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What Is Airtable?

Airtable is the no-code app platform that empowers people closest to the work to accelerate their most critical business processes.

Across every industry, leading enterprises trust Airtable to power workflows in product management, marketing operations, project & portfolio management, and more – all with the power of AI built-in. Central IT leaders deploy Airtable as a citizen development platform that empowers business users to build their own AI-powered applications.

That’s why more than 500,000 organizations, including 80% of the Fortune 100, rely on Airtable for collaborative work management and citizen development to help transform how work gets done. The result? Faster innovation, happier customers, enterprise governance, and a modern work experience for teams and departments.

Get the free edition today at airtable.com

Who Uses Airtable?

For organizations looking to build scalable, flexible apps with powerful governance and administration.

Airtable Software - Transform your operations with Airtable AI.
Airtable Software - Create apps instantly with Airtable Cobuilder.
Airtable Software - Powerful solutions for product, marketing, and more.
Airtable Software - Connect the most critical stages of product operations on Airtable.
Airtable Software - Achieve more in less time via Airtable automations.

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Reviews of Airtable

Average score

Overall
4.7
Ease of Use
4.4
Customer Service
4.4
Features
4.5
Value for Money
4.5

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Duncan
Duncan
Content Strategist in Australia
Verified LinkedIn User
Marketing & Advertising, Self Employed
Used the Software for: 1+ year
Reviewer Source

Must-Have Blend of Spreadsheet and Database

5.0 10 months ago

Comments: Airtable is fantastic. I've made it a part of basically every publication and content hygiene process we have, and have recommended it to all our clients. If you work in marketing, this tool should definitely be at the top of your software stack.

Pros:

Airtable has been a genuinely game-changing piece of software for my business. I can't think of another tool that makes managing the content lifecycle so effortless. The way you can organise bases, set up automations, and easily manage everything from social media to email campaigns to content assets is exceptional, to the point where I've made it an integral part of our content processes with clients.

Cons:

Overall, Airtable is an excellent tool. If I was being picky, the two negatives that have stood out to me are the pricing (it gets quite expensive if you have multiple users working in a base) and the fact that it's not great at certain types of data management due to the way records work. You can't necessarily replicate everything you can do in Excel/Sheets here; it's much better as a way to track and manage assets than as a mathematical tool.

Maddie
Maddie
Game Developer in US
Verified LinkedIn User
Computer Games, 1,001–5,000 Employees
Used the Software for: 1+ year
Reviewer Source

Airtable is our data management system

4.0 last year

Comments: Using connections, we connect records in Airtable to other services like Eventbrite, Asana, MailChimp, and more. Workflows are then finished with the help of automation. While it's possible to find a template that fits your needs, it's well worth your time to learn how to create your own.

Pros:

Airtable is a simple, collaborative database app. As long as the engineering team isn't too huge, working together on a bill of materials (BOM) is straightforward. One of my favorite features is the ability to create filtered views that are unique to each user.

Cons:

When a company's workforce size increases, Airtable's price tag skyrockets. The options for exporting are restricted. Airtable is not the place to store documents. Airtable does not support complicated equations. The user interface isn't always the most obvious.

Aaron
Founder in Vietnam
Venture Capital & Private Equity, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Excellent database tool for all kinds of purposes

4.0 4 weeks ago New

Comments: Bittersweet...it served us well, but to unlock the most useful features we had to pay a lot of money.

Pros:

Great user interface, and incredibly flexible.

Cons:

In order to have better record views, one must upgrade.

Katie
Quality Manager in US
Computer Software, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source
Source: SoftwareAdvice

Downhill

1.0 12 months ago

Pros:

I have been an Airtable user for years, and have always been impressed with its ease of use and the pace of improvements to the product itself.

Cons:

Airtable has recently suffered from a lack of customer support while simultaneously (in my experience) a higher rate of usability issues/bugs. Now, they've changed their pricing structure to revoke email support from the lowest priced tier. They expect users to be able to solve their own problems via the community discussion boards and less-than-sufficient/often outdated self help articles/pages. If there was a robust library of documentation, this might be acceptable, but there is not. We might consider upgrading to the higher tier of service, but I have submitted at least 5 contact forms to speak with a salesperson, but have not received any outreach from their sales team. I suspect we will have no choice but to abandon Airtable, since we use it for critical business operations and cannot risk having it break without any customer support to troubleshoot, but also we have been unable to get in touch with any salesperson to upgrade to the higher-level accounts that come with email support.

Jean
Jean
Business Manager in Argentina
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Great for Marketing Projects

5.0 4 months ago

Comments: I love it, it's my app of choice for most of my marketing processes.

Pros:

A lot of templates to start with. Highly customizable.

Cons:

Pricing depends on the number of users. A free account allows you up to 1000 registrations.