17 years helping Irish businesses
choose better software

What Is Typeform?

Impress leads from the get-go with a beautiful, interactive form that's a pleasure to complete. Let leads self-segment using Typeform's responsive logic or generate lead scores with our Calculator, so you can capture the most qualified leads automatically. 120+ integrations let you hook up Typeform to your CRM or wherever you want to send your data. Sound complex? It's not! Typeform is super easy to use, no coding required.

Who Uses Typeform?

Typeform is much more than a form builder. It adapts to every interaction you have with your audience, at any scale—from small business to the enterprise level.

Where can Typeform be deployed?

Cloud-based
On-premise

About the vendor

  • Typeform
  • Located in Barcelona, Spain
  • Founded in 2012

Typeform support

  • Chat

Countries available

Albania, American Samoa, Andorra, Anguilla, Antigua & Barbuda and 102 others

Languages

English, Spanish

Typeform pricing

Starting Price:

US$29.00/month
  • Yes, has free trial
  • Yes, has free version

Typeform has a free version and offers a free trial. Typeform paid version starts at US$29.00/month.

Pricing plans get a free trial

About the vendor

  • Typeform
  • Located in Barcelona, Spain
  • Founded in 2012

Typeform support

  • Chat

Countries available

Albania, American Samoa, Andorra, Anguilla, Antigua & Barbuda and 102 others

Languages

English, Spanish

Typeform videos and images

Typeform Software - Typeform content elements
Typeform Software - Typeform workspace
Typeform Software - Typeform response summary
Typeform Software - Typeform logos
Typeform Software - Typeform new contact form
View 6 more
Typeform video
Typeform Software - Typeform content elements
Typeform Software - Typeform workspace
Typeform Software - Typeform response summary
Typeform Software - Typeform logos
Typeform Software - Typeform new contact form

Features of Typeform

  • Abbreviation Detection
  • Activity Dashboard
  • Alerts/Notifications
  • Communication Management
  • Conditional Logic
  • Customer Experience Management
  • Customer History
  • Customisable Branding
  • Customisable Forms
  • Customisable Questions
  • Customisable Templates
  • Dashboard
  • Data Analysis Tools
  • Data Import/Export
  • Data Visualisation
  • Drag & Drop
  • Email Management
  • Feedback Management
  • Forms Creation & Design
  • Lead Qualification
  • Lead Segmentation
  • Live Results Sharing
  • Mobile Survey
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multiple Question Types
  • NPS Survey Structure
  • Online Forms
  • Online Polling
  • Panel Management
  • Performance Metrics
  • Process/Workflow Automation
  • Pulse Surveys
  • Question Branching
  • Reporting & Statistics
  • Reporting/Analytics
  • Scoring
  • Skip Logic
  • Statistical Analysis
  • Survey Builder
  • Survey/Poll Management
  • Surveys & Feedback
  • Template Management
  • Test/Quiz Creation
  • Third-Party Integrations

Typeform Alternatives

Lay the right foundation for managing your stakeholder experiences. From customer insights to market segmentation, Qualtrics is the single solution for all of your experience data.
Wufoo makes it easy to create custom online forms so you can collect data, RSVPs, payments and more, all without writing code.
Drive better decision-making and deeper connection across your team through instant engagement, built for Slack, Teams, and Zoom.
Alchemer gives customer-obsessed teams the clarity to move from asking to action, driving your business forward.
SurveyMonkey Audience is the fastest DIY market research solution.
Qwary helps enhance engagement, retention, and satisfaction with AI-driven insights, surveys, r
Airtable is the no-code app platform that empowers people closest to the work to accelerate their most critical business processes.
It is the form builder solution that helps users creating long text and multiple-choice based forms, surveys and quizzes.
Gravity Forms is a WordPress plugin that allows users to create custom forms and workflows to gather data and streamline processes.

Reviews of Typeform

Average score

Overall
4.7
Ease of Use
4.6
Customer Service
4.4
Features
4.5
Value for Money
4.2

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Pedro
Pedro
CEO in Portugal
Verified LinkedIn User
Information Technology & Services, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

A "must use" platform to generate intuitive and simple forms

5.0 11 months ago

Pros:

The fact that any type of user, even without any experience, can quickly learn how to setup a form it's a very strong point. The fact that we, we advanced users, can customize a complex form it's also very good and then having integrations it's top.

