What Is HubSpot CRM?

Whether you've got a small team of five or a sophisticated sales force of 500, HubSpot offers pricing and packaging options that grow with you. HubSpot customer relationship management (CRM) software is built for companies that want to spend less time logging data. It keeps all your contacts in one centralized, customizable database. And you can see everything about a lead in one place -- no more digging through inboxes to find information. Start using the free HubSpot CRM today.

Who Uses HubSpot CRM?

The HubSpot CRM is built for growing teams. Today, over 100,000 customers in more than 120 countries use HubSpot's award-winning software to attract, engage and delight their customers.

Where can HubSpot CRM be deployed?

Cloud-based
On-premise

About the vendor

  • HubSpot
  • Located in Cambridge, US
  • Founded in 2012

HubSpot CRM support

  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Australia, Belgium, Brazil, Canada, China and 19 others

Languages

English, French, German, Japanese, Portuguese and 1 others

HubSpot CRM pricing

Starting Price:

Not provided by vendor
  • Yes, has free trial
  • Yes, has free version

HubSpot CRM has a free version and offers a free trial.

About the vendor

  • HubSpot
  • Located in Cambridge, US
  • Founded in 2012

HubSpot CRM support

  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Australia, Belgium, Brazil, Canada, China and 19 others

Languages

English, French, German, Japanese, Portuguese and 1 others

HubSpot CRM videos and images

HubSpot CRM Software - HubSpot CRM sales pipeline
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HubSpot CRM video
HubSpot CRM Software - HubSpot CRM sales pipeline
HubSpot CRM Software - 2
HubSpot CRM Software - 3
HubSpot CRM Software - 4
HubSpot CRM Software - 5

Features of HubSpot CRM

  • Activity Dashboard
  • Alerts/Notifications
  • Appointment Scheduling
  • CRM
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Management
  • Client Management
  • Client Tracking
  • Collaboration Tools
  • Contact Database
  • Contact Management
  • Contract/License Management
  • Customer Database
  • Customisable Reports
  • Customizable Fields
  • Data Import/Export
  • Document Management
  • Document Storage
  • Email Management
  • Email Marketing
  • For Financial Institutions
  • For Mac Devices
  • For Startups
  • For iPad Devices
  • Interaction Tracking
  • Lead Capture
  • Lead Management
  • Lead Qualification
  • Lead Segmentation
  • Marketing Automation
  • Mobile Access
  • Opportunity Management
  • Performance Metrics
  • Pipeline Management
  • Predictive Analytics
  • Project Management
  • Quotes/Estimates
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Sales Pipeline Management
  • Scheduling
  • Search/Filter
  • Segmentation
  • Social Media Integration
  • Task Management
  • Territory Management
  • Third Party Integrations
  • Third-Party Integration
  • Workflow Management

HubSpot CRM Alternatives

SugarCRM is one of the world's leading CRM solutions, ideal for organisations with between 20 to 10,000 employees across all industries Learn more about SugarCRM
130,000+ customers in 170 countries use ActiveCampaign to automate their marketing, from contact management to email personalization.
Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting.
Integrated business management solution that automates financial, customer relationship and supply chain processes.
monday.com is a cloud Work OS, where teams run their projects and everyday work, whether they are in the office, home or on-the-go. Learn more about monday.com
Zendesk provides the complete customer service solution that’s easy to use and scales with your business. Learn more about Zendesk Suite
High-end solution designed for sales, collaboration, communication, social networking, and workflow management. Learn more about Bitrix24
Mailchimp's all-in-one Marketing Platform helps small businesses market smarter so you can grow faster.
The smarter way for small businesses to do great work Keap organizes your client information & daily work in one place, freeing you up

Reviews of HubSpot CRM

Average score

Overall
4.5
Ease of Use
4.4
Customer Service
4.4
Features
4.3
Value for Money
4.3

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Jay
Jay
CEO in US
Verified LinkedIn User
Marketing & Advertising, 11-50 Employees
Used the Software for: 6-12 months
Reviewer Source

Best of the best honestly

5.0 4 weeks ago New

Comments: HubSpot to me is la crème de la crème - or the best. I'm an advocate for software when it comes to marketing automation and I've tried everything (infusionsoft, activecampaign, salesforce, marketo, HighLevel (although HighLevel is also phenomenal)

Pros:

Extremely clean user interface, it's amazing support staff, and the ability for you to go into very strong account based and better be automations when your business grows. It does allow you to scale pretty easily. It also have a free tier for almost every hub.

