15 years helping Irish businesses
choose better software

What Is MailerLite?

Grow your business with MailerLite’s fast and scalable email marketing platform.

Create professional newsletters, landing pages & websites using our drag & drop editor (with AI generator) or with pre-designed templates. And manage campaigns on-the-go in the iOS app.

Nurture relationships with advanced features like pop-ups, multi-trigger automations, embedded surveys, Facebook custom audiences and auto resend campaigns. Measure performance with detailed reporting inside your dashboard.

Who Uses MailerLite?

Freelancers, writers, small and mid size businesses, non-profits, public administrations, large enterprises. Simply anyone who needs affordable and great value email marketing service.

MailerLite Software - AI Drag and drop
MailerLite Software - Unlimited automations
MailerLite Software - Sign-up forms to collect new subscribers
MailerLite Software - Mobile app when you're on the go
MailerLite Software - State of the art dashboard

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Reviews of MailerLite

Average score

Overall
4.7
Ease of Use
4.6
Customer Service
4.8
Features
4.6
Value for Money
4.7

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Michael
Michael
Digital Marketing Consultant in UK
Verified LinkedIn User
Marketing & Advertising, Self Employed
Used the Software for: Free Trial
Reviewer Source

Clean and Easy to Use UI, FREE tier options and features the **BEST** in the industry.

5.0 3 years ago

Comments: Excellent....no complaints whatsoever. Customer service was prompt and helpful

Pros:

How easy it is to use. I logged in and setup a campaign with a subscription form on the landing page I had built in less than 10 minutes. Was able to verify my sending email domain quickly, and test everything with no deliverability options. None of the emails wen to spam, like other platforms I've tested, from my same domain I was using, emails went to spam, or took ages to arrive in the inbox in my test runds.

Cons:

No library of images, for example other platforms are connected to pixabay or unsplash, but this is a small price to pay, as their basic pro plan starts at a low fee of $10 per month (or $84 per year) - for 5 landing pages and one website, THIS IS AN INCREDIBLE price.

MailerLite Response

3 years ago

You review titles is making us blush, Michael! What a treat to read this. Thank you so much on behalf of our team to write this. Glad you became part of our community. Edit: Just realized I didn't add this little part in - we do have Unsplash integrated, so a little odd that you cannot see this from your end. Here's a link that might help: https://www.mailerlite.com/video-tutorials/file-manager-store-and-organize-your-images If this doesn't work, please get in touch with our support team as they will help you out with this.

Sophie
marketing manager in Belgium
Information Technology & Services, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

If you are looking for a tool that just does emailmarkering right, then Mailerlite is it!

4.0 2 months ago New

Comments: I have onboarded multiple clients to Mailerlite. I feel the tool is easy to use and offers most features one would want when looking for an emailmarketing tool. It is very affordable and has a great customer service.

Pros:

I like the fact that it is very straightforward in its use. In theory you can start using the tool without going trough manuals or guides. I like the fact that they have a chat support. If you do have a question you want to be able to ask it. They are open to suggestions and have a communication line for bugreporting. The drag and drop editor makes it easy to create emails. It is a EU tool so it is in line with GDPR regulation. The price is very affordable and allows any company size to start out with emailmarketing.

Cons:

The tool is a bit let mature then for example Mailchimp. The last couple of months with the launch of the new editor there have been a couple of bugs in the editor and how it was displaying in mailboxes. Support was reachable and they did follow up on those issues. It would be great to have a build in tool to test how the emails look in different mailboxes. Another great tool would be to have a way to test automations more easily.

Mireille
Designer in Netherlands
Food & Beverages, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

review.

3.0 3 weeks ago New

Comments: It is quite a difficult program to understand. But if you get the feeling, you can do a lot with it.

Pros:

That i can be creative. And it works even with my design program's.

Cons:

Whenever I make something, it always turns out different. And not the way I designed it.

Sílvia Isabel
E-mail Marketer in Portugal
Marketing & Advertising, Self Employed
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Simple, practical and intuitive

4.0 3 weeks ago New

Comments: Simple, easy, with fantastic technical support. Very positive experience.

Pros:

It's super intuitive, perfect for anyone starting a business. It allows you to enjoy several features even in its free version.

Cons:

The reports could be more complete, especially for subscriber management. And automation, in advanced plans, should be more complex, allowing for more flows.

Ryan
Owner in US
Publishing, Self Employed
Used the Software for: 2+ years
Reviewer Source

Great value for the cost

5.0 4 weeks ago New

Comments: I manage a lot of client accounts over a variety of email marketing providers, and MailerLite is by far my favorite. It has the features I need at a reasonable price. Whenever I have issues or need help, customer service is only a few minutes away via live chat.

Pros:

It's loaded with features, but it's easy to use. Other providers may be jam packed with similar features but the user interface is not intuitive.

Cons:

I have two-factor authentication on my account, but a good amount of time the code I receive in the email doesn't work and I have to resend a second code before I can log in.