What Is Falcon.io?

Falcon.io is a unified platform for social media and customer experience management. This platform is a one-stop solution for any marketer's social listening, engagement, publishing, measuring and benchmarking needs. Falcon helps marketers deliver more personalized brand experiences across all digital touchpoints, based on enriched customer profiles. This platform features a highly intuitive and collaborative UI and is complemented by the best support team in the business.

Who Uses Falcon.io?

Medium-sized to enterprise companies across a broad array of industries. Key industries include agencies, retail, CPG, education, financial services, healthcare, travel, and technology.

Falcon.io Details

Falcon.io

Founded in 2010

Falcon.io pricing

Starting Price:

US$108.00/year
  • Yes, has free trial
  • No free version

Falcon.io does not have a free version but does offer a free trial. Falcon.io paid version starts at US$108.00/year.

Pricing plans get a free trial

Falcon.io Details

Falcon.io

Founded in 2010

Falcon.io videos and images

Falcon.io video
Falcon.io Software - Audience Data - thumbnail
Falcon.io Software - Content Calendar - thumbnail
Falcon.io Software - Monitor for insights. - thumbnail
Falcon.io Software - Social Inbox - thumbnail

Falcon.io deployment and support

Support

  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • Chat

Deployment

  • Cloud, SaaS, Web-based
  • Android (Mobile)
  • iPhone (Mobile)
  • iPad (Mobile)

Training

  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos

Falcon.io Features

  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Approval Process Control
  • Artwork Management
  • Brand Guidelines
  • CRM
  • Campaign Management
  • Change Management
  • Collaboration Tools
  • Commenting/Notes
  • Content Library
  • Content Management
  • Customisable Branding
  • Customisable Reports
  • Customisable Templates
  • Data Import/Export
  • Digital Asset Management
  • Document Storage
  • Drag & Drop
  • Engagement Tracking
  • File Management
  • Filtering
  • Fulfillment Distribution
  • Image Editing
  • Image Library
  • Metadata Management
  • Monitoring
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple Output Formats
  • Project Management
  • Real Time Analytics
  • Real Time Reporting
  • Reporting & Statistics
  • Role-Based Permissions
  • Search/Filter
  • Single Sign On
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Tagging
  • Template Management
  • Third Party Integrations
  • Version Control
  • Visual Analytics
  • Workflow Management

View full list of Brand Management

  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Approval Process Control
  • Audience Targeting
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Categorisation/Grouping
  • Content Library
  • Content Management
  • Conversion Tracking
  • Customisable Branding
  • Customisable Templates
  • Data Import/Export
  • Data Visualisation
  • Drag & Drop
  • Editorial Calendar
  • Email Marketing
  • Engagement Tracking
  • Filtering
  • Multi-Channel Campaigns
  • Publish Scheduling
  • Reporting & Statistics
  • SEO Management
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Template Management
  • Third Party Integrations
  • Workflow Management

View full list of Content Marketing

  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Behaviour Tracking
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Chat/Messaging
  • Churn Management
  • Communication Management
  • Community Management
  • Content Creation
  • Content Management
  • Customer Database
  • Customer Experience Management
  • Customer Segmentation
  • Customisable Branding
  • Customisable Reports
  • Customisable Templates
  • Customizable Fields
  • Drag & Drop
  • Email Management
  • Engagement Tracking
  • Event Triggered Actions
  • Feedback Management
  • Gamification
  • Live Chat
  • Monitoring
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multi-Language
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Social Media Integration
  • Survey/Poll Management
  • Surveys & Feedback
  • Tagging
  • Third Party Integrations
  • Video Support
  • Visual Analytics
  • Widgets
  • Workflow Management

View full list of Customer Engagement

  • API
  • Access Controls/Permissions
  • Alerts/Notifications
  • CRM
  • Collaboration Tools
  • Customer Journey Mapping
  • Customer Segmentation
  • Customisable Branding
  • Customisable Forms
  • Customisable Reports
  • Customisable Templates
  • Customizable Fields
  • Dashboard
  • Data Visualisation
  • Drag & Drop
  • Email Management
  • Engagement Tracking
  • Feedback Management
  • Knowledge Management
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Language
  • NPS Survey Structure
  • Negative Feedback Management
  • Predictive Analytics
  • Real Time Analytics
  • Real Time Notifications
  • Real Time Reporting
  • Reporting/Analytics
  • Sentiment Analysis
  • Social Media Integration
  • Survey/Poll Management
  • Surveys & Feedback
  • Tagging
  • Text Analysis
  • Third Party Integrations
  • Trend Analysis
  • Visual Analytics
  • Workflow Management