Cons:

As a start of this software can be a little expensive when you need some of it's more advanced features at an early stage

Alternatives Considered: HighLevel

Reasons for Choosing HubSpot CRM: Mostly software consolidation but also ease of use

Switched From: ActiveCampaign and Pipedrive

Reasons for Switching to HubSpot CRM: To me high-level seems like it is amazing for marketing automation but not as CRM. Pipedrive seemed like a pipeline with automation - the CRM feature wasn't really as prominent as I personally would have liked it to be.

Tanner
Tanner
Account Executive in US
Verified LinkedIn User
Marketing & Advertising, 11-50 Employees
Used the Software for: 2+ years
Reviewer Source

Worth the price if you need it all

5.0 6 days ago New

Comments: It has been good, it was a smooth transition from Keap.

Pros:

One of the pros with Hubspot is that your organization can operate out of one system instead of stitching together 4-5 management tools for sales, marketing, and admin.

Cons:

The price point is really high when you start to get into all the package options and features. Users can certainly stitch together a cheaper monthly bill by using multiple dedicated services.

Alternatives Considered: ActiveCampaign

Reasons for Choosing HubSpot CRM: The email sending capabilities at Keap had become limited and the general customer service was not great.

Switched From: Keap

Reasons for Switching to HubSpot CRM: HubSpot had more sales and calendar booking options than ActiveCampaign.

Samantha
Marketing Coordinator in US
Automotive, 51-200 Employees
Used the Software for: 2+ years
Reviewer Source

HubSpot CRM Review

3.0 3 weeks ago New

Comments: We previously didn't have a database of customer information that flowed into Marketing efforts. That has been the best overall experience, I would say there is still a lot of work to be done for Hubspot though.

Pros:

It fits a lot of products/software into one.

Cons:

I would say Hubspot is a jack of all trades but a master of none when it comes to CRMs. There are a lot of updates that move a lot of things around, so it's easy to get lost even when you've just started to get the hang of things.

Alternatives Considered: Salesforce Sales Cloud

Reasons for Switching to HubSpot CRM: Price and lack of CRM experience.

Elizabeth
Elizabeth
Senior Director Of Digital Marketing in US
Verified LinkedIn User
Retail, 5,001-10,000 Employees
Used the Software for: 2+ years
Reviewer Source

Improve the relationship with your customers

5.0 4 months ago

Comments: It is an automated software that will help you with the organization of your company's activities, you can schedule appointments, schedule a client with an advisor, broadcast messages, create notes on each client, send mass emails, make calls, you can create tasks to have the optimal follow-up of this client, history of orders placed.

Pros:

I like HubSpot because it's a complete CRM platform, you can organize your sales, marketing campaigns, customer service. This software will help you with the business growth strategy through marketing techniques. It has several plans and different costs. You will be able to obtain information in graphs of the statistics, access your contacts that are being created (clients, prospects), you can assign advisors to attend to each client. Something that I can highlight is that it has a free version in which you can use several tools, ideal for those who want to see how it works, and then there is the Enterprise version, which is the most complete and to handle more contacts.

Cons:

It is a platform with many functions and at first it can be difficult to understand, it would be nice if it had more tutorials on the platform to guide you through the different tools

Verified Reviewer
Director in Spain
Verified LinkedIn User
Architecture & Planning, 2-10 Employees
Used the Software for: 6-12 months
Reviewer Source

Best free option available

5.0 last month New

Comments: The solution is great and has amazing features for free. It's only when youtr business grows and you need other additional (and paid-for) features) that it could become expensive. So I'd say even if your needs are small now, think about your future needs and see if the cost for those is something you will be able to afford, because at that point switching to another solution could not be viable/easy.

Pros:

I haven't tried all the solutions in the market but I can say that the free version of Hubspot is really good value for... well... free! It gives you amazing features with a great user interface, definately a great place to start for your digital marketing efforts. Great contact and lead management, and the way it handles deals is also really good an intuitive.

Cons:

Being a free solution it can't have many cons. The biggest one I'd say is that when your needs grow and you need to look into more sophisticated or with more functionalities solutions, the upgrade is on the expensive side, and that point you could be so used to Hubspot that switching to anything else could be difficult.

Alternatives Considered: Mautic, Pardot and Intercom

Reasons for Switching to HubSpot CRM: It is a free option and it provides nost of what we currently need.