Cons:

I can't actually think in much to say of cons, but if I forcedly had to chose one, I would say probably pricing to access some features. Maybe balancing it differently but it's very good the way the platform is setup anyway.

latoya
Founder in US
Cosmetics, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Client Screening Automation

5.0 3 months ago

Comments: I use typeform to screen new clients. It has helped tremendously because it minimizes the need for me to physically ask them the questions on the typeform. I can sort clients and review the data to help market.

Pros:

The ease of use. It's so user friendly and they update the software regularly.

Cons:

It could load a little faster. But in all honesty, it's an overall great software.

Alternatives Considered: Google Forms

Reasons for Choosing Typeform: this had more customization than google forms which was what i needed

Switched From: Google Forms

Reasons for Switching to Typeform: i was able to customize this and do the jump sequencing which i really liked

Jan
Digital Marketing Manager in India
Computer Software, 51–200 Employees
Used the Software for: 1-5 months
Reviewer Source

Good for short surveys, and form submissions

3.0 2 months ago New

Pros:

One survey question, at a time. Makes for a well-thought-out response.

Cons:

All questions are not visible at once. So, you don't know what to expect next.

Zachary
Zachary
Director of Sales and Marketing in US
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Great but not the best!

5.0 7 months ago

Comments: Generally great! Preferred it to all the other form builders, even the legacy ones! Until I found FilOut

Pros:

One of the TOP form builders available. Easy to use, easy to make beautiful interactive forms. The UI & UX are great as well. Fairly customizable

Cons:

Far too expensive compared to FilOut! Their pricing is not bad compared to many of their competitors. However, it is up to you to look into those companies yourself. And you'll find they all have way more features. That being said, if your going to spend upwards of $59/month on your form builder, you should be getting more features like HubSpot, SalesForce, or MailChimp with WP Forms or Gravity

Jean-Michel
Projects Manager in France
Market Research, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

A tool a bit more complex than most on the market, but easy to understand and deploy

4.0 9 months ago

Comments: We needed customer feedback, and to deploy a form after our monthly publications. Typeform allows for the creation of a simple questionnaire quickly, and especially with ergonomics and templates a bit more upscale than its free competitors.
The tool is a bit expensive for our use. But it meets our needs.

Pros:

Typeform is easy to use. Easily modifiable. And it does not require the intervention of a technical profile. Any user from marketing, management, human resources, communication can quickly get to grips with it. Its basic templates are clean and usable. And natively responsive. It's a rather complete tool and easy to adopt.

Cons:

Typeform is limited or becomes complex when you start to encounter more than 3 or 4 possible scenarios in a questionnaire. Its graphical management of scenarios can become unreadable. The tool is suitable for simple scenarios, but as soon as you exceed this number of scenarios, you quickly find yourself searching for the design error in the form. This can slow down its deployment. The tool can be expensive if not used regularly: At least once or twice a month. Or connected to an automation of a quality survey, for example.

Alternatives Considered: Jotform

Reasons for Choosing Typeform: Typeform was more upscale visually than its direct competitors. And especially simple and quick to deploy.

Switched From: Google Forms

Reasons for Switching to Typeform: The bulky aspect of the forms was a dealbreaker for JotForm. And the ergonomics of the menus were less clear for users.

Jonathan
CEO in France
Education Management, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Powerful tool to collect data from customers

5.0 5 months ago

Comments: I am using Typeform to collect data from my leads which is used to generate documents for quotes and proposals

Pros:

Intuitive tool to build advanced forms and integrate them to my operations

Cons:

When I tried building a personality test using Typeform, it didn't have the required features

Alternatives Considered: Google Forms

Reasons for Switching to Typeform: More advanced features with Typeform, superior design

Olivia
Programs Coordinator in US
Nonprofit Organisation Management, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Super efficient survey creation and management tool!

5.0 8 months ago

Pros:

Typeform is a really great form management software, especially in comparison to Google Forms. We have used Typeform to collect so many different types of information and data, but it is very easy to set up the different types of surveys!

Cons:

Sometimes Typeform can be a bit tricky to get a handle of when new features are released, but they always maintain a super great FAQ and How-To section.

