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What Is Brand24?

Brand24 is a social media monitoring tool that allows you to collect real-time mentions of your brand, evaluate the results of your marketing campaign, and identify trending topics by monitoring trending hashtags.

Moreover, Brand24 analyzes social media conversations and provides you with actionable analytics. Inside the dashboard, you can find metrics such as sentiment analysis, the volume of mentions, or estimated social media reach.

Who Uses Brand24?

Companies of all sizes who want to stay informed about their campaigns, activities, and customer interactions.
 Marketing Managers | Community Specialists | Social Media Managers | PR Specialists.

Where can Brand24 be deployed?

Cloud-based
On-premise

About the vendor

  • Brand24
  • Located in Wroc¿aw, Poland
  • Founded in 2011

Brand24 support

  • Phone Support
  • Chat

Countries available

Anguilla, Antigua & Barbuda, Argentina, Aruba, Australia and 70 others

Languages

Czech, Danish, Dutch, English, Finnish and 10 others

Brand24 pricing

Starting Price:

US$99.00/month
  • Yes, has free trial
  • No free version

Brand24 does not have a free version but does offer a free trial. Brand24 paid version starts at US$99.00/month.

Pricing plans get a free trial

About the vendor

  • Brand24
  • Located in Wroc¿aw, Poland
  • Founded in 2011

Brand24 support

  • Phone Support
  • Chat

Countries available

Anguilla, Antigua & Barbuda, Argentina, Aruba, Australia and 70 others

Languages

Czech, Danish, Dutch, English, Finnish and 10 others

Brand24 videos and images

Brand24 Software - This dashboard displays two crucial graphs that allow you to make more data-driven decisions.
Brand24 Software - Summary Tab - This is the place where you'll find the most important and comprehensive information about data from your project.
Brand24 Software - Analysis Tab - This is the place to go if you want to dig into data and numbers!   At the top, you'll find two tabs: one for the most popular mentions - this one is based on the interactions that those posts generated - and the second one for the most pop
Brand24 Software - Influencers Tab identifies social media users who have a significant impact on conversations related to your brand or industry. Their opinions and content can have a significant impact on their followers and the wider online community.
Brand24 Software - Topic analysis is a text analysis method that allows you to identify and distinguish various topics present in a collection of internet mentions.
View 6 more
Brand24 video
Brand24 Software - This dashboard displays two crucial graphs that allow you to make more data-driven decisions.
Brand24 Software - Summary Tab - This is the place where you'll find the most important and comprehensive information about data from your project.
Brand24 Software - Analysis Tab - This is the place to go if you want to dig into data and numbers!   At the top, you'll find two tabs: one for the most popular mentions - this one is based on the interactions that those posts generated - and the second one for the most pop
Brand24 Software - Influencers Tab identifies social media users who have a significant impact on conversations related to your brand or industry. Their opinions and content can have a significant impact on their followers and the wider online community.
Brand24 Software - Topic analysis is a text analysis method that allows you to identify and distinguish various topics present in a collection of internet mentions.

Features of Brand24

  • Audience Targeting
  • Brand Tracking
  • Campaign Analytics
  • Campaign Management
  • Collaboration Tools
  • Competitive Analysis
  • Competitor Monitoring
  • Contact Management
  • Customer Engagement
  • Customer Experience Management
  • Customisable Reports
  • Dashboard
  • Engagement Tracking
  • Influencer Discovery
  • Influencer Tracking
  • Keyword Tracking
  • Monitoring
  • Multi-Channel Data Collection
  • Press Monitoring
  • Project Management
  • Real-Time Notifications
  • Reporting & Statistics
  • Reporting/Analytics
  • Reputation Management
  • Response Management
  • Review Monitoring
  • Search/Filter
  • Sentiment Analysis
  • Social Media Integration
  • Social Media Monitoring
  • Trend Analysis
  • Visual Analytics

Brand24 Alternatives

Social listening is only the first step. Mention helps to manage social media publishing to build stronger communities online.
Meltwater's comprehensive social media monitoring tools help you deep-dive into location and audience-specific social data, globally.
SentiOne is a media monitoring software that connects with customers and analyzes online brand mentions in multiple languages.
Complete social media management tool for agencies and teams of all sizes. Read why Capterra reviewers love Agorapulse.
Monitor your brand across the largest collection of online, social, print, and broadcast channels under one integrated solution.
Put consumer segmentation and cultural insights at the center of your strategy.
Hootsuite helps you build your brand, strengthen connections with customers, and drive real business results with social media.
Senuto is a SaaS-Based Tool with which you will be able to plan content for your website, prepare it and measure its performance. Our p
Market leader platform for social media and online presence management, offering tools to grow brand visibility, reach and engagement.

Reviews of Brand24

Average score

Overall
4.7
Ease of Use
4.6
Customer Service
4.8
Features
4.4
Value for Money
4.5

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
79%
4
17%
3
4%
2
1%
Jakub
Jakub
Web Analyst in Poland
Verified LinkedIn User
Marketing & Advertising, 201–500 Employees
Used the Software for: 1+ year
Reviewer Source

(not only) For monitoring global brand mentions

5.0 3 years ago

Pros:

Among many pros, I love most its analytics features and customer support. You can literally ask for anything about web monitoring, and they do that for you. And you can ask about anything else, and they still will try to help you! It's powerful, reliable, comprehensive tool. It has been used in all companies I have worked for; once I recommended it, once I decided to choose B24 and managed it, once it had already been there.

Cons:

Their pricing tiers, I guess. Not all features are available in all plans, and you are limited by keywords. It's not a problem in English, but in languages with many word variants (e.g. because of inflection for person), it's a real issue.

Alternatives Considered: SentiOne

Reasons for Switching to Brand24: SentiOne wasn't able to track mentions in all available languages. If you have a local brand, that's not a problem, but I was working for a global brand.

Brand24 Response

2 years ago

Thank you, Jakub, for your feedback!

Lisa
Owner in US
Marketing & Advertising, Self Employed
Used the Software for: 2+ years
Reviewer Source

Loving Brand24 for Listening

5.0 2 years ago

Comments: It's been great, I've reached out to customer support a few times over the years and they have been really quick to respond and helpful along the way.

Pros:

I'm loving Brand24 and the best feature of this software is being notified when your brand is mentioned on social media. It's quicker than Google alerts and these are from social media that Google does NOT monitor. Not only that but they monitor podcasts and blogs.

Cons:

The sentiment scores, not sure how to really use these to be more effective. I also wish they monitored more social networks.

Alternatives Considered: Agorapulse

Reasons for Switching to Brand24: I use Agorapulse to manage social media but find Brand24 easier to get mentions on social, podcasts and across the web including blogs.

Brand24 Response

2 years ago

Thank you for your feedback! It means a lot to us. This article covers everything about Sentiment Analysis: https://brand24.com/blog/sentiment-analysis/#score. You may find it helpful :) By the way, what social networks are you missing? I'm eager to know! Feel free to reach out to me in case of any other questions or concerns. I'm happy to help!

Dominika
CEO in Poland
Arts & Crafts, Self Employed
Used the Software for: Free Trial
Reviewer Source

Maybe my company is too small, maybe it's smth else

2.0 2 years ago

Comments: Bad. Wasted time. I didn't get much data, and the UX of the central platform was a bad experience for me.

Pros:

I like the energy of the Brand24 stuff. What I mean is the urge to inform users about every new modification, newsletters with hints, case studies etc. Sadly, I think Brand24 has good marketing overall, but this tool is just not as versatile as its team says.

Cons:

First, there was NO data about my page at all. Meanwhile, in other tools, such as Senuto, there was a lot of data about my site and brand to analyze. Maybe I don't know how to use brand24 properly. But this was a big demotivator for me. I've got a lot of e-mails and newsletters (and that was a lot), but with no actual knowledge. I felt helpless a lot.

Alternatives Considered: Senuto

Reasons for Choosing Brand24: I wanted to compare two great tools and choose the right one for my small business.

Switched From: Senuto

Reasons for Switching to Brand24: Well, I didn't choose at all. Brand24 doesn't work for me and sounds more like good marketing than a helpful tool. Remember, I'm writing this from my point of view: a small brand and a small business for a niche target audience. Maybe more prominent brands have more positive things to say.

Natasha
COO in US
Public Relations & Communications, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Great system for media alerts

5.0 2 years ago

Pros:

We wanted a simple system that we could use to monitor media inclusions for clients. This system is easy to use, allows for multiple users, and generates clean reports.

Cons:

We have not had issues with this software.

Brand24 Response

2 years ago

Thank you for your review!

Valerie
Project Manager in US
Design, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

Great Social Media Analysis Tool

5.0 2 years ago

Comments: Overall the experience was great. The product is easy to setup and easy to use. We never needed any support from Brand24 because everything was straightforward.

Pros:

Brand24 provides a detailed dashboard for monitoring projects. The monitoring itself is huge in terms of taking workload off of internal resources but then add in the data being displayed in easily digestable charts and graphs.

Cons:

We used the software for 1 project and it worked well. We'll definitely be back in the future. We didn't find any gaps in our time of use.

Alternatives Considered: Meltwater

Reasons for Switching to Brand24: Price and Ease of registration / setup. I needed a product really quick. Other companies wanted to have phone calls to talk through their services and pricing. Brand24 allowed me to sign up immediately and begin using the product.

Brand24 Response

2 years ago

Thank you for your feedback! It means a lot.