15 years helping Irish businesses
choose better software

What Is Funnel?

Funnel is the leading marketing intelligence platform that helps marketers tell stories with their reporting, measure the perfect media mix, optimize targeting and empower their organizations with actionable marketing data.

Funnel is built on the foundation of our data hub to help you get more from your marketing data. We move you beyond data collection into a symphony of insights that will help you realize your true potential.

You’ll access a suite of powerful tools to illuminate your data’s hidden talents.

→ Report
Take center stage with dashboards that help you find the story in your data.

→ Measure
Plug the leaks in your budget with a marketing mix that delivers.

→ Export
Don’t put your data in a corner – get un-siloed data into your warehouse.

Funnel helps more than 2000 customers to grow their business – including digital leaders like Home Depot, Havas Media, and Samsung.

Who Uses Funnel?

From agencies to brands to ecommerce: we are on a mission to empower all marketers to make truly data-driven decisions.

Where can Funnel be deployed?

Cloud-based
On-premise

About the vendor

  • Funnel
  • Located in Stockholm, Sweden
  • Founded in 2015

Funnel support

  • Phone Support
  • Chat

Countries available

Afghanistan, Algeria, American Samoa, Angola, Anguilla and 184 others

Languages

English

Funnel pricing

Starting Price:

US$0.00
  • Yes, has free trial
  • Yes, has free version

Funnel has a free version and offers a free trial. Funnel paid version starts at US$0.00.

Pricing plans

About the vendor

  • Funnel
  • Located in Stockholm, Sweden
  • Founded in 2015

Funnel support

  • Phone Support
  • Chat

Countries available

Afghanistan, Algeria, American Samoa, Angola, Anguilla and 184 others

Languages

English

Funnel videos and images

Funnel Software - Connect 500+ platforms
Funnel Software - Secure and robust storage
Funnel Software - Code-free data transformation
Funnel Software - Share to your favorite visualization tool or data warehouse
View 4 more
Funnel Software - Connect 500+ platforms
Funnel Software - Secure and robust storage
Funnel Software - Code-free data transformation
Funnel Software - Share to your favorite visualization tool or data warehouse

Features of Funnel

  • API
  • Access Controls/Permissions
  • Ad hoc Analysis
  • Ad hoc Reporting
  • Alerts/Notifications
  • Campaign Analytics
  • Campaign Management
  • Campaign Tracking
  • Collaboration Tools
  • Conversion Tracking
  • Cross Channel Attribution
  • Dashboard
  • Dashboard Creation
  • Data Analysis Tools
  • Data Capture and Transfer
  • Data Connectors
  • Data Extraction
  • Data Import/Export
  • Data Integration
  • Data Mapping
  • Data Migration
  • Data Quality Control
  • Data Synchronisation
  • Data Transformation
  • Drag & Drop
  • ETL - Extract Transfer Load
  • Functions/Calculations
  • Goal Setting/Tracking
  • KPI Monitoring
  • Match & Merge
  • Multi-Channel Attribution
  • Multi-Touch Attribution
  • Multiple Data Sources
  • Performance Metrics
  • ROI Tracking
  • Reporting/Analytics
  • Search/Filter
  • Self Service Data Preparation
  • Time on Site Tracking
  • Visual Analytics
  • Website Analytics
  • Widgets

Funnel Alternatives

Fivetran is an ETL tool designed to reinvent the simplicity by which data gets into data warehouses.
Stitch is an inventory and order management platform built for modern, high-growth brands and retailers.
Supermetrics automatically pulls and blends data from 80+ different marketing tools and platforms into the destination of your choice.
Klipfolio is a trusted leader in the analytics and BI market used by thousands of businesses to make better decisions.
Adverity is the leading integrated data platform for connecting and managing all of the data you need to drive marketing performance.
ClicData offers all the data analytics and BI tools that analysts and business users need to measure their performance in one tool.
Get comprehensive marketing and sales reports in several clicks to identify new revenue growth opportunities.
Centralpoint outranks MS/Sharepoint as a secure knowledge management solution for leading organizations
Powerful content, customer engagement, and product discovery offerings to achieve true personalization and drive unparalleled growth.