Madhura
Strategist in India
Apparel & Fashion, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Typeform is one the most friendly, high-design experience platforms to build a interactive form

4.0 5 months ago

Pros:

Typeform is one the most friendly, high-design experience platforms to build a variety of forms.

Cons:

There are a lot of design options but at times it becomes confusing to use the correct type of input response for the question.

Maria
Teacher in Argentina
E-Learning, Self Employed
Used the Software for: 1+ year
Reviewer Source

Practical and efficient

5.0 4 months ago

Comments: Very good experience time saving and practical

Pros:

time-saving, reliable, easy to use, easily adaptable to clients/ students

Cons:

It can be repetitive if the audience is not determined

Alternatives Considered: Google Forms

Reasons for Switching to Typeform: Its easier to use and it offers more interesting features

Sam
Co Founder in UK
Computer Software, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Good for feedback forms!

5.0 3 months ago

Pros:

TypeForm has an amazing User Interface and makes my forms look amazing.

Cons:

The pricing is not easily scalable for smaller businesses.

Atour
Analyst in US
Research, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source

Superb selection of templates and integrations.

5.0 last year

Comments: Because of its sophisticated branching and conditional logic, I can design customized routes for responders.

Pros:

With Typeform's user-friendly drag-and-drop builder, anyone can easily design visually attractive surveys and forms. With so many pre-made templates at my disposal, I can get started right away and customize each form to meet our unique requirements. I can keep our forms looking professional and match our organization's identity using our custom branding options.

Cons:

The cost is somewhat exorbitant. The responses received from the customer service staff could be better.

Alternatives Considered: Google Forms

Reasons for Choosing Typeform: Although sometimes challenging to utilize, generally simple to figure out.

Switched From: SurveyMonkey

Reasons for Switching to Typeform: The ease of integration of Typeform with well-known third-party applications improves productivity.

Lucien
VP of Product in UK
Information Technology & Services, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

Typeform is an essential form tool with the features to satisfy most requirements

5.0 8 months ago

Comments: Typeform provides us enough power to design well optimised, highly intelligent forms to power our business across the board from UX feedback, inbound and partnerships.

Pros:

Typeform is particularly valuable for a number of reasons. Firstly, the logic within Typeform makes our forms far more intelligent. This helps us build different user journeys depending on answers which creates a high level of personalisation converting more inbound. Typeform automations enable us to pipe through responses to slack and other applications across our business which is also incredibly important. Lastly, the analytics on conversion throughout the form give us insights we need to optimise this.

Cons:

Again, as a business, we are highly attracted to platforms that have a vertical stack with more features, products and functionality. Typeform is a standalone product when you have products like ClickUp with a forms feature within a much more powerful project management platform.

Brittany
Marketing Assistant in Australia
Real Estate, 1,001–5,000 Employees
Used the Software for: 1+ year
Reviewer Source

Can't work without Typeform

5.0 3 months ago

Comments: It's dead simple to use and lets me create interactive forms that are a joy to fill out. Forget those boring old questionnaires, Typeform's got everything I need to make engaging forms that grab people's attention and boost my marketing campaigns.

Pros:

This is my go-to form creation tool, mate! Love the modern design and interactive features, it's a beaut.

Cons:

Well, except maybe it could have a few more advanced features in the free version.

Verified Reviewer
Verified LinkedIn User
Financial Services, 501–1,000 Employees
Used the Software for: 2+ years
Reviewer Source

User friendly and simplistic.

5.0 10 months ago

Pros:

The integration between Google sheets and Typeform is brilliant and I have found it helpful, for automatically moving responses to surveys I create into Google Spreadsheet for advanced analysis purposes . Also, Typeform is user friendly to use , both for when I am creating survey forms and for respondents answering my surveys. The level of simplicity that Typeform offers is currently unrivalled by any other survey tool I have tried.

Cons:

My only displeasure with Typeform, is that they discontinued the chat form creation functionality, a few months ago.

