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Who Uses This Software?
E-Commerce & Retail Travel & Hospitality
Average Ratings
6 reviews- Overall 4 / 5
- Ease of Use 3.8 / 5
- Customer Service 4.6 / 5
- Features 3.7 / 5
- Value for Money 4 / 5
Product Details
- Free Version No
- Free Trial No
-
Deployment
Cloud, SaaS, Web
-
Training
In Person
Live Online
Webinars
Documentation
-
Support
24/7 (Live Rep)
Business Hours
Online
Vendor Details
- Emarsys
- https://www.emarsys.com
- Founded 2000
About Emarsys
Emarsys is a leading provider of marketing automation software and the first marketing cloud for retail and e-commerce. The Emarsys B2C Marketing Cloud enables true, one-to-one interactions between marketers and consumers across all channels building loyalty, enriching customer journeys and increasing revenues. Machine learning and data science fuels customer intelligence in an intuitive, cloud platform enabling companies to scale marketing decisions and actions far beyond human capabilities.
Emarsys Features
- A/B Testing
- Auto-Responders
- CAN SPAM Compliance
- Customer Surveys
- Drip Campaigns
- Dynamic Content
- Event Triggered Email
- Image Library
- Landing Pages/Web Forms
- Mailing List Management
- Mobile Optimised Emails
- Reporting/Analytics
- Subscriber Management
- Template Management
- WYSIWYG Email Editor
- A/B Testing
- Analytics/ROI Tracking
- Customisable CTAs
- Drip Campaigns
- Dynamic Content
- Landing Pages/Web Forms
- Lead Scoring
- Sales Intelligence
- Search Marketing
- Segmentation
- Social Marketing
- Website Visitor Tracking
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Emarsys Most Helpful Reviews
Very Robust CRM and ESP
Reviewed on 23/5/2019
Verified Reviewer
Comments: We were on MailChimp before this, and wanted a system that gave us better analytics, plus allowed us to pull in customer behavioral data from our physical stores. Emarsys has been a great solution for this.
Pros: We are able to view both our online and offline customer behavior and sales data in one place, which is critical to get a complete customer view. It's pretty easy to build emails using the drag and drop templates, I was able to get up and running in a day with little training. Also, shoutout to our account manager. She has been amazing and super helpful!
Cons: Building an email automation can be tricky. If you want to use the same email for multiple sends, you have to create duplicates of the email. If you don't, and you try to add the same email to the automation workflow, it automatically duplicates the email and then it gets difficult to keep track of which email is which if you have to go back and make edits. Figuring out how this worked took a lot of time!
An outstanding E-marketing Tool
Reviewed on 22/1/2019
Sebastian R.
Comments: We are sending all of our massmailing (newsletter, sales, etc.) with emarsys and using it also for Marketing and Campaign automation and user Tracking.
Pros: First i will mention the very good support. In addition, the tool regularly evolves around new features that really help to optimize marketing. Especially the new e-mail editor (VCE) is easy to use and offers many possibilities of personalization also for ecommerce. In combination with WebChannel and the possibilities of the automation center (node programming), powerful marketing automation can be created.
Cons: Sometimes the WebDokumentation is a bit tricky:-)
Great and easy to use tool - not only Newsletters anymore
Reviewed on 20/9/2018
Christian E.
Comments: Great tool, easy to use and I like that they are always bringing new features and channels.
Pros:
- easy to oboard new users (good interface)
- powerful automation center, easy to set up trigger campaigns
- they are adding new channels (onsite, browser push, direct mailings)
- responsive customer service team
Cons:
- feature requests take a long time to be implemented
- extra costs for some minor tasks (like changes to the template or data exports)
email marketing expert
Reviewed on 10/2/2019
Verified Reviewer
Comments: I worked with Emarsys while building email campaigns for ebay for their US, UK and Germany customers. It was at that time on of the most versatile and easy to use applications. It can handle high volumes of email campaigns and can store campaigns for future references.
Pros:
ease of access, campaign management, easy UNICA sync, separate tabs for each step in the marketing email campaign building, campaign monitoring gets very easy.
Developer can use dummy data to do a dry run and can check the efficiency of an email with different devices- android, apple, windows, Linux or Unix and with different screen resolutions.
Cons: Limited features, cannot track the clicks, HTML editor is very basic, customer care is limited
Finally, software that does what they sell you
Reviewed on 7/2/2018
Sean C.
Pros: There have been a lot of companies out there that claimed to solve 1:1 marketing, and all have fallen short. Emarsys is a rare platform that enables B2C companies to finally have a platform that the B2B world has had for a long time.
Cons: The implementation time is pretty long. However, it's to be expected with a marketing channel as complex as B2C 1:1 email marketing.
