Who Uses This Software?

Small business and teams within larger organizations

Average Ratings

934 reviews
  • Overall 4.7/5
  • Ease of Use 4.5/5
  • Customer Service 4.6/5
  • Features 4.5/5
  • Value for Money 4.6/5

Product Details

  • Starting Price US$12.00/month
  • Free Version Yes
  • Free Trial Yes
  • Deployment Installed - Mac
    Cloud, SaaS, Web
    Installed - Windows
    Mobile - iOS Native
    Mobile - Android Native
  • Training In Person
    Live Online
    Webinars
    Documentation
  • Support Business Hours
    Online

Vendor Details

  • Airtable
  • http://airtable.com
  • Founded 2013

About Airtable

Airtable is the relational database for the rest of us. With a spreadsheet-like interface that anyone can use, realtime collaboration, and rich features like file attachments and reporting, Airtable is the friendliest modern database.

Airtable Features

  • Calendar/Reminder System
  • Document Storage
  • Email Marketing
  • Internal Chat Integration
  • Lead Scoring
  • Marketing Automation Integration
  • Mobile Access
  • Quotes/Proposals
  • Segmentation
  • Social Media Integration
  • Task Management
  • Territory Management
  • Brainstorming
  • Calendar Management
  • Contact Management
  • Content Management
  • Discussion Boards
  • Document Management
  • Project Management
  • Real Time Editing
  • Task Management
  • Version Control
  • Video Conferencing
  • Contact Database
  • Contact Import/Export
  • Interaction Tracking
  • Lead Management
  • Prospecting Tools
  • Sales Pipeline Management
  • Search/Filter
  • Segmentation
  • Shared Contacts
  • Audience Targeting
  • Brand Management
  • Campaign Management
  • Categorisation/Grouping
  • Conversion Tracking
  • Distribution Management
  • Editorial Calendar
  • Multi-Channel Publishing
  • Publish Scheduling
  • SEO Management
  • Social Media Management
  • Video Management
  • Access Controls/Permissions
  • Backup and Recovery
  • Data Migration
  • Data Replication
  • Database Conversion
  • Mobile Access
  • Multiple Programming Languages Supported
  • NOSQL
  • Performance Analysis
  • Relational
  • Virtualisation
  • Asset Categorisation
  • Asset Library
  • Asset Sharing
  • Customisable Branding
  • File Conversion
  • Metadata Management
  • Mobile App
  • Reporting/Analytics
  • Search/Filter
  • Version Control
  • Workflow Management
  • Campaign Management
  • Interaction Tracking
  • Lead Capture
  • Lead Distribution
  • Lead Nurturing
  • Lead Scoring
  • Lead Segmentation
  • Pipeline Management
  • Prospecting Tools
  • Source Tracking
  • Cataloguing / Categorisation
  • Customer Service Analytics
  • Customer Support Tracking
  • Email Response Control
  • Knowledge Management
  • Live Chat
  • Performance Metrics
  • Search
  • Self Service Portal
  • Collaboration
  • Feedback Collection
  • Idea Management
  • Milestone Tracking
  • Prioritisation
  • Product Roadmapping
  • Release Management
  • Requirements Management
  • Resource Management
  • Workflow Management
  • Agile Methodologies
  • Budget Management
  • Client Portal
  • Collaboration Tools
  • Cost-to-Completion Tracking
  • Customisable Templates
  • Gantt Charts
  • Idea Management
  • Kanban Board
  • Milestone Tracking
  • Portfolio Management
  • Resource Management
  • Time & Expense Tracking
  • Traditional Methodologies
  • Campaign Management
  • Client/Property Matching
  • Contact Management
  • Email Marketing
  • Interaction Tracking
  • Lead Management
  • Property Alerts
  • Referral Tracking
  • Segmentation
  • Collaboration Tools
  • Create Subtasks
  • Gamification
  • Gantt/Timeline View
  • Mobile Access
  • Percent-Complete Tracking
  • Recurring Task Management
  • Reporting/Analytics
  • Spreadsheet View
  • Task Board View
  • Time Tracking
  • To-Do List View
  • Access Controls/Permissions
  • Business Process Automation
  • Calendar Management
  • Compliance Tracking
  • Customisable Dashboard
  • Document Management
  • Forms Management
  • Graphical Workflow Editor
  • Mobile Access
  • No-Code
  • Task Management
  • Third Party Integrations
  • Workflow Configuration

