Omnisend
What Is Omnisend?
Trusted by 80k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey—reaching the right audience, with the right message at the right time. Capture and grow subscriber lists with landing pages & popups. Engage customers with ready-made email templates & newsletters. Boost conversions with pre-built automations like welcome + abandoned cart workflows.
Integrates easily in 1-click with Shopify, BigCommerce, Wix & more.
Who Uses Omnisend?
Omnisend—the ideal solution for growing ecommerce stores wanting to drive sales through email & SMS marketing. Benefit from a 1-click integration with Shopify, BigCommerce, Woocommerce & Wix.
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Reviews of Omnisend
Chetan
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Best Email Marketing Software for our Ecommerce Brand!
Comments: It was a nice experience with the Omnisend. We overall loved this tool for our automations and customer engagement.
Pros:
Omnisend is the best email marketing tool for our fashion brand. We have used this tool a lot for our automations and campaigns, on a daily basis.
Cons:
It's kind of a complete tool in the email marketing industry, and we loved this tool a lot.
Joe
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Great software with some quirks
Comments: My overall experience has been very good. My account manager is one of the best I have ever had from any service I have used. I think for the price it offers so many people a really good platform for their needs.
Pros:
Omnisend is very user friendly. I believe that anyone with little knowledge of sending email campaigns will not have much of a learning curve. Unfortunately, that means that some of the things in the email builder do not have as advanced of functionally as I would like.
Cons:
I think that there needs to be more customization ability in the email editor. Some competitors offer a much more robust email builder (for more advanced emails).
Matt
Many features
Comments: Overall I am satisfied!
Pros:
It helps us with people who sign up for our mobile app - they are added to our contact list and then receive a welcome email.
Cons:
The email content builder is glitchy. Fonts, colors, etc.
Ellie
Alternatives Considered:
Personalized Support & Ease of Use
Comments: Overall we have been very happy with our decision to switch to Omnisend. It gives us the ability to measure success of our campaigns and automations, create forms, and manage our contacts within one single platform. They are open to feedback and make platform changes accordingly.
Pros:
Our account manager is very reliable, responsive, and helpful. Client Support is also very useful when needed. The platform overall is intuitive and easy to use. Omnisend is always seeking feedback and implementing changes to improve the platform, which I very much appreciate!
Cons:
There are some reporting opportunities that could increase efficiency in evaluating metrics. Small features within the platform could be improved upon for a better UX, such as editing a campaign or sending a test email once it's been scheduled, scheduling automations in advance, and customizability of the new email builder.
Filippo
Alternatives Considered:
Easy newsletter for shopify customers and not only
Pros:
Omnisend allows you to define complex automatic communication workflow with different channels: email, SMS, push, facebook, you name it. The template editing is not the best, but still quite powerful and intuitive.
Cons:
The signup workflow from Shopify works only for customers signed up via the form, not for customers that signed up during an order. This cause quite a lot of friction, I hope they will add the order as a trigger in the future. To use the more advanced channels like SMS, push notification and Facebook messages, you need to pay a more expensive plan. For a small business, it may be not possible.
Omnisend Response
3 years ago
Hi Filippo! Thank you so much for leaving such an unbiased and detailed feedback for our application. After reading your comment, we wanted to reach out with some clarification on your last comment. We indeed don't have a built-in solution for triggering the Welcome automation when subscribing to the check-out page. But, we may offer a workaround when defining the properties that distinguish those contacts, among others, will help you trigger different flows. For example, you may set up the Segment of the contacts having Subscribed status and not having the opt-in date field (that is assigned after subscribing to the Signup form) and use it in the Segment entry-based flow. In that case, any new contact subscribing at the checkout page will get the intended message. Please, check this instruction (https://support.omnisend.com/en/articles/2398171-contact-enters-exits-a-segment-automation ) and reach out to our Support Team for assistance via [email protected]
