
Features & Functionality
5/5
Customer Support
5/5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Pros: An awesome user research and feedback tool with the most used features readily available. A clean look and a professional UX makes it my favourite tool. The free plan also has enough views/actions/events, allowing it for a good round of testing before going fully paid.

Cons: I'd like more popup options, something similar to GetSiteControl.

Vendor Response

by Hotjar on 14/1/2020

Hi Ciprian,

Thanks for taking the time to review Hotjar. It's great to hear that you're getting a lot of value out of it.

If you would like to give us more detail about what pop-up options you'd like to see, you can do so under 'Suggest a Feature' from within your Hotjar account and our product team will pick it up.

Also, if you reach out to me directly [[email protected]], I'd like to send you a little something as a thank you for taking the time to review us.

Mike

Must have for qualitative research

Reviewed on 16/12/2019
Trevor A.
Product Owner, CRO Services
Marketing & Advertising, 51-200 Employees
Used the Software for: 2+ years
Reviewer Source 
5/5
Overall
5/5
Ease of Use
5/5
Features & Functionality
Customer Support
5/5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: Hotjar does exactly what I need: gives context to the issues I see in GA, and allows me to get into the mind of the user with greater depth.

Pros: Heatmapping offers a whole new dimension of user behavior analysis, and Hotjar brings that to the masses. Installation is easy, setting up heatmaps is a snap, and results analysis is an easy task with the Hotjar interface. This has saved more of my precious time for true analysis, rather than setup and configuration

Cons: On the smaller Hotjar plans, the cap at creating 3 heatmaps at a time feels restrictive. Often, I'd prefer setting up more heatmaps and using fewer of the other features available (surveys and polls). If there were plans I could recommend that only contained the right services for my clients (ex: heatmaps only for small clients, fullstack for larger ones), I would 100% do it.
Crazy egg also has a sweet Chrome plugin which is not close to being replicated by Hotjar.

Vendor Response

by Hotjar on 17/12/2019

Hey Trevor, thanks for the review!

Super to hear you're getting a lot of value from Hotjar.
You can get unlimited heatmaps on our plus and business plans.
You can find more information here
https://www.hotjar.com/pricing

Thanks again,
Denis from the Hotjar team

Great little tool for starting your UX research

Reviewed on 14/8/2019
Ioana G.
User Researcher
Leisure, Travel & Tourism, 201-500 Employees
Used the Software for: 2+ years
Reviewer Source 
3/5
Overall
5/5
Ease of Use
3/5
Features & Functionality
5/5
Customer Support
5/5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: I would be surprised if there was a CRO or UX team that hasn't heard of Hotjar. It's a great little tool, especially given the price, but it doesn't allow enough flexibility to be your main on-site research tool. It's really good for starting out and doing some basic research. Sweet and simple! I guess marketers could benefit the most from this!

Pros: Price. Simplicity of implementation. Good customer service. The scrollmaps and polls are my favourite, and only features I use.

Cons: Potentially slows down the site. Loads the entire js even when only running a poll, so puts unnecessary load on the page speed. Forms have nearly never worked on any of the websites I have used it on. Funnel I don't really use - I don't see the point really. Free GA will still be far better and more useful at that. Polls have very simplistic targeting methods. Adding one or two new targeting triggers would be awesome...but they haven't released any new features in ages. Heatmaps are still very simple with no ability of segmenting the data. I can't complain for the really accessible prices they have been able to maintain though!

Vendor Response

by Hotjar on 27/8/2019

Hey Ioana!

Thanks so much for leaving this review and sharing your thoughts on Hotjar.

Following up your feedback - we're always focused on minimizing any increased page load time with the Hotjar script on your site. Have you checked out this resource? https://help.hotjar.com/hc/en-us/articles/115009335727-Will-Hotjar-Slow-Down-My-Site- If you're having trouble please reach out at [email protected] and we can take a look with you.

There's new targeting and filtering functionality on the product roadmap :) https://help.hotjar.com/hc/en-us/articles/115012303268-Product-Roadmap Stay tuned for that!

All best,
Alex

Screen recording & heat maps made easy

Reviewed on 31/12/2019
Shaun F.
Director of Online Advertising
Marketing & Advertising, 13-50 Employees
Used the Software for: 2+ years
Reviewer Source 
5/5
Overall
5/5
Ease of Use
5/5
Features & Functionality
Customer Support
5/5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: My overall experience has been fantastic. The recordings are top quality and there are plenty of additional features and functions for those who want more. As someone that works in a marketing agency I also appreciate the fact I can house a number of clients underneath one login. I would, and do, recommend Hotjar to anyone who needs screen recording software.

Pros: This software is SO easy to use. All you need to do is add their javascript code to your site and hit go. I love seeing the recordings of my users and I appreciate that Hotjar has an option where you can speed up the recordings so I can see more and they indicate every time there is a scroll or click.

Cons: There isn't really anything that I don't like about. I do with that it would integrate with Google Analytics so I can view only recordings that completed a conversion objective. At the moment it's hard to see which recordings are more valuable.

Vendor Response

by Hotjar on 2/1/2020

Hey Shaun! Thanks so much! We're doing everything we can to make Hotjar as easy as possible. If you reach out to me [[email protected]], I'll send you a little something as a token of our appreciation. Louis