Who Uses SpyFu?

SpyFu offers a wide toolset for SEO and PPC managers (and small business owners). Our goal is to help you learn the search marketing secret formula in you industry so you can put it into action.

What Is SpyFu?

Keyword and PPC research solution to help you outrank competitors, track your rankings, and increase web traffic.

SpyFu Details

SpyFu

https://www.spyfu.com/

Founded 2006

SpyFu Pricing Overview

SpyFu does not have a free version and does not offer a free trial. SpyFu paid version starts at US$39.00/month.

Starting Price

US$39.00/month

Pricing Details

This monthly cost can be lowered to $33 when paying up front for the year

Free Version

No

Free Trial

No

Deployment

Cloud, SaaS, Web

Training

In Person

Documentation

Support

Business Hours

Online

SpyFu Features

PPC Software

Vendor has not completed this information.

A/B Testing
Auditing
Competitor Analysis
Content Management
Dashboard
Google Analytics Integration
Keyword Research Tools
Keyword Tracking
Link Management
Localisation
Mobile Keywords
Rank Tracking

SpyFu Reviews

Showing 5 of 101 reviews

Overall
4.4/5
Ease of Use
4.4/5
Customer Service
4.3/5
Features
4.4/5
Value for Money
4.3/5
Melanie E.
Founder
Marketing & Advertising, 2-10 Employees
Used the Software for: 2+ years
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    4/5
  • Customer Support
    3/5
  • Value for Money
    4/5
  • Likelihood to Recommend
    8/10
  • Reviewer Source 
  • Reviewed on 6/4/2019

"One of the Better Keyword Tools I Make Regular Use Of "

Comments: In terms of helping to give SEO clients an edge it's a great tool, and its lead gen capabilities are excellent as well. It's a 'stay in the toolbox' software when I have trialed and tried out many more that have long since been retired.

Pros: The volume of information that can gathered. Not only can you track competitor keywords but it's an excellent prospecting tool for lead gen, which is a lesser known aspect of the software. The relative ease of use is another bonus, the reports and dashboards are a lot clearer and easier to use than many of the other SEO tools I use/have used.

Cons: It's a bit pricey, but it has proved itself in terms of ROI from both improved SERPS positioning and lead generation. Customer service could be a little better too.

Vendor Response

by SpyFu on 9/4/2019

Thanks for taking time to share a review, Melanie! I hope we can wow you in the future should you need any customer support. We're available via live chat on our site and email, with Facebook messages, and Twitter giving an assist. We love to hear that you're getting a lot out of the tool. Right on!

  • Reviewer Source 
  • Reviewed on 6/4/2019
Michael B.
CEO
Marketing & Advertising, 2-10 Employees
Used the Software for: 2+ years
  • Overall Rating
    4/5
  • Ease of Use
    5/5
  • Features & Functionality
    4/5
  • Customer Support
    Unrated
  • Value for Money
    3/5
  • Likelihood to Recommend
    7/10
  • Reviewer Source 
  • Reviewed on 30/4/2019

"SpyFu - Great for SEO's Slightly Less Great for PPC's."

Comments: Generally speaking, SpyFu has been great, it's a powerful tool, and often you'll run into clients who require this level of analysis both organically, and paid. I've come back time and time again over the last 10 years or so.

Pros: The UI is easy to navigate, and lots of ways to continue your search via finding more competitors, and looking at their competitors and so on. On the SEO side, this software is fairly indespensible, though it has competitors which do similar things at different price points. SpyFu however has been my go-to for many years, and having tested many of the competing products, especially during darker times for SEO many years ago, SpyFu did a quick job of staying current, which is one of the most important things for software like this. When there's changes to algorithms, or how we gather data, who's the most reliable source to get you that info? SpyFu has been that for me.

Cons: Generally the cost is prohibitive. More PPC level insights would be useful, but really they're working off whatever data they can get access to, and do a fairly good job of it. The only downside is many of the old Landing pages are not cached or visualized so when you click on the link to view the competitor's page, it doesnt exist more often than not. This feels like a huge waste of time.

  • Reviewer Source 
  • Reviewed on 30/4/2019
Paolo M.
Owner
Retail, 13-50 Employees
Used the Software for: 2+ years
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    4/5
  • Customer Support
    5/5
  • Value for Money
    5/5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 1/6/2020

"See behind the current on your competitors"

Comments: They are the leaders in competitor keyword analysis, very positive experience.

Pros: SpyFu allows you to see behind the current on your competitors. If you aren't using SpyFu someone is using it against you.

Cons: It is limited in terms of all its tools compared to SEMRush but it is still the best in terms of keyword analysis.

  • Reviewer Source 
  • Reviewed on 1/6/2020
Lairs J.
Marketing Director
Computer Software, 51-200 Employees
Used the Software for: 1+ year
  • Overall Rating
    3/5
  • Ease of Use
    3/5
  • Features & Functionality
    2/5
  • Customer Support
    2/5
  • Value for Money
    3/5
  • Likelihood to Recommend
    5/10
  • Reviewer Source 
  • Reviewed on 9/9/2019

"It's meh"

Comments: i think it's worth the free trial but I'd recommend trying out competition before buying

Pros: It does a good job, just like everyone else, of helping you track SEM and SEO. It covers the basics at a cheap price.

Cons: I don't have any friends with careers in SEM and SEO that actually use it which tells me that it works but not the way it's competitors do.

  • Reviewer Source 
  • Reviewed on 9/9/2019
Dennis U.
Web Developer
Marketing & Advertising, 2-10 Employees
Used the Software for: 1+ year
  • Overall Rating
    4/5
  • Ease of Use
    5/5
  • Features & Functionality
    4/5
  • Customer Support
    4/5
  • Value for Money
    5/5
  • Likelihood to Recommend
    8/10
  • Reviewer Source 
  • Reviewed on 13/5/2020

"SpyFu gives a much deeper understanding of your competitors Google Ads and Analytics!"

Comments: Overall Spyfu is a great tool, we still use it to this day when onboarding new clients and providing them with competition analysis!

Pros: When doing keyword research and planning Google Ad campaigns, we looked for a tool to help us understand what competitors were doing. SpyFu solved that problem perfectly, giving us a snapshot of our competition, what keywords to target, and more!

Cons: There was very few things we did not like about the software. It performed exactly as expected and we gained a lot of data and insight from it!

Vendor Response

by SpyFu on 14/5/2020

Thank you for your kind words about SpyFu, Dennis. People use it for all stages of work; we love hearing that it's part of your onboarding process.

  • Reviewer Source 
  • Reviewed on 13/5/2020