Airtable Most Helpful Reviews

Game changer

Reviewed on 29/4/2019
Patricia S.
Writer & Designer
Nonprofit Organisation Management, 51-200 Employees
Used the Software for: 1+ year
Reviewer Source 
5/5
Overall
5/5
Ease of Use
5/5
Features & Functionality
Customer Support
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: Our team uses Airtable as a centralized location to track our project progress. We've even hacked it as a CRM on occasion, and used it for event planning, reporting--anything that requires you to organize lots of information in a standardized way. The resistance to using yet another platform was strong at first, but once we got into it, everyone has become an Airtable advocate.

Pros: When a co-worker recommended Airtable, I was predictably skeptical. Who needs yet another spreadsheet software I said, with an internal (ok, maybe external) eye roll. But this is no mere spreadsheet platform. It is the only one you will ever need. Ever. Again. The functionality that make it worth it to switch from Excel or Google Sheets might seem insignificant when you look at them on a features list. Colored labels, grouping, filtering, view options, etc. But you have no idea what a big difference they make! Airtable makes it possible to put in all the data you have, but the key to its success is it lets you filter it down to only the essential information you need to see to make the decisions in front of you. It's the database that actually helps with decision-making. And the more I use it, the more uses I find for it!

Cons: There are very few cons to Airtable. It's simple to use, and the potential is limitless. Once you start putting bases together, you just don't want to stop! One thing that is slightly non-intuitive is the relationship (or lack thereof) between different "tabs" of data. Read up on those before you go that route. You can also start getting out of hand pretty quickly with creating lots of different views, but nothing a little intentionality can't address. We trained our entire team on using Airtable for project management, and it's been the best decision we ever made.

Our Team Went From Zero Organization to Project Pipeline Wizards

Reviewed on 16/1/2020
Theresa E.
VP of Operations
Marketing & Advertising, 2-10 Employees
Used the Software for: 2+ years
Reviewer Source 
5/5
Overall
5/5
Ease of Use
5/5
Features & Functionality
3/5
Customer Support
5/5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: By using Airtable we are able to communicate with our clients better using the "Calendar" base. We are able to show our clients what we are doing for them the entire month. Being transparent with them and having this very cool interactive Calendar that shows our reports and ad creative really puts us at a whole new level in their eyes.

Pros: This software is super easy to use and has so many different options for "viewing" which allows something for everybody. There are so many different connections as well and the Block features allow our team to be very efficient with our client projects.

Cons: There is no way to reach out to somebody on customer support. I wish there was a chat option for customer support. There really isn't any training that comes alot with it. There are some videos but if there was a way to setup a webinar with an account manager there to help us learn more ways we could be using it, that would be ideal.

Power of a database, ease-of-use as a spreadsheet

Reviewed on 16/1/2020
Damian Y.
Admin
Religious Institutions, 2-10 Employees
Used the Software for: 1+ year
Reviewer Source 
5/5
Overall
5/5
Ease of Use
5/5
Features & Functionality
Customer Support
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: I have used it to track everything from people and their files (just attach it to their record!) to projects and attendance. It is easy and when I share it with others, I do not have to explain it to them, almost all of instinctively figure it out - it is that simple! So far I have got two whole organization to switch to AirTable from other famous products.

