Airtable

Who Uses Airtable?

Small business and teams within larger organizations

What Is Airtable?

Airtable is the relational database for the rest of us. With a spreadsheet-like interface that anyone can use, realtime collaboration, and rich features like file attachments and reporting, Airtable is the friendliest modern database.

Airtable Details

Airtable

http://airtable.com

Founded 2013

Airtable Pricing Overview

Airtable has a free version and offers a free trial. Airtable paid version starts at US$12.00/month.

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Starting Price

US$12.00/month

Pricing Details

$12/user/month for the Plus plan when billed monthly. Free plan available.

Free Version

Yes

Free Trial

Yes

Deployment

Installed - Mac

Cloud, SaaS, Web

Installed - Windows

Mobile - iOS Native

Mobile - Android Native

Training

In Person

Live Online

Webinars

Documentation

Support

Business Hours

Online

Airtable Features

CRM Systems
Calendar/Reminder System
Document Storage
Email Marketing
Internal Chat Integration
Lead Generation
Lead Scoring
Marketing Automation Integration
Mobile Access
Quotes/Proposals
Segmentation
Social Media Integration
Task Management
Territory Management
Brainstorming
Calendar Management
Contact Management
Content Management
Discussion Boards
Document Management
Project Management
Real Time Editing
Task Management
Version Control
Video Conferencing
Contact Database
Contact Import/Export
Interaction Tracking
Lead Management
Prospecting Tools
Sales Pipeline Management
Search/Filter
Segmentation
Shared Contacts
Audience Targeting
Brand Management
Campaign Management
Categorisation/Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management
Access Controls/Permissions
Backup and Recovery
Data Migration
Data Replication
Database Conversion
Mobile Access
Multiple Programming Languages Supported
NOSQL
Performance Analysis
Relational
Virtualisation
Asset Categorisation
Asset Library
Asset Sharing
Customisable Branding
File Conversion
Metadata Management
Mobile App
Reporting/Analytics
Search/Filter
Version Control
Workflow Management
Campaign Management
Interaction Tracking
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking
Cataloguing / Categorisation
Customer Service Analytics
Customer Support Tracking
Email Response Control
Knowledge Management
Live Chat
Performance Metrics
Search
Self Service Portal
Collaboration
Idea Management
Milestone Tracking
Prioritisation
Product Roadmapping
Release Planning
Requirements Management
Resource Management
Surveys & Feedback
Workflow Management
Agile Methodologies
Budget Management
Client Portal
Collaboration Tools
Cost-to-Completion Tracking
Customisable Templates
Gantt Charts
Idea Management
Kanban Board
Milestone Tracking
Portfolio Management
Resource Management
Time & Expense Tracking
Traditional Methodologies
Campaign Management
Client/Property Matching
Contact Management
Email Marketing
Interaction Tracking
Lead Management
Property Alerts
Referral Tracking
Segmentation
Collaboration Tools
Create Subtasks
Gamification
Gantt/Timeline View
Mobile Access
Percent-Complete Tracking
Recurring Task Management
Reporting/Analytics
Spreadsheet View
Task Board View
Time Tracking
To-Do List View
Access Controls/Permissions
Business Process Automation
Calendar Management
Compliance Tracking
Customisable Dashboard
Document Management
Forms Management
Graphical Workflow Editor
Mobile Access
No-Code
Task Management
Third Party Integrations
Workflow Configuration

Airtable Reviews

Showing 5 of 1,019 reviews

Overall
4.7/5
Ease of Use
4.5/5
Customer Service
4.6/5
Features
4.5/5
Value for Money
4.6/5
Steve M.
Director of Digital Marketing
Nonprofit Organisation Management, 501-1,000 Employees
Used the Software for: 2+ years
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    5/5
  • Customer Support
    Unrated
  • Value for Money
    4/5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 30/12/2019

"Only limited by your time and creativity"

Comments: We have about 10 different business processes that we track in Airtable. It's amazing how flexible it is, and the overall experience has been extremely smooth. It's especially easy to get new users up to speed quickly because of how intuitive the Airtable is, which is an especially difficult feat given how extensively you can customize everything. They have a great online help and video training as well.

Pros: Airtable brings actual structure to our working environment. We use for a team of 15 to track tasks, projects, and even for lightweight documentation of work done or where stuff is. I really like the flexibility and the ability to create just about anything with it and still make the finished product look nice. The UI is what people first comment on when I invite them to our shared set of bases--either "it looks great" or "this is easy" or something like that. I especially love the integration with Zapier so that if you need to go outside an Airtable base, you probably won't have to do manual entry--it can sync with your other app.

Cons: With the free version, you will hit the record limit will pretty easily. I wish they had a lower-priced plan that was above the free version, but below their much more expensive tiers.
A second huge miss is that there was really no way to do rich text. That severely limits the usefulness for using Airtable as any kind of repository for content or anything like that. Basically you convert everything to HTML markup and store it as plain text in Airtable, but like I said they have promised to fix this . . .

