Who Uses This Software?

Klaviyo mainly serves ecommerce stores due to its seamless integrations with platforms like Magento, Shopify & WooCommerce. Klaviyo also integrates with B2C and B2B companies using custom websites.

Average Ratings

153 reviews
  • Overall 4.5 / 5
  • Ease of Use 4.5 / 5
  • Customer Service 4.5 / 5
  • Features 4.5 / 5
  • Value for Money 4.5 / 5

Product Details

  • Starting Price US$20.00/month
  • Free Version Yes
  • Free Trial Yes
  • Deployment Cloud, SaaS, Web
    Mobile - iOS Native
    Mobile - Android Native
  • Training Webinars
    Documentation
  • Support Business Hours
    Online

Vendor Details

  • Klaviyo
  • https://www.klaviyo.com/
  • Founded 2012

About Klaviyo

Advanced email marketing doesn't need to be complicated. More than 15,000 brands like Brooklinen, Bonobos and Chubbies grow their business and deliver amazing customer experiences with Klaviyo. We make it super simple to pull in data from your ecommerce platform, POS software, and other marketing tools giving you endless segmentation possibilities. And unlike other platforms, Klaviyo shows you how much revenue you make for each email campaign or automation. Watch your sales climb with Klaviyo.

Klaviyo Features

  • A/B Testing
  • Auto-Responders
  • CAN SPAM Compliance
  • Customer Surveys
  • Drip Campaigns
  • Dynamic Content
  • Event Triggered Email
  • Image Library
  • Landing Pages/Web Forms
  • Mailing List Management
  • Mobile Optimised Emails
  • Reporting/Analytics
  • Subscriber Management
  • Template Management
  • WYSIWYG Email Editor
  • A/B Testing
  • Analytics/ROI Tracking
  • Customisable CTAs
  • Drip Campaigns
  • Dynamic Content
  • Landing Pages/Web Forms
  • Lead Scoring
  • Sales Intelligence
  • Search Marketing
  • Segmentation
  • Social Marketing
  • Website Visitor Tracking

Klaviyo Most Helpful Reviews

Great email marketing software for ecommerce!

Reviewed on 9/8/2018
Verified Reviewer
Marketing Director
Food & Beverages, 13-50 Employees
Used the Software for: 6-12 months
Reviewer Source 
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Pros: I've been using Klaviyo for about 9 months now, and I absolutely love it. It helped me increase the proportion of monthly store revenue by email from 10% to 50% in under 6 months. It's easy to use, easy to integrate with Shopify, and provides awesome functionalities that any ecommerce store could need. Their automated flows (abandoned carts, thank you emails, welcome series) all work seamlessly. They have many email templates to choose from, but you an also create your own templates easily with their template builder. No need to know how to code. Another reason to love Klaviyo is their ability to segment your audience. It's so easy to segment your audience based on their activity and interaction with your website. For example, creating segments of customers who purchased product X but didn't purchase product Y, or customers who viewed a certain product page but didn't make a purchase. By having these segments you can send very targeted emails to them, upping conversion rates. Their support is also fabulous. They're very responsive via live chat and/or email, and really take their time to help you. I've asked them so many things, and every single time I've been given tremendous support. The final reason why Klaviyo is great, is its price point. Other email marketing software such as Hubspot may have more features, but the price is unbelievably high. For a small business like ours where every penny makes a difference, we are so grateful for Klaviyo's prices.

Cons: I love Klaviyo, but what I wish they had is more features. Although, this makes sense because they offer everything at a lower price point than say, Hubspot. Many things are in the works though - I'm constantly in conversation with the support team, and they tell me that sophisticated features are in the works! Despite not having the most features in the email marketing world, this has never been a problem and has never deterred us from getting a lot of revenue from email marketing.

Klaviyo

Reviewed on 20/5/2019
Carlos G.
President
Entertainment, 2-10 Employees
Used the Software for: 1+ year
Reviewer Source 
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: Email marketing. It is the best platform for email marketing.

Pros: This is probably the best platform for email marketing I have ever tried. Well, I use it for my online store in order to send twice a week week newsletters to my customers' inboxes. Besides the multiple options that Klaviyo has, which makes it easy to give life to any pattern / combination of emails possibly out there, pricing is really fair, and they count with a free plan as well. Designing is also easy. I have fulfilled all my expectations when it was the time to create emails to be sent to customers. Something that I really like is the local time for delivering emails because sometimes customers have different time zones; if email is supposed to arrive at 9AM, then it would arrive at that time (for customers). Also, I have to mention the extense documentation that Klaviyo has. Customer service is through email, but they always answer back to you in as soon as 2 hours or less.

Cons: They could make pricing a little more advantageous for their clients.

The best email solution for ecommerce

Reviewed on 5/12/2016
Hjalte R.
CEO
Apparel & Fashion, 2-10 Employees
Used the Software for: 2+ years
Reviewer Source 
5/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: Klaviyo is hands down the BEST solution for any serious ecommerce shop. If you are using shopify, there is no question, that Klavio is the way to go. Want to only send an email to people who bought widget a, but not widget B and haven't made a purchase in 3 months? No problem, with Klaviyo, you can easily do that. What about people who have made a purchase in the last 7 days, and have also spent more than $500 on your site... and not purchased widget c? Not a problem. How about targeting those exact audiences on facebook? Again, it's as easy as clicking a button. Klaviyo can sync all your segments with facebook. The only not-so-great thing about Klaviyo, is that it has a slightly steeper learning curve than your usual just-getting-started email service. But the support is great and they have some awesome templates to help you get started. I could go on and on about how amazing Klaviyo is, but instead I'll just say this: If you have an ecommerce store, you owe it to yourself to test out klaviyo. I am glad I did (and so are my wallet ;)

Pros: Can do pretty much everything, when it comes to email marketing.

Cons: It takes a little longer to get used to. With advanced features come a steeper learning curve.

Best ecommerce autoresponder out there

Reviewed on 26/8/2019
Craige hardel -.
Owner
Marketing & Advertising, 2-10 Employees
Used the Software for: 1-5 months
Reviewer Source 
5/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: My go to solution for ecommerce clients. It has automation ,good templates and everything else

Pros: Robust features that just work. It's a bit getting used to but you can do most of what you want with them Really good templates for those starting out and experienced as well

Cons: Their onboarding process could be easier They have tutorials but they're fuzzy and should be made available with webinars being an option.

Best E-come Email Software

Reviewed on 15/5/2019
Daniel P.
Head of Marketing
Health, Wellness & Fitness, 2-10 Employees
Used the Software for: 6-12 months
Reviewer Source 
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Pros: Love Klaviyo. I've tried a few different email softwares in the past, including Mailchimp and GetResponse. Both of those softwares were a let down and didn't allow for the customization and integratino that I was looking for. Klaviyo has an AMAZING integration with Shopify. Makes my life so much easier. It also integrates with FB ads, which is a huge plus. Creating flows in Klaviyo is very simple, I have been able to create sophisticated flows with minimal stress and effort.

Cons: The only con I was going to mention was lack of a visual email flow tool, but they added that in the past 6 months, so I'm kind of stumped. It's a great tool. The only bad thing about it may be that it's more expensive, but I find it to be worth the cost.

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