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Salesforce Marketing Cloud Account Engagement

Salesforce Marketing Cloud Account Engagement

What Is Salesforce Marketing Cloud Account Engagement?

Pardot empowers marketing and sales teams to work together to engage buyers, close deals, and grow relationships. Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and track marketing ROI. Users can track all prospects on a site, qualify sales leads, and utilize social selling.

Who Uses Salesforce Marketing Cloud Account Engagement?

Organizations that use online marketing for lead generation

Salesforce Marketing Cloud Account Engagement Software - Customer Re-Engagement
Salesforce Marketing Cloud Account Engagement Software - Pardot platform

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Reviews of Salesforce Marketing Cloud Account Engagement

Average score

Overall
4.1
Ease of Use
3.8
Customer Service
3.9
Features
4.0
Value for Money
3.8

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Kate
Kate
Marketing & Account Management in US
Verified LinkedIn User
Financial Services, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Pardot delivers on promises

5.0 4 years ago

Comments: Pardot has made it easy to understand how our marketing is working, know who is a hot lead versus a disengaged one, and to create content that is easy to share and delivers good ROI. It’s built in many safeguards to keep you from getting in trouble with spam rules and avoid sending emails multiple times.

Pros:

The software is great for staying in touch with prospects and clients. It makes it easy to set up emails, create content, measure and report on results, and build stronger relationships. It’s fun to use, once you understand how it works.

Cons:

There’s a long learning curve for adopting Pardot, and if I hadn’t had a consultant to hold my hand through the integration and kick off, I’d be struggling. I find Pardot and Salesforce training to be overly confusing and it’s really hard to find what you’re looking for. It’s a knowledge based system and continually adds more and more information, and it’s not always clear if the instructions apply to you or apply to a different level of service. Other than that I highly recommend it because of all the functionality and way it can dramatically improve your digital marketing.

Liam
Marketing Manager in UK
Electrical/Electronic Manufacturing, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Salesforce Marketing Cloud Account Engagement - Review

4.0 7 months ago

Comments: It is an essential tool that, although costly, is necessary to grow and scale.

Pros:

It allows us to gather, segment and target leads all in one place.

Cons:

Onboarding was lengthy and some staff found it difficult to grasp to begin with.

Vivien
Associate in Philippines
Airlines/Aviation, 201–500 Employees
Used the Software for: 6-12 months
Reviewer Source

Salesforce rate 10

5.0 3 weeks ago New

Comments: ITS SO PERFECT. VERY EASY TO USE, CONVENIENT, CAN EASILY UPDATE INFORMATION.

Pros:

It's quite different; it would be hard to fake extensive experience. You could learn how to send emails and make lists in a couple hours, but learning how to put it all together took me months. There's also no sandboxes to learn on and I personally could not have done it on just the Trailheads. Although the Trailheads might get you to the point of being able to talk about general functionality.

Cons:

EVERYTHING, SALESFORCE IS VERY CONVENIENT TO USE.

Robert
Robert
Client Relations Manager in US
Verified LinkedIn User
Media Production, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

It offers more than it can handle. Terrible support. Way too expensive.

2.0 6 years ago

Comments: We were able to update designs for emails and landing pages (with limited selection) but deliverability suffered greatly.

Pros:

There's some good features like email drip campaigns, landing pages and forms but they all have their drawbacks. The drip campaigns we found were never getting delivered and going to spam, no one ever opened the emails. The landing pages only provide 4 or 5 designs and only one of them is even possibly usable. You'll need to code your own. The forms are extremely complicated, I've been using for a few years and I still have no idea how to customize them to improve the designs. Basically just too complicated all around. I don't have any pros really, anything good I can find a con for. Don't get fooled into buying this software.

Cons:

We purchased Pardot on a three year contract expecting much more than we were given. We are a news publication that sends out daily alerts that our customers pay for and were told by their sales team this was the best email delivery software out there - obviously we know they all say that but this software isn't even close. Pardot purchased Exact Target and sends out of their email. Exact Target is one of the most filtered spam filters no so it's almost impossible to get emails sent through to any customers if they have even a shred of spam filtering set up. We have had to work with hundreds of subscribers to mark our emails as a safe sender through IP and Domain whitelisting and sometimes that doesn't even work. That and they fact that the reporting and features in many ways have no flexibility make this software very frustrating for us. In the beginning we were provided a chat function to contact support and found that there wasn't really much they could do for us other than redirect us to links that did not fix our problems - this would end up turning into a ticket that would rarely be resolved. After about a year they did away with the chat function altogether and told us if we want it back we need to pay an extra per month. This is already an EXTREMELY expensive software so for them to turn their back on us for another money grab was a spit in the face. We're done with them and looking forward to the contract expiring early next year.

Verified Reviewer
Verified LinkedIn User
Financial Services, 201–500 Employees
Used the Software for: 6-12 months
Reviewer Source

Only for big companies

4.0 3 months ago

Pros:

You can build everything you dream of in Salesforce Marketing Cloud. The Journey module is amazing and Automation Studio is very powerful. Rest assure, you will be able to build any user story.

Cons:

Ver expensive. It's not just the tool, but the launch, implementation, and Salesforce partner (or an in-house team of 4-5 experts) to get the most of the tool. Not for new or small companies that can't afford a learning curve of 4-6 months to launch and keep the Salesforce partner or dedicated in-house team to implementation and maintenance.