What Is MailerLite?

Grow your business with MailerLite’s fast and scalable email marketing platform.

Create professional newsletters, landing pages and websites using our drag & drop builders or with pre-designed templates. And manage campaigns on-the-go in the iOS app.

Attract subscribers and nurture relationships with advanced features like pop-ups, multi-trigger automations, embedded surveys, Facebook custom audiences and auto resend campaigns. Measure performance with detailed reporting inside your dashboard.

Who Uses MailerLite?

Freelancers, writers, small and mid size businesses, non-profits, public administrations, large enterprises. Simply anyone who needs affordable and great value email marketing service.

MailerLite Software - Unlimited automations
MailerLite Software - Sign-up forms to collect new subscribers
MailerLite Software - a variety of templates for newsletters, websites and landing pages
MailerLite Software - State of the art dashboard
MailerLite Software - Mobile app when you're on the go

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Reviews of MailerLite

Average score

Overall
4.7
Ease of Use
4.6
Customer Service
4.8
Features
4.6
Value for Money
4.8

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Melanie Latrelle
Melanie Latrelle
Web Designer and Photographer in US
Verified LinkedIn User
Design, Self Employed
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

I've been using MailerLite for business for years!!

5.0 7 months ago

Comments: I've been using MailerLite for my business for years. It has served all of my email marketing needs and lead generation leads. I've seen other platforms, however I have chosen to stick with MailerLite because it is easy to use and the support is great, and the platform has stayed consistent and serves me well in my business. The free version offers so much for new business owners to get started. MailerLite is a fully comprehensive email marketing platform.

Pros:

Ever since I started my first business, I've been using MailerLite. I did research other competitors, however their platforms were not as easy to use as MailerLite. I love that as a new business owner, I was able to get on a free plan to get started and be able to send out emails and do automations. The platform is easy to use and understand. I love how I can integrate forms into my website for lead generation and for capturing contact information. I use this platform for email automations when people subscribe to my freebie. I also use it for sending beautifully designed emails - there are many customization options. I like using the landing page feature for my freebie offer as well. On my contact page, I've embedded a MailerLite form to capture contact information for my leads. MailerLite makes it easy for me to gather email addresses, send out campaigns, and monitor engagement.

Cons:

I would like more options to customize the embedded forms so that it blends seamlessly into my custom website design.

MailerLite Response

7 months ago

Thanks a bunch for sharing your experience with us. We're also happy to hear your feedback on how we can improve.

Gen
Company owner in UK
Health, Wellness & Fitness, Self Employed
Used the Software for: 1-5 months
Reviewer Source

Hats off to the tech team and support functions at MailerLite

5.0 4 weeks ago New

Comments: Having joined MailerLite - I am now the proud owner of ...1. an opt-in that attracts my Ideal Client and pops them on my email list, via a landing page2. a product that I'm selling directly out of Stripe via an integration with MailerLite that sends all sorts of wonderful automated emails 3. landing pages for an upcoming Masterclass that hopefully attracts my Ideal Client - I just feel very empowered and feel like I've elevated my business to a new level of automation which I didn't dream possible - because I am, as stated, a technophobe.My experience has been made even more positive because of the tech team support.

Pros:

The thing I rate really extremely highly is the level of support. Despite my 'not' being on the most expensive tier, I have found the support team very responsive to cries for help via email - they acknowledge the email, they keep me in the loop and they do their best to resolve the issue. I find that super-helpful, bearing in mind I generally see myself as a technophobe who is challenged by 90% of technology software.I also, recently migrated to MailerLite having been with a chimp who I simply couldn't work with - I found him incomprehensible and seriously not-fit-for use by me, specifically, and probably many people of my generation and techno-comfort levels. All chimp work had to be outsourced which was extremely frustrating and time-consuming and left me feeling dis-empowered. I have, admittedly, had some challenges with MailerLite but on the whole it's super-navigable and easy to use, and the tech support really elevates it for me into being a really desirable product.

Cons:

Hmmmm - I don't have enough to compare with and make meaningful input here.

Lucille
Accountant in South Africa
Accounting, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source
Source: SoftwareAdvice

Disappointing Customer Services - They don't care about your customers who are let down by them

1.0 4 weeks ago New

Comments: I've been using Mailerlite for a while now, and unfortunately, my recent experience with their customer support has left me disappointed. I reached out to their team on 18th February to report an issue with their automation, and unfortunately, it took several days for them to respond. During this time, my students and customers were affected, and I received complaints from them due to the delay in resolving the issue.I understand that technical issues can occur, but what was most frustrating was the lack of communication and explanation from the customer support team. As a paying customer, I expect timely and helpful responses to my queries, and unfortunately, this was not the case with Mailerlite.I hope that Mailerlite can improve its customer support strategy, especially when it comes to communication and response times. While their platform may have some useful features, I cannot recommend it to others due to my recent experience. I hope that they can take this feedback into account and make the necessary improvements to their customer support in the future.

Pros:

Nothing to say here - nothing to say here

Antony
Managing Director in Greece
Marketing & Advertising, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Easy, complete and affordable

5.0 4 months ago

Comments: Great experience overall with great support which is essential when things get serious. Higly recommended and not just for pricing reasons.

Pros:

Ease of use, immediate support and the fact that you really do have everything you need (exotic features missing is of no importance), is what I like most on MailerLite.One great future too, is that you get to pay only for the unique emails used, thus allowing you to duplicate lists and run your campaigns exactly as you need to, without paying extra.

Cons:

I would like to have a better search and mass management option when it comes to subscribers handling and maybe some degrees of extra "freedom" or customization on ready to use tools when designing an email.

Joao
Head of Marketing in Portugal
Electrical/Electronic Manufacturing, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

2+ years on the platform

5.0 3 weeks ago New

Comments: We are using MailerLite for Landing Pages and Email Campaigns with a little automation and so far everything has been working great. We have no issues with blocked emails or spam complaints/blacklisting. Support is great and very fast.

Pros:

Easy to use, plenty of campaign templates to choose from. I like the workflow and the interface in Mailerlite. It's minimalist but I have yet to found a feature I needed and couldn't find.

Cons:

Form deployment wasn't as easy as I thought (WordPress) but it eventually worked and after doing it once or twice I feel like it's straightforward.