Reviews of Funnel

Average score

Overall
4.7
Ease of Use
4.6
Customer Service
4.6
Features
4.5
Value for Money
4.7

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
74%
4
26%
Guido
Guido
Data Analysis Consultant in Italy
Verified LinkedIn User
Marketing & Advertising, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

One of the best ETL on the market, worth its (high) cost

5.0 2 years ago

Comments: I created a BI dashboard for a client of my agency, extracting data from several marketing platforms (from the most common ones as Google and Facebook till more niche ones, used for affiliation marketing), Google Analytics and the client's orders management system to create a comprehensive dashboard highlighting the performance of every marketing channel and allowing to take actions in almost real time to correct the business outcomes.

Pros:

Configuring it is straightforward: fast, easy, intuitive. It has a lot of connections (you can really import data from any marketing platform, CRM, service and export it to a lot of different destinations).

Cons:

As an ETL, the "E" and "L" parts are perfect, the "T" could be improved: there's no room for real transformation of the data (you can only perform easy tasks). Scheduling is not possible, which is quite annoying when you are developing business dashboards (and maybe you want you data updated every morning before the 9:30am meeting with the biggest stakeholders of the project).

Mark
Analytics & BI Manager in Germany
Telecommunications, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

Funnel is one main success factor for our BI stack

5.0 4 years ago

Comments: We don't waste our time for coding and maintaining python scripts for data integration. Dealing with API advertising data can be tricky and time consuming. Thanks to funnel our "time to report" is very fast, so our departments are always happy about or agility.

Pros:

Simplicity for data integration, up to 2 hours data freshness, awesome support, reliability of software

Cons:

No standard connections to have sql databases (mysql, postgres, ms sql,...) as a data source, so focus on marketing data only.

Alternatives Considered: Supermetrics , Fivetran and Stitch Labs

Reasons for Switching to Funnel: Awesome team and nice support, fair pricing, custom data requests, easy UI

Funnel Response

4 years ago

Thanks so much for your feedback, Mark! We really appreciate it and are happy to hear you're happy with Funnel.

Verified Reviewer
Verified LinkedIn User
Airlines/Aviation, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source

Solid Application To Get Your Data In The Right Places

4.0 4 years ago

Pros:

The ability to aggregate our data from multiple sources like Google Analytics, Facebook, Google Ads, Pinterest, and more. The ability to make custom metrics from multiple data sources saves us a lot of time and makes reporting less prone to human error.

Cons:

Sometimes it's impossible to get metrics that you get in the original channel you got the data from due to API issues or how they calculate their views and levels. It's a little confusing to set up and I'm still trying to understand it but their customer support is very good and helps you along the way.

Miguel Ángel
CEO in Spain
Marketing & Advertising, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Great tool, great team!

4.0 3 years ago

Comments: Great experience and saving hundreds of hours/month.
Great team!

Pros:

Great integration tool. Number of data sources and ease of use

Cons:

Dashboarding features are limited and could be improved

Ashish
Senior Data Engineer in India
Information Technology & Services, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Nice tool with immense contribution to day to day work

5.0 3 years ago

Comments: Overall it has been fantastic to use Funnel and leave the load of the data collection to it and have ample analysis time for data. Highly recommended.

Pros:

Besides what this tool does which is a great value addition, I like the way the tool has been designed with each component fitting logically and complementary to each other. The tool has been regularly updated to make it more user friendly and adding more connectors and features depending on the current trend. Tableau connector is really the top pick for me among the new features added. Knowledge base is good and the support team has been excellent in their quick response time and resolution time.

Cons:

Though Knowledge Base is good and covers the tool nicely but can be extended further. More commonly use data destinations can be added but with ease of use.

Funnel Response

3 years ago

Thank you Ashish, we're very glad to hear that you find Funnel useful in your daily work!