18 years helping Irish businesses
choose better software

What Is Fresha?

Fresha is the world’s #1 booking software for salons, spas, and wellness businesses, trusted by over 450,000 professionals in over 120 countries.

Designed to simplify operations and supercharge growth, Fresha provides an intuitive, all-in-one platform to manage appointments, streamline payments, and enhance client experiences.
Boost your sales and attract new clients by accepting online bookings directly through Google search, your Facebook and Instagram pages, and your website. Clients are easily kept up to date via automated messages, emails and the mobile app.

Fresha also empowers businesses to increase revenue with built-in marketing tools, client management features, and optional payment processing. Whether you're a solo practitioner or managing a multi-location business, Fresha offers the tools you need to succeed—all in one place.

Who Uses Fresha?

Appointment scheduling solution for salons, barbershops, spas and beauty and wellness professionals.

Where can Fresha be deployed?

Cloud-based
On-premise

About the vendor

  • Fresha
  • Founded in 2012

Fresha support

  • 24/7 (Live rep)
  • Chat

Countries available

Afghanistan, Albania, Algeria, American Samoa, Andorra and 224 others

Languages

Arabic, Brazilian Portuguese, Bulgarian, Croatian, Czech and 22 others

Fresha pricing

Starting Price:

€0.00
  • No free trial
  • Yes, has free version

Fresha has a free version and does not offer a free trial. Fresha paid version starts at €0.00.

Pricing plans get a free trial

About the vendor

  • Fresha
  • Founded in 2012

Fresha support

  • 24/7 (Live rep)
  • Chat

Countries available

Afghanistan, Albania, Algeria, American Samoa, Andorra and 224 others

Languages

Arabic, Brazilian Portuguese, Bulgarian, Croatian, Czech and 22 others

Fresha videos and images

Fresha Software - Fresha appointment scheduling
Fresha Software - Fresha no-show charges
Fresha Software - Fresha reminders
View 4 more
Fresha video
Fresha Software - Fresha appointment scheduling
Fresha Software - Fresha no-show charges
Fresha Software - Fresha reminders

Features of Fresha

  • Alerts/Notifications
  • Appointment Management
  • Appointment Scheduling
  • Attendance Tracking
  • Automated Scheduling
  • Availability Management
  • Billing & Invoicing
  • Booking Management
  • Calendar Management
  • Calendar Sync
  • Class Scheduling
  • Client Database
  • Client Management
  • Confirmations/Reminders
  • Customer Database
  • Customisable Branding
  • Customisable Forms
  • Customisable Templates
  • Debit/Credit Card Processing
  • Electronic Payments
  • Email Marketing
  • Email Reminders
  • Employee Management
  • Faculty/Staff Management
  • Fitness Plan
  • For Barbershops
  • For Medical Spas
  • For Salons and Spas
  • Gift Card Management
  • HIPAA Compliant
  • Inventory Management
  • Loyalty Program
  • Marketing Automation
  • Mobile Access
  • Multi-Location
  • Online Booking
  • Online Payments
  • Payment Processing
  • Payroll Management
  • Point of Sale (POS)
  • Recurring Appointments
  • Reminders
  • Reporting & Statistics
  • Rescheduling
  • Staff Management
  • Website Integration

Fresha Alternatives

Say, OM, to the world's friendliest scheduling software. Automate your client bookings, cancellations, reminders, and payments.
A comprehensive scheduling and management solution designed to streamline tasks, elevate the client experience, and maximize bookings.
Kitomba Software are experts in the hair and beauty industry helping top rated salons and spas achieve success for 20 years.
The easiest way for businesses to accept and schedule appointments online. Clients book directly via web, Facebook, email or SMS.
Busy Done Better with Bookedin's pain-free appointment scheduling software. We make booking a breeze for both you & your clients!
Booking software that's friendly, powerful & affordable. Access your business and all your data on any device, anywhere, anytime.
Boulevard is a client experience platform that simplifies booking, payments, and engagement—easy for your staff, loved by your clients.
Split self employed staff from employed. 100% cloud based. Treatwell integrated. UK based we can offer onsite training & onsite demo's.
Designed by hairdressers exclusively for salons & spas, Rosy services over 20,000 professionals from booth renters to 100-chair salons.

Reviews of Fresha

Average score

Overall
4.8
Ease of Use
4.9
Customer Service
4.8
Features
4.7
Value for Money
4.8

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Lucy
Lucy
Company director in UK
Verified LinkedIn User
Cosmetics, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Easy to use

5.0 last year

Comments: The staff are all really helpful, the system is reliable and it’s really easy to use.

Pros:

ease of use, online booking features and accessibility.

Cons:

Most of the time the response on email for urgent issues is quick but it is annoying not having a support line to ring.