Pedro
Pedro
Marketing & Growth Ops in Portugal
Verified LinkedIn User
Financial Services, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

One of the best form builders you can have

5.0 last year

Pros:

- Personalization is key: Being able to use custom fields and questions to map them directly into our CRM- Ideal for big and complex surveys because it's very easy to get the data out of them and insert it in another platforms - Analytics and aesthetics

Cons:

- Mobile experience on bigger forms can be a hit or miss;- Brand customization could be improved

Douarou
Artist producer in US
Music, Self Employed
Used the Software for: Free Trial
Reviewer Source

Typform review

5.0 3 months ago

Comments: Easy to create best opinions to control all

Pros:

Is the ideal software to understand customers

Cons:

Best to create best content and know feedback from customers

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Love Typeform but the pricing is atrocious

5.0 7 months ago

Pros:

It's the best way to create engaging submission forms. Typeforms are modern and make the submission experience fun.

Cons:

The pricing. It's the main reason I don't use it anymore.

Valerie
Toxicologist in US
Environmental Services, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Better than Google forms

4.0 4 months ago

Comments: Easier to fill out than Google forms and more accessible too

Pros:

You can key in choices rather than just selecting. Also you can pick more than one answer

Cons:

Nothing I think it is one of the better survey tools

Rachel
Senior SEO Specialist in UK
Automotive, 1,001–5,000 Employees
Used the Software for: 1+ year
Reviewer Source

A great way to build surveys

4.0 last year

Comments: Overall, I'd recommend Typeform to marketers looking to carry out any form of research, as long as they're not looking to ask many questions (which, for most surveys looking to have a high response rate, is necessary!). If you're looking to create a more complex survey with heaps of questions and potential flows, be prepared for some lags.

Pros:

Building surveys with Typeform is really, really easy. Regardless of whether you're asking open or closed questions, have follow-up questions pertaining to certain answers or want to use rankings or scales, Typeform makes it easy to add and tailor each of these questions at any point in your survey creation.

Cons:

The only thing that lets Typeform down is how much it lags when you're working with lots of questions. A slight lag is expected on any software, but if you're building complex surveys with various avenues (for example, for whitepaper research), adding and editing any questions further down the line becomes almost impossible due to lag times.

Kevin
IT in US
Telecommunications, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Great for form collection with sharp presentation

5.0 4 months ago

Comments: If you don't recognize Typeform by its brand name, you would certainly recognize the product. Sleek, line-by-line forms. Many of our clients really like the product.

Pros:

Survey response tech with very cool packaging. It makes your form feel sleek.

Cons:

A little expensive and limited for what it is.

Sophie
Operations Manager in UK
Education Management, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Best platform for surveys

5.0 3 months ago

Comments: Really helpful platform, very user-friendly and makes creating surveys or polls really simple. Perfect for businesses who want to do this a lot.

Pros:

Typeform is one of the best surveying products out there, and would always be my first choice for a client survey. Also integrates nicely with websites.

Cons:

It can get quite expensive, especially if you are using it fairly infrequently. They do have a nice range of plans though.

Ty
Founder in US
Education Management, Self Employed
Used the Software for: 1+ year
Reviewer Source

Intuitive & Seamless

5.0 4 months ago

Comments: My overall experience with Typeform is very positive. I never had any trouble using it and I was able to learn it on my own without any assistance or need to look things up.

Pros:

I liked the intuitive platform for Typeform, it was very easy to set up a survey and very aesthetically pleasing too.

Cons:

Honestly, there isn't anything I dislike about Typeform. It served my needs for creating surveys at work that were seamless and quick.

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

The best forms tool

5.0 7 months ago

Pros:

Great tool to create and share forms and capture lead

Cons:

The learning curve is a bit long but with impressive results

Leah
Artist reveiwer in US
Online Media, Self Employed
Used the Software for: 2+ years
Reviewer Source

Fast an easy to complete

5.0 last year

Comments: Easy way to complete or make a survey collect data

Pros:

Makes taking or making surveys easy when others suck

Cons:

Can be to repetitive an drawn out depending who made it

Antti
Senior Associate in Finland
E-Learning, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Good tool for gathering data

5.0 3 months ago

Comments: Easy to use too that helps you to do simple research even with the free version.

Pros:

Easy to use UI, excellent tool for gathering feedback and having all the results in one place and well formatted.

Cons:

One could argue that the pricing is a bit off, since there is a lot of tools that can fulfill the same job.