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What Is Buffer?

Buffer is a social media management software trusted by over 75,000 brands and businesses to drive meaningful engagement and results on social media. Try Buffer's suite of products for planning and scheduling your content, analyzing results, and engaging with your audience. Buffer helps social media marketers and teams work more efficiently and effectively.

Who Uses Buffer?

We aim to serve a variety of markets including: publishers, mid-stage startup teams, non-profits, higher education, sports teams, e-commerce, solopreneurs, businesses, and enterprises.

Buffer Software - The Buffer dashboard
Buffer Software - Custom posting schedule
Buffer Software - Tailored posts
Buffer Software - Analytics summary
Buffer Software - Buffer analytics

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Reviews of Buffer

Average score

Overall
4.5
Ease of Use
4.6
Customer Service
4.4
Features
4.3
Value for Money
4.4

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Divaldo
Divaldo
CEO in Portugal
Verified LinkedIn User
Consumer Services, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Fantastic tool for social media management

5.0 last year

Comments: With several social networks to manage with posts, buffer monitoring solves the need for duplicated and repetitive work.

Pros:

Being able to manage several social networks in one place with the possibility of scheduling posts and monitoring engagement is one of the features that caught my attention.

Cons:

In itself the tool is excellent, however, with the emergence of other tools on the market and with more attractive prices I had to stop using it, however, I recommend it as it does its job perfectly.

Verified Reviewer
Verified LinkedIn User
Higher Education, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source

Perfect for Big Teams

5.0 last year

Comments: Over it has been great. I really appreciate the customer service

Pros:

That we can incporate our whole team without being overcharged for each team member! I also appreciate how easy it is to use and that they have an app. This is great for onboarding new users.

Cons:

I wish it notified admins faster when a post is drafted for approval and alternatively I wish it notified the person who submitted the post for approval when there post is approved and what time it is approved for.

Aaron
Account Director in US
Management Consulting, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

Simple and affordable social media management

3.0 5 months ago

Comments: Buffer allowed us to efficiently manage our social media posts and provided analytics, but it did not meet the needs of our small business.

Pros:

We found Buffer easy to use, with a user-friendly interface and affordable pricing but in the end we went with Woofy for more interesting user interface.

Cons:

We noticed Buffer lacks some advanced features like being able to integrate with Alexa.

Chris
Chris
Assistant Director in US
Verified LinkedIn User
Education Management, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Easy and Powerful!

5.0 last year

Comments: Excellent tool that doesn't hinder workflow and is easy to use.

Pros:

A powerful tool that helps keep all our social media content organized and easy to schedule.

Cons:

I liked everything about Buffer. It was super easy to use and it was effective

James
James
Chief Investment Officer in US
Verified LinkedIn User
Financial Services, Self Employed
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Solid social media management platform with reasonable price.

4.0 2 years ago

Comments: Good platform for solid social media connections and publishing features. It would be nice if the interactive features were included for the base price.

Pros:

I like their logo and their multi platform functionality.

Cons:

I dislike having to pay more for the interactive inbound connectivity.

Verified Reviewer
Verified LinkedIn User
Media Production, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

User-friendly but sometimes a bit clumsy

3.0 last year

Comments: Overall Buffer fits quite alright with the small businesses, but is definitely not a good choice for bigger companies.

Pros:

Buffer offers an intuitive and user-friendly interface, making it accessible even for beginners. I also liked the fact the platform provides content suggestions and ideas to help you create engaging social media posts. There is even a free plan option that is efficient for very small businesses and individuals.

Cons:

The free plan has limited features and restrictions, so I went for the paid plan. It's still a bit clumsy sometimes, with recurrent bugs and tech issues. For example, it's very hard to post on LinkedIn (no tagging available). It's also not possible to post on Instagram.

Carson
Sales Manager in US
Computer Networking, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Good Paid Features, But Not That Vital

3.0 10 months ago

Comments: It was just... ok. Not that useful. Not very impactful for us. Easier to use Meta.

Pros:

It's nice that everything ties in, but it just seems unnessasary. It was so much easier to just run things on Meta Business Suite

Cons:

Just not really needed all that bad. It's cool but we just didn't see much of a use for it. You can't do much without paying for the extra features too.

Max
Director of Marketing in US
Information Technology & Services, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Great Time Saver for Social Media

4.0 9 months ago

Comments: Overall my experience was positive. Buffer is a competitive offering in the social media management space.