View full list of Customer Experience

  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Advertising Management
  • Approval Process Control
  • Booking Management
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Scheduling
  • Cataloguing/Categorisation
  • Circulation Management
  • Collaboration Tools
  • Content Management
  • Customisable Branding
  • Customisable Reports
  • Customisable Templates
  • Data Visualisation
  • Document Storage
  • Drag & Drop
  • Email Marketing
  • Engagement Tracking
  • Image Editing
  • Layout & Design
  • Magazines
  • Mobile Access
  • Monitoring
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Language
  • Newsletters
  • Newspapers
  • Performance Metrics
  • Promotions Management
  • Real Time Analytics
  • Reporting & Statistics
  • SEO Management
  • Search/Filter
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Subscription Management
  • Tagging
  • Template Management
  • Third Party Integrations
  • Visual Analytics
  • Website Analytics
  • Workflow Management

View full list of Publishing and Subscriptions

  • AI/Machine Learning
  • API
  • Brand Tracking
  • Campaign Analytics
  • Campaign Management
  • Campaign Scheduling
  • Complaint Management
  • Content Management
  • Customer Experience Management
  • Customisable Reports
  • Engagement Tracking
  • Hashtag Tracking
  • Keyword Tracking
  • Multi-Location
  • Post Scheduling
  • Real Time Monitoring
  • Real Time Notifications
  • Reporting/Analytics
  • Response Management
  • Review Display
  • Review Generation
  • Review Monitoring
  • Review Notification
  • Review Request
  • Review Sharing
  • SEO Management
  • SMS Messaging
  • Search/Filter
  • Sentiment Analysis
  • Social Media Integration
  • Social Media Monitoring
  • Surveys & Feedback
  • Template Management
  • Third Party Integrations
  • Visual Analytics
  • Widgets

View full list of Reputation Management

  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Audience Targeting
  • Brand Tracking
  • CRM
  • Calendar Management
  • Calendar/Reminder System
  • Collaboration Tools
  • Communication Management
  • Configurable Workflow
  • Contact Database
  • Contact Management
  • Content Management
  • Customer Database
  • Customer Engagement
  • Customer Social Profiles
  • Customer Support
  • Customisable Reports
  • Customisable Templates
  • Customizable Fields
  • Data Import/Export
  • Data Visualisation
  • Drag & Drop
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Lead Capture
  • Lead Nurturing
  • Live Chat
  • Marketing Automation
  • Mobile Access
  • Monitoring
  • Multi-Channel Social Integration
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Sales Pipeline Management
  • Search/Filter
  • Sentiment Analysis
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Tagging
  • Task Management
  • Third Party Integrations
  • Visual Analytics
  • Workflow Management

View full list of Social CRM Tools

  • @mentions
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Automated Scheduling
  • Benchmarking
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Scheduling
  • Charting
  • Commenting/Notes
  • Competitor Monitoring
  • Content Library
  • Content Management
  • Customisable Branding
  • Customisable Reports
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Visualisation
  • Engagement Tracking
  • Influencer Tracking
  • Keyword Tracking
  • Lead Attribution
  • Monitoring
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Performance Metrics
  • Post Scheduling
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Search/Filter
  • Sentiment Analysis
  • Social Advertising
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Tagging
  • Third Party Integrations
  • Trend Analysis
  • Visual Analytics
  • Workflow Management

