15 years helping Irish businesses
choose better software

What Is Brandwatch?

Brandwatch’s Influence product helps you manage all your influencer marketing activity in one place. Discover influencers, handle relationships, and manage campaigns all in one end-to-end solution. Influence's discovery tool tracks 30m+ global creators, making it easy to pinpoint the right influencers for your campaign. Plus you can measure success on influencer campaigns with real-time reporting software. Understand and engage with your customers at the speed of social with Brandwatch.

Who Uses Brandwatch?

SMEs to large enterprises. Clients across all industries: from Unilever to Nestle, from Carlsberg to Greenpeace.

Where can Brandwatch be deployed?

Cloud-based
On-premise

About the vendor

  • Brandwatch
  • Located in Brighton, UK
  • Founded in 2007

Brandwatch support

  • Phone Support
  • Chat

Countries available

Australia, Austria, Belgium, Canada, China and 27 others

Languages

Arabic, Chinese, Czech, Danish, Dutch and 15 others

Brandwatch pricing

Starting Price:

Not provided by vendor
  • No free trial
  • No free version

Brandwatch does not have a free version and does not offer a free trial.

Pricing plans

About the vendor

  • Brandwatch
  • Located in Brighton, UK
  • Founded in 2007

Brandwatch support

  • Phone Support
  • Chat

Countries available

Australia, Austria, Belgium, Canada, China and 27 others

Languages

Arabic, Chinese, Czech, Danish, Dutch and 15 others

Brandwatch videos and images

Brandwatch Software - Insights Central | A selection of pre-built Projects, created by Brandwatch experts, presents insights and applications from across a variety of topics and industries.
Brandwatch Software - Brand Comparison
Brandwatch Software - Trend Analysis
Brandwatch Software - Market Analysis
Brandwatch Software - Social Mentions Feed
View 6 more
Brandwatch video
Brandwatch Software - Insights Central | A selection of pre-built Projects, created by Brandwatch experts, presents insights and applications from across a variety of topics and industries.
Brandwatch Software - Brand Comparison
Brandwatch Software - Trend Analysis
Brandwatch Software - Market Analysis
Brandwatch Software - Social Mentions Feed

Features of Brandwatch

  • API
  • Activity Dashboard
  • Audience Analytics
  • Audience Targeting
  • Automated Publishing
  • Brand Guidelines
  • Brand Tracking
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Collaboration Tools
  • Competitive Analysis
  • Competitor Monitoring
  • Content Management
  • Conversion Tracking
  • Customer Engagement
  • Customer Segmentation
  • Customisable Reports
  • Dashboard
  • Data Extraction
  • Data Visualisation
  • Digital Asset Management
  • Engagement Tracking
  • Faceted Search/Filter
  • Influencer Discovery
  • Influencer Relationship Management
  • Influencer Tracking
  • Keyword Filtering
  • Keyword Tracking
  • Machine Learning
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Data Collection
  • Negative Feedback Management
  • Part of Speech Tagging
  • Performance Metrics
  • Post Scheduling
  • ROI Tracking
  • Real-Time Notifications
  • Reporting & Statistics
  • Reporting/Analytics
  • Reputation Management
  • Response Management
  • Search/Filter
  • Sentiment Analysis
  • Social Media Integration
  • Social Media Monitoring
  • Text Analysis
  • Trend Analysis
  • Visual Analytics
  • Workflow Management

Brandwatch Alternatives

Complete social media management tool for agencies and teams of all sizes. Read why Capterra reviewers love Agorapulse.
With Meltwater's influencer marketing platform, filter profiles by location / category & measure campaign impact, all in one place.
Over 100,000 customers in more than 120 countries use HubSpot's award-winning software to attract, engage and delight their customers. Learn more about HubSpot Marketing Hub
Owler Max provides you with account-level insights, contact data, and sales triggers that you need to accelerate and streamline your sa
Welcome to the future of email. Spike turns email into chat, so you can work and collaborate efficiently - with anyone.
Digimind is a social listening and market intelligence platform designed to facilitate insight-driven digital transformation.
Organize your corporate Tweeter account, track and share searches with your co-workers without disclosing your password.
Social media monitoring and analytics platform, with cutting-edge social media research.
Cloud-based platform that enables businesses to manage spending, identify saving opportunities, track contracts, and more.

Reviews of Brandwatch

Average score

Overall
4.3
Ease of Use
4.2
Customer Service
4.5
Features
3.9
Value for Money
3.9

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Michael
Michael
Social Media Manager in US
Verified LinkedIn User
Nonprofit Organisation Management, 201–500 Employees
Used the Software for: 6-12 months
Reviewer Source

This tool has saved me unbelievable amounts of time!

5.0 6 months ago

Comments: This tool has been a game changer! I've used similar products like Sprout Social or Hootsuite but Brandwatch is my preferred. The tools included and the account levels made the most sense for our organization and their customer service is incredible!

Pros:

This has all the best features of a social media management tool wrapped up into one easy to navigate tool that is sleek, clean, and works well.