Pros:

I like the clean and easy to use layout of the software. The setup is easy to create social campaigns.

Cons:

Overall the price is competitive , but it increased over time which I was not expecting.

Damien
Damien
Social Media Manager in Canada
Verified LinkedIn User
Wholesale, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source

Buffer is amazing for managing 3 accounts

5.0 last year

Pros:

I love how easy it is to setup your posts and just launch them with very little hassle.

Cons:

The 10 post cap on the free plan. Also, when posting to multiple accounts, it can get a bit confusing if you're not watching what you're doing.

Ebonie
Ebonie
Marketing Manager in US
Verified LinkedIn User
Consumer Services, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Buffer is worth the money

5.0 last year

Pros:

I saved the company $500 by switching to Buffer. I enjoy the software for scheduled post and analytics.

Cons:

The interface is pretty dull but simple.

Luke
Luke
Marketing Director in US
Verified LinkedIn User
Real Estate, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Great Product in a Crowded Market

4.0 2 years ago

Pros:

The price and different tiers allow you to pay a lower cost if you are looking for more basic needs. If you only manage a few accounts, this can be a great low-cost solution.

Cons:

The amount of accounts you can have on low cost options is not many, and I wish it had integration with Google Business.

Yolandi
CEO & Founder in South Africa
Management Consulting, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Streamlined Social Media Management with Room for Improvement

4.0 last year

Comments: Using Buffer was a positive experience with its user-friendly interface and seamless deployment. The tool's quality and features met my expectations, and despite some hiccups with customer service, it still provided good value for money. Buffer's ease of use and functionality make it a reliable social media management option.

Pros:

Buffer's ease of use and deployment were impressive, making it a breeze to schedule and manage social media content. The features and functionality offered were robust, allowing for efficient campaign management.

Cons:

Although Buffer's customer service was satisfactory, there were occasional delays in response time, which affected the overall experience.

Jack
Jack
Comms, Digital and Press in UK
Verified LinkedIn User
Nonprofit Organisation Management, 1,001–5,000 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Buffer gives bang for bucks for small orgs

4.0 last year

Comments: Overall Buffer has been a joy to work with and has revolutionised the way we work.

Pros:

Buffer is super simple to use and for us - with a small budget for software - it was perfect. We have the Teams account set up giving us unlimited users and the ability to have multiple levels of access.The key thing for us was the approval process - it gives users the comfort and safety of being able to draft and edit content without fear of accidentally publishing. While it gives those responsible for publishing a better overview of what people are putting together.

Cons:

The mobile app could be better - but I really am picking at straws. Ultimately for the price point for us it's great. The price does significantly increase if you need to manage 10 or more platforms though.

Spriha
Senior Digital Marketing Officer in UK
Financial Services, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

My Experience as a Digital Marketing Officer Using Buffer

4.0 last year

Comments: My overall Buffer experience has been extremely positive and rewarding. Buffer has proven to be an invaluable tool in the daily tasks of our team, and it has been critical in maintaining a consistent brand image across our various social media platforms.

Pros:

As a digital marketer, I've explored various social media tools, and Buffer stands out as a top choice for several reasons. What I liked best about Buffer was its comprehensive suite of features designed for effective social media management. It has become an essential component of my digital marketing toolkit, assisting me and my team in streamlining processes and implementing effective social media strategies for our B2C company.

Cons:

My experience with Buffer has been extremely positive, but there is one area where I felt it could be improved. While Buffer's analytics provide valuable insights into post performance, the platform's analytics may lack some of the more advanced or in-depth features found in specialized analytics tools. Buffer's analytics may feel limited to marketers looking for highly detailed or granular data, such as myself.

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Not a Big Fan!

4.0 9 months ago

Comments: It is fine if you want to go for scheduling. but if you want to go in advance and use a lot of features i suggest you to explore other tools much cheaper and better option than buffer.

Pros:

Well I was using Buffer earlier when there were not many options available. I like it buffer that time because of its features as compared to Hootsuite

Cons:

They have very few features and channel integration available.

Tychique Le Saint
Tychique Le Saint
Graphic designer in Congo - Brazzaville
Verified LinkedIn User
Design, Self Employed
Used the Software for: 2+ years
Reviewer Source

My Buffer experience

4.0 last year

Pros:

I've been a graphic designer for over 3 years and work with clients in community management. Buffer is an excellent application for managing social media accounts for my clients. Whether it's scheduling posts on social networks, analyzing performance and creating reports, or easily interacting with comments, this tool is a great boost to my work.