View full list of Social Media Analytics Tools

  • @mentions
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Approval Process Control
  • Automated Publishing
  • Automated Scheduling
  • Brand Tracking
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Collaboration Tools
  • Commenting/Notes
  • Content Management
  • Customer Engagement
  • Customisable Branding
  • Customisable Reports
  • Customisable Templates
  • Data Visualisation
  • Drag & Drop
  • Engagement Tracking
  • Filtering
  • Image Library
  • Keyword Tracking
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Post Scheduling
  • Real Time Analytics
  • Real Time Monitoring
  • Reporting & Statistics
  • Reporting/Analytics
  • Role-Based Permissions
  • Sentiment Analysis
  • Social Advertising
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Tagging
  • Template Management
  • Third Party Integrations
  • Trend Analysis
  • Visual Analytics
  • Workflow Management

View full list of Social Media Management

  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Automated Publishing
  • Automated Scheduling
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Click Tracking
  • Commenting/Notes
  • Contact Management
  • Content Library
  • Content Management
  • Conversion Tracking
  • Customer Segmentation
  • Customisable Branding
  • Customisable Reports
  • Customisable Templates
  • Data Import/Export
  • Data Visualisation
  • Drag & Drop
  • Email Marketing
  • Engagement Tracking
  • Image Library
  • Keyword Filtering
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Performance Metrics
  • Post Scheduling
  • Real Time Analytics
  • Real Time Data
  • Reporting & Statistics
  • Reporting/Analytics
  • Social Advertising
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Tagging
  • Third Party Integrations
  • Trend Analysis
  • Visual Analytics
  • Workflow Management

View full list of Social Media Marketing

  • @mentions
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts / Escalation
  • Audience Targeting
  • Benchmarking
  • Campaign Analytics
  • Campaign Management
  • Campaign Scheduling
  • Commenting/Notes
  • Competitive Analysis
  • Configurable Alerts
  • Content Library
  • Content Management
  • Customer Engagement
  • Customisable Reports
  • Dashboard
  • Data Visualisation
  • Email Alerts
  • Engagement Tracking
  • Filtering
  • Impact Measurement
  • Influencer Tracking
  • Keyword Tracking
  • Mobile Alerts
  • Monitoring
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Performance Metrics
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Real-time Updates
  • Reporting & Statistics
  • Reputation Management
  • Sentiment Analysis
  • Social Advertising
  • Social Listening
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Tagging
  • Third Party Integrations
  • Trend Analysis
  • Visual Analytics
  • Workflow Management

View full list of Social Media Monitoring

  • @mentions
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Activity/News Feed
  • Advertising Management
  • Alerts/Notifications
  • Blogs
  • Calendar Management
  • Chat/Messaging
  • Commenting/Notes
  • Contact Database
  • Content Management
  • Customisable Branding
  • Customisable Templates
  • Customizable Fields
  • Data Import/Export
  • Data Security
  • Document Management
  • Document Storage
  • Drag & Drop
  • Email Management
  • Engagement Tracking
  • Event Calendar
  • Event Management
  • File Management
  • Filtering
  • Forum / Discussion Board
  • Group Management
  • Knowledge Base Management
  • Live Chat
  • Media Library
  • Mobile Access
  • Monitoring
  • Online Forums
  • Personalisation
  • Real Time Notifications
  • Real-Time Chat
  • Real-time Updates
  • Reporting & Statistics
  • Role-Based Permissions
  • Single Sign On
  • Social Media Integration
  • Social Promotion
  • Tagging
  • Task Management
  • Third Party Integrations
  • User Management
  • User Profiles

View full list of Social Networking

  • Automated Publishing
  • Compliance Management
  • Content Discovery
  • Content Management
  • Employee Advocacy
  • Gamification
  • Lead Engagement
  • Performance Metrics
  • Pre-Approved Content Library
  • Single Sign On
  • Social Media Integration
  • Social Media Monitoring

View full list of Social Selling

Falcon.io Alternatives

More Falcon.io alternatives

Falcon.io Reviews

Read all 183 reviews

Average score

Overall
4.2
Ease of Use
4.3
Customer Service
4.5
Features
3.8
Value for Money
3.8

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Rob R.
Rob R.
Marketing in US
Verified LinkedIn User
Market Research, 11-50 Employees
Used the Software for: 6-12 months
Reviewer Source

Falcon.io Review

5 5 months ago

Comments: Very good experience. It helped to get our social media scheduled and publish on time, without having trouble forgetting any important posts.

Pros:

Great program to publish and schedule your social media content - especially if you have a lot of content to publish.