  • Reviewer Source 
  • Reviewed on 30/12/2019
Verified Reviewer
Director of Communication
Religious Institutions, 13-50 Employees
Used the Software for: 2+ years
  • Overall Rating
    4/5
  • Ease of Use
    4/5
  • Features & Functionality
    4/5
  • Customer Support
    4/5
  • Value for Money
    5/5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 6/5/2020

"Completely indispensable for us!"

Comments: Despite it's cost and some features we'd still like to see, Airtable is an absolute no-brainer for us. We can track our constituents and their engagement so much more easily than with Excel or a random CRM that doesn't really match our needs. I also have moved most of my content planning, resource banking, quote caching, and attendance taking to Airtable. It's honestly SO multifunctional!

Pros: First: It's a database that is actually aesthetically attractive. AND it's easier to use and manipulate than Excel. AND you can custom build what you need, rather than finagling a pre-built CRM for your specific needs. Also all of the different visual ways of looking at the data/records are key.

Cons: There are some features that are still lacking. Like the ability to read what's in a cell and do something with that information. It's also quite expensive, especially for a non-profit like us.

  • Reviewer Source 
  • Reviewed on 6/5/2020
Otis C.
President
Machinery, 2-10 Employees
Used the Software for: 6-12 months
  • Overall Rating
    4/5
  • Ease of Use
    3/5
  • Features & Functionality
    4/5
  • Customer Support
    Unrated
  • Value for Money
    5/5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 16/7/2020

"Solid solution"

Comments: Great product overall. I was able to consolidate functionality from multiple softwares into one with air table.

Pros: Air table is readily configurable to track and organize a huge variety of business information such as Jobs, timeshares, purchase orders, customers, vendors, machines, maintenance schedules. Etc.

Cons: The android mobile app is very buggy and requires constant programming workarounds. The app is also very limited in its feature set compared to the web interface.

  • Reviewer Source 
  • Reviewed on 16/7/2020
Verified Reviewer
Senior Producer
Computer Games
Used the Software for: 6-12 months
  • Overall Rating
    3/5
  • Ease of Use
    3/5
  • Features & Functionality
    1/5
  • Customer Support
    4/5
  • Value for Money
    5/5
  • Likelihood to Recommend
    6/10
  • Reviewer Source 
  • Reviewed on 17/7/2018

"Airtable is one to watch in the future"

Comments: Airtable has very specific uses that would be hard to replicate anywhere else with another piece of software. It has many flaws and drawbacks, but once you accept them (and find ways to circumvent them) it can be quite a handy and interesting piece of software.

Pros: When I first started to use Airtable, I came away deeply frustrated with it's usability. It's sometimes slow, straightly obtuse to use and has many "pending features" that would be extremely helpful for some of the simplest of tasks. However, there came a time when I had to organise a league table for a tournament over the internet, and all of sudden, Airtable clicked. What Airtable is good at is creating a database of entries for a specific use, so for example, making an internet registration form where a user can enter data and "register" their interest in a particular thing is so quick and easy to do. I created an application form which auto stored the data into a highly organised table that I could then use however I wanted (I created a league table from the registered users with ease and shared the results of the league as the scoring progressed) - all via the internet, I don't know of a way that I could have achieved this without AirTable, Google Docs would have been a possible solution, but Airtable allows you to add attachments easily (so images, etc) as well as allowing you to manipulate (And hide) data in any way you can think of using Rollups and Lookups - two of it's most powerful features. Once you get used to it, Airtable becomes useful, and I can see myself using it again and again when I want to organise a very specific and distributed task on the internet.

Cons: Don't think this is Excel in a different disguise, it's not, it's not as adaptable and not as powerful as Excel. You couldn't use it to track a project or manage a holiday system or anything like that, but creating a full customer list for a newsletter? Yep, easy, that's the kind of thing it DOES do really well. It could use a few more features on the free tier of the software (the paid tier unlocks "blocks" - which is a strange name for plugins, which allow you to view the data in different visual ways but ultimately it's not as well integrated as it should be and therefore has a limited use) Another thing is that Airtables mobile interface is woeful compared to it's desktop version, and for some reason you can't access the desktop website via mobile. I have no idea what compelled them to make this decision but it's something they need to address in the future. The mobile layout is next to useless.

  • Reviewer Source 
  • Reviewed on 17/7/2018
Verified Reviewer
Owner
Marketing & Advertising, Self Employed
Used the Software for: 2+ years
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    4/5
  • Customer Support
    5/5
  • Value for Money
    5/5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 8/4/2020

"LOVE Airtable! Use it for all my businesses"

Comments: Amazing! Even their customer service is top notch.

Pros: I LOVE Airtable! I use it for all of my businesses (4) and it has become a vital piece of software for running each business. 1. I love how you can build entire databases that are easy to use and navigate. I don't have to teach my teach some complicated software, they get it right away.
2. Its so easy to use and create complicated tables quickly.
3. It works perfectly over every device.

Cons: 1. I do wish the form feature worked on mobile
2. I wish the bases could talk to each other

  • Reviewer Source 
  • Reviewed on 8/4/2020