Cons:

like the fact that there are new features all the time

Verified Reviewer
Verified LinkedIn User
Consumer Goods, 10,000+ Employees
Used the Software for: 1+ year
Reviewer Source

Gives You a Piece of Mind for SMM

4.0 last year

Comments: Overall, it streamlines all the social media post that we plan to share, and that's great.

Pros:

It makes it quite easy to streamline social media posts and automate all the process including scraping post analytics on a frequent basis.

Cons:

For companies that do not operate on GMT, the timezone differences can be considered more carefully.

Andy
Director in UK
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Great Social Media Planning Tool

5.0 8 months ago

Comments: Buffer is a great product. I enjoy using it.

Pros:

Buffer has a great UI, its easy to navigate. I also like the Ai assistant it generates the text for social media posts for you.

Cons:

Not much bad to say about it to be honest if I had to pick something it would be that sometimes it takes a while to load after logging in.

Heejin
social media content in US
Nonprofit Organisation Management, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Manage multiple accounts in one!

5.0 last year

Comments: You will also need to monitor your scheduled posts to ensure that they actually post because every few months, social media accounts will disconnect from your Buffer account and require you to sign in again before scheduling any more posts.

Pros:

Buffer allows you to schedule posts to multiple social media accounts in advance. This is critical for anyone to save time while planning content. The app was self explanatory and easy to use.

Cons:

Depending on how many social media accounts you’d like to connect to Buffer, you may be able to find a better deal somewhere else. There are different tiers of paid plans that allow you to connect more social media accounts for more money. Depending on how many social media accounts you plan to connect, Buffer or Hootsuite May offer you a better deal.

Jonathan
Director in Czechia
Online Media, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Nice tool for starters, not suitable for enterprise

3.0 2 years ago

Comments: Buffer is a good tool for small companies or freelancers, but is too clumsy for having a real scalability path, and is not suitable for enterprise or mid-market companies.

Pros:

Buffer has quite a short learning curve and is easy to learn and use even for non-techie people.

Cons:

Sometimes a bit clumsy, especially when it comes to scheduling posting - it's quite impossible for example to tag people correctly on LinkedIn, and you often have to let your posts as a draft and go to the platform.

Paul
Paul
Owner in UK
Verified LinkedIn User
Computer Software, Self Employed
Used the Software for: 2+ years
Reviewer Source

My Buffer experience

4.0 last year

Pros:

Easy to use, schedule and publish social media posts.

Cons:

Copying settings between social media accounts could be better

Irem
Communication Manager in Sweden
Nonprofit Organisation Management, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Buffer is great for your automated reposts

4.0 last year

Comments: Very good! I've been using buffer every week for out daily posts and during the weekend our social media accounts still looks very active!

Pros:

I love that we can schedule many posts to be re-post automatically. Also it is great that we can change the title so the post would not look the same

Cons:

Sometimes it works quite slow and makes is difficult other programs to run in the background

Justin
Justin
Owner in US
Verified LinkedIn User
Publishing, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Top tier Social Media Management

5.0 2 years ago

Comments: Overall it is clearly a simple, easy to use, and high end social media management tool

Pros:

It is super easy to use and much more comprehensive than similar tools. Love the start page feature as well

Cons:

The least liked feature was that the start page feature didn't let me customize it as much as I would have liked

Nicolas
CEO in France
Information Services, Self Employed
Used the Software for: 6-12 months
Reviewer Source

Great social media scheduling tool

4.0 last year

Pros:

Buffer helps me a lot with all my social media scheduling. Thanks to Buffer, I schedule all my posts for the month and the posts are then flowing in my accounts. With Buffer, I buy peace of mind!

Cons:

The calendar view could be improved, and the statistics section too.

Lindsay
Marketing Specialist in US
Building Materials, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source

Not a fan of Buffer

3.0 2 years ago

Comments: Scheduling the same post on multiple platforms and in advance. Did not love the options to change for each platform- harder than it needed to be.

Pros:

The ability to schedule posts in advance on multiple platforms

Cons:

Very complicated to change the dimensions of post content for each platform. I did not like the tool overall