Cons:

It is very similar to other programs- but somewhat more expensive.

Roderick B.
Social Media Manager in UK
Marketing & Advertising, 11-50 Employees
Used the Software for: 6-12 months
Reviewer Source

Great product with lots of features but be prepared to pay!

4 2 years ago

Comments: Overall my experience with Falcon has been very positive. Having used multiple SMM tools, I've been impressed with the efficiency of the software. More development on the accompanying Hub app will really benefit a seamless operation across both desktop and mobile.

Pros:

Falcon is really easy to manage multiple social media channels, allowing you to easily post, interact and report. The UI is really easy to digest, meaning you can quickly pick up and get used to the software with minimal training. The customer support staff are always readily available should you need them, offering great advice and checking back to make sure the issue has been resolved. Regular webinars also give key insight into the changes going on in the social landscape, as well as demonstrating new product features.

Cons:

Falcon is one of the pricier social media scheduler tools. The value is there with the quality and detail in the social listening/reporting, however it doesn't make the software too accessible for smaller businesses or individuals.

Alternatives Considered: ContentCal, AgoraPulse and Hootsuite

Switched From: Buffer

Reasons for Switching to Falcon.io: Number of features and ability to have multiple team members/accounts with various levels of accessibility.

Hannah S.
Marketing Generalist in US
Construction, 5,001-10,000 Employees
Used the Software for: 6-12 months
Reviewer Source

You can't go wrong with Falcon

4 2 weeks ago New

Pros:

The calendar and ease of scheduling is the best part of falcon, but the monitoring system is great too!

Cons:

The reporting system isn't the best. There are a lot of glitches and it's hard to manipulate the numbers the way you want, but you can get the basics.

Ashley D.
Sr. Communications Mgr in US
Hospitality, 51-200 Employees
Used the Software for: 1-5 months
Reviewer Source

Review

3 2 years ago

Comments: It's a good experience, but really wish those pieces of functionality were available as they are crucial to efficiency of our business.

Pros:

The software is helpful to managing all social channels

Cons:

There are a few features that really could be improved: -bulk scheduling: being able to schedule multiple posts over the course of months or weeks. Our business can use the same evergreen posts at certain times. The functionality that Sprout Social offers is ideal. -scheduling the same posts across multiple channels on the same interface. Facebook, Insta and Linked In-- again Sprout allows this functionality. -not limiting custom reports to a certain number of metrics.

Alternatives Considered: Sprout Social, Meltwater and Hootsuite

Switched From: Sprout Social, Meltwater and Hootsuite

Reasons for Switching to Falcon.io: Previous relationship and the all in one reporting functionality. Other companies used 3rd parties for reporting purposes.

Rynie O.
Marketing assistant in South Africa
Marketing & Advertising, 2-10 Employees
Used the Software for: 1-5 months
Reviewer Source

How Falcon made my day to day life easier

5 2 years ago

Comments: Overall experience is very positive. Like mentioned above, I really like the Publishing tool. Engaging with the audience is also much easier than before (I do however wish that Instagram DM's could pull through to Falcon as well because then all my engagement could be done from one platform). But yes, overall I'm very positive. The team is also always very ready and prepared to help.

Pros:

The Publishing tool saves me so much time. Instead of designing a content plan on other software or programs, I can now create my content on Falcon's calendar. I also save time then on briefing our designers, because I send it directly to them for approval where they see exactly what I have in mind and design it accordingly.

Cons:

I really dislike that I have to create my audience from scratch every time I set up my ads. I don't want to create an audience from the listening tool, which is the only way you can save an audience. I would like to create an audience from scratch once, save it for that specific channel, and have it ready the next time/month I create my ads. Also, a recommendation - That you can edit published content as well (sometimes you want to change a small thing in the caption, but now you have to delete the whole post and add everything again).

Alternatives Considered: HubSpot Marketing Hub

Reasons for Choosing Falcon.io: Sprout made engaging very difficult. The listening tool on Falcon is a BIG bonus. Another thing that Falcon offered that Sprout didn't was the approval option which makes it possible to do content planning directly on the platform.

Switched From: Sprout Social

Reasons for Switching to Falcon.io: - Listening