15 years helping Irish businesses
choose better software

What Is Iterable?

Iterable is an AI-powered cross-channel communication platform with email that helps brands deliver joyful experiences with harmonized, individualized, and dynamic communications at scale. With Iterable, marketers can create, optimize, and measure every interaction taking place throughout the customer journey. Leading brands like Redfin, DoorDash, Calm, and Asana choose us to build customer-centric experiences at scale by delivering the right content to the right audience at the right time.

Who Uses Iterable?

We target growth marketers at companies within E-commerce / Retail, Media & Entertainment, Consumer Apps, Enterprise Software, Delivery, Education, and Recruiting.

Where can Iterable be deployed?

Cloud-based
On-premise

About the vendor

  • Iterable
  • Located in San Francisco, US
  • Founded in 2013

Iterable support

  • 24/7 (Live rep)
  • Chat

Countries available

Albania, Andorra, Australia, Austria, Belarus and 51 others

Languages

English

Iterable pricing

Starting Price:

US$500.00/month
  • No free version

Iterable does not have a free version. Iterable paid version starts at US$500.00/month.

About the vendor

  • Iterable
  • Located in San Francisco, US
  • Founded in 2013

Iterable support

  • 24/7 (Live rep)
  • Chat

Countries available

Albania, Andorra, Australia, Austria, Belarus and 51 others

Languages

English

Iterable videos and images

Iterable Software - Iterable lets marketers build powerful journeys without any coding
Iterable Software - Iterable gives marketers all the necessary info on their campaigns, in real time
Iterable Software - Iterable lets customers segment on any field or criteria, across millions of users
Iterable Software - Iterable seamlessly supports all marketing channels: email, web, mobile push, sms
View 5 more
Iterable video
Iterable Software - Iterable lets marketers build powerful journeys without any coding
Iterable Software - Iterable gives marketers all the necessary info on their campaigns, in real time
Iterable Software - Iterable lets customers segment on any field or criteria, across millions of users
Iterable Software - Iterable seamlessly supports all marketing channels: email, web, mobile push, sms

Features of Iterable

  • A/B Testing
  • CAN-SPAM Compliance
  • Campaign Analytics
  • Campaign Management
  • Channel Management
  • Communication Management
  • Contact Database
  • Contact Management
  • Customer Segmentation
  • Customisable Templates
  • Data Import/Export
  • Drip Campaigns
  • Dynamic Content
  • Email Marketing
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Marketing Automation
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Marketing
  • Push Notifications
  • ROI Tracking
  • Reporting/Analytics
  • SMS Marketing
  • Segmentation
  • Social Marketing
  • Subscriber Management
  • Template Management
  • WYSIWYG Editor
  • Website Visitor Tracking

Iterable Alternatives

Klaviyo is an intelligent marketing automation and customer data platform for email, SMS, mobile push and product reviews.
Deliver intelligent cross-channel messaging with Marigold Engage+ and meet your audience in the moments that matter most.
Customer.io is a customer engagement platform for creating data-driven campaigns that reach people across all messaging channels.
Braze is a leading customer engagement platform that powers lasting connections between consumers and brands they love.
We help small teams power big businesses with the must-have platform for intelligent marketing automation.
Mailchimp is the #1 email marketing and automations brand that recommends ways to get more opens, clicks, and sales.
We deliver the tools to simplify and amplify digital marketing and drive results for your business.
Campaign Monitor by Marigold is an email marketing tool that enables anyone to send beautiful, targeted, and effective email campaigns.
A customer engagement platform built for retailers to drive results: increased engagement, revenue & loyalty at every touch-point.

Reviews of Iterable

Average score

Overall
4.3
Ease of Use
4.2
Customer Service
4.5
Features
4.3
Value for Money
4.2

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
49%
4
39%
3
8%
1
4%
Alan
Alan
Content Marketing Manager in US
Verified LinkedIn User
Computer Software, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source

Fantastic email marketing software with great workflows

5.0 4 years ago

Comments: Overall we've had a very positive experience with Iterable that has given me autonomy over email marketing and have had not to rely too much on developers to help me achieve my email marketing goals.

Pros:

The WYSIWYG editor for emails is really nice because I can build emails without any code and make them look on brand and functional. The workflow tool is also really powerful for building automatic campaigns that continually perform well.

Cons:

Iterable feels like it just slow sometimes. Loading campaigns, saving templates, navigating to different parts of the software. If the pages and elements loaded faster it would feel a lot more snappy.

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, Self Employed
Used the Software for: 2+ years
Reviewer Source

Leading the marketing automation pack

5.0 2 years ago

Pros:

There is no one tool in marketing automation that is perfect, but Iterable checks the most boxes today out of any of them. Customer support is fantastic. Segmentation is fantastic. UI is improving. The tool's overall power for users with little technical background is superb.

Cons:

I think the reporting tools could be a bit better. Supports MMS through Twilio would also be a huge bonus.

Alternatives Considered: Braze and Customer.io

Switched From: Klaviyo

Reasons for Switching to Iterable: Customer support and overall flexibility of the platform

Kim
Director of Engineering in US
Consumer Services, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source

Rainbows and unicorns promised

1.0 5 years ago

Comments: Automatic blame deflection of any issues we've raised, canned responses and total failure to meet promised value

Pros:

Cart abandoner targeting promised, non-engineer self-service of complex marketing and retargeting campaigns.

Cons:

Blaming Segment for failure to merge anonymous events with identified users, blaming Segment for integration failures that caused significant loss of data. Awful limitations of workflows. No ability of non-engineers to actually successfully self-service on pretty much any features. Zero interest on actually enabling us to leverage the service to create value

Ciro
Procurement Manager in US
Marketing & Advertising, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Multi-Channel Marketing simplified

5.0 3 months ago

Comments: Multi-Channel Marketing has eased our marketing experience while it ensures that we reach all our customers and potential ones at the same time. Also,

Pros:

Marketing automation is a great feature in Iterable which ensures that you never lose any marketing chance you have

Cons:

It is quite pricey So many clicks to get where you want

Verified Reviewer
Verified LinkedIn User
Food & Beverages, 501–1,000 Employees
Used the Software for: 2+ years
Reviewer Source

Great Tool for CRM Beginners

4.0 9 months ago

Comments: When I first started using Iterable at my new job, I wasn't a fan. The capabilities were restricted especially in terms of analytics compared to other CRM tools. However, over the last 3 years, they have been adding new features slowly and catching up to other tools. My main problem with Iterable is regarding its UX and usability. As an everyday user, I find Iterable hard to use as you need too many clicks to achieve anything you are doing. I work fast and need to be able to generate campaigns swiftly. Iterable doesn't allow this and you sometimes need to click 5-6 different buttons to open a window.

Pros:

It is a simple tool that's easy to use and easy to figure out. Great for simple use cases. Email template building experience and features are better than other CRM tools.

Cons:

The platform is very click-dependant, meaning that you need so many clicks to perform a single function. Navigation is complex. Doesn't allow much flexibility when setting up campaigns.