Maya
CEO in US
Health, Wellness & Fitness, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

System is Intuitive

5.0 last year

Comments: I am UTTERLY pleased. After a NIGHTMARE of crappy customer service, buggy system, and overall a NEVER AGAIN experience without last system (vagaro) Fresha was just that a breath of FRESH-Air.

Pros:

The system is very intuitive. It is easy to learn and use. It is easy to set up the catalog - for everything and I love how you can quickly move things to be in a different order than just in the order they were made. You can send forms manually there is a GREAT product and inventory tracking system. their customer Service is TOP NOTCH, I especially recommending spending the money to get an account manager- totally worth their weight in gold and is VERY reasonably priced.

Cons:

Is it perfect? Nope they have some things to address. Even with the issues that need to be addressed, this is, by far, the best system I have used. I have used Massagebook, Square, Vagaro, Wix, and Meevo. I am highly impressed and LOVE my account manager (can’t remember the title you all give them).

Alternatives Considered: Boulevard, Square Point of Sale and Meevo

Reasons for Choosing Fresha: Gaslighting customer service reps, antagonistic to non Christians, buggy systems, terrible GUI, charge you to death for EVERY single thing- the list is exhaustive.

Switched From: Vagaro

Reasons for Switching to Fresha: Price, percentage for credit card processing (1% lower!!), the way the product worked

Kay
Manager in Australia
Health, Wellness & Fitness, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Fresha should be protecting business owner of theft of service

1.0 4 months ago

Comments: Overall is okay, it will be better if you offer loyalty system so we can record clients rewards or beauty bank service to deposit money.

Pros:

Easy to Use. Didn’t have the option to turn off market place and we have to stick with the 20% referral fees unless we quit using Fresha.

Cons:

Regarding theft of service, we are unable to process the payment without client provide us a security code sent to their phone. The system should provide more protection to us as a business owner. If we require their security code to charge their card, then it didn’t make sense anymore. I wasn’t aware about this issue because normally small amount processing was working fine, until we had a more premium service like hair extensions required payment over $1000 and client did a runner, after that I realised we won’t be able to charge her.

Fresha Response

3 months ago

Hi Kay, We're sorry to hear that you have not been satisfied with your experience with Fresha. So we can provide further clarification regarding your comments above, please reach out to us directly at [email protected]. We'll be happy to help you sort out any issues you may be experiencing. Kindest regards, The Fresha Team

Day
Owner in US
Retail, Self Employed
Used the Software for: 1+ year
Reviewer Source

Read all the fine print for fees

1.0 4 months ago

Pros:

In the beginning it was great. The reminders were great.

Cons:

However, they have added fee after fee for their "lifetime" free clients. We are the ones that have helped sort out the kinks. They take 20% for new clients. Do NOT have your clients book online. You HAVE to book them manually at first or you will lose any profit or break even per appointment. Also any text you send as reminders are now billed. Its become very expensive.

Alternatives Considered: Iris

Reasons for Switching to Fresha: It was free for lifetime. As a new user we were encouraged by free.

Fresha Response

3 months ago

Hi Day, We're sorry to hear that you have not been satisfied with your experience with Fresha. So we can provide further clarification regarding your comments above, please reach out to us directly at [email protected]. We'll be happy to help you sort out any issues you may be experiencing. Kindest regards, The Fresha Team

Alain
CEO in US
Health, Wellness & Fitness, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Thank you for a great product.

5.0 last year

Comments: I have been with Fresha since its inception when they were called shedule and I have enjoyed using this program ever since. [sensitive content hidden] is usually great at answering questions quite quickly and I’m grateful for that.
Thank you.

Pros:

The ease of use, the comprehensive tools available

Cons:

I’m honestly having trouble answering this question because I don’t think there’s anything I don’t like.

Sable
Salon Owner in US
Health, Wellness & Fitness, Self Employed
Used the Software for: 6-12 months
Reviewer Source

Great Place to Start

3.0 last year

Pros:

It was easy backend to use and update. It also has a free option

Cons:

There was a constant issue with clients booking online and it caused confusion for my guests

Alternatives Considered: Vagaro and GlossGenius

Reasons for Choosing Fresha: Clover was sold to me from my bank and not salon friendly and had hidden expenses monthly

Switched From: Clover

Reasons for Switching to Fresha: It was free to use and seemed also very easy. In the begin

Kellisha
Owner in US
Consumer Services, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source
Source: SoftwareAdvice

Poor customer care

1.0 last year

Comments: Horrible can never reach anyone $200 balance that 90% should not be charged for

Pros:

Nothing. Dishonest company. Can never talk to a real person to get things resolved. They charges things by fraud

Cons:

Dishonesty. Charge for things they should not. They book fake appointments to collect 20%. They charge for existing clients. Too many glitches and always an excuse like the owner is using links incorrectly. So they have a link that no mater who schedules from it, we are charged 20% I’ve emailed 5 times in a week and have asked for someone to call and have yet to get a response

Jessica
Owner of Med Spa in US
Consumer Services, Self Employed
Used the Software for: 2+ years
Reviewer Source

The best software for business owners

5.0 2 years ago

Comments: Love it.