Cons:

The biggest issue I have is when I publish content natively through a social media site. Sometimes it does not appear in the general calendar on Brandwatch or the analytics available for the post are limited.

Alternatives Considered: Sprout Social , Loomly , Meltwater and Hootsuite

Reasons for Choosing Brandwatch: Cost and lack of desired features on Sprout Social.

Switched From: Sprout Social

Reasons for Switching to Brandwatch: Their team was helpful and had an answer to every issue we presented. They were the most affordable given our desired tools and worked with us to ensure we got the exact package that we needed.

Roderick
Social Media Manager in UK
Marketing & Advertising, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Great product with lots of features but be prepared to pay!

4.0 4 years ago

Comments: Overall my experience with Falcon has been very positive. Having used multiple SMM tools, I've been impressed with the efficiency of the software. More development on the accompanying Hub app will really benefit a seamless operation across both desktop and mobile.

Pros:

Falcon is really easy to manage multiple social media channels, allowing you to easily post, interact and report. The UI is really easy to digest, meaning you can quickly pick up and get used to the software with minimal training. The customer support staff are always readily available should you need them, offering great advice and checking back to make sure the issue has been resolved. Regular webinars also give key insight into the changes going on in the social landscape, as well as demonstrating new product features.

Cons:

Falcon is one of the pricier social media scheduler tools. The value is there with the quality and detail in the social listening/reporting, however it doesn't make the software too accessible for smaller businesses or individuals.

Alternatives Considered: Agorapulse and Hootsuite

Switched From: Buffer

Reasons for Switching to Brandwatch: Number of features and ability to have multiple team members/accounts with various levels of accessibility.

Verified Reviewer
Verified LinkedIn User
Real Estate, 501–1,000 Employees
Used the Software for: 6-12 months
Reviewer Source

High on price, low on features, awful product.

2.0 2 years ago

Comments: Get yourself a 2-3 month trial before you buy. DO NOT SIGN AN ANNUAL CONTRACT as you'll spend a fortune on absolutely nothing. There are many other similar softwares out there at a fraction of the price.

Pros:

Allowed scheduling for LinkedIn before any other platform did. Customer support is very good, despite the product being absolutely terrible.

Cons:

Every aspect of this software is terrible. From lack of Reel support to improper data reporting to extra line breaks and "<?>" boxes when you schedule posts, Falcon is an overpriced nightmare that you should avoid at all costs. The product we were promised and the product we wound up with were two completely different things.

Alternatives Considered: Sprout Social and Hootsuite

Reasons for Choosing Brandwatch: Was seeking a singular platform to manage multiple business profiles in a simplified way. Falcon, unfortunately, was not that.

Switched From: X Pro , Later and Meta for Business

Reasons for Switching to Brandwatch: Price, promised features, ease of use.

Rynie
Marketing assistant in South Africa
Marketing & Advertising, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

How Falcon made my day to day life easier

5.0 4 years ago

Comments: Overall experience is very positive. Like mentioned above, I really like the Publishing tool. Engaging with the audience is also much easier than before (I do however wish that Instagram DM's could pull through to Falcon as well because then all my engagement could be done from one platform). But yes, overall I'm very positive. The team is also always very ready and prepared to help.

Pros:

The Publishing tool saves me so much time. Instead of designing a content plan on other software or programs, I can now create my content on Falcon's calendar. I also save time then on briefing our designers, because I send it directly to them for approval where they see exactly what I have in mind and design it accordingly.

Cons:

I really dislike that I have to create my audience from scratch every time I set up my ads. I don't want to create an audience from the listening tool, which is the only way you can save an audience. I would like to create an audience from scratch once, save it for that specific channel, and have it ready the next time/month I create my ads. Also, a recommendation - That you can edit published content as well (sometimes you want to change a small thing in the caption, but now you have to delete the whole post and add everything again).

Alternatives Considered: HubSpot Marketing Hub

Reasons for Choosing Brandwatch: Sprout made engaging very difficult. The listening tool on Falcon is a BIG bonus. Another thing that Falcon offered that Sprout didn't was the approval option which makes it possible to do content planning directly on the platform.

Switched From: Sprout Social

Reasons for Switching to Brandwatch: - Listening

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Take the time to explore

5.0 4 years ago

Comments: I am very impressed, I wasn't very famliar with it when I started using it but I'm starting to see the power of it. The learning curve, like I said, is a big one but there is a lot of help and resources available to navigate you thru it. I wish I started with the tutorials, like my CRM suggested but I hoped it would be fairly plug and play so that's my bad.

Pros:

The best thing for me is their customer support. Falcon is a very robust software and it takes time to learn it. Having a person available at all times to answer your questions is a very powerful feature and one I've taken advantage of multiple times. They are always available, even if it is to help you locate a specific thing in your dashboard.

Cons:

Probably the mobile apps. Since the software is so robust, there are a bunch of different apps that you need to perform all the different tasks. I think this is useful if you have a big team but our team is small, even thou our client is big and having so many different apps makes it quite annoying when trying to manage.