What Is EmailOctopus?

EmailOctopus is the low-cost email marketing platform providing the essential features businesses and individual creators need to grow their mailing list and engage their audience. The easy-to-use email editor makes it possible to build both HTML-rich and simple plain text emails. While the automation and segmentation tools enable users to set up time-based autoresponders and drip campaigns, and deliver tailored messages to specific groups of subscribers.

Who Uses EmailOctopus?

Trusted by over 65,000 organisations and businesses to send over 28 billion emails.

EmailOctopus Software - Drag and drop email editor with library of templates
EmailOctopus Software - Real-time campaign reports
EmailOctopus Software - Pop-up form and landing page builder
EmailOctopus Software - Time-based automated email sequences
EmailOctopus Software - List segmentation with custom fields and campaign activity

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Reviews of EmailOctopus

Average score

Overall
4.7
Ease of Use
4.6
Customer Service
4.7
Features
4.4
Value for Money
4.8

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
79%
4
16%
3
4%
1
1%
RYAN
RYAN
Trustee, Area 7 in US
Verified LinkedIn User
Higher Education, 1,001–5,000 Employees
Used the Software for: 2+ years
Reviewer Source

Best Email Service Anywhere

5.0 4 years ago

Comments: Outstanding. I have so much control and flexibility to use this service for so many bulk emailing applications and I can scale up or down to mirror my busy seasons. I have been thrilled with this service for years.

Pros:

I have been a user of EmailOctopus for years and have seen the company, services, and functionality grow and develop over time. The customer service has been extraordinary whenever I have had questions and I have always received highly respectful communications from this company. They know that your success makes them succeed as well so they are in your corner every step of the way and they treat customers fairly at all times. The ease and flexibility of this web-based program are outstanding and I have made recommendations in the past that have since been implemented. What the service is now is a godsend for anyone needing to send bulk emails whether frequently or occasionally because they allow you to scale up or down to your needs, which I see as further proof of their customer first philosophy. The setup is easy if you follow the instructions or ask for any help and once you are setup with amazon and email octopus, you can be confident that you will achieve everything you desire with this service. Best of luck to you all in future endeavors.

Cons:

None Exist. Try to change my mind. This service is outstanding.

Anca
Author and blogger in Romania
Writing & Editing, Self Employed
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

Great tool for authors and bloggers

5.0 last week New

Comments: I had the pleasure of using EmailOctopus for my email marketing campaigns, and I must say it's an excellent tool. The platform is incredibly easy to use and efficient. One of the best things about it is the wide variety of templates available, as well as the option to create custom ones.Additionally, I appreciate the free plan that allows you to schedule your campaigns, which is a feature not always included in free plans with other email marketing services. Whenever I needed assistance, their support team was fantastic, quick to respond and receptive to suggestions.Last but not least, the pricing is very affordable, especially once you reach 2500 subscribers. Overall, I would highly recommend EmailOctopus to anyone looking for an excellent email marketing tool that is easy to use, affordable, and offers fantastic customer support.

Pros:

My favorite features are:1. creating your own template2. scheduling campaigns

Cons:

Although it integrates with StoryOrigin (the platform I use to deliver magnet readers and do newsletter swaps with other authors), EmailOctopus's API doesn't support list stats. Because I swap with other authors, it helps to show my stats (list size, open rate and chick rate). But the support team was quick to respond and open to suggestions, so I'm hoping they will fix this in another update.

Harshit
Sr. Digital Marketing Manager in India
Education Management, 201–500 Employees
Used the Software for: 1+ year
Reviewer Source

Cost Effective Email Marketing Tools

3.0 2 weeks ago New

Pros:

Used email octopus for more than two year. It is a cost effective email marketing tool which allows basic functionality of contact management along with email marketing setup.

Cons:

Not much of the customization is possible in email octopus when it comes to email templates.

Donald
Owner in US
Marketing & Advertising, Self Employed
Used the Software for: 1-5 months
Reviewer Source

A good inexpensive way to get your email business rolling

5.0 4 months ago

Comments: Overall EmailOctpus has done a good job handling what I throw at them and they fit my budget pretty well. Service has been better here than in the other more well know places tried in the past. They seem to be more service-orientated and willing to go the extra mile to help if needed. I'd say I have been pretty happy with most of what they have to offer.

Pros:

The 2500 price point is a great help for those starting out gives them a bit more time to learn and start making some money with their list and to make the payment easier too. Most of the help tutors are easy to understand and if you have trouble the support has been outstanding. Even though it is a chat and I usually don't care for that but theirs has been top-notch. They have good knowledgeable people working the chat and that really a big plus.

Cons:

Pros: They are reasonably priced and offer excellent support. Easy to learn and use with a low learning curve in most areas. They also have more advanced options for integration into many of the more well-known platforms for controlling larger businesses. You also have a knowledge base you can go to when Chat is offline at night that which is very helpful for people like me that do a lot at night.Cons: My biggest pet peeve with them is not being able to use HTML templates made by others you are kinda stuck using theirs and some of them are not too professional looking or fit the needs to might have. Yeah, I'm old school but I can make them work the way I need easier to install on some websites I have custom software and I have to create workarounds to get things working sometimes.

Ben
Manager in UK
Design, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Better than the monkey!

4.0 last month New

Comments: EmailOctopus has allowed us to have bigger lists (compared to the monkey) before hitting a paid limit. It's allowed us to target smaller but more effective segments of our lists with different campaigns.

Pros:

The limits on free accounts are higher than the famous Monkey brand and the reports are nicely detailed. Custom fields allow good segmentation of lists and it's super simple to use them in the email content.

Cons:

The builder for email is sometimes a little convoluted with the side panel that pops out to edit details like buttons etc. It's not always clear if a change has been saved.