Pros: 1. I Like the point and click linking of info on one tab to info on the same or another tab
2. The controlled vocabulary function (selection of values)
3. one to one and one to many relationships handled seamlessly (multiple / single select)
4. Formulas are easy to use
5. Rolls up summarise linked data in the linked records
6. Count give a count of the # of linked records
7. Look up function carries information from the link records
8. You can embed whole files as an attachment direction linked to the record

Cons: 1. We have to pay $20/user/month to use the blocks. While it saves a lot of time, we only use a few blocks
2. Great for small teams but gets expensive for larger teams as cost is per user.

Airtable is one to watch in the future

Reviewed on 17/7/2018
Verified Reviewer
Senior Producer
Computer Games
Used the Software for: 6-12 months
Reviewer Source 
3/5
Overall
3/5
Ease of Use
1/5
Features & Functionality
4/5
Customer Support
5/5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: Airtable has very specific uses that would be hard to replicate anywhere else with another piece of software. It has many flaws and drawbacks, but once you accept them (and find ways to circumvent them) it can be quite a handy and interesting piece of software.

Pros: When I first started to use Airtable, I came away deeply frustrated with it's usability. It's sometimes slow, straightly obtuse to use and has many "pending features" that would be extremely helpful for some of the simplest of tasks. However, there came a time when I had to organise a league table for a tournament over the internet, and all of sudden, Airtable clicked. What Airtable is good at is creating a database of entries for a specific use, so for example, making an internet registration form where a user can enter data and "register" their interest in a particular thing is so quick and easy to do. I created an application form which auto stored the data into a highly organised table that I could then use however I wanted (I created a league table from the registered users with ease and shared the results of the league as the scoring progressed) - all via the internet, I don't know of a way that I could have achieved this without AirTable, Google Docs would have been a possible solution, but Airtable allows you to add attachments easily (so images, etc) as well as allowing you to manipulate (And hide) data in any way you can think of using Rollups and Lookups - two of it's most powerful features. Once you get used to it, Airtable becomes useful, and I can see myself using it again and again when I want to organise a very specific and distributed task on the internet.

Cons: Don't think this is Excel in a different disguise, it's not, it's not as adaptable and not as powerful as Excel. You couldn't use it to track a project or manage a holiday system or anything like that, but creating a full customer list for a newsletter? Yep, easy, that's the kind of thing it DOES do really well. It could use a few more features on the free tier of the software (the paid tier unlocks "blocks" - which is a strange name for plugins, which allow you to view the data in different visual ways but ultimately it's not as well integrated as it should be and therefore has a limited use) Another thing is that Airtables mobile interface is woeful compared to it's desktop version, and for some reason you can't access the desktop website via mobile. I have no idea what compelled them to make this decision but it's something they need to address in the future. The mobile layout is next to useless.

Only limited by your time and creativity

Reviewed on 30/12/2019
Steve M.
Director of Digital Marketing
Nonprofit Organisation Management, 501-1,000 Employees
Used the Software for: 2+ years
Reviewer Source 
5/5
Overall
5/5
Ease of Use
5/5
Features & Functionality
Customer Support
4/5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: We have about 10 different business processes that we track in Airtable. It's amazing how flexible it is, and the overall experience has been extremely smooth. It's especially easy to get new users up to speed quickly because of how intuitive the Airtable is, which is an especially difficult feat given how extensively you can customize everything. They have a great online help and video training as well.

Pros: Airtable brings actual structure to our working environment. We use for a team of 15 to track tasks, projects, and even for lightweight documentation of work done or where stuff is. I really like the flexibility and the ability to create just about anything with it and still make the finished product look nice. The UI is what people first comment on when I invite them to our shared set of bases--either "it looks great" or "this is easy" or something like that. I especially love the integration with Zapier so that if you need to go outside an Airtable base, you probably won't have to do manual entry--it can sync with your other app.

Cons: With the free version, you will hit the record limit will pretty easily. I wish they had a lower-priced plan that was above the free version, but below their much more expensive tiers.
A second huge miss is that there was really no way to do rich text. That severely limits the usefulness for using Airtable as any kind of repository for content or anything like that. Basically you convert everything to HTML markup and store it as plain text in Airtable, but like I said they have promised to fix this . . .

Read More Reviews