Pros:

The fact that its so easy to use and modify menu for specials. Its simple and easy to the eye. The customer service is excellent they are super responsive with me since I started with them when they were shedul. Love this app.

Cons:

I haven't quite figures out how to transfer all my great reviews into google reviews. Google is a big thing for consumers so its important to have a link where this transfers or they automatically load into google is huge.

Paulina Jolanta
Owner in UK
Cosmetics, Self Employed
Used the Software for: 6-12 months
Reviewer Source
Source: SoftwareAdvice

Scam!!!!

1.0 last year

Comments: A customer saved via the Fresha app can only delete their visit from the app so that the salon is not charged with the transaction! but if the salon does it, even though the client's visit has not taken place, the salon pays a fee! This is a blatant FRAUD!!!!!! Don't use this app!!!

Pros:

Nothing nothing nothing nothing at all!!!!!

Cons:

Really bad customer service and rude !!!!!!

Faith
Customer Service Specialists in Kenya
Farming, 501–1,000 Employees
Used the Software for: 2+ years
Reviewer Source

Making your everyday the best with Fresha.

5.0 last year

Comments: This is the most affordable and secure software for getting clients or marketing my medical work on my farm.It is easy to use and understand.

Pros:

Have been using it to get unlimited bookings for my farm medical services.Fresha has really boosted my sales and have used it to attract more customers through online bookings.It zero monthly fees making it affordable for everyone.Have been updating my clients via automated texts.

Cons:

No Cons about this amazing software.Has really helped me in strategizing my company.

Paige
Creative Director in Australia
Marketing & Advertising, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Great booking system for a great price

5.0 4 months ago

Pros:

I compared a few different booking systems before settling on Fresha. I chose them because they are one of the more cost-effective alternatives on the market and provide a very seamless customer experience. The app really looks beautiful, so I knew it would be a nice experience for customers. The Fresha team also seem to be working on the app software in the background all the time, and I appreciate that they're always looking for ways to better the experience for businesses and customers.

Cons:

All businesses using the Fresha software are visible via the app. While this is great for other businesses to get more visibility, it's one extra step for customers to look up your business in order to book through the app. I'd also prefer if the cancellation policy could be more tailored rather than one, flat policy. 50% within 24 hours, 100% within 4 hours for example.

Verified Reviewer
Verified LinkedIn User
Health, Wellness & Fitness, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source
Source: GetApp

Scammed by Fresha

1.0 last year

Comments: Fresha is taking over a fifth of our earnings and not responding to our messages.

Pros:

System is pretty easy to use however Fresha has scammed us by placing a book now button on our website which sends customers to fresha.com marketplace to create a Fresha account and take more than a fifth of our earnings. Fresha is not replying to our messages.

Cons:

Fresha put a 'Book Now' button on our website that directs customers to Fresha com marketplace. This means every new client we get, which is most of them being in a tourist place, have to create a Fresha account and we get charged 20%. In effect Fresha is taking more than a fifth of our earnings! They are yet to respond to our messages.

Brooke
Front desck in US
Medical Practice, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

My experience with Fresha

5.0 4 months ago

Comments: super easy to setup and edit. nice and clean and not confusin.

Pros:

I like the ability to be able to schedule different providers and then be able to specify how long the appointments for. Also like client history so i can look at notes and such if and when needed.

Cons:

I wish it was more medical per say and would like to be able to have a section where i can put individual notes on clients and have Doctor sign off on note and or order.

Fresha Response

3 months ago

Hi Brooke, Thanks for your review, we're always delighted to hear from our Partners who love Fresha as much as we do! Kindest regards, The Fresha Team

Jamie
Makeup Artist in US
Cosmetics, Self Employed
Used the Software for: 6-12 months
Reviewer Source

Very user friendly for beauty industry!

5.0 last year

Comments: Overall have a great experience with fresha as it is easy and convenient to use and meets all of my needs.

Pros:

As a user in the beauty industry I really enjoy this software. It makes tracking clients and setting appointments very easy and clients seem to use it with ease as well!

Cons:

I think the calendar view could be a little more clean.

Megan
Production Planner in Germany
Pharmaceuticals, 501–1,000 Employees
Used the Software for: 6-12 months
Reviewer Source

Great Concept & App, Needs more Users

4.0 5 months ago

Comments: Overall I found the app to be useful while living in an urban area as there can be so many places to choose from for different treatments, however, very few places in rural areas have signed up for the app

Pros:

App is easy to use and has a good search function to help find what you're looking for

Cons:

Lack of salons that are on the app, some other apps have more choice for places to book

Stuart
Warehouse manager in Australia
Food Production, 51–200 Employees
Used the Software for: Free Trial
Reviewer Source

Easy to use, needs more customisation

3.0 5 months ago

Comments: The platform is easy and effective however it lacks customisation and customer service takes a while to respond.

Pros:

This platform is easy to use and effective. It is also affordable in comparison to other softwares

Cons:

Lack of customisation on SMS reminders and customer service took a while to respond to me

laura
practice manager in UK
Health, Wellness & Fitness, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Happy customer

5.0 3 months ago

Comments: very happy able to see appts book and amend

Pros:

can see all my appointments easily, including all future appointments

Cons:

my only con would be that I would like it to link with my calendar

Billie
Marketing coordinator in Australia
Marketing & Advertising, 2–10 Employees
Used the Software for: Free Trial
Reviewer Source

Booking made easy, concerns with customer service

4.0 5 months ago

Comments: Makes booking online easy however I wish there was better customer service

Pros:

The platform is easy to use and has lots of features that improve online booking

Cons:

The customer service isn’t the best in responding promptly

Lyneta
Assistant in Canada
Cosmetics, 2–10 Employees
Used the Software for: Free Trial
Reviewer Source

Great Service - Easy to use

5.0 3 months ago

Comments: Excellent - would recommend as its user friendly

Pros:

Easy to use - and has the features required.

Cons:

No complaints at this time - I think its a well designed service

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, 1,001–5,000 Employees
Used the Software for: 2+ years
Reviewer Source

The Best Free Appointment Booking Software for Male Grooming Businesses

5.0 last year

Comments: I love it and keep using it for years now. I even recommend it to parlors that aren’t using it to have all the places I go to and the staff I book with in one place

Pros:

FreeEasy to useAutomatically adds the appointments with location to my Google calendar and sets reminders. Super handy featureExcellent customer support

Cons:

The app is rarely slow and clunkyThe suggested barbershop locations are sometimes not the nearest

Talal
Director in United Arab Emirates
Photography, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

The best app for beauty and salons

5.0 last year

Comments: The best salon and booking system in the region

Pros:

Ease of use the booking system and with accurate data, also it can be used in many countries and i am using it continuously in UAE and KSA

Cons:

Prices shown usually is higher than the retailer

Zufferli
Company owner in Switzerland
Cosmetics, Self Employed
Used the Software for: 1-5 months
Reviewer Source

Excellent System

5.0 last year

Pros:

Easy to use and the booking system and with accurate data. I opened 2 ticket and the support tickets "Caitlin" was very professional and resolved everything.

Cons:

- Customize SMS reminder. - Is not possible to activate Membership with partial payment?

Rina
Owner in US
Consumer Services, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Realized they were stealing my tips!!

4.0 2 years ago

Comments: What started off free, became low fees, then they became high fees, and now I’m feeling like they are robbing me by stealing 20% from my tips and ge tax. I initially recommended this app to so many of my friends and businesses in the industry and left a stellar review for them. Currently looking for another system I can switch to.

Pros:

Easy to use, somewhat customizable. Has an app and is also usable online.

Cons:

*Fresha takes a 20% “new client fee” on top of the 20 cents and the credit card processing fee. They say it’s for clients who found them through the fresha app but none of the clients I’ve asked actually found us through them. In fact no one even knew what fresha was. * They take the 20% new client fee from the TOTAL AMOUNT CHARGED TO THE CLIENT. This means the GE TAX & TIPS TOO!!! I confronted them about this and they emailed back asking to make an appt for a phone call for them to go over the fees. Without answering my question. *If you have existing clients and they make a profile through the fresha app, you’re getting charged 20%. *If your client forgets their password and makes a new profile, you’re getting charged 20%.*On top of that, if the client makes 2 profiles the system will not let you merge them. *They charge a fee to hold the appt with a credit card. Yet, when the client no-shows and you charge the card it gets declined. So what’s the point of cc on file and all the fees if we can’t even charge them??

Filip
Wellness Manager in UK
Health, Wellness & Fitness, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Great customer service

5.0 last year

Comments: [sensitive content hidden]
from customer service was very helpful and solved our issue efficiently.

Pros:

Everything is in one place. Easy to manage.

Cons:

Difficult to manage services using multiple resources.

Laura
Mortgage Advisor in UK
Banking, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Scheduling for hair app

5.0 last year

Pros:

I like the ease of being able to manage your appointments

Cons:

No comment to be made. I like the functionality