Optimizely

Optimizely

by Optimizely

Who Uses Optimizely?

Optimizely is best suited for enterprise and mid-market companies in the Retail, Travel, B2B High Tech, and Media verticals.

What Is Optimizely?

Optimizely is the world's leading experimentation platform, enabling businesses to deliver continuous experimentation and personalization across websites, mobile apps and connected devices. Optimizely enables businesses to experiment deeply into their technology stack and broadly across the entire customer experience.To date, marketers, developers and product managers have delivered over 700 billion experiences tailored to the needs of their customers.

Optimizely Details

Optimizely

https://www.optimizely.com/

Founded 2010

Optimizely Pricing Overview

Optimizely does not have a free version and does not offer a free trial. Optimizely paid version starts at US$50,000.00.

Starting Price

US$50,000.00

Free Version

No

Free Trial

No

Deployment

Installed - Mac

Cloud, SaaS, Web

Training

In Person

Live Online

Webinars

Documentation

Support

24/7 (Live Rep)

Online

Optimizely Features

AB Testing Software
Audience Targeting
Campaign Segmentation
Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Surveys
Test Scheduling
Visual Editor
A/B Testing
Analytics
Customisable Templates
Drag & Drop
Form Builder
Real Time Editing
Responsive
SEO Management
A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioural Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalisation
Competitor Analysis
Content Management
Keyword Research Tools
Link Management
Performance Metrics
Problem Area Alerts

Optimizely Reviews

Showing 5 of 87 reviews

Overall
4.6/5
Ease of Use
4.3/5
Customer Service
4.4/5
Features
4.5/5
Value for Money
3.9/5
Crystal I.
Marketing Content Developer
Insurance, 13-50 Employees
Used the Software for: 6-12 months
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    4/5
  • Customer Support
    Unrated
  • Value for Money
    Unrated
  • Likelihood to Recommend
    9/10
  • Reviewer Source 
  • Source: GetApp
  • Reviewed on 1/6/2017

"Optimizely is the tool taught in CRO classes"

Pros: I took a CRO course this past year and Optimizely was the go-to A/B testing software. Here's why:
#1: Super easy to use. You do not need to know how to code, anyone can set up a test and launch it same-day.
#2: Super easy to understand data. Optimizely essentially analyzes your data for you. Obviously, you should know your stuff when it comes to statistical significance when to stop a test (hint: not just when you reach statistical significance), etc, but the graphs and data charts are crisp and clean.
#3: Only what you need. I'm sure Optimizely has a TON of features, but I just used it for simple A/B testing. It worked well for this, and I wasn't bogged down with complex aspects that I didn't need. For someone who does want a more complex tool, I'm sure you can find that in Optimizely with more of the advanced features.

  • Reviewer Source 
  • Source: GetApp
  • Reviewed on 1/6/2017
Ciprian P.
Senior PHP Developer
Real Estate, 2-10 Employees
Used the Software for: 1+ year
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    5/5
  • Customer Support
    Unrated
  • Value for Money
    5/5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Source: GetApp
  • Reviewed on 5/1/2020

"The best A/B testing tool"

Pros: The best A/B testing tool in my opinion. Light footprint, no screen flickering for variants, experiments easy to set up using the integrated editor and code IDE.

Cons: I can't think of anything I didn't like about this software.

  • Reviewer Source 
  • Source: GetApp
  • Reviewed on 5/1/2020
Steven S.
Software Engineer
Computer Software, 501-1,000 Employees
Used the Software for: 2+ years
  • Overall Rating
    5/5
  • Ease of Use
    4/5
  • Features & Functionality
    5/5
  • Customer Support
    Unrated
  • Value for Money
    Unrated
  • Likelihood to Recommend
    8/10
  • Reviewer Source 
  • Reviewed on 30/6/2020

"MVT concepts and phase release features"

Comments: We use Optimizely primarily for data and headline testing. We have also used Optimizely to release in a phased manner to allow control testing of new features on a smaller section of users.

Pros: Ability to segment users based on attributes (such as age, location, and platform) and evaulate interface concepts, data and headline changes, as well as phased deployment of completed features. Rich dashboard to monitor experiments and provide data snapshots during a campaign.

Cons: App integration is more challenging than the script used for web, though there are client libraries in Swift, Java, and other languages to make this easier.

  • Reviewer Source 
  • Reviewed on 30/6/2020
James P.
Founder
Financial Services, 2-10 Employees
Used the Software for: 1-5 months
  • Overall Rating
    3/5
  • Ease of Use
    3/5
  • Features & Functionality
    3/5
  • Customer Support
    4/5
  • Value for Money
    3/5
  • Likelihood to Recommend
    5/10
  • Reviewer Source 
  • Reviewed on 12/6/2018

"Okay A/B testing tool - there are better options"

Comments: I got the ability to set up A/B tests on my website. Nothing too special, since there's a bunch of other software out there that will do the same thing.

Pros: I was attracted to Optimizely because it's a low-cost tool to run A/B tests on websites. Even though their prices have changed over the years, it's still one of the lowest-cost solutions out there. It's also easy to use, because the most time-consuming step is putting the code on your site. If you have a small website, you can get it done in a few minutes.

Cons: Preview mode is really buggy. I also wish there was a way to segment the results by audience. For example, if I'm running a different type of traffic to a page I want to be able to see a separate page of data specifically for that. The new goal setting flow is also buggy, but it is new. Hopefully they fix all the kinks as time goes on.

  • Reviewer Source 
  • Reviewed on 12/6/2018
Zuzana B.
Staff Software Engineer
Information Technology & Services, 501-1,000 Employees
Used the Software for: 2+ years
  • Overall Rating
    5/5
  • Ease of Use
    4/5
  • Features & Functionality
    5/5
  • Customer Support
    4/5
  • Value for Money
    4/5
  • Likelihood to Recommend
    9/10
  • Reviewer Source 
  • Reviewed on 21/11/2019

"An intuitive tool adapted to the needs of its customers."

Comments: It has been very useful at the time of performing the A / B testing, it adapts to the needs of the client, which is an ideal aspect and the reason why it has been implemented in the company, can be used on different platforms and devices without any Disadvantage providing mobility its use extends from a desktop PC to mobile devices without reducing its software potential.

Pros: It is a very simple tool that allows you to perform analytical tests on the web, its interface is complete, it is not necessary to apply a line of code which reduces some time in that aspect, has a good reputation and is also ideal for those beginners who work in web design since it does not require previous knowledge, from my point of view it is an ideal tool that should not be missing in any web development.

Cons: Its characteristics as well as functionalities are suitable both for different users and level of knowledge regarding web development, nothing to say about it.

  • Reviewer Source 
  • Reviewed on 21/11/2019