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What Is EmailOctopus?

EmailOctopus is the low-cost email marketing platform providing the essential features businesses and individual creators need to grow their mailing list and engage their audience. The easy-to-use email editor makes it possible to build both HTML-rich and simple plain text emails. While the automation and segmentation tools enable users to set up time-based autoresponders and drip campaigns, and deliver tailored messages to specific groups of subscribers.

Who Uses EmailOctopus?

Trusted by over 75,000 organisations and businesses to send over 34.5 billion emails.

EmailOctopus Software - Drag and drop email editor with library of templates
EmailOctopus Software - Real-time campaign reports
EmailOctopus Software - Pop-up form and landing page builder
EmailOctopus Software - Time-based automated email sequences
EmailOctopus Software - List segmentation with custom fields and campaign activity

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Reviews of EmailOctopus

Average score

Overall
4.7
Ease of Use
4.7
Customer Service
4.8
Features
4.5
Value for Money
4.8

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
80%
4
16%
3
3%
1
1%
Jasmine
Jasmine
Marketing Coordinator in US
Verified LinkedIn User
Nonprofit Organisation Management, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

EmailOctopus: A Great Email Marketing Solution for Small Businesses and Non-Profits

5.0 last month New

Comments: The cost to value with EmailOctopus has been incredible. Reaching out when you need help is easy, and the response is fast. I am glad we made the switch and would recommend more small companies to give them a try.

Pros:

EmailOctopus has a robust template system that makes it easy for anyone to create marketing emails that look nice. The branding template is smooth enough to upload your brand colors, and the tagging, segmenting, and contact field sections allow for customizing demographics for specific emails. EmailOctopus is user-friendly and a wonderful tool at a wonderful price.

Cons:

I would like to see more flexibility in custom reporting, especially when comparing campaigns. In addition, email automation is not intuitive and needs more work.

Kirsten
Owner in UK
Arts & Crafts, Self Employed
Used the Software for: 2+ years
Reviewer Source

Excellent customer service

5.0 2 months ago

Comments: I have been very pleased with my experience with EO, so much so that I have recently opened a second account for a charity I'm involved with. I love the ethos of this company - happy to help and support all businesses and organisations, no matter the size, with a big emphasis of excellent customer service.

Pros:

Because of the number of subscribers I have, I am on EO's free plan. However, EO's customer service is brilliant, and I find the design interface and admin dashboard very easy and intuitive to use.

Cons:

Nothing - I have been very happy with the service provided.

Ankit
Founder in India
Marketing & Advertising, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

A good affordable email marketing tool

3.0 2 years ago

Comments: Overall, I had a good experience, but I really wish that they fix their email builder, and it's buggy.

Pros:

Even though EmailOctopus(EO) is a relatively new tool but it has all the features you will expect it to have. The best this is that it's really affordable.

Cons:

The major problem with EmailOctopus is there UI of email builder. It's really bad and buggy. Also if you try pasting content from Ms-Word or Notion then it changes the formatting which is troublesome to edit. Also if you want to run referral programs for your newsletter then EmailOctopus has very few integrations. They also pushed new update for their forms which makes it compulsory to use it with iframe and not custom html tags. That makes it very static and you can't use your own designs.

EmailOctopus Response

2 years ago

Hi Ankit, Thanks for the review and glad you love our value for money. In respects to your feedback around the email builder, you'll be glad to know we are overhauling it this year and making it much simpler to copy and paste from your favourite tools, while retaining the correct formatting. Our forms, as you've also mentioned, saw an update last year. I think you may have misunderstood the update, as we do not use iFrames and we never have done. All our forms can be style completely by you using CSS, and we have no plans to ever change that. We agree iFrames are not the right solution to use. If you'd like help styling your forms, please contact our team and we'd be glad to show you how.

Paul
Editor in Ecuador
Internet, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

EmailOctopus is my new go to EMS

5.0 3 months ago

Comments: Everything from onboarding and list impor to automations and building my first campaigns has been a breeze. I had a few questions initially, but the team got back to me right away. I started out on Mailerlite and was in the +40% open rate. Then MailChimp dropped that to +30% open rate because my emails were going to spam due to their generic spammy click tracking links getting flagged by Gmail. After switching to EmailOctopus, my open rate has returned to +40% and my deliverability issues are over.

Pros:

EmailOctopus has incredible customer service, which was extremely important to me when choosing a new EMS. Their live chat is extremely responsive, and you're talking with folks who can actually help you, as opposed to outsourced help who are reading from a FAQ document.

Cons:

Their editor could be improved a bit. Sometimes it jumps around if I paste a large HTML section, for example. The editor in general could just be a little more fluid, but it gets the job done.

Freya J.
Owner in US
E-Learning, Self Employed
Used the Software for: Free Trial
Reviewer Source

Better bang for your buck

4.0 2 months ago New

Pros:

EmailOctopus is a more accessible, user-friendly approach to email marketing than other products I've seen. Instead of trying to woo people with fancy design and loads of features, their site design and client dashboard lets the product speak for itself. Everything I need is easy to find.

Cons:

I wish EmailOctopus had the features I liked about Convertkit, so I wouldn't feel like I was missing too much. For instance, I'd create opt-ins with lead magnets, so someone would subscribe and be sent that opt-in — without me needing to create an automation JUST for that opt-